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Articles 181 - 210 of 1202
Full-Text Articles in Marketing
2015-October-14-"Tour De France" Cooking Classes With Sheridan Nice, University Marketing And Communications, East Tennessee State University
2015-October-14-"Tour De France" Cooking Classes With Sheridan Nice, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-14-Sarah Halfacre, University Marketing And Communications, East Tennessee State University
2015-October-14-Sarah Halfacre, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-13-Wets Public Radio Fundraiser Goal Set At $100,000, University Marketing And Communications, East Tennessee State University
2015-October-13-Wets Public Radio Fundraiser Goal Set At $100,000, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash
College of Journalism and Mass Communications: Theses
One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …
2015-October-09-Physical Therapy Program Ranked 14th In Nation, University Marketing And Communications, East Tennessee State University
2015-October-09-Physical Therapy Program Ranked 14th In Nation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-09-'Blood And Guts' Theme Of October Story And Poetry Slam, University Marketing And Communications, East Tennessee State University
2015-October-09-'Blood And Guts' Theme Of October Story And Poetry Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-09-Etsu To Host Family Weekend, University Marketing And Communications, East Tennessee State University
2015-October-09-Etsu To Host Family Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-08-General Internists Join Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University
2015-October-08-General Internists Join Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-08-Joan Schulze To Share Her Quilt-Making Vision At Etsu, University Marketing And Communications, East Tennessee State University
2015-October-08-Joan Schulze To Share Her Quilt-Making Vision At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-07-"2015 Fl3tch3r Exhibit: Socially And Politically Engaged Art" At Reece, University Marketing And Communications, East Tennessee State University
2015-October-07-"2015 Fl3tch3r Exhibit: Socially And Politically Engaged Art" At Reece, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-07-Joy Frazer, University Marketing And Communications, East Tennessee State University
2015-October-07-Joy Frazer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-07-College Of Medicine's Tudiver Honored For Lifetime Achievement, University Marketing And Communications, East Tennessee State University
2015-October-07-College Of Medicine's Tudiver Honored For Lifetime Achievement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-07-Etsu At Kingsport Allandale Presents An Afternoon With Marc Cameron, University Marketing And Communications, East Tennessee State University
2015-October-07-Etsu At Kingsport Allandale Presents An Afternoon With Marc Cameron, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-06-Office Of Sustainability To Host Matthew Dobson And "Fresh", University Marketing And Communications, East Tennessee State University
2015-October-06-Office Of Sustainability To Host Matthew Dobson And "Fresh", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-06-Quilt Exhibition Features Tradition Intertwined With Innovation, University Marketing And Communications, East Tennessee State University
2015-October-06-Quilt Exhibition Features Tradition Intertwined With Innovation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-06-College Of Clinical And Rehabilitative Health Sciences Creates Hall Of Fame, University Marketing And Communications, East Tennessee State University
2015-October-06-College Of Clinical And Rehabilitative Health Sciences Creates Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-06-Physical Therapy Students Hosting Food Drive, University Marketing And Communications, East Tennessee State University
2015-October-06-Physical Therapy Students Hosting Food Drive, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-06-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University
2015-October-06-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan
Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan
Atlantic Marketing Association Proceedings
Organizations that invest in corporate social responsibility (CSR) to improve the quality of a community or population expect a return on their investment in the form of improved brand reputation and greater consideration in the competitive environment. Homburg, Stierl, and Bornemann (2013) determined that targeted CSR activities could enhance trust and identification by organizational customers, thus fostering customer loyalty. The authors confirmed that CSR influenced client trust through loyalty and that integrating instrumental stakeholder theory with social exchange theory undergirded this link between CSR and trust. Maignan and Ferrell (2004) exhorted marketers to focus beyond consumers to other stakeholder groups …
2015-October-05-Gregory Wang To Perform In Guest Artist Piano Recital, University Marketing And Communications, East Tennessee State University
2015-October-05-Gregory Wang To Perform In Guest Artist Piano Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-05-"Women On Wednesdays", University Marketing And Communications, East Tennessee State University
2015-October-05-"Women On Wednesdays", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-05-Malpass Brothers To Bring Classic Country Sound To Campus Thursday, University Marketing And Communications, East Tennessee State University
2015-October-05-Malpass Brothers To Bring Classic Country Sound To Campus Thursday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-02-Office Of Sustainability Promotes "Eat This!" Campaign, University Marketing And Communications, East Tennessee State University
2015-October-02-Office Of Sustainability Promotes "Eat This!" Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Scholarly Pursuits: Business Insights From Driehaus Faculty Research
Business Exchange
Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism
Using A Work System Metamodel And Usdl To Build A Bridge Between Business Service Systems And Service Computing, Steven Alter, Alistair Barros
Using A Work System Metamodel And Usdl To Build A Bridge Between Business Service Systems And Service Computing, Steven Alter, Alistair Barros
Business Analytics and Information Systems
This paper explores the support for more comprehensive modeling of service systems than that possible through modeling methods developed through partial perspectives, with uncertainties about their wider suitability and need for integration with other methods in this domain. It responds to a Dual Call for Papers from INFORMS Service Science and IEEE Transactions on Service Computing requesting contributions that address the barely explored challenge of establishing links between business views of service systems and more technical views from service computing. Competing definitions of service reveal that most business views of service emphasize acts or outcomes produced for others, whereas a …
The Brand Supremacy, Singapore Management University
The Brand Supremacy, Singapore Management University
Perspectives@SMU
Understand your customers’ goals and build an image that is strongly associated with the goal, and you shall have brand success
Imsa360: Fall 2015, Imsa Fund
Imsa360: Fall 2015, Imsa Fund
IMSA Fund Reports
As I begin my second year as IMSA’s President, I consider it not only a privilege to serve, but also a responsibility to lead well. Effective leadership is a critical element of our future success and is inspired by our Board of Trustees, senior administrators, faculty leaders and student leaders. Our leadership also extends beyond our campus in Aurora to the strong voices and ideas from across Illinois and beyond — including alumni, parents, and community leaders.
Excerpt: From the President
Analysing The Promotional Effects That Open Source Software Has For Paid Editions: A Dual Mediation Hypothesis Approach For An Emerging Software Business Model, Ernesto Ongaro
Masters
Attracting new leads to use a software product can be costly for a software vendor. One way to secure more leads is to offer trials and unpaid editions, but their use should not be arbitrary. The emerging business model of commercial open source allows a vendor to promote its software for free while converting some of the users to paid; but does the free community edition actually serve as promotion for the commercial edition? This promotional effect is measured through the user’s attitudes and cognitions towards the advertisement and their subsequent purchase intentions. Survey results from 134 users of a …
2015-October-01-Elizabeth Lewis Named Assistant Director Of Innovation Lab, University Marketing And Communications, East Tennessee State University
2015-October-01-Elizabeth Lewis Named Assistant Director Of Innovation Lab, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-01-Entrepreneurs' Club To Host Beth Ringley, University Marketing And Communications, East Tennessee State University
2015-October-01-Entrepreneurs' Club To Host Beth Ringley, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.