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Articles 151 - 180 of 991
Full-Text Articles in Marketing
2017-October-13-Charles Wright Visit, University Marketing And Communications, East Tennessee State University
2017-October-13-Charles Wright Visit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Strategies To Encourage Rural Residents Of High-Obesity Counties To Buy Fruits And Vegetables In Grocery Stores, Emily Liu, Tammy Stephenson, Jessica Houlihan, Alison Gustafson
Marketing Strategies To Encourage Rural Residents Of High-Obesity Counties To Buy Fruits And Vegetables In Grocery Stores, Emily Liu, Tammy Stephenson, Jessica Houlihan, Alison Gustafson
Dietetics and Human Nutrition Faculty Publications
Introduction
Obesity rates in Appalachia are among the highest in the United States, and knowledge of upstream approaches to decrease prevalence among this vulnerable population is limited. The primary aim of this study was to examine the association between healthy, diet-based, social marketing interventions in grocery stores and frequency of fruit and vegetable intake.
Methods
A social marketing campaign was conducted among 17 grocery stores (N = 240 participant surveys) over 4 months in 5 rural Kentucky counties. Interventions included providing food samples, recipe cards, and promotional discounts on fruits and vegetables and moving high-calorie foods to side aisles.
Results …
2017-October-12-Choral Collage, University Marketing And Communications, East Tennessee State University
2017-October-12-Choral Collage, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-12-Carter Railroad Holiday Events, University Marketing And Communications, East Tennessee State University
2017-October-12-Carter Railroad Holiday Events, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-12-Kacl Fall Classes, University Marketing And Communications, East Tennessee State University
2017-October-12-Kacl Fall Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-12-Mockingbird 2018, University Marketing And Communications, East Tennessee State University
2017-October-12-Mockingbird 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-12-Men In Song, University Marketing And Communications, East Tennessee State University
2017-October-12-Men In Song, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-12-Bochner And Ellis Visit, University Marketing And Communications, East Tennessee State University
2017-October-12-Bochner And Ellis Visit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-11-Presidential Service Scholars, University Marketing And Communications, East Tennessee State University
2017-October-11-Presidential Service Scholars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-11-Southwest Of Salem, University Marketing And Communications, East Tennessee State University
2017-October-11-Southwest Of Salem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-10-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
2017-October-10-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-10-Organizational Autoethnographies, University Marketing And Communications, East Tennessee State University
2017-October-10-Organizational Autoethnographies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-09-Rdc Grant: Dr. Dane Scott, University Marketing And Communications, East Tennessee State University
2017-October-09-Rdc Grant: Dr. Dane Scott, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-09-Pick Up And Play, University Marketing And Communications, East Tennessee State University
2017-October-09-Pick Up And Play, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-07-Arshene Baigvand, University Marketing And Communications, East Tennessee State University
2017-October-07-Arshene Baigvand, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-06-Marlowe And Shakespeare Book, University Marketing And Communications, East Tennessee State University
2017-October-06-Marlowe And Shakespeare Book, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau
Focus On Activities - Montana Visitors' Key Niche Activities, Norma P. Nickerson, Kara Grau
Institute for Tourism and Recreation Research Publications
For 12 months, nonresidents were intercepted at gas stations, rest areas, and airports and completed a questionnaire about the activities they participated in while visiting Montana. Results were compared to activities promoted by CVBs and travel regions in Montana. Visitor’s primary and favorite activity were highlighted by quarter. Results showed that while scenic driving was a top activity in all four quarters (mass tourism type activity), more niche-type activities became their favorite: skiing/snowboarding, day hiking, car/RV camping, watching wildlife, fly fishing, hunting, river rafting/floating, snowmobiling, and visiting breweries. Marketing and policy suggestions were provided.
2017-October-05-Innovation Symposium, University Marketing And Communications, East Tennessee State University
2017-October-05-Innovation Symposium, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-04-Ccrhs Hall Of Fame, University Marketing And Communications, East Tennessee State University
2017-October-04-Ccrhs Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-04-Etsu Response: Las Vegas, University Marketing And Communications, East Tennessee State University
2017-October-04-Etsu Response: Las Vegas, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-03-Red Flag Campaign, University Marketing And Communications, East Tennessee State University
2017-October-03-Red Flag Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-03-Luncheon Under The Tent, University Marketing And Communications, East Tennessee State University
2017-October-03-Luncheon Under The Tent, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-03-Harvest: New Ceramics, University Marketing And Communications, East Tennessee State University
2017-October-03-Harvest: New Ceramics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-03-Diabetes Prevention Grant, University Marketing And Communications, East Tennessee State University
2017-October-03-Diabetes Prevention Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-02-Tsbdc Workshop, University Marketing And Communications, East Tennessee State University
2017-October-02-Tsbdc Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Imsa360: Fall 2017, Imsa Fund
Imsa360: Fall 2017, Imsa Fund
IMSA Fund Reports
Welcome to the 2017-2018 school year! It’s a special academic year in that we begin the school year with a full budget! Over the past three years, our colleagues in public schools (K-12), who are under the Illinois State Board of Education (ISBE), began their school year with a full budget while IMSA and the rest of the universities, which are under the Illinois Board of Higher Education (IBHE), began and operated most of the past two years without a full budget.
Excerpt: From the President
2017-October-Faculty Member Andrew Scott Ross Receives Ceca Fellowship.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2017-October-Faculty Member Andrew Scott Ross Receives Ceca Fellowship.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Faculty member Andrew Scott Ross received the Center of Excellence for Creative Art's 2017/18 Tennessee Fellowship. The CECA Tennessee Artist Fellowship was created to celebrate contemporary art and to support the continued creative work of exceptional Tennessee artists. Through support from CECA, the selected artist receives $5,000 to aid in the creation of new artwork and $2,000 for an artist lecture at a future date.
Ross received his BFA from the Atlanta College of Art and his MFA at the School of the Art Institute of Chicago. He subsequently studied at the Skowhegan School of Painting and Sculpture and is …
2017-October-01-Annie Malcolm, University Marketing And Communications, East Tennessee State University
2017-October-01-Annie Malcolm, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta
The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta
Marketing Theses & Dissertations
It is well acknowledged that consumer ethnocentrism has a negative effect on evaluations of foreign products, brand-related attitudes toward foreign brands, and purchase intentions of the non-local products. However, an investigation into the role of consumer ethnocentrism at the post-consumption stage had been neglected. Specifically, when a product fails for a consumer. The main purpose of this dissertation is to study the role of consumer ethnocentrism on the post purchase consumption emotions and complaint behaviors. This dissertation proposes that cognitive appraisals of antecedent events and individual social traits will lead to differentiated outcomes. Domestic products that are perceived to be …
Social Media Use In B2b Sales And Its Impact On Competitive Intelligence Collection And Adaptive Selling: Examining The Role Of Learning Orientation As An Enabler, Omar S. Itani, Raj Agnihotri, Rebecca Dingus
Social Media Use In B2b Sales And Its Impact On Competitive Intelligence Collection And Adaptive Selling: Examining The Role Of Learning Orientation As An Enabler, Omar S. Itani, Raj Agnihotri, Rebecca Dingus
Marketing Faculty Publications
Highlights
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Findings of the study suggest that social media is one way to enhance sales performance, but its use alone does not guarantee such enhancement.
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Social media use will affect performance of salespeople through affecting their competitive intelligence collection and adaptive selling.
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Perceived usefulness of social media was not significantly related to salesperson social media use.
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Results support linking collection of competitive intelligence to a salesperson’s adaptive selling behavior.
Abstract
This paper examines the use of social media by business-to-business (B2B) salespeople to assist in their job functions. The authors propose that a salesperson's attitude toward social media usefulness, as …