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Articles 271 - 300 of 991
Full-Text Articles in Marketing
2017-August-24-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2017-August-24-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-24-Gcop Scholars, University Marketing And Communications, East Tennessee State University
2017-August-24-Gcop Scholars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-24-Mcelroy Fulbright Award, University Marketing And Communications, East Tennessee State University
2017-August-24-Mcelroy Fulbright Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-23-Maggie Darden, University Marketing And Communications, East Tennessee State University
2017-August-23-Maggie Darden, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-22-Ideacademy 2017, University Marketing And Communications, East Tennessee State University
2017-August-22-Ideacademy 2017, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-21-August Heritage Day, University Marketing And Communications, East Tennessee State University
2017-August-21-August Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-18-2017 Ibma Awards, University Marketing And Communications, East Tennessee State University
2017-August-18-2017 Ibma Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-18-Deadly Medicine, University Marketing And Communications, East Tennessee State University
2017-August-18-Deadly Medicine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-18-Writing Boot Camp, University Marketing And Communications, East Tennessee State University
2017-August-18-Writing Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-17-Motif De Scruffee, University Marketing And Communications, East Tennessee State University
2017-August-17-Motif De Scruffee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-17-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
2017-August-17-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout
Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout
Marriott Student Review
This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.
2017-August-16-Band Camp, University Marketing And Communications, East Tennessee State University
2017-August-16-Band Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
What Factors Affect General Aviation Pilot Adoption Of Electronic Flight Bags?, Troy E. Techau
What Factors Affect General Aviation Pilot Adoption Of Electronic Flight Bags?, Troy E. Techau
National Training Aircraft Symposium (NTAS)
Why do some pilots choose to use electronic flight bags (EFBs) in their flight operations, yet others continue to rely on traditional avionics and paper charts? Does the use of EFBs differ by age, gender, or flight experience?
EFBs, now a common tool in aviation, can display navigational charts, weather, and traffic information, and automate calculation of critical fuel and aircraft performance data. Research that uses EFBs as interactive nodes to exchange data with the System-Wide Information Management (SWIM) network is underway. Understanding what factors may explain differences in pilot adoption and use of EFB technology could shape regulations governing …
2017-August-14-Phyllis Cornett, University Marketing And Communications, East Tennessee State University
2017-August-14-Phyllis Cornett, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
What’S In It For Me? Consumer Perceived Value Of Marketing Activities As A Driver Of Consumer Brand Engagement On Social Network Sites., Mary Jane Gardner
What’S In It For Me? Consumer Perceived Value Of Marketing Activities As A Driver Of Consumer Brand Engagement On Social Network Sites., Mary Jane Gardner
Doctor of Business Administration Dissertations
Social network sites are transforming the way companies, both big and small, communicate and market to consumers. Many businesses recognize the need for incorporating a social networking strategy as part of their overall marketing efforts. This strategy involves the use of social network sites as a means of promoting and communicating about a focal brand to consumers, attracting and building relationships with consumers, and increasing sales. However, an effective social network strategy is much more complex than simply having a Facebook page to which companies occasionally post. The effectiveness of marketing on social network sites depends at least in part …
2017-August-10-Msota Fall Season, University Marketing And Communications, East Tennessee State University
2017-August-10-Msota Fall Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-10-Ecu Engineering Donation, University Marketing And Communications, East Tennessee State University
2017-August-10-Ecu Engineering Donation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-09-Ace Board Of Directors, University Marketing And Communications, East Tennessee State University
2017-August-09-Ace Board Of Directors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-09-Carter Railroad Excursion, University Marketing And Communications, East Tennessee State University
2017-August-09-Carter Railroad Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Tsbdc August Workshops, University Marketing And Communications, East Tennessee State University
2017-August-07-Tsbdc August Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Home And Family, University Marketing And Communications, East Tennessee State University
2017-August-07-Home And Family, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Jarred Light, University Marketing And Communications, East Tennessee State University
2017-August-07-Jarred Light, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Kingsport Yard Sale, University Marketing And Communications, East Tennessee State University
2017-August-07-Kingsport Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-04-Paper And Ink: Prints, Drawings And Installations, University Marketing And Communications, East Tennessee State University
2017-August-04-Paper And Ink: Prints, Drawings And Installations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
In 2016, American women earned approximately 20% less than men. This gap has narrowed substantially since 1963, when the Equal Pay Act was passed and women earned 41% less than men; yet a gap persists, and a half century later women are still paid less than men in almost every occupation. In Utah, a woman earns approximately 71 cents per dollar that a man earns (though reports vary, several recent national studies show a gap between 70–71 cents), and according to the American Association for University Women, we have the nation’s fourth-largest gender wage gap for year-round full-time workers. With …
2017-August-02-Theatre And Dance, University Marketing And Communications, East Tennessee State University
2017-August-02-Theatre And Dance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
School of Professional Studies
Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …
Maximizers, Jeremy Morgan
Maximizers, Jeremy Morgan
Marketing Dissertations - Archive
In decision making situations, maximizers are known to prefer choosing between larger sets of product options compared to satisficers. However, even with more options, maximizers often make worse decisions. This counterintuitive phenomenon is known by researchers as the “Maximization Paradox.” This article explores how and when maximizers show more status quo bias. Additionally, I find that maximizers and satisficers respond to upward and downward counterfactual thinking different and maximizers are more likely to use processing fluency as evaluative information compared to satisficers.
When Your Experience Depends On Others: The Effect Of Group-Services On Customer Satisfaction, Ryan Rashad Abualsamh
When Your Experience Depends On Others: The Effect Of Group-Services On Customer Satisfaction, Ryan Rashad Abualsamh
Marketing Dissertations - Archive
Previous research on customer-to-customer interactions studied the interactions between customers who are present in the same service environment. The interactions in these studies are not planned; they occur by chance, or sometimes are even encouraged to occur, but never planned as part of the core-service. In this dissertation, we expand the body of literature in this domain to include planned customer-to-customer interactions in services that are called group-services. A group-service is designed to serve more than one customer participating in the same service, at the same time, and depending on customer interaction and collaboration with one another. This topic is …