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Articles 271 - 300 of 352
Full-Text Articles in Marketing
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Atlantic Marketing Association Proceedings
No abstract provided.
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
Atlantic Marketing Association Proceedings
No abstract provided.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Atlantic Marketing Association Proceedings
No abstract provided.
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Atlantic Marketing Association Proceedings
No abstract provided.
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Atlantic Marketing Association Proceedings
No abstract provided.
Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan
Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Atlantic Marketing Association Proceedings
No abstract provided.
Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson
Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Atlantic Marketing Association Proceedings
No abstract provided.
Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari
Global Educational Tours And Business Simulations: Challenges And Benefits Of Experiential Learning In Executive Mba Programs, Uday S. Tate, Deepak Subedi, Suneel Maheshwari
Atlantic Marketing Association Proceedings
No abstract provided.
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Using Social Media To Improve Student Engagement And Learning, Tommy Hsu
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn
Atlantic Marketing Association Proceedings
No abstract provided.
Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark Dba, Phillip L. Bond Phd
Prior Knowledge, Epistemic Motivation And Retail Search Behavior: A Proposal, James W. Clark Dba, Phillip L. Bond Phd
Atlantic Marketing Association Proceedings
No abstract provided.
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek
Atlantic Marketing Association Proceedings
No abstract provided.
Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna
Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna
Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman
Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman
Atlantic Marketing Association Proceedings
No abstract provided.
Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni
Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni
Atlantic Marketing Association Proceedings
No abstract provided.
Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres
Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres
Atlantic Marketing Association Proceedings
No abstract provided.
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon, William T. Rupp, Steven A. Clinton
Book Retailers And The Ever-Changing Scm Landscape: Case Study Of Barnes & Noble Company And Amazon, William T. Rupp, Steven A. Clinton
Atlantic Marketing Association Proceedings
No abstract provided.
Integrating Exploring Sustainability And Supply Chain Management In The Development Of Smart Tiles By Tesla, Dean R. Manna
Integrating Exploring Sustainability And Supply Chain Management In The Development Of Smart Tiles By Tesla, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd
Corporate Social Responsibility In The B2b Market: How Supplier Actions Influence Buyer Expectations, Susan Saurage-Altenloh Phd
Atlantic Marketing Association Proceedings
No abstract provided.
Amazon.Com, Inc.: Retailing Giant To High-Tech Player?, Alan D. Smith, William T. Rupp, O. Felix Offodile
Amazon.Com, Inc.: Retailing Giant To High-Tech Player?, Alan D. Smith, William T. Rupp, O. Felix Offodile
Atlantic Marketing Association Proceedings
No abstract provided.
The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam
The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan
Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan
Atlantic Marketing Association Proceedings
Organizations that invest in corporate social responsibility (CSR) to improve the quality of a community or population expect a return on their investment in the form of improved brand reputation and greater consideration in the competitive environment. Homburg, Stierl, and Bornemann (2013) determined that targeted CSR activities could enhance trust and identification by organizational customers, thus fostering customer loyalty. The authors confirmed that CSR influenced client trust through loyalty and that integrating instrumental stakeholder theory with social exchange theory undergirded this link between CSR and trust. Maignan and Ferrell (2004) exhorted marketers to focus beyond consumers to other stakeholder groups …
Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard
Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard
Atlantic Marketing Association Proceedings
In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …