Marketing Commons^™

Irish Marketing Review, Vol. 6, 1993, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Annual Report 1992-1993, Imsa Fund

IMSA Fund Reports

As president of the IMSA Fund board of directors, it is my privilege to share with you, our shareholders, the 1992-93 annual report of the IMSA Fund for Advancement of Education.

This was a record year for the IMSA Fund. For the first time in the Fund's history, we raised more than $1 million in a given fiscal year, putting us over the $5 million mark since 1986. This is a remarkable achievement given the fact that many corporations and individuals are forced to make sacrifices during these difficult economic times. We are grateful that you view Illinois students as …

The Export Carrot Industry, Angie Galati, Allan Mckay

Journal of the Department of Agriculture, Western Australia, Series 4

Carrots are the single most important horticultural export commodity from Western Australia.

In 1991-92, over 23,000 tonnes of carrots worth more than $12 million (fob) were exported. The State now exports about 70 per cent of its carrot production to Singapore, Malaysia, Hong Kong and the Middle East (see Table 1). These exports account for more than 90 per cent of Australian carrot exports. The State's carrot exports started in the mid 1970s. In 1977-78, only 2170 tofcarrots were exported, but exports have increased steadily since then (see Figure 1).

Export Of Asparagus From The Ord River, John Bonnardeaux, Chris Robinson

Journal of the Department of Agriculture, Western Australia, Series 4

Fresh asparagus is presently supplied to Australian markets from August to March from temperate regions. For the remainder of the year, there is no significant production of fresh spears in Australia.

Recent research in Taiwan, Zambia and Zimbabwe has indicated quality asparagus can be grown in tropical and subtropical regions. The harvest period can be manipulated by withholding irrigation water and cutting fems to make spears grow out-of-season.

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

Euro Coach Builders, Gerry Mortimer

Case studies

Joe Ferry was a native of the Gaeltach region of Gweedore in the north western part of Donegal. The county of Donegal itself occupies the north west corner of Ireland. Its geographical position is unusual in that it is virtually bounded on all sides by the Atlantic Ocean or the border with Northern Ireland, though the county is part of the Irish Republic. In the south of the county the neck of land linking Donegal with the Irish Republic is less than 5 miles wide at one point. The partition of Ireland in 1922 deprived the county of much of …

Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.

Lifetime Assurance, Aidan O'Driscoll

Case studies

This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.

Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.

Equity Bank, Aidan O'Driscoll

Case studies

This case study deals with the following issues: product and service definition; market analysis and segmentation; niche marketing; developing and setting in place a new business strategy.

Braycott Foods, Gerry Mortimer

Case studies

This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.

Slims Matches, Aidan O'Driscoll

Case studies

This case study deals with the following issues: market segmentation; return on investment; pricing, promotion and merchandising; prodcut cannibalisation; role of market research.

Colorcare, Aidan O'Driscoll, John Murray Dr.

Case studies

The issues this case study deals with are: Managing in the marketing function in regard to product development, pricing, promotion and channel selection; in particular how distribution channels non only evolve but can change dramatically, and the consequence reconfiguring of the marketing mix.

K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.

Case studies

This case study deals with the following issues: developing a basic marketing awareness and direction in the case of a small company; understanding consumer behaviour and market research; analysing company capability and competitors; price/quality issues, product development, distribution channels and promotion.

Agra Trading, Aidan O'Driscoll, John Murray Dr.

Case studies

The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.

Actionaid, Aidan O'Driscoll

Case studies

The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.

An Investigation Into Some Of The Factors Having A Bearing On Interviewer Bias In The Western Australian Market Research Industry, Daniel N. Edwards

Theses : Honours

The market research industry, like most industries operating in a highly competitive environment, is faced with a myriad of challenges. One of the foremost challenges is to deliver sound recommendations to clientele based on quality data on the market. One factor having a bearing on data quality is the problem of interviewer bias; interviewers introducing their own source of error into the survey. This dissertation uses a mass-administered, selfreport technique in a study of the interviewing staff of four Western Australian market research firms in an attempt to investigate the factors that constitute interviewer bias. The three broad areas of …

Mango Exports From Western Australia, Peter Johnson, John Gallagher, Terry Hill

Journal of the Department of Agriculture, Western Australia, Series 4

The Department of Agriculture has been at the forefront in developing a mango industry in Western Australia.

In Camarvon, the Department is concentrating on developing an export industry, while in the Ord River Irrigation Area trials have identified suitable domestic and export varieties for that environment.

The effect of planting density, hedging and pruning techniques on yield is being examined. Research has also started on identifying superior selections of the Kensington Pride variety, the most commercially important variety in Australia. The aim is to improve fruit quality, bearing reliability, and to extend the production season..

A Tale Of Two Ladies : Pink Lady And Sundowner, John Cripps, Eleanor Melvin-Carter

Journal of the Department of Agriculture, Western Australia, Series 4

It is five years since the first Western Australianbred Pink Lady and Sundowner apples were sold on the local market. In that time, these crisp, sweet flavoursome apples have become top-selling, premium fruit.

The story is no different overseas. Trial shipments to London, Taiwan and Singapore have indicated a big demand for the unique Pink Lady apple - far more than Western Australia can presently supply.

One million fruiting Pink Lady apple trees are needed to meet anticipated export sales. Today, there are only 100,000 trees in the ground, of which about half are bearing fruit.

New high quality apple …

Should We Export Our Native Birds?, Ross Kingwell

Journal of the Department of Agriculture, Western Australia, Series 4

The export of Australia's native birds is prohibited by the Wildlife Protection (Regulation of Exports and Imports) Act 1982. A review of the Act in 1991 has not led to any relaxation of the export ban.

However, the review recommended that government examine "the practical aspects of establishing a fully funded administrative control mechanism to allow strictly regulated commercial exports of a limited number of species of captivebred native birds which are not endangered or threatened". In making this recommendation, the report acknowledged there may be a case for highly regulated export of some native bird species.

This article explores …

Development Of Redglobe Table Grapes For Export, Ian Cameron

Journal of the Department of Agriculture, Western Australia, Series 4

Exports wereonce a major outlet for the Western Australian table grape industry.

Over the last 20 years however, exports have fallen from 500 to 00 tonnes per year, despite an increase in the area planted to table grapes and an increase on overseas demand for our produce.

By 1993 less than 3 per cent of the table grapes produced in the State were exported.

The introduction of Redglobe, a new table grape varietyy from California, is expected to increase the export of table grapes from Western Australia to 1000t by 1997, when the variety will represent 90 per cent of …

Bulletin No 4247 - Introduction To Commercial Mushroom Growing, Margaret Graham

Bulletins 4000 -

No abstract provided.

International Marketing Educators Conference, Edith Cowan University

Research outputs pre 2011

No abstract provided.

Biotechnology: Beauty Or Beast?, Kate Ui Ghallachoir

Articles

In recent years scientific advances have transformed that group of technologies referred to as biotechnology into a set of increasingly powerful tools for many industries. Biotechnology is identified by many as an important factor determining the future sucess of industries as diverse as healthcare and agriculture. In Ireland biotechnology use and development is a recognised area of strategic priority. The research presented here investigates factors suggested as affecting the rate and diffusion of new biotechnological techniques in the food and drink industry. It represents just part of more extensive ongoing research at the Technological University Dublin, College of Marketing and …

Model Of A Marketing Plan For Library Media Programs, Ruie Chehak

Graduate Research Papers

The purpose of this paper is to create a model of a marketing plan for library media programs. The plan uses Johnson Elementary School of the Cedar Rapids Community School District as an example for the restructuring idea of interactive learning. The model is organized to compliment the overall strategy of the Cedar Rapids Community School District. The plan is presented in six basic steps: 1) understand the corporate mission and objectives, 2) analyze the situation and environment, 3) determine the goals and objectives, 4) develop the marketing strategies to achieve the desired goals, 5) design an action plan to …

Export Marketing Development Program Selection, Albert Phillip Bianchi Jr.

Theses and Dissertations in Urban Services - Urban Management

The purpose of this study was to determine if there is an arrangement of export development programs which could be utilized by state agencies to best serve the economic and social policy goals of states.

Quantitative and qualitative techniques were employed in conducting this research. Descriptive information was gathered from surveys of state export development agencies. A Delphi methodology was used to gain consensus from public managers about program goals and program effectiveness.

The research demonstrates that there are primary goals which states pursue, such as employment generation and providing exporter assistance, for which certain export promotion activities are considered …

1993 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1993.