Marketing Commons^™

Young Singles: A Look At The Grocery Shopping Preferences Of A Unique And Underestimated Market, Survey & Analysis, Kelley Steinhofer

Honors Theses

Single person households make up a substantial percentage of the total U.S population. More than 102 million people aged 15 and over were not married in 2003. On a household basis, 48.5% of U.S. households were not headed by married couples. Some of these households are "nonfamily" which excludes single parent households according to U.S. Census Bureau definitions. Most studies that examine a specific demographic group have focused on households with children and mature consumers because their purchasing behaviors are highly predictable and easily obtainable. Very little research currently exists on the market of young, single adult consumers. This study …

Product Placement And Traditional Tv Commercials: A Comparison Of The Efficacy Of Two Marketing Techniques, Jennifer Lynn Byrd

Honors Capstones

No abstract provided.

The Role Of Interfunctional Market Orientation In New Product Program Success: An Exploratory Empirical Analysis, George Grady Gresham

Theses and Dissertations in Business Administration

A central tenet of the market orientation construct is the need for virtually all departments, not just the marketing department, to participate in gathering, disseminating and responding to market intelligence. Previous academic research provides empirical support for a positive relationship between market orientation and superior business performance. Superior business performance, for many firms, depends upon a continuous stream of new products emerging from their product development programs, yet few studies have demonstrated the link between market orientation and new product development program success. This dissertation conceptualizes market orientation below the strategic business level as interfunctional market orientation (IFMO) for cross-functional …

2005 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2005.

2005 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2005.

Crop Updates 2005 - Cereals, Darshan Sharma, Brenda Shackley, Mohammad Amjad, Christine M. Zaicou-Kunesch, Wal Anderson, D. Tennant, Steve Penny Jr, Ben Curtis, Veronika Reck, Richard Richards, Gavin Knell, Steve Curtin, David Sermon, Alan Bedggood, T. B. Biddulph, T. L. Setter, J. A. Plummer, D. J. Mares, H. Khabaz-Saberi, I. Waters, G. Mcdonald, Harmohinder Dhammu, David Nicholson, Chris Roberts, Stephen Loss, Ross Brennan, Kithsiri Jayasena, Eddy Pol, Simon Teakle, Rob Loughman, Ciara Beard, Blakely Paynter, K. Tanaka, G. Poulish, A. Smith, Paul Damon, Zed Rengel, Lionel Martin, Narelle Hill, Ron Mctaggart, Ray Tugwell, Geoff J. Thomas, Manisha Shankar, John Majewski, D. Foster, H. Golzar, J. Piotrowski, Rob Grima, Jeff Russell, Angie Roe, Vivien A. Vanstone, Sean Kelly, Helen Hunter, Mena C. Gilchrist, C. R. Newman, Svetlana Micic, Phil Michael, Gabrielle Coupland, Ern Kostas, Mohammed Hamza, Tina Botwright Acuña, Len Wade, Ingrid Richardson

Crop Updates

This session covers thirty six papers from different authors:

WHEAT AGRONOMY

1. Optimum sowing time of new wheat varieties in Western Australia, Darshan Sharma, Brenda Shackley, Mohammad Amjad, Christine M. Zaicou-Kunesch and Wal Anderson, Department of Agriculture

2. Wheat varieties updated in ‘Flowering Calculator’: A model predicting flowering time, B. Shackley, D. Tennant, D. Sharma and C.M. Zaicou-Kunesch, Department of Agriculture

3. Plant populations for wheat varieties, Christine M. Zaicou-Kunesch, Wal Anderson, Darshan Sharma, Brenda Shackley and Mohammad Amjad, Department of Agriculture

4. New wheat cultivars response to fertiliser nitrogen in four major agricultural regions of Western Australia, Mohammad Amjad, …

Feed Grain Report - Current And Future Demand In Western Australia, Department Of Agriculture And Food, Western Australia

Bulletins 4000 -

Authors: Martin Barbetti, Pam Burgess, Dave Eksteen, Trevor Lacey, Reg Lance, Peter Metcalfe, Dane Robertson, Greg Shea, Sofia Sipsas, Mark Sweetingham, Graham Walton, Peter White, Anne Wilkins

Markets are rapidly changing and new industries are emerging at a faster rate than previously recorded in history. The livestock industry and related feed grain industry are part of this changing dimension. The Department of Agriculture Western Australia (DAWA) compiled this report to examine the supply and potential demand for feed grain and explore possible options to take advantage of opportunities that may be presented as a result of these changes.

This report …

A Consumer-Behavior Perspective On Intimate Partner Violence, Debra Lynn Stephens, Ronald Paul Hill, James W. Gentry

Department of Marketing: Faculty Publications

This research examines women’s experiences of and responses to intimate partner violence using the perspective of the extended self. From in-depth interviews with a demographically diverse group of women in the United States, the primary theme to emerge was that chronic abuse is experienced as the male partner’s ongoing campaign to incorporate the abused woman into his extended self, by appropriating or destroying the aspects of her that give her autonomy. The most important implication for agencies serving abused women is that many of their clients are faced with the daunting task of repairing or reconstructing their core and extended …

2005 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2005.

2005 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2005.

In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan

Case studies

Chris Harmon, senior manager with the Moriarty Group of SuperValu symbol stores, sat at his desk contemplating the future. Despite the intensifying challenges of a dynamic grocery market he was well satisfied with the success of the Group’s three supermarkets. The three stores, owned by Luke Moriarty, operate under the aegis of the Musgrave Group of independent SuperValu retailers. These independent retailers had not only survived Tesco’s arrival in Ireland, but the group as a whole had grown market share.

Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Kumar Sinha

College of Business Faculty Publications

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.

Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm

Theses Digitization Project

This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.

Credit Union Service Organization Products And Services: Implications, Decisions, And Strategies, Michael Burnett Bare

Theses Digitization Project

This project will create strategic tools for the Credit Union and CUSO to use in order to best create a more symbiotic relationship between the two entities.

The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun

Theses Digitization Project

The purpose of this project is to apply marketing tactics in the form of website and online services. The goal of this plan is to improve company image and customer service and relationships, Moreover, website and online service can also increase the sales and profits of the company and expand its market.

Strategic Marketing Plan For An Online Service Provider In The Property Management Industry, Ruchika Wijesinghe

Theses Digitization Project

Outlines the development of a strategic marketing plan for a company offering online rent payment, apartment search and property management services to property owners, managers and tenants. Data was gatherd from both primary (customers survey) and secondary sources to develop a strategic marketing plan for 2006.

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana

Theses Digitization Project

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

Female Sports Endorsement And Attitudes Toward Brands And Advertisements, Natsuda Saritmuthakul

Theses Digitization Project

The purpose of this study is to establish the means to understand how female sport endorsers are chosen in advertising - whether the choice is based upon physical appeal or professional career.

A Comparison Of Cosmetic Advertising Between The United States And Taiwan: A Content Analysis, Wenlin Wang

Theses Digitization Project

The purpose of this research is to determine the extent of standardization of cosmetics advertising in Taiwanese and American magazines and to determine the brands and products most prevalently advertised in these two countries. The advertisements sampled were from Vogue and Cosmopolitan women's magazines, issues September 2004 to February 2005.

Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan

Theses Digitization Project

The purpose of this study is to gather information for the management of the Bank of Ayudhya to improve its internet banking service. It explored customer satisfaction, customer attitudes, and the correlation between the frequency of Internet banking usage and customer demographic data.

The Affects [Sic] Of Behavior On Celebrity Image, Christina Marlene Arredondo

Theses Digitization Project

The purpose of this study is to develop a better understanding of how negative behavior affects a celebrity's public image.

The Reference Group Influence On Cell Phone Purchasing Behavior: Research On Chinese Youth, Xe (Stephen) Xihao

The Corinthian

The cell phone has experienced a change from a private luxury product into a public necessity product in the late 1990s China. According to consumer behavior theories, individuals would be significantly influenced by their reference groups when making a purchasing decision of a certain commodity such as the cell phone. The reference group influence encompasses three types: informational influence, utilitarian influence, and value-expressive influence. This paper utilizes the empirical research method to investigate the three types of reference group influence on Chinese youth's cell phone purchasing behavior. The research results indicate that reference groups have a significant influence on cell …

Economics Of Scale In The Us Truckload Industry, Adam Gray Bradford

Inquiry: The University of Arkansas Undergraduate Research Journal

No abstract provided.

Annual Report 2004-2005, Imsa Fund

IMSA Fund Reports

The promise of the Illinois Mathematics and Science Academy® is now practice as visionary IMSA graduates forge new frontiers in Illinois and beyond in science, technology, engineering, mathematics and other fields, and as more and more students, educators and schools in our state, nation and world benefit from IMSA programs, products and services.

The Academy's reach, impact and success is due in no small part to the support it receives from the IMSA Fund for Advancement of Education - thanks to you.

You and other donors help in various ways, Annual gifts of all amounts provide essential operating support for …

The Channeling Power Of Television And The Viewing Experience, Laura Elaine Jakosky

Inquiry: The University of Arkansas Undergraduate Research Journal

No abstract provided.

Sustainable Competitive Advantage Of Internet Firms - A Strategic Framework And Implications For Global Marketers, Rajshekhar G. Javalgi, Robert F. Scherer, Glenna Pendleton, Lori P. Radulovich

Marketing

Purpose – At the core of an international marketing strategy is the internet firm’s goal of building and sustaining a competitive advantage. The purpose of this paper is to present an integrative framework to explain the role that customer behavior and customer relationship management (CRM) play in developing a profitable, sustainable competitive advantage for internet companies.

Design/methodology/approach – The integrative framework utilizes existing theoretical concepts from the areas of strategy and internet marketing and develops a framework to provide firms with insights into how they can gain the competitive advantage. Findings – This paper links global customer behavior to the …

The Dynamics Of Global E-Commerce: An Organizational Ecology Perspective, Rajshekhar G. Javalgi, Robert F. Scherer

Marketing

Purpose - A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is proposed and a parallel is drawn between the population ecology model and the current global e-commerce environment.

Design/methodology/approach - Survivorship theory is applied to global e-commerce. The Verhulst-Pearl logistic equation can be used to describe the inhibition of growth within an ecosystem. The approach is to apply the Verhulst-Pearl logistic equation to describe international growth dynamics of the internet.

Findings - When applying the Verhulst-Pearl equation to the internet environment around the world, the number of domain names or host …

Rte Publishing Ltd, Gerry Mortimer

Case studies

The publishing division came into being as RTE Publishing Ltd in May 2003. Muirne Laffan was appointed Executive Director of RTE Publishing. Having spent several years in New York with the advertising agency McCann Erickson, Muirne had joined RTE to head up its commercial activities division some 18 months previously. With the reorganisation, some of these activities had been moved. Thus, for example, TV programme sales became part of the TV division to ensure that issues involved in programme sales were incorporated into programme planning at an early stage.

Green Engineering Services Limited, Gerry Mortimer

Case studies

“Sometimes in my darker moments I think that, if I had ducks they’d drown, and this is one of those moments. You will have heard the announcement that Fruit of the Loom are closing down the remainder of their operations in the northwest”, Manus Green said, discussing his latest predicament with his friend and occasional advisor Paul Staunton. Manus with his wife Claire, was owner of Green Engineering Services Ltd., a small precision engineering company based on an industrial estate in West Donegal.

Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy

Case studies

In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.