Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (833)
- Higher Education (823)
- Social and Behavioral Sciences (110)
- Advertising and Promotion Management (61)
- Accounting (34)
-
- Communication (32)
- Economics (30)
- Business and Corporate Communications (25)
- Finance and Financial Management (25)
- Entrepreneurial and Small Business Operations (23)
- Business Administration, Management, and Operations (19)
- Public Affairs, Public Policy and Public Administration (19)
- Sales and Merchandising (19)
- Arts and Humanities (18)
- Library and Information Science (13)
- Public Relations and Advertising (13)
- Hospitality Administration and Management (12)
- Public Affairs (12)
- Social Media (12)
- Tourism and Travel (12)
- International Business (11)
- Psychology (10)
- Agribusiness (9)
- Life Sciences (9)
- Mass Communication (9)
- Organizational Behavior and Theory (9)
- Sociology (9)
- Other Business (8)
- Institution
-
- East Tennessee State University (801)
- Georgia Southern University (62)
- Kennesaw State University (48)
- Asia Marketing Journal (AMJ) (35)
- De La Salle University (23)
-
- Singapore Management University (17)
- Institute of Business Administration (16)
- Liberty University (15)
- Marquette University (15)
- University of Nevada, Las Vegas (14)
- Morehead State University (12)
- California Polytechnic State University, San Luis Obispo (11)
- Cleveland State University (10)
- Munster Technological University (9)
- University of Kentucky (9)
- University of Nebraska - Lincoln (8)
- Southwestern Oklahoma State University (7)
- University of Nebraska at Omaha (6)
- Brigham Young University (5)
- Chapman University (5)
- Louisiana Tech University (5)
- Loyola Marymount University and Loyola Law School (5)
- Old Dominion University (4)
- Purdue University (4)
- The University of San Francisco (4)
- University of Arkansas, Fayetteville (4)
- University of South Florida (4)
- University of Texas Rio Grande Valley (4)
- Utah State University (4)
- Western Kentucky University (4)
- Keyword
-
- Marketing (53)
- Association of Marketing Theory and Practice Proceedings 2014 (50)
- Social media (20)
- Advertising (14)
- Consumer behavior (14)
-
- Sport Marketing (9)
- Ethics (8)
- Internet (8)
- Library marketing (8)
- Library posters (8)
- Library promotion (8)
- READ (8)
- Marketing research (7)
- Public relations (7)
- Social Media (7)
- Sustainability (7)
- General papers (6)
- Non-Profit Marketing (6)
- Service Marketing (6)
- Branding (5)
- Ireland (5)
- Marketing Education (5)
- Marketing management (5)
- Relationship marketing (5)
- Social sciences (5)
- Brand (4)
- Brand equity (4)
- Brand management (4)
- Business (4)
- CRM (4)
- Publication
-
- ETSU News (735)
- Accent [newsletter] (64)
- AMTP Proceedings 2014 (50)
- Asia Marketing Journal (35)
- Atlantic Marketing Journal (30)
-
- DLSU Business & Economics Review (23)
- International Conference on Marketing (14)
- Marketing Faculty Research and Publications (13)
- Morehead State Press Release Archive, 1961 to the Present (12)
- Research Collection Lee Kong Chian School Of Business (11)
- Business Faculty Publications (9)
- Journal of Applied Marketing Theory (9)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (9)
- Library Marketing Materials (8)
- Marketing Faculty Publications (8)
- Dissertations, Theses and Capstone Projects (7)
- Oklahoma Research Day Abstracts (7)
- Senior Honors Theses (7)
- Doctoral Dissertations (6)
- Masters Theses (6)
- Theses (6)
- Faculty Publications (5)
- Marketing & Business Law Faculty Works (5)
- Marketing & Entrepreneurship Faculty Publications (4)
- Marketing and Strategy Faculty Publications (4)
- Open Access Theses (4)
- USF Tampa Graduate Theses and Dissertations (4)
- College of Journalism and Mass Communications: Student Advertising Projects (3)
- Department of Marketing Faculty Scholarship and Creative Works (3)
- Faculty Articles (3)
- Publication Type
- File Type
Articles 211 - 240 of 1259
Full-Text Articles in Marketing
2014-October-01-Sammie Nicely Is Artist-In-Residence At Etsu’S Reece Museum This Fall, University Marketing And Communications, East Tennessee State University
2014-October-01-Sammie Nicely Is Artist-In-Residence At Etsu’S Reece Museum This Fall, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Effects Of Psychological Contract Breaches On Mergers And Acquisitions, Kristine M. Murphy
Effects Of Psychological Contract Breaches On Mergers And Acquisitions, Kristine M. Murphy
Doctoral Dissertations
This study investigates breaches in the psychological employment contract during mergers and acquisitions. An employee's contract is incomplete in regards to mergers and acquisitions (M&A). In its place, psychological contracts are formed. Common psychological contracts breached in the M&A process include raises, bonuses, promotions, job responsibilities, job security, and career development. Employees who have experienced an M&A were surveyed to test the severity of various psychological contract breaches and their effect on employee performance, organizational citizenship behavior, job satisfaction, organizational deviance, and turnover using t-tests, Structural Equation Modeling, and ANOVA. The mediating effect of feelings of violation was also tested. …
2014 October, Office Of Communications & Marketing, Morehead State University.
2014 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2014.
"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein
"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein
Cleveland Memory
This book is a tribute to the eight major downtown Cleveland department stores and their many loyal customers. For over 150 years, these large stores dominated the local retail scene. They represented exciting places that not only provided a full range of goods and services all under one roof, but also, offered a special shopping adventure every time their customers visited.
2014-October-01-Child Study Center To Introduce 'Rainbow In My Tummy' Menu, Nutrition Progra, University Marketing And Communications, East Tennessee State University
2014-October-01-Child Study Center To Introduce 'Rainbow In My Tummy' Menu, Nutrition Progra, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-01-Bluegrass Pride, Celtic Bands To Perform In Song Of The Mountains, University Marketing And Communications, East Tennessee State University
2014-October-01-Bluegrass Pride, Celtic Bands To Perform In Song Of The Mountains, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-01-Etsu To Hold Homecoming Wizard Run 5, University Marketing And Communications, East Tennessee State University
2014-October-01-Etsu To Hold Homecoming Wizard Run 5, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-01-Etsu Dental Hygiene Clinic Coordinator Offers Ways To Keep Teeth In Tip-Top Condition, University Marketing And Communications, East Tennessee State University
2014-October-01-Etsu Dental Hygiene Clinic Coordinator Offers Ways To Keep Teeth In Tip-Top Condition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Effects Of Perceived Privacy Protection: Does Reading Privacy Notices Matter?, Xiaojing Sheng, Penny M. Simpson
Effects Of Perceived Privacy Protection: Does Reading Privacy Notices Matter?, Xiaojing Sheng, Penny M. Simpson
Marketing Faculty Publications
Many consumers do not read privacy notices despite the fact that websites post privacy notices to address consumers' long-standing concerns about privacy protection on the internet. To understand why consumers do not read privacy notices and the impact of reading (or not reading) privacy notices on the found effect of privacy notices, data were collected from 137 readers of privacy notices and 97 non-readers of privacy notices. This research's test of the moderating effects of reading (or not reading) privacy notices found that perceived privacy protection positively affected trust and negatively affected perceived information risk and that the negative effect …
2014-October-01-Public Safety Receives Third-Party Report Of Sexual Assault On Campus, University Marketing And Communications, East Tennessee State University
2014-October-01-Public Safety Receives Third-Party Report Of Sexual Assault On Campus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-01-Lifepath Gets New Lifeblood Thanks To Two Federal Grants, University Marketing And Communications, East Tennessee State University
2014-October-01-Lifepath Gets New Lifeblood Thanks To Two Federal Grants, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-01-Etsu Hosts Migrant Student Leadership Conference, University Marketing And Communications, East Tennessee State University
2014-October-01-Etsu Hosts Migrant Student Leadership Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-01-Etsu Nursing Exhibit, University Marketing And Communications, East Tennessee State University
2014-October-01-Etsu Nursing Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-01-Alumni Golf Classic Winners Announced, University Marketing And Communications, East Tennessee State University
2014-October-01-Alumni Golf Classic Winners Announced, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
It’S Alive! How Kinetic Property In Ads Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan
It’S Alive! How Kinetic Property In Ads Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan
Research Collection Lee Kong Chian School Of Business
We propose that speed and direction changes in moving ad elements influence product novelty perceptions. Three studies show thatinanimate but moving elements within an advertisement enhance novelty perceptions due to their kinetic property. Further, we showthat this effect is driven by perceptions of ad aliveness and product atypicality.
2014-September-30-2014 Annual Staff Convocation, University Marketing And Communications, East Tennessee State University
2014-September-30-2014 Annual Staff Convocation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-30-Etsu Students To Perform In Special Production Of 'Die Fledermaus', University Marketing And Communications, East Tennessee State University
2014-September-30-Etsu Students To Perform In Special Production Of 'Die Fledermaus', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-30-New Pediatrics Chair, University Marketing And Communications, East Tennessee State University
2014-September-30-New Pediatrics Chair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-30-Hispanic Student Day, University Marketing And Communications, East Tennessee State University
2014-September-30-Hispanic Student Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-30-Nursing's 60th Anniversary, University Marketing And Communications, East Tennessee State University
2014-September-30-Nursing's 60th Anniversary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-30-Railway Fall Excursion, University Marketing And Communications, East Tennessee State University
2014-September-30-Railway Fall Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-30-‘Amalgam!’ Recital To Feature Unusual Blends Of Tuba, Other Instruments, University Marketing And Communications, East Tennessee State University
2014-September-30-‘Amalgam!’ Recital To Feature Unusual Blends Of Tuba, Other Instruments, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-30-Haunted Tours Planned At Natural History Museum, University Marketing And Communications, East Tennessee State University
2014-September-30-Haunted Tours Planned At Natural History Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-29-Etsu Entrepreneurs' Club Pal Barger To Speak, University Marketing And Communications, East Tennessee State University
2014-September-29-Etsu Entrepreneurs' Club Pal Barger To Speak, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-29-Janet Orselli Lecture, University Marketing And Communications, East Tennessee State University
2014-September-29-Janet Orselli Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-29-Hot Southern Trumpet Nights’ Recital To Feature Usm Faculty, University Marketing And Communications, East Tennessee State University
2014-September-29-Hot Southern Trumpet Nights’ Recital To Feature Usm Faculty, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-29-‘The Lung Run’ Set For Oct. 11 On Va Campus, University Marketing And Communications, East Tennessee State University
2014-September-29-‘The Lung Run’ Set For Oct. 11 On Va Campus, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-28-Wets-Fm/Hd To Host Concert And Dinner At The Charles On Sunday, University Marketing And Communications, East Tennessee State University
2014-September-28-Wets-Fm/Hd To Host Concert And Dinner At The Charles On Sunday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-27-Etsu To Host Native American Festival Weekend, University Marketing And Communications, East Tennessee State University
2014-September-27-Etsu To Host Native American Festival Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-27-Star Party Search For Exoplanets Article, University Marketing And Communications, East Tennessee State University
2014-September-27-Star Party Search For Exoplanets Article, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.