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Articles 301 - 330 of 725
Full-Text Articles in Marketing
2013-July-31-Intopform Director, University Marketing And Communications, East Tennessee State University
2013-July-31-Intopform Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-Etsu Pediatrics Conference, University Marketing And Communications, East Tennessee State University
2013-July-30-Etsu Pediatrics Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-Indian Medical Clinics, University Marketing And Communications, East Tennessee State University
2013-July-30-Indian Medical Clinics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-International Friendship Program Creates Lastingfriendships, University Marketing And Communications, East Tennessee State University
2013-July-30-International Friendship Program Creates Lastingfriendships, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Success Factors Of Paris Baguette`S Bakery Franchise Business, Jae Seok Jeong, Han Nara Jeong, Ki Hyeon Ko, Moon, Hyoung Goo Kang
Success Factors Of Paris Baguette`S Bakery Franchise Business, Jae Seok Jeong, Han Nara Jeong, Ki Hyeon Ko, Moon, Hyoung Goo Kang
Asia Marketing Journal
The main goal of this study is to examine the competition intensity in the Korean bakery franchise industry and to identify the core competencies of the industry`s leading company, Paris Baguette. The frameworks of PEST analysis, Cross Impact analysis, a Five Forces Model, a Value Chain, and VRIO analysis. PEST and Cross Impact analysis were employed to investigate the industry`s external environment, and the results indicated that ‘increased attention on corporate`s Creating Shared Value (CSV) activities’ is the most influential factor among others. The analysis using the Five Forces Model found industry rivalry and substitutes were the greatest threats. Finally, …
Development Of A New Direct Marketing Channel In The Chinese Rural Market, Dao Sheng Li, Jin Hwan Hong
Development Of A New Direct Marketing Channel In The Chinese Rural Market, Dao Sheng Li, Jin Hwan Hong
Asia Marketing Journal
Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer …
The Effect Of P-O Fit On The Frontline Employee`S Boundary Spanning Behaviors, Jae Won Yoo
The Effect Of P-O Fit On The Frontline Employee`S Boundary Spanning Behaviors, Jae Won Yoo
Asia Marketing Journal
In this study, the author develops and tests a model that incorporates the mediating effects of two frontline employee psychological variables (emotional exhaustion and intrinsic motivation) based on job demand and resource model. As a form of environmental resource, person-organization fit was proposed as a leading factor of frontline employee boundary spanning behavior through emotional exhaustion and intrinsic motivation. All measures were adapted from or developed based on prior research. Data for the study were collected from a cross-sectional sample of retail bank employees in South Korea. Questionnaires were distributed to 500 frontline employees across several banks. Of these, 322 …
Do Good Return Policies Work Across Cultures? Effect Of Lenient Return Policies On Online Shopper Perceptions In Eastern Culture, Su Jin Yang, Yun Jung Choi
Do Good Return Policies Work Across Cultures? Effect Of Lenient Return Policies On Online Shopper Perceptions In Eastern Culture, Su Jin Yang, Yun Jung Choi
Asia Marketing Journal
While good return policies are suggested as one of the critical services for e-commerce, ambivalence between the burden of the cost and shoppers` satisfaction may prevent e-tailers from increasing their level of leniency. Based on the S-O-R model, this study has attempted to develop a grounded theory to explain how lenient return policies shape online shoppers` perceptions and responses, with a focus on cultural influences in the relationship. In order to check the cultural effects of the lenient return policy, thirty two female and eleven male undergraduate students in South Korean shoppers, who are accustomed to strict return policies, participated …
Differences In Reactions To Sales Promotions, Chang Soo Kim, Myung Soo Jo
Differences In Reactions To Sales Promotions, Chang Soo Kim, Myung Soo Jo
Asia Marketing Journal
This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people …
From Thinking To Action, Dong Won Min, Hyun Mo Kang
From Thinking To Action, Dong Won Min, Hyun Mo Kang
Asia Marketing Journal
Recent developments in embodied cognition suggest that people process environmental information by using their bodily state and mental simulation. The focus of embodiment theory is that cognitive processing is based on the interaction among the body, the mind, and the world. Based on embodied theories of cognition, the authors predict that when the representation of marathon running is activated, bodily feedback such as tiredness and thirst will occur because mental simulation of marathon running contains sensorimotor representation of marathon running. As a result, it is predicted that participants primed with marathon runner will have more desire to have products that …
What Makes Consumers To Prolong Their Consumption On Perishable Food Beyond Its Expiration Date?, Hyun Suk Suh, Hyoung Jun Ju
What Makes Consumers To Prolong Their Consumption On Perishable Food Beyond Its Expiration Date?, Hyun Suk Suh, Hyoung Jun Ju
Asia Marketing Journal
Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced “best before” date in domestic market place to reduce …
A Study On The Role Of Locomotion Orientation As An Antecedent Of Salespeople` Selling Behavior, Ihn Goo Lee, Seong Goo Ji
A Study On The Role Of Locomotion Orientation As An Antecedent Of Salespeople` Selling Behavior, Ihn Goo Lee, Seong Goo Ji
Asia Marketing Journal
The purpose of this study is to investigate the effects of the locomotion orientation on salespeople` sales performance with the mediating effect of selling behavior(adaptive selling behavior, SOCO). And we figure out the relationship between customer-oriented selling behavior and adaptive selling behavior because those relationships are not clear. The authors infer research hypotheses based on literature review. We have confirmed the reliability and validity test and those results can be acceptable. Hypotheses test were conducted with structural equation modeling, AMOS. All paths in the research model reasoned by authors have been supported statistically at the significant level. This study with …
2013-July-30-M.A. Appalachian Studies, University Marketing And Communications, East Tennessee State University
2013-July-30-M.A. Appalachian Studies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-30-Tipton: 'Loving Someone', University Marketing And Communications, East Tennessee State University
2013-July-30-Tipton: 'Loving Someone', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-29-Public Safety Accredited, University Marketing And Communications, East Tennessee State University
2013-July-29-Public Safety Accredited, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-26-Climate Change Training By Dr. Audrey Depelteau, University Marketing And Communications, East Tennessee State University
2013-July-26-Climate Change Training By Dr. Audrey Depelteau, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-26-Researchers Battle Cancer, University Marketing And Communications, East Tennessee State University
2013-July-26-Researchers Battle Cancer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-25-Tncpe Board Appointment, University Marketing And Communications, East Tennessee State University
2013-July-25-Tncpe Board Appointment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-25-Humanism, Bioethics, University Marketing And Communications, East Tennessee State University
2013-July-25-Humanism, Bioethics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-25-Now Seating Campaign, University Marketing And Communications, East Tennessee State University
2013-July-25-Now Seating Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-24-Women Coal Miners, University Marketing And Communications, East Tennessee State University
2013-July-24-Women Coal Miners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-23-Welcome International Students, University Marketing And Communications, East Tennessee State University
2013-July-23-Welcome International Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-23-Violence Against Women, University Marketing And Communications, East Tennessee State University
2013-July-23-Violence Against Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema
MBA Student Scholarship
Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create …
2013-July-19-Nursing Dean, University Marketing And Communications, East Tennessee State University
2013-July-19-Nursing Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-19-Stor-Etry Slam July, University Marketing And Communications, East Tennessee State University
2013-July-19-Stor-Etry Slam July, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Arts Initiative, University Marketing And Communications, East Tennessee State University
2013-July-17-Arts Initiative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Saltville Dig, Summer 2013, University Marketing And Communications, East Tennessee State University
2013-July-17-Saltville Dig, Summer 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Rr Heritage Day, University Marketing And Communications, East Tennessee State University
2013-July-17-Rr Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-July-17-Business Tax Seminar, University Marketing And Communications, East Tennessee State University
2013-July-17-Business Tax Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.