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Articles 61 - 90 of 252
Full-Text Articles in Marketing
The Research On Competitiveness Of The Shipping Sectors In Pudong Shipping Cluster Of Shanghai International Shipping Center, Yuan Feng
World Maritime University Dissertations
No abstract provided.
Optimum Vessel Size (New Maersk 18,000 Teu Vessels) And Operations In The Malacca Straits, Knoll David Brian
Optimum Vessel Size (New Maersk 18,000 Teu Vessels) And Operations In The Malacca Straits, Knoll David Brian
World Maritime University Dissertations
No abstract provided.
The Research On Ship Financing Lease Mode And Risk Prevention, Yang Liu
The Research On Ship Financing Lease Mode And Risk Prevention, Yang Liu
World Maritime University Dissertations
No abstract provided.
Market Structure Of Port Clusters And Analysis On The Number Of Effective Competitors, Ruoqi Qian
Market Structure Of Port Clusters And Analysis On The Number Of Effective Competitors, Ruoqi Qian
World Maritime University Dissertations
No abstract provided.
Research On The Impact Of Container Freight Derivatives On Shipping, Zhenle Shen
Research On The Impact Of Container Freight Derivatives On Shipping, Zhenle Shen
World Maritime University Dissertations
No abstract provided.
Strategy Analysis Of Shanghai Changfu Shipping Co., Ltd, Jun Wang
Strategy Analysis Of Shanghai Changfu Shipping Co., Ltd, Jun Wang
World Maritime University Dissertations
No abstract provided.
Research On The Volume Forecasting And Economic Benefit Analysis Of Developing Inland Water Container Transport In Ningbo Section Of Hang Yong Canal, Di Wu
World Maritime University Dissertations
No abstract provided.
Study On Strategy For Developing Shanghai Cruise Home Port, Xiaoyu Chen
Study On Strategy For Developing Shanghai Cruise Home Port, Xiaoyu Chen
World Maritime University Dissertations
No abstract provided.
Marketing Model Of Freight Forwarding Basing On Information Technology, Yang Li
Marketing Model Of Freight Forwarding Basing On Information Technology, Yang Li
World Maritime University Dissertations
No abstract provided.
Research On The Fluctuation And Forecasting Of International Dry Bulk Shipping Market Cycle Based On Rocet, Qianmo Zhang
Research On The Fluctuation And Forecasting Of International Dry Bulk Shipping Market Cycle Based On Rocet, Qianmo Zhang
World Maritime University Dissertations
No abstract provided.
Analysis Of Chinese Dry Bulk Ship Operators' Operation Mode And Strageties Basis On Voyage Estimation, Jinlong Ke
Analysis Of Chinese Dry Bulk Ship Operators' Operation Mode And Strageties Basis On Voyage Estimation, Jinlong Ke
World Maritime University Dissertations
No abstract provided.
Creating Social Contagion Through Viral Product Design: A Randomized Trial Of Peer Influence In Networks, Sinan Aral, Dylan Walker
Creating Social Contagion Through Viral Product Design: A Randomized Trial Of Peer Influence In Networks, Sinan Aral, Dylan Walker
Business Faculty Articles and Research
We examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We find that viral features generate econometrically identifiable peer influence and social contagion effects. More surprisingly, we find that passive-broadcast viral features generate a 246% increase in peer influence and social contagion, whereas adding active-personalized viral features generate only an additional 98% increase. Although active-personalized viral …
Understanding Entrepreneurial Opportunity Via Differentiated Bertrand Oligopoly Market Structure, Colton Hicks
Understanding Entrepreneurial Opportunity Via Differentiated Bertrand Oligopoly Market Structure, Colton Hicks
Student Works
In this paper we develop a method to be able to recognize opportunity for a new entrant in a Bertrand Oligopoly market based upon industrial organization. We infer from the demand curves of competitors if opportunity for a new entrant exists and the necessary characteristics of the entrant that would make it successful in a given market. This provides a significant contribution to the field of entrepreneurship since it has struggled to find a bona fide way to define and identify opportunity. Most research on entrepreneurial opportunity has focused on the characteristics of the product being developed, e.g., what are …
Warnings And Disclosures, J. Craig Andrews
Warnings And Disclosures, J. Craig Andrews
Marketing Faculty Research and Publications
This chapter reviews nearly six decades of research on warnings and disclosures, including common misperceptions and their importance to public health policy, and offers an answer to the key question, “Do warnings and disclosures really work?” Supporting theory and research applications are discussed.
Consumer Experience Intensity: Towards A Conceptualization And Measurement, Ebru Ulusoy Akgun
Consumer Experience Intensity: Towards A Conceptualization And Measurement, Ebru Ulusoy Akgun
Theses and Dissertations - UTB/UTPA
Experience has been accepted as a separate market offering that is increasingly being utilized by various businesses. Consequently, there is a growing need to understand the phenomenon of commercial experiences, their role in various market contexts, and the reasons of consumers’ interest in them. It is also crucial to understand the ways the consumers derive value from marketplace experiences. Yet, it would be misleading to assume that all experiences have the same significance for consumers, and consumers derive high level of value from every experience in the market. This dissertation aims to understand the experiences that consumers find to be …
2011 August, Office Of Communications & Marketing, Morehead State University.
2011 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2011.
Purchaser Preferences On Carbon Labels: Conventional Vs. Organic Milk, Mustafa Ozkan
Purchaser Preferences On Carbon Labels: Conventional Vs. Organic Milk, Mustafa Ozkan
Graduate Theses and Dissertations
Over the past several years, there has been growing attention concerning global warming/climate change and how humans are contributors. It is known that agricultural production is a main contributor of greenhouse gas emissions and the livestock sector is particularly significant because it is quoted as having between 3 and 18% of greenhouse gas emissions measured in CO2 equivalent pending different assumptions. Due to this, carbon footprint labeling has been described as a potential tool to inform consumers about greenhouse gases associated with food products and assist them with the necessary information to purchase products that help reduce greenhouse gas emissions. …
기업 간 제휴 활동이 제휴 성과로 이어지기 위한 선행요인에 관한 연구, Seong Ho Kang, Ha Young Kang, Heung Soo Park
기업 간 제휴 활동이 제휴 성과로 이어지기 위한 선행요인에 관한 연구, Seong Ho Kang, Ha Young Kang, Heung Soo Park
Asia Marketing Journal
Issues of how firms form collaborative inter-firm alliances, how they nurture the alliance relationships as meaningful ones, and how they evolve and manage collaborations in turbulent market environments deserve increasing research attention. To contribute to filling this void, this study conceptualizes an alliance orientation as a firm`s capabilities to help achieve an advantageous alliance performance to its rivals and based on this concept, demonstrates specific process for a successful alliance performance. First, this study empirically explores the influence of a new construct, alliance orientation, on firms` alliance performance. Second, the concept of alliance creativity as a positional mediation variable between …
명화(名畵)에서 유발된 감정이 차용된 제품과 제품속성 평가에 미치는 영향, Han Ku Kim, Bo Hee Jung, Wu Jin Chu
명화(名畵)에서 유발된 감정이 차용된 제품과 제품속성 평가에 미치는 영향, Han Ku Kim, Bo Hee Jung, Wu Jin Chu
Asia Marketing Journal
In recent years, a new way of differentiating product design has emerged ― better known as ``masterpiece marketing,`` this is a strategy where famous art pieces are borrowed on to product designs. Because the recent trends of well-being and LOHAS have encouraged the consumers` desires to enjoy culture and live a more opulent lifestyle, famous and notable paintings have grown to be more of "approachable masterpieces" to the public. As a strategy intended to develop a new consumerism, while still prioritizing customers` values and their satisfaction, companies have been drawn to this new type of marketing. The current consumption society …
소비재 제품의 제품 추구혜택, 구매체험이 소비자- 브랜드 관계에 미치는 영향, Sung Joon Yoon, Hyoung Ju Lee, Young Mi Kim
소비재 제품의 제품 추구혜택, 구매체험이 소비자- 브랜드 관계에 미치는 영향, Sung Joon Yoon, Hyoung Ju Lee, Young Mi Kim
Asia Marketing Journal
This study tried to investigate the relationships among the sought benefits, consumer-brand relationship and purchase experiences with regard to cosmetics, based on Scmitt (1999)`s Strategic Experiential Modules (SEM) which classified consumer`s purchase experiences into five modules (sense, feel, think, act & relate) and provide strategic implications based on the results. According to the result, among the sought benefits of cosmetics, functionality had the most significant impact on purchase experience, and brand affected "sense" and "think-act-relate" experiential modules. Fashion was only found to affect "feel" module. Also, the "think-act-relate" module positively affected all components of consumer-brand relationship. And, "love and passion" …
중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동, Joo Ho Kim
중국인의 타인의식형 집단문화와 위조명품 브랜드 구매행동, Joo Ho Kim
Asia Marketing Journal
The Chinese counterfeits has begun to gain great attention recently because of the drastic increase in its volume. The consumption of counterfeit harms to manufacturer who spend millions of dollars to create and develop new product. The counterfeits in Chinese can cause international dispute and lower national reputation. The purpose of this study were to examine if the buyers of counterfeits tend to care more about interpersonal relationship than non-buyers among Chinese. Data were gathered by surveying Chinese consumer living in Beijing, Shanghai, and Guangzhou metropolitan area using convenient sampling, and 480 questionnaires were used in the statistical analysis. In …
스폰서십의 설득의도성에 대한 소비자 반응, Myung Suh Lim, Hae Ryong Kim, Moon Kyu Lee
스폰서십의 설득의도성에 대한 소비자 반응, Myung Suh Lim, Hae Ryong Kim, Moon Kyu Lee
Asia Marketing Journal
Over the last twenty years, sponsorship has been used very widely as an important marketing tool that enhances corporate image. Since it has proven to be effective in creating positive perceptions of the company, many marketers have sponsored a variety of consumer-related activities. However, sponsorship has also been criticized as it can be related to ambush marketing and excessive commercialism which trigger negative consumer responses. Unlike the existing study on the sponsorship marketing, this study intends to investigate its negative effects. The study was conducted based on the persuasion knowledge model which was proposed by Fristed and Wright (1994) and …
Research Needs And Outcomes In Agro-Enterprise Development, Peter J. Batt
Research Needs And Outcomes In Agro-Enterprise Development, Peter J. Batt
2011 12th International Conference of the Society for Global Business and Economic Development
No abstract provided.
The Crs Eight Step Plan For Agroenterprise Development, Jesse Catre
The Crs Eight Step Plan For Agroenterprise Development, Jesse Catre
2011 12th International Conference of the Society for Global Business and Economic Development
No abstract provided.
Sustainability And Corporate Social Responsibility, Yong Lee Keng
Sustainability And Corporate Social Responsibility, Yong Lee Keng
2011 12th International Conference of the Society for Global Business and Economic Development
No abstract provided.
Beyond Price Tags And Promotions: Investing In Marketing Values, Knowledge@Smu
Beyond Price Tags And Promotions: Investing In Marketing Values, Knowledge@Smu
Knowledge@SMU
Customers today look not only at the product, but also at value - not just economic value, but also, the social, environmental and ethical merits behind every purchase. For companies, particularly small to medium sized enterprises, simply hawking products will not cut it anymore, says marketing expert Gaurav Bhalla. Speaking at a Singapore Management University graduation ceremony, Bhalla shares his thoughts on the role of 'marketing' in attracting and retaining today's sophisticated consumers.
Singapore’S Brand “Keloid”: Going Beyond Canes And Chewing Gums, Knowledge@Smu
Singapore’S Brand “Keloid”: Going Beyond Canes And Chewing Gums, Knowledge@Smu
Knowledge@SMU
With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats of polish on an enhanced cosmopolitan brand, blemishes from the past remain – scars that are better left unpicked, says author Koh Buck Song at a Singapore Management University talk.
Calling Bulls**T On The Lanham Act: The 2(A) Bar For Immoral, Scandalous, And Disparaging Marks, Megan M. Carpenter, Kathryn T. Murphy
Calling Bulls**T On The Lanham Act: The 2(A) Bar For Immoral, Scandalous, And Disparaging Marks, Megan M. Carpenter, Kathryn T. Murphy
Law Faculty Scholarship
As the Lanham Act approaches the age of 65, it is a good time to take stock of its application to, and place within, the object and purpose of trademark law. Trademark law seeks to promote fair competition by reducing consumer search costs and preventing confusion in the minds of consumers as to the source of goods and services. However, Section 2(a) of the Lanham Act prevents registration of marks that are “immoral,” “scandalous,” “disparaging,” “deceptive,” or which “create a false association” with persons, institutions, beliefs, or national symbols. The 2(a) bar expands trademark law well beyond its basic goals. …
Imsa360: Summer 2011, Imsa Fund
Imsa360: Summer 2011, Imsa Fund
IMSA Fund Reports
Just prior to becoming IMSA’s second President in 2007, I served on IMSA’s Strategic Planning Team. The plan we developed was big and bold, and when first presented, there was some concern that it would collapse under its own size. However, we dreamed big and intended to demonstrate that we could, to paraphrase Walt Disney, both dream it and do it! In my first year as President, I was determined that our plan would become a dynamic, actionable document that would make an enduring difference. Four years later, I am proud to say that due in large part to the …
Marketing To The Poor: A Justice Inspired Approach, Nicholas J. C. Santos, Gene R. Laczniak
Marketing To The Poor: A Justice Inspired Approach, Nicholas J. C. Santos, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.