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Articles 211 - 240 of 357
Full-Text Articles in Marketing
2009-February-06-Mary B. Martin School Of The Arts Established, University Marketing And Communications, East Tennessee State University
2009-February-06-Mary B. Martin School Of The Arts Established, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-06-Positivenegative 24 Juror's Lecture And Award Reception, University Marketing And Communications, East Tennessee State University
2009-February-06-Positivenegative 24 Juror's Lecture And Award Reception, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-06-Red Ribbon Giveaway And Free Testing, University Marketing And Communications, East Tennessee State University
2009-February-06-Red Ribbon Giveaway And Free Testing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-06-Black Faculty And Staff Association Banquet To Feature Storyteller, University Marketing And Communications, East Tennessee State University
2009-February-06-Black Faculty And Staff Association Banquet To Feature Storyteller, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-05-Communicating With Difficult Personalities, University Marketing And Communications, East Tennessee State University
2009-February-05-Communicating With Difficult Personalities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-05-Student Contributes To Research Featured In 'Tennessee Archaeology', University Marketing And Communications, East Tennessee State University
2009-February-05-Student Contributes To Research Featured In 'Tennessee Archaeology', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-04-Climate Change Panel Discussion, University Marketing And Communications, East Tennessee State University
2009-February-04-Climate Change Panel Discussion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-04-Spring Enrollment Sets Institutional Records, University Marketing And Communications, East Tennessee State University
2009-February-04-Spring Enrollment Sets Institutional Records, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-03-'The Power Dead-Even Rule' – A Women’S Professional Enrichment Video Lunch Break Series, University Marketing And Communications, East Tennessee State University
2009-February-03-'The Power Dead-Even Rule' – A Women’S Professional Enrichment Video Lunch Break Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-03-‘Positive/Negative 24’ On Display At Slocumb, University Marketing And Communications, East Tennessee State University
2009-February-03-‘Positive/Negative 24’ On Display At Slocumb, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-03-Now & Then Winter Issue Celebrates ‘Fabric Of Appalachia’, University Marketing And Communications, East Tennessee State University
2009-February-03-Now & Then Winter Issue Celebrates ‘Fabric Of Appalachia’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-03-Reece Museum Offers Volunteer Opportunities, University Marketing And Communications, East Tennessee State University
2009-February-03-Reece Museum Offers Volunteer Opportunities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-February-02-Etsu To Host Major Conference On Wound Healing, University Marketing And Communications, East Tennessee State University
2009-February-02-Etsu To Host Major Conference On Wound Healing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Beginnings Of A Fulfilling Career, Gregory E. Osland
Beginnings Of A Fulfilling Career, Gregory E. Osland
Scholarship and Professional Work - Business
In 1989 I decided to join the doctoral program in Marketing at Michigan State University (MSU). Although I had been accepted into the doctoral programs at several universities, including UCLA and the University of Washington, I chose MSU because of its strong reputation in International Marketing, and its emphasis on managerial applications. Tamer Cavusgil had recently joined the MSU faculty and had just initiated the Center for International Business Education and Research. I wanted to learn from him as my mentor and dissertation chair, and was encouraged by the potential resources available through the CIBER to do international research. This …
The Parent Child Purchase Relationship, Catriona Nash
The Parent Child Purchase Relationship, Catriona Nash
Masters
This is an interpretive inquiry into the ‘parent-child purchase relationship’. This study aims to understand the parent-child purchase relationship from the consumer perspective, rather than the much reported ‘vested interest’ perspective, in order to enhance and inform an understanding of the phenomenon. Commencing with an overview of current literature, specifically that of the pester power phenomenon, to contextualise the theoretical framework, the extant construct of pester power is examined along with detailed arguments from vested interest parties supported by international studies. The child consumer is examined from a cognitive and socialisation perspective, but more pertinently in relation to their influencers; …
Underdog Consumption: An Exploration Into Meanings And Motives, Lee Phillip Mcginnis, James W. Gentry
Underdog Consumption: An Exploration Into Meanings And Motives, Lee Phillip Mcginnis, James W. Gentry
Department of Marketing: Faculty Publications
Marketers frequently position business concerns—whether brands, teams, or stores—as the non market-dominant entity (or the “underdog”). This article examines the motives for underdog support through in-depth interviews and a focus group. Findings suggest that underdog consumers support underdogs out of empathy, as a way to ensure the maintenance of equal opportunity in competition, and as a way to provide personal inspiration. Some motives for underdog support can be interpreted to be anti-consumption (or, at least, anti-corporate) in nature. On the other hand, many underdog consumers support and identify with underdogs not necessarily as a way to keep the top dog …
2009 February, Office Of Communications & Marketing, Morehead State University.
2009 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2009.
2009-January-31-The Extinction Of Giant Short-Faced Bears And Other Ice Age Megafauna, University Marketing And Communications, East Tennessee State University
2009-January-31-The Extinction Of Giant Short-Faced Bears And Other Ice Age Megafauna, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-30-Etsu Surgeon Named President-Elect Of Southern Association Of Vascular Surgery, University Marketing And Communications, East Tennessee State University
2009-January-30-Etsu Surgeon Named President-Elect Of Southern Association Of Vascular Surgery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-13-Introduction To Computers: The Basics, University Marketing And Communications, East Tennessee State University
2009-January-13-Introduction To Computers: The Basics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
명품브랜드-자아 동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향, Kwang Ho Ahn, Ji Eun Lee, Joo Eon Jeon
명품브랜드-자아 동일시가 브랜드 애착과 브랜드 몰입에 미치는 영향, Kwang Ho Ahn, Ji Eun Lee, Joo Eon Jeon
Asia Marketing Journal
No abstract provided.
가치구조와 환경소비주의에 관한 타 문화간 비교연구, Yeon Shin Kim, Se Jung Marina Choi, Nora Rifon
가치구조와 환경소비주의에 관한 타 문화간 비교연구, Yeon Shin Kim, Se Jung Marina Choi, Nora Rifon
Asia Marketing Journal
No abstract provided.
사회적 네트워크에서의 고객무형가치에 대한 연구, Sang Man Han, Ji Eun Lee
사회적 네트워크에서의 고객무형가치에 대한 연구, Sang Man Han, Ji Eun Lee
Asia Marketing Journal
No abstract provided.
2009-January-30-Intermountain Brain Injury Conference Scheduled, University Marketing And Communications, East Tennessee State University
2009-January-30-Intermountain Brain Injury Conference Scheduled, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-29-Etsu Recruiting Young Children For Language Research Study, University Marketing And Communications, East Tennessee State University
2009-January-29-Etsu Recruiting Young Children For Language Research Study, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-29-Health Professions Career Fair Planned For Students,Alumni, University Marketing And Communications, East Tennessee State University
2009-January-29-Health Professions Career Fair Planned For Students,Alumni, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-29-Gender Communication Expert Pat Heim Featured In Video Series, University Marketing And Communications, East Tennessee State University
2009-January-29-Gender Communication Expert Pat Heim Featured In Video Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-29-Guest Artist/Faculty Recital Features Kuan Cheng Lu, Dr.Chih-Long Hu, University Marketing And Communications, East Tennessee State University
2009-January-29-Guest Artist/Faculty Recital Features Kuan Cheng Lu, Dr.Chih-Long Hu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-28-Renaissance Child Spring Enrichment Program Offered, University Marketing And Communications, East Tennessee State University
2009-January-28-Renaissance Child Spring Enrichment Program Offered, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2009-January-28-Research Study Offers Free Personal Training Sessions, University Marketing And Communications, East Tennessee State University
2009-January-28-Research Study Offers Free Personal Training Sessions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.