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Articles 61 - 90 of 357
Full-Text Articles in Marketing
Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand
Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper, a case study, is to determine the benefits of using digital/social media as an additional audience-marketing tool in promoting and increasing registration for business-to-business (B2B) corporate in-person events. This case study researches the state of the B2B publishing/media industry, and the media company, Reed Business Information (RBI) is the focus of this study. This paper will address RBI's business need to invest in additional revenue streams, and the potential of applying researched marketing tools that could help to promote and drive registration for events. The impact of applying digital/social media, as a marketing tool, …
Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia
Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia
UNLV Theses, Dissertations, Professional Papers, and Capstones
This professional paper focuses on case studies from three Chinese companies’ exhibition experiences. This paper will use the case studies to investigate clients’ perspectives on the planning deficiencies of Chinese exhibition companies or professional associations. Finally, this paper will propose a relatively executable guide that includes an advanced U.S. planning process for Chinese exhibition companies.
2009 August, Office Of Communications & Marketing, Morehead State University.
2009 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2009.
Technology Adoption: Influence Of Availability And Accessibility, William S. Mcconnell
Technology Adoption: Influence Of Availability And Accessibility, William S. Mcconnell
All Faculty and Staff Scholarship
Farmers are small business leaders using available technology to remain competitive. The availability of technology is dependent on the suppliers' use of the marketing mix 4Ps theory--product, price, placement, and promotion. The purpose of this study was to determine how the relation between availability and accessibility influences the adoption by rural farmers of new technological innovations, specifically internet services. Results indicated availability factors (product, price, placement, and promotion) positively correlated to accessibility factors (perceived usefulness, ease of use, and behavioral intention). The study provides empirical support for an extended technology acceptance model (TAM) that includes availability factors as external variables.
The Role Of Ethnocentrism And Firms Reputation Of A Country Of Origin On Consumer Purchase Intention, Nadia Jimenez, Sonia San Martin
The Role Of Ethnocentrism And Firms Reputation Of A Country Of Origin On Consumer Purchase Intention, Nadia Jimenez, Sonia San Martin
Asia Marketing Journal
The growth of international trade and the formation of supranational economic and political trading blocks have noticeably widened the presence on the market of products of different national origins. This has stimulated interest in explaining the Country-of-Origin (COO) role in domestic and international markets and its consequences on consumer behaviour. Since the consumer purchasing decisions can be decisive to the success of a company`s strategy in domestic and foreign markets, the objective of this study is to present empirical evidence on the extent to which reputation of firms associated to a certain COO are related to consumer purchase intention. Additionally …
Doing Business In India, Yong June Kim, Joon Hwan Lee
Doing Business In India, Yong June Kim, Joon Hwan Lee
Asia Marketing Journal
In December 5, 2006, "The Economic Times", India`s the most famous economy daily newspaper, reported Korea Lotte Mart is planning to enter into India`s market. Lotte group, marking number 7th in Korea`s list of conglomerates, established VRIC(Vietnam, Russia, India, China)`s strategy. This strategy is targeted to enter into emerging markets such as Vietnam, Russia, India, China and etc. As of 2007, Lotte Group aggressively is placing its subsidiaries such as Lotte Department Store in Russia and China, Lotte Mart in Vietnam and China and Lotte Confectionery in China and India, into emerging markets. From this case, Based on the assumption …
The Roles Of Market-Based Learning And Customer Orientation In Shaping Effective Selling Behavior And Efforts, Jeong Eun Park, Seong Jin Kim, Sung Ho Lee
The Roles Of Market-Based Learning And Customer Orientation In Shaping Effective Selling Behavior And Efforts, Jeong Eun Park, Seong Jin Kim, Sung Ho Lee
Asia Marketing Journal
Although previous studies have made significant progress in adaptive selling behavior (ASB), few studies have considered salesperson`s customer orientation (CO) and learning behavior as determinants of effective sales management (ASB and relationship-making efforts), despite the discussion of important roles of these constructs. The authors test not only the relationships of salesperson`s CO and market-based learning behavior to ASB and relationship-making efforts, but also the effects of ASB on relationship-making efforts and performance. The results of the study, which is done with samples of salespeople from Korean companies, indicate that salesperson`s CO and market-based learning behavior are identified as significant determinants …
Movie Marketing By Showbox, Sang Hoon Kim
Movie Marketing By Showbox, Sang Hoon Kim
Asia Marketing Journal
In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent …
Consumer Typology And Online Travel Websites, Hong Youl Ha, Felix Mavondo, Siva Muthaly
Consumer Typology And Online Travel Websites, Hong Youl Ha, Felix Mavondo, Siva Muthaly
Asia Marketing Journal
This research attempts to investigate differences in past experiences of using internet in repurchasing. In doing so, the authors identify online consumer characteristics, particularly one-time and repeat users comparison across geographical borders of Korean and Taiwanese teenage customers. Results show that there are significant differences in online shopping typologies between Korean and Taiwanese customers. While attitude serves as a distinguishing factor for both data sets along the other two dimensions, trust does not. Since researchers have focused on comparisons between Western cultures and Asian cultures` online purchase behavior or Internet use, the current study provides a valuable comparison for this …
브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과, Sung Youl Jun, Tae Wook Ju, Do Hyung Kim
브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과, Sung Youl Jun, Tae Wook Ju, Do Hyung Kim
Asia Marketing Journal
Prior research has investigated different effects of brand performance information such as premium price information and market share information on brand equity components-quality perception and brand preference. It was shown that the differential effects of brand performance information could depend on product-related variables like product category concept and quality variation in the product category. In this study, we conducted an experiment to find out how personal characteristics such as self-construal, price perception and brand commitment could influence the effects of different types of brand performance information. The results show that individuals who have independent self-construal, favorable price perception and emotional …
Relationships Between The Attitude Toward Video Games And Use Of The Video Game Rating System In Global Markets, Hong Sik Cheon, Ho Chul Shin, Bong Kun Song
Relationships Between The Attitude Toward Video Games And Use Of The Video Game Rating System In Global Markets, Hong Sik Cheon, Ho Chul Shin, Bong Kun Song
Asia Marketing Journal
As video games gain popularity and become a normal part of home entertainment, concern about youth access to inappropriate games continues to grow. Some people have claimed that violent video games influence children`s aggressive behavior and that violent video games have some responsibility for violence in the school. In response to people`s concerns, the video game industry created a video game rating system in 1995 to help parents decide which video games are appropriate for their children. This study investigated whether parents were aware of the video game rating system and how often they have used it when selecting video …
인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong
인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong
Asia Marketing Journal
In this paper, authors focused on the difference between successful and unsuccessful items in terms of the innovation and imitation parameters of Bass diffusion model. Each item was scraped by members directly from the minihompies they visit. Top 50 items in terms of total number of adoption are classified as successful items and the 50 items whose total number of adoption was just below the average are classified as unsuccessful items. In particular, authors are interested in investigating the role of influentials in the diffusion process. Influentials are defined as those people whose network centrality (Indegree, Outdegree, and Betweeness centrality) …
Marketing Feng Shui To Asia, Bela Florenthal, Noriko Yagi, Hong Jiang Xu
Marketing Feng Shui To Asia, Bela Florenthal, Noriko Yagi, Hong Jiang Xu
Asia Marketing Journal
Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise`s marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, …
The Study Of Supply Chain Management In Chery Automobile Co., Ltd, Fangfang Cai
The Study Of Supply Chain Management In Chery Automobile Co., Ltd, Fangfang Cai
World Maritime University Dissertations
No abstract provided.
Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen
Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen
World Maritime University Dissertations
No abstract provided.
A Study On Opmtimizing The Cold Chain Logistic System In China, Huizhong Chen
A Study On Opmtimizing The Cold Chain Logistic System In China, Huizhong Chen
World Maritime University Dissertations
No abstract provided.
The Research On Optimization Of Liner Route Between China To Middle East, Tingyi Chen
The Research On Optimization Of Liner Route Between China To Middle East, Tingyi Chen
World Maritime University Dissertations
No abstract provided.
Research On Value-At-Risk In International Crude Oil Shipping Market, Xiaoyin Cui
Research On Value-At-Risk In International Crude Oil Shipping Market, Xiaoyin Cui
World Maritime University Dissertations
No abstract provided.
Research Of Logistic Development Strategy In Wuhu Port, Cheng Gao
Research Of Logistic Development Strategy In Wuhu Port, Cheng Gao
World Maritime University Dissertations
No abstract provided.
Research On Brand Strategies Of Cdl Company, Wei Gu
Research On Brand Strategies Of Cdl Company, Wei Gu
World Maritime University Dissertations
No abstract provided.
Marketing Analysis Of The Chinese Coffee Market : Suggestions For A Logistic System For The Colombian Coffee Exporters, Soraya Margarita Herrera Jaramillo
Marketing Analysis Of The Chinese Coffee Market : Suggestions For A Logistic System For The Colombian Coffee Exporters, Soraya Margarita Herrera Jaramillo
World Maritime University Dissertations
No abstract provided.
Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis
Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis
World Maritime University Dissertations
No abstract provided.
The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin
The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin
World Maritime University Dissertations
No abstract provided.
Strategy Research On The Problems Of Newlandocean Logistics Company, Lubin Liu
Strategy Research On The Problems Of Newlandocean Logistics Company, Lubin Liu
World Maritime University Dissertations
No abstract provided.
The Research On 2008 Global Recession In Dry Bulk Tramp Shipping, Erdem Mutlu
The Research On 2008 Global Recession In Dry Bulk Tramp Shipping, Erdem Mutlu
World Maritime University Dissertations
No abstract provided.
Influence Of Financial Storm On The Ship Chartering Market And The Way Of Risks Control, Xingyuan Sun
Influence Of Financial Storm On The Ship Chartering Market And The Way Of Risks Control, Xingyuan Sun
World Maritime University Dissertations
No abstract provided.
The Construction And Development Of Shanghai International Shipping Center, Shimin Wang
The Construction And Development Of Shanghai International Shipping Center, Shimin Wang
World Maritime University Dissertations
No abstract provided.
Research On The Supply Chain Inventory Management To Gen Garment Co. Ltd, Wei Wang
Research On The Supply Chain Inventory Management To Gen Garment Co. Ltd, Wei Wang
World Maritime University Dissertations
No abstract provided.
Lng Shipping Market Analysis, Guangchuan Xia
Lng Shipping Market Analysis, Guangchuan Xia
World Maritime University Dissertations
No abstract provided.
The Research On The Seasonal Volatility Of Dry Bulk Market, Lei Yang
The Research On The Seasonal Volatility Of Dry Bulk Market, Lei Yang
World Maritime University Dissertations
No abstract provided.