Marketing Commons^™

2008-October-12-Jacob Will To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-October-06-Division Of Theatre And Dance: ‘Inherit The Wind’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-October-06-Women Making History Lecture: Coach Karen Kemp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-October-06-Planetarium Show Depicts How The Stars Illustrate Greek Mythology, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-October-05-Harmonica Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-October-03-Star Party/Open House To Focus On Constellation Mythology, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-October-02-Dorian Solot And Marshall Miller Present 'The Femaleorgasm', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-October-02-Bringing Out The Best In Others, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Book Review: Kfc In China: Secret Recipe For Success By Warren Liu, Knowledge@Smu

Knowledge@SMU

Colonel Harland Sanders, founder of Kentucky Fried Chicken, did not always enjoy the red carpet treatment in his two decades in China. The American fast food chain -- whose trademark Colonel is sometimes mistaken for Uncle Sam -- had to brave outbursts of Chinese nationalism, a food safety crisis and, sometimes, corrupt employees, according to Warren Liu, author of a new book, KFC in China: Secret Recipe for Success.

Pomegranates - New Woolbelt Opportunities, Department Of Agriculture And Food, Western Australia

Horticulture published reports

The capture of fresh surface water has the potential to open up areas of the 'woolbelt' of Western Australia to intensive agricultural industries.

In 2005-06 the Department of Agriculture and Food (DAFWA) investigated surface run-off in the medium rainfall zone (500-825 mm) of south-western Australia. It aimed to identify areas with sufficient freshwater resources and suitable land for intensive production.

The scoping study, based on broad scale modelling and land-soil capability assessment, found that there was some potential to develop large reliable water supplies to support perennial horticulture.

Optimal Lot-Sizing, Pricing, And Product Intergenerational Lifestyle Decisions For The Case Of Disruptive Innovations In Fashion, Ryan Samuel Sale

Doctoral Dissertations

The objective of this dissertation is to determine production schedules, production quantities, selling prices, and new product introduction timing to fulfill deterministic price-dependent demand for a series of products in such a way as to maximize profit per period.

In order to accomplish the above task, some main assumptions are made. First, it is assumed that the series of products being considered are associated with sequential non-disruptive innovations in technology as well as disruptive innovations in fashion. That is to say, the products represent subsequent generations in the same family of products in an industry that experiences repeated minor technological …

2008-October-01-President’S Classroom Earns Case Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Leveraging News And Advertising To Introduce New Brands On The Web, Anca C. Micu, Esther Thorson

WCBT Faculty Publications

Previous studies using the integrated marketing communications framework have examined the increased effectiveness of combining either multiple media or different tactics when promoting a brand. This study considers integrating advertising and publicity to promote an unknown brand on the Internet. Experiment results indicate that when exposure to advertising combines with exposure to objective news about a new brand, effectiveness increases in terms of both brand attitudes and behavioral intentions. For sequencing exposures for technical brands, the news-then-advertising condition offers more effectiveness than the reverse sequence. When introducing non-technical brands on the Web though, using advertising first is more effective in …

A Double Edged Sword: Understanding Vanity Across Cultures, Srinivas Durvasula, Steven Lysonski

Marketing Faculty Research and Publications

Purpose – Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior disturbs public policy officials, particularly when dealing with issues such as poor financial planning, bulimia and anorexia nervosa. The key question for both marketers and policy makers is what is the best way to understand the Gen Y segment? The vanity concept is used in this study as a way to understand the Gen Y consumer segment. The purpose of this paper is to examine vanity perceptions (cross-nationally and by …

Real-Time Evaluation Of Email Campaign Performance, Andre Bonfrer, Xavier Dreze

Research Collection Lee Kong Chian School Of Business

We develop a testing methodology that can be used to predict the performance of e-mail marketing campaigns in real time. We propose a split-hazard model that makes use of a time transformation (a concept we call virtual time) to allow for the estimation of straightforward parametric hazard functions and generate early predictions of an individual campaign's performance (as measured by open and click propensities). We apply this pretesting methodology to 25 e-mail campaigns and find that the method is able to produce in an hour and fifteen minutes estimates that are more accurate and more reliable than those that the …

2008 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2008.

2008-September-30-Business And Technology Initiates ‘Executive In The Classroom’ Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-September-30-Look Out Below, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-September-30-Concert Band, Wind Ensemble To Perform In Fall Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008-September-30-Staff Convocation Remarks By President Stanton, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Lin Daiyu--An Unyielding Girl In A Stifling Society, Haiwang Yuan

DLPS Faculty Publications

Lin Daiyu is a famous Chinese young woman created by one of the four classic Chinese novels titled A Dream of the Red Mansions. The loss of her love and life was the result of a society where human choices were suppressed. Her story shows that in a society full of intrigues and corruption, a girl as pure and naive as her could never survive.

Ding Ling, Haiwang Yuan

DLPS Faculty Publications

Ding Ling is one of the most controversial women of intellect in contemporary Chinese history. A writer, activist, and a CPC member, her life, legendary as it was, reflected the ups and downs of the modern and contemporary Chinese history.

Monkey King, Haiwang Yuan

DLPS Faculty Publications

Journey to the West creates a monkey hero known as the Monkey King. The classic Chinese novel is epitomizes various aspects of the Chinese civilization, particularly in terms of its religions, its indigenous popular beliefs in particular.

Chinese Fireworks, Haiwang Yuan

DLPS Faculty Publications

This article introduces the history of fireworks in China, including its recorded and legendary origins. It also discusses the production of and market for the fireworks. Current challenges and innovations are also mentioned.

2008-September-01-Appalachia: A Visual Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Choice Models In Marketing: Economic Assumptions, Challenges And Trends, Chandukala, Sandeep R., Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby

Research Collection Lee Kong Chian School Of Business

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that …

2008 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2008.

Chinese Ethnicities And Their Culture: An Overview, Haiwang Yuan

DLPS Faculty Publications

China, the most populous country in the world, is also a nation of great diversity. In addition to the majority population of Han Chinese, there are some 55 officially recognized national minorities--including Tibetan, Mongol, Manchu, Zhuang, Dai, and Gaoshan. The folklore of these minorities is often obscure and difficult to find in the English-speaking world, as is information about the people, their cultural histories, and their traditional customs. This book fills a gap by offering more than 50 representative folktales from China's minorities, as well as background information on each of the ethnic groups.

The Comparative Study Of Container Logistics And Marketing Channel Design Of Shanghai Waigaoqiao And Yangshan Container Terminal, Xiaodong Chen

World Maritime University Dissertations

No abstract provided.

Research On The Competitive Strategies Of China Shipping Container Lines, Mingzhi Song

World Maritime University Dissertations

No abstract provided.