Marketing Commons^™

Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley

Case studies

As a consultant in comparative retailing systems, Ulrike Johnson is responsible for advising international retailers about brands, markets, and key drivers of change. Her current assignment involves advising a European food retailer about current trends and prospects in the food retailing business in the Republic of Ireland, with a view to assessing the possibility of entering the market.

General Records (Ireland), Thomas Cooney

Case studies

Standing outside a pub, Billy Barrett and Martin Murphy faithfully obeyed the no smoking ban that was now a feature of the Irish social scene. As they smoked their cigarettes, they discussed the singer/songwriter who played inside the premises that they stood against so nonchalantly. The gig was enjoying a great reception, with the crowd enthusiastically applauding the eclectic mix of blues, rock, and traditional music. ‘Well, Billy, how would fancy starting a record company?’ asked Martin, as if it was not really a challenge. ‘The singer playing inside wants to record a CD but she has no label. I …

Strategic Market Evaluation Of The South Korean Market For The Godiva Chocolates, Inge Bynens

Senior Honors Theses and Projects

No abstract provided.

Masculinity In The Making: Men’S Increased Consumption Of Strength Training, Roger Sherlock, Olivia Freeman, Andrew Dunne

Conference papers

This paper explores the relationship between the body, masculinity and the consumption of body-focussed activities. It examines the meaning and importance of strength training for men. Strength training is of interest because its increase in popularity is occurring at a particular point in time when a growing number of men are experiencing insecurities over their masculine identities as a result of recent socioeconomic changes. This paper proposes that men today are facing a dilemma in terms of masculine identity. This dilemma hinges on the growing objectification of the male body in the media and its cultural messages regarding masculinity.

The Evidence For A Nascent Biotechnology Cluster In Cork, John W. Hobbs

Theses

Over the past 30 years, encouraged by Ireland’s low rate of corporation tax (currently 12.5 %), and active promotion of FDI by the IDA, foreign owned pharmaceutical plants have set up and multiplied in the Cork area. To Ireland’s advantages of a low tax rate, an English speaking population, a pro-business environment and membership of EU, Cork offered the added attractions of a deepwater port and large natural harbour, good freight connections, an international airport, an educated workforce and excellent sporting and leisure facilities for sailing, golf, etc. (Pfizer, Eli Lilly, Novartis, GlaxoSmithKline, Johnson & Johnson and Schering Plough have …

Crossing The Great Divides: Selfridges, Modernity, And The Commodified Authentic, Elizabeth Outka

English Faculty Publications

This article takes these critiques as a given. Incisive critical commentary on advertising and on marketing abounds, and exploring the false claims and schemes within a commercial culture is an essential and ongoing project. This critical approach, however, is not the end of the story, for armed only with skepticism, we are blinded to the dramatic commercial revolution offered by Selfridges, one that is intrinsically tied to British modernism. Selfridges embodies and deploys a surprisingly modernist set of tensions between low and high culture, and between the specter of the mass market and an alternative, non-commercial aesthetic. As this article …

The More We Sell The Happier We Are: Comparison Of Responsible Alcohol Service In Trained And Untrained Establishments In Perth, Nevil Alexander

Theses: Doctorates and Masters

This research investigated whether training licensees and approved managers of Perth pubs and taverns resulted in more Responsible Alcohol Service (RAS). Specifically it investigated whether apparently intoxicated customers were refused service. Trained and untrained premises were compared using two methods. Quantitative data was gathered by observers posing as intoxicated customers (pseudo-drunks) while qualitative data was collected during interviews with management, staff, and patrons of trained and untrained premises. No significant difference in the service of alcohol to intoxicated patrons in trained or untrained premises was found. The interviews revealed no distinction between the attitudes and beliefs of management, staff, or …

An Investigation Into The Role Of Social Marketing In Preventing Adolescent Drinking., Cian Long

Theses

In recent years, there has been increased concern about the level of alcohol abuse by Irish teenagers. Countless studies have shown that underage drinking is now becoming an epidemic. Up to 100 million young people around the globe are alcohol dependent and another 400 million drink to excess. Research has shown that early onset of alcohol use can lead to alcohol dependency, violence, absenteeism, crime and subsequent health problems. It is estimated that alcohol related problems cost the Irish economy €2.65 billion in 2003. Unfortunately, this alcohol problem is not going to vanish or disappear. Alcohol has become Ireland’s number …

The Determinants Of Charitable Donations In The Republic Of Ireland, James Carroll

Masters

This thesis explores the variable that affect the probability of donating and the variables that affect the size of donation by Irish households. The datasets employed are the Irish Household Budget Surveys, 1994/1995 and 1999/2000, which are analysed using a tobit model and a double-hurdle model with an inverse hyperbolic sine transformation. Between 1994 and 2000, Ireland witnessed a remarkable and well-documented economic boom. This thesis provides insight into how the determinants of charitable donations change in an economy such as the Republic of Ireland’s, which has undergone such rapid economic and cultural changes. To date there has been no …

Getting Real About Ebusiness In Ireland : A Marketing Perspective, Daniel Finbarr Sheehan

Theses

Electronic business has been promoted as marking a sea change in the way companies can develop and deliver products and services. Global markets are increasingly accessible in the new digital economy. Ireland, situated on the periphery of continental Europe, appears to be a perfect example of an economy that can benefit from this new medium. This thesis seeks to go beyond the hype in order to examine eBusiness as a marketing channel.

Given the new opportunities made possible by information and communication technology (ICT), it is instructive to investigate the attitudes of marketers to electronic business. An online survey was …

An Investigation Into The Role Of Social Marketing In Preventing Adolescent Drinking., Cian Long

Theses

In recent years, there has been increased concern about the level of alcohol abuse by Irish teenagers. Countless studies have shown that underage drinking is now becoming an epidemic. Up to 100 million young people around the globe are alcohol dependent and another 400 million drink to excess. Research has shown that early onset of alcohol use can lead to alcohol dependency, violence, absenteeism, crime and subsequent health problems. It is estimated that alcohol related problems cost the Irish economy €2.65 billion in 2003. Unfortunately, this alcohol problem is not going to vanish or disappear. Alcohol has become Ireland’s number …

A Consumer-Based Assessment Of Alliance Performance: An Examination Of Consumer Value, Satisfaction And Post-Purchase Behavior, Nacef Mouri

Electronic Theses and Dissertations

Strategic alliances have become a recognized strategy used by firms in the pursuit of their diverse organizational objectives. Consequently, the literature on alliances is replete with research investigating the value strategic alliances generate for participating organizations. Strategic alliances have been shown to contribute to firm value through numerous sources, including scale economies, effective risk management, cost efficient market entries, and learning from partners. Largely overlooked in the literature however, are issues investigating the relationship between strategic alliances and one of the organization's most important constituents, the consumer. Questions such as how the consumer reacts to inter-firm alliances, how strategic alliances …

Market Foresight Capability: Determinants And New Product Outcomes, Michael Mccardle

Electronic Theses and Dissertations

To achieve and maintain a superior competitive position, firms must develop market sensing capability-the ability to sense events and trends in markets ahead of competitors (Day 1994a). According to Day, in firms with superior market sensing capability, "the processes for gathering, interpreting, and using market information are more systematic, thoughtful, and anticipatory than in other firms" [emphasis added]. Although Day asserted that market orientation captures the essence of a market sensing capability, researchers have suggested that market orientation, by itself, does not provide the requisite ability to develop competitive advantage because of its focus on detecting rather than anticipating market …

An Empirical Investigation Of The Link Between Market Orientation And New Product Performance: The Mediating Effects Of Organizational Capabilities, Turkan Dursun-Kilic

Theses and Dissertations in Business Administration

In today's business world, one of the most important problems that companies encounter is new product failure. The high product failure rate has been a major concern for practitioners for many years. It was reported that almost half of the new products introduced each year will actually fail (e.g., Sivadas and Dwyer 2000; Zirger and Maidique 1990). Given the fact that the increasing level of technological advancement, consumer expectations, and domestic as well as international competitive pressures continue to shorten the product life cycle for new products, it has become extremely important for companies to understand the critical determinants of …

Financing America's Roads: The Past Is Prologue, Michael Gravier, M. Theodore Farris

Marketing Department Faculty Journal Articles

This article provides a historical perspective of American roadway financing. It explores revenue collection and expenditures at the federal, state, and local governmental levels. Accounting practices of the Highway Trust Fund are discussed including the enactment of the Truth in Budgeting Act to shift revenue collection closer to a direct-user tax. Factors affecting roadway tax revenues are identified and the impact of increasing taxes is discussed. Four key considerations which will continue to shape roadway revenue collection are identified.

Marketing Locally Produced Foods: Consumer And Farmer Opinions In Washington County, Nebraska, Mindi L. Schneider, Charles A. Francis

Department of Agronomy and Horticulture: Faculty Publications

Local food system potentials were studied in Washington County, Nebraska, United States. As a departure from most studies of locally based systems, farmers were surveyed in addition to consumers for potential participation. Data about the current food system and opinions and preferences for local production, marketing, and purchasing of food were collected using self-administered mail questionnaires. The response rate was 35% for the farmer survey and 37% for the consumer survey. Results indicated that, on the farming side of the food system, conventional corn and soybean production and marketing predominated in Washington County, and farmer interest in producing for local …

Weight-Loss Advertising Too Good To Be True: Are Manufacturers Or The Media To Blame?, Jodie Sopher

Cardozo Arts & Entertainment Law Journal

No abstract provided.

Management Localization And Performance Of Mncs In China : A Contingent Resource-Based View, Shengsheng Huang

Lingnan Theses

Although many foreign invested enterprises (FIEs) and consultants in China put the localization to a strategic level, management localization is still an emerging issue of human resource management in academic research. A few previous studies on management localization focused on the internal efficiency of the subsidiaries or parent-subsidiary relationship. The impact of management localization on the interaction between the subsidiary and local environment has received little attention. Moreover, localization lacks a consistent and valid definition. This thesis attempts to bridge the gap by systematically exploring the strategic impact of management localization. Management localization is defined as substituting expatriate managers with …

2005 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2005.

Job Demands And Job Search Among High-Level Managers In The United States And Europe, John B. Bingham, Wendy R. Boswell, John W. Boudreau

Faculty Publications

High-level managers are often faced with challenging demands at work, and much of the managerial development literature has researched the responses to these challenges. The authors propose an extension to this research by investigating the influence of challenge-related and obstacle- related job demands on job search among a sample of U.S. managers and a sample of international managers. Specifically, the authors propose divergent relationships among job search and the type of job demands managers experience, and we also explore the mediating effect of job satisfaction. The authors’ study provides further insight into the complexities of managerial responsibilities and their behavioral …

Treatment Of Erectile Dysfunction: A Review Of Literature And National Survey Of Urologists, Mark E. Thomsen

Honors Program Theses

Toe treatment of erectile dysfunction has improved dramatically over the past decade, including the revolutionary introduction of PDE-5 inhibitors (i.e. sildenafil citrate or Viagra). As improved treatments have been presented to the public, an increasing number of men are seeking treatment for ED. This national survey of urologists is intended to address specific questions regarding how urologists make decisions in treating erectile dysfunction. ln addition to conventional areas of interest, such as the impact of side effects and determining the motivation for ED patients to seek treatment, this survey addresses how the treatment of ED relates to the specific condition …

The Retail Wave: A Look Into The Future Of The Apparel Industry, Sarah Clemens

Honors Program Theses

Where is the apparel industry headed? The need for retailers to diversify and understand current consumer needs will be the focus for survival as we move through the information age. Technology has and will continue to push the market into new ideas that allow niche retailers to stay slightly ahead of the game. Software to meet apparel consumer needs may be the answer for high end retailers. These retailers have an opportunity to embrace the consumers' internal problems by affirming that problems such as anxiety, obesity and depression exist. Software could help reach not only the consumer's money, but their …