Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Sales and Merchandising (80)
- Social and Behavioral Sciences (74)
- Asian Studies (40)
- International and Area Studies (40)
- Technology and Innovation (38)
-
- Organizational Behavior and Theory (33)
- Strategic Management Policy (31)
- Advertising and Promotion Management (29)
- E-Commerce (25)
- Communication (18)
- Business and Corporate Communications (17)
- Physical Sciences and Mathematics (17)
- Computer Sciences (16)
- Finance and Financial Management (15)
- Social Media (13)
- Business Administration, Management, and Operations (12)
- Entrepreneurial and Small Business Operations (10)
- Artificial Intelligence and Robotics (9)
- Operations and Supply Chain Management (9)
- Psychology (9)
- Sociology (8)
- Databases and Information Systems (7)
- International Business (7)
- Management Sciences and Quantitative Methods (7)
- Corporate Finance (6)
- Arts Management (5)
- Medicine and Health Sciences (5)
- Economics (4)
- Keyword
-
- Marketing (29)
- Marketing-finance interface (12)
- Innovation (10)
- India (8)
- Retailing (8)
-
- Trust (8)
- Crowdfunding (7)
- Decision making (7)
- Advertising (6)
- Branding (6)
- China (6)
- Customer satisfaction (6)
- Management (6)
- Marketing channels (6)
- Performance (6)
- Singapore (6)
- Sustainability (6)
- Behavior (5)
- Choice (5)
- Consumer behavior (5)
- E-commerce (5)
- Marketing strategy (5)
- Persuasion (5)
- Social media (5)
- Business planning (4)
- Commitment (4)
- Competition (4)
- Culture (4)
- Customer relations (4)
- Disclosure (4)
- Publication Year
- Publication
-
- Research Collection Lee Kong Chian School Of Business (319)
- Knowledge@SMU (40)
- Dissertations and Theses Collection (Open Access) (39)
- Perspectives@SMU (36)
- Asian Management Insights (18)
-
- Research Collection School Of Computing and Information Systems (9)
- Research Collection Lee Kong Chian School of Business (4)
- 2011 12th International Conference of the Society for Global Business and Economic Development (3)
- Research Collection School Of Accountancy (3)
- Research@SMU: Connecting the Dots (2)
- Research Collection Institute of Service Excellence (2007-2024) (1)
- Research Collection School Of Economics (1)
- Research Collection School of Social Sciences (1)
- Publication Type
- File Type
Articles 301 - 330 of 476
Full-Text Articles in Marketing
Beckon The Dragon: How Businesses Can Attract The Chinese Consumers Through Digital Marketing, Singapore Management University
Beckon The Dragon: How Businesses Can Attract The Chinese Consumers Through Digital Marketing, Singapore Management University
Perspectives@SMU
With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers?
Beckon The Dragon: How Businesses Can Attract The Chinese Consumers Through Digital Marketing, Knowledge@Smu
Beckon The Dragon: How Businesses Can Attract The Chinese Consumers Through Digital Marketing, Knowledge@Smu
Knowledge@SMU
The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese citizens get online, the internet is slowly becoming a powerful tool for businesses to reach out to them.
Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff
Teaching Public Relations To Students With A Confucian Cultural Background, Jurrien Gregor Halff
Research Collection Lee Kong Chian School Of Business
This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum.
Pushing The Learning Curve Of Public Relations In Asia, Jurrien Gregor Halff
Pushing The Learning Curve Of Public Relations In Asia, Jurrien Gregor Halff
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Investor Sentiment, Disagreement, And The Breadth Return Relationship, Hai Lu, Ling Cen, Liyan Yang
Investor Sentiment, Disagreement, And The Breadth Return Relationship, Hai Lu, Ling Cen, Liyan Yang
Research Collection School Of Accountancy
We extend the theory and empirics in Chen, Hong, and Stein (2002) by assuming that investors subject to market sentiment hold a biased belief in the aggregate. With a dynamic multi-asset model, we predict that the breadth-return relationship can be either positive or negative depending on the relative strength of two offsetting forces — disagreement and sentiment. Using the sentiment index developed in Baker and Wurgler (2006, 2007), we find evidence consistent with our predictions. The breadth-return relationship is positive when the sentiment effect is small. However, the relationship becomes negative when (i) the time-series variation of market-wide sentiment is …
Preface, Nirmalya Kumar
Preface, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
As late as 2001, Indian outward investment was less than US $1 billion. Instead, India, like all developing countries, was actively courting foreign investment into the country. By 2006, India had reached the tipping point. For the first time, Indian outward investment of US $10 billion had outstripped foreign investment into India. The spending spree continued unabated in 2007. Indian companies arranged or concluded US $21 billion in 40 foreign investment deals in January and February of 2007 alone. Moreover, Indian foreign investment in the financial year closing 31 March 2007 exceeded the cumulative total foreign investment by Indian companies …
The Competitive Dynamics Of New Dvd Releases, Anirban Mukherjee, Vrinda Kadiyali
The Competitive Dynamics Of New Dvd Releases, Anirban Mukherjee, Vrinda Kadiyali
Research Collection Lee Kong Chian School Of Business
In the U.S. motion picture industry, DVDs are increasingly a major source of revenue for moviestudios. Two important strategic decisions for DVDs are the release date and price. Industry evidencesuggests studios consider various release options as evidenced by their pre-release announcements. Whendeciding DVD release dates and prices, studios must consider the following. First, weeks of high demandpotential, increase sales. Second, intense competition in weeks of peak demand might reduce marketshare, lower margins and lead to higher costs of release. Third, deferring a DVD release (e.g. to a nonpeakdemand week) after the movie’s theatrical run reduces the potential sales of the …
Modeling Multichannel Home Video Demand In The U.S. Motion Picture Industry, Anirban Mukherjee, Vrinda Kadiyali
Modeling Multichannel Home Video Demand In The U.S. Motion Picture Industry, Anirban Mukherjee, Vrinda Kadiyali
Research Collection Lee Kong Chian School Of Business
The U.S. motion picture industry has become increasingly reliant on posttheatrical channel profits. Two often-cited drivers of these profits are cross-channel substitution among posttheatrical channels and seasonality in consumer preferences for any movie. The authors use a differentiated products version of the multiplicative competitive interaction model to investigate these two phenomena. They estimate the model using data from 2000 and 2001 on two posttheatrical channels in the U.S. market: purchase and rental home viewing channels. Contrary to expectations based on business press commentary, after controlling for seasonality and movie attributes, the authors find low cross-channel price and availability elasticity for …
Supporting Global Metals Markets: The Role Of The London Metals Exchange, Singapore Management University
Supporting Global Metals Markets: The Role Of The London Metals Exchange, Singapore Management University
Perspectives@SMU
The London Metals Exchange (LME) has seen its trading volumes continually expand of late, with 120.3 million lots traded in 2010, an increase of 7.4 per cent from 2009. This expansion is on the back of an increased interest in commodity trading and an expanded range of products, the latest being LME Cobalt and Molybdenum.
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Perspectives@SMU
“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.
Growing In Asia: P&G Turns To Market Research, Knowledge@Smu
Growing In Asia: P&G Turns To Market Research, Knowledge@Smu
Knowledge@SMU
There are many ways to grow a business in a competitive market. For Procter & Gamble, the parent company of renowned brands such as Gillette, Olay and Pampers, strategic innovation through market research is crucial. To succeed in Asia, however, the company will have to get creative, says Medhee Jarumaneeroj, P&G Asia's male grooming marketing and external relations lead at a SMU Centre of Marketing Excellence lecture.
Have You Restructured For Global Success?, Nirmalya Kumar, Phanish Puranam
Have You Restructured For Global Success?, Nirmalya Kumar, Phanish Puranam
Research Collection Lee Kong Chian School Of Business
The organizational structures of many multinational corporations are inadequate to the task of capitalizing on opportunities in emerging markets. Locating customer-facing processes in each country-and even using transnational structures that exploit location-specific advantages-just doesn't cut it anymore. So argue Kumar and Puranam, of London Business School. The authors show how the growth of China and India as lead markets and as talent pools, coupled with advances in technology, enable companies to optimize their organizations by segmenting R&D both vertically and horizontally, thereby creating T-shaped structures.The greatest challenge of the T-shaped structure is managing integration across countries. The solution is to …
Global Brand Alignment: Finding And Guarding 'The Force', Knowledge@Smu
Global Brand Alignment: Finding And Guarding 'The Force', Knowledge@Smu
Knowledge@SMU
Branding, done right, can bolster the bottom-line and even turn a floundering company's fortunes around. Running a good brand campaign can, however, be tricky - especially when it involves connecting with audiences all around the world. Sharing their experiences with localising world renowned names, industry practitioners at the Brand Finance Singapore Forum 2011 treaded the tight rope between strong brand guardianship and adaptability.
The Impact Of Brand Quality On Shareholder Wealth, Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfer
The Impact Of Brand Quality On Shareholder Wealth, Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfer
Research Collection Lee Kong Chian School Of Business
This study examines the impact of brand quality on three components of shareholder wealth, stock returns, systematic risk and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth as unanticipated changes in brand quality are positively associated with stock returns and negatively related to changes in idiosyncratic risk. However, unanticipated changes in brand quality can also erode shareholder wealth as they have a positive association with changes in systematic risk. The study introduces a contingency theory view to the marketing-finance interface by analyzing the moderating role of two factors that are widely followed by investors. The results show …
Research Needs And Outcomes In Agro-Enterprise Development, Peter J. Batt
Research Needs And Outcomes In Agro-Enterprise Development, Peter J. Batt
2011 12th International Conference of the Society for Global Business and Economic Development
No abstract provided.
The Crs Eight Step Plan For Agroenterprise Development, Jesse Catre
The Crs Eight Step Plan For Agroenterprise Development, Jesse Catre
2011 12th International Conference of the Society for Global Business and Economic Development
No abstract provided.
Sustainability And Corporate Social Responsibility, Yong Lee Keng
Sustainability And Corporate Social Responsibility, Yong Lee Keng
2011 12th International Conference of the Society for Global Business and Economic Development
No abstract provided.
Beyond Price Tags And Promotions: Investing In Marketing Values, Knowledge@Smu
Beyond Price Tags And Promotions: Investing In Marketing Values, Knowledge@Smu
Knowledge@SMU
Customers today look not only at the product, but also at value - not just economic value, but also, the social, environmental and ethical merits behind every purchase. For companies, particularly small to medium sized enterprises, simply hawking products will not cut it anymore, says marketing expert Gaurav Bhalla. Speaking at a Singapore Management University graduation ceremony, Bhalla shares his thoughts on the role of 'marketing' in attracting and retaining today's sophisticated consumers.
Singapore’S Brand “Keloid”: Going Beyond Canes And Chewing Gums, Knowledge@Smu
Singapore’S Brand “Keloid”: Going Beyond Canes And Chewing Gums, Knowledge@Smu
Knowledge@SMU
With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats of polish on an enhanced cosmopolitan brand, blemishes from the past remain – scars that are better left unpicked, says author Koh Buck Song at a Singapore Management University talk.
Turning Market Research's Focus Away From The Shovel And To The Hole, Knowledge@Smu
Turning Market Research's Focus Away From The Shovel And To The Hole, Knowledge@Smu
Knowledge@SMU
Business decisions should be guided by reliable data and research. Enter the market researcher – a professional who is perhaps better known for churning out lengthy reports with lots of tables and charts, than for advising senior executives on strategy. This stereotype frustrates Mike Sherman, an independent consultant in the market research industry, especially because he knows it to be mostly true. Speaking at SMU's Centre for Marketing Excellence, he noted that many market researchers often mistake 'statistical significance' for 'business significance'.
Art For Reward's Sake: Visual Art Recruits The Ventral Striatum, Simon Lacey, Henrik Hagvedt, Vanessa Patrick, Amy Anderson, Randall Stilla, Gopikrishna Deshpande, Hu Xioping, Joao Sato, Srinivas K. Reddy, Krish Sathian
Art For Reward's Sake: Visual Art Recruits The Ventral Striatum, Simon Lacey, Henrik Hagvedt, Vanessa Patrick, Amy Anderson, Randall Stilla, Gopikrishna Deshpande, Hu Xioping, Joao Sato, Srinivas K. Reddy, Krish Sathian
Research Collection Lee Kong Chian School Of Business
A recent study showed that people evaluate products more positively when they are physically associated with art images than similar non-art images. Neuroimaging studies of visual art have investigated artistic style and esthetic preference but not brain responses attributable specifically to the artistic status of images. Here we tested the hypothesis that the artistic status of images engages reward circuitry, using event-related functional magnetic resonance imaging (fMRI) during viewing of art and non-art images matched for content. Subjects made animacy judgments in response to each image. Relative to non-art images, art images activated, on both subject- and item-wise analyses, reward-related …
The Stability Of Time- Versus Money-Based Product Evaluations, Leonard Lee, Michelle P. Lee, Gal Zauberman
The Stability Of Time- Versus Money-Based Product Evaluations, Leonard Lee, Michelle P. Lee, Gal Zauberman
Research Collection Lee Kong Chian School Of Business
Consumers constantly make product decisions involving temporal and monetary considerations. In this work, we examine how consideration of these two fundamental economic resources influences the stability of product evaluations. Results from a series of seven experiments demonstrate that, despite prior research that has shown that the valuation of time is more ambiguous and context-dependent than the valuation of money, time-based product preferences tend to be more consistent than money-based product preferences. Our findings support an affect-based account: compared to monetary considerations, temporal considerations elicit greater reliance on feelings versus analytical evaluation, which facilitates holistic judgments and promotes preference consistency. Consequently, …
On The Value Relevance Of Retailer Advertising Spending And Same-Store Sales Growth, Kapil Tuli, Anirban Mukherjee, Marnik G. Dekimpe
On The Value Relevance Of Retailer Advertising Spending And Same-Store Sales Growth, Kapil Tuli, Anirban Mukherjee, Marnik G. Dekimpe
Research Collection Lee Kong Chian School Of Business
In response to recent calls to study factors that determine a retailer's stock price, this study draws on signaling theory to examine the impact of two key marketing metrics that are widely disclosed by retailers to investors, advertising spending and growth in same-store sales (COMPS), and highlights the moderating role of various firm- and sector-specific factors. Using a stock-response model estimated on a sample of 1,646 observations for 257 retailers, the authors find that the value relevance of advertising spending and COMPS depends on the financial condition of, and the competitive pressures faced by, the retailer. In addition, the positive …
Regulatory Focus, Regulatory Fit, And The Search And Consideration Of Choice Alternatives, Michel Tuan Pham, Hannah H. Chang
Regulatory Focus, Regulatory Fit, And The Search And Consideration Of Choice Alternatives, Michel Tuan Pham, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
This research investigates the effects of regulatory focus on alternative search and consideration set formation in consumer decision making. Results from three experiments yield two primary findings. First, promotion-focused consumers tend to search for alternatives at a more global level, whereas prevention-focused consumers tend to search for alternatives at a more local level. Second, promotionfocused consumers tend to have larger consideration sets than do preventionfocused consumers. Building on these two primary findings, it is additionally shown that whereas promotion-focused consumers attach relatively greater value to options chosen from hierarchically structured sets, prevention-focused consumers attach relatively greater value to options chosen …
Tradeoffs And Depletion In Choice, Jing Wang, Nathan Novemsky, Ravi Dhar, Roy Baumeister
Tradeoffs And Depletion In Choice, Jing Wang, Nathan Novemsky, Ravi Dhar, Roy Baumeister
Research Collection Lee Kong Chian School Of Business
Four experiments examine why choices deplete executive resources. The authors show that the resolution of trade-offs is a driver of depletion effects arising from choice, and the larger the trade-offs, the greater is the depletion effect. The authors also find that choice difficulty not related to trade-offs does not influence the depleting effect of the choices. Finally, the authors find that though people can intuit some depletion effects, they do not intuit that choices or trade-offs within choices might be depleting and therefore fail to predict that larger trade-offs are more depleting.
A Study Of Price Evolution In Online Toy Market, Zhenlin Yang, Lydia L Gan, Fang-Fang Tang
A Study Of Price Evolution In Online Toy Market, Zhenlin Yang, Lydia L Gan, Fang-Fang Tang
Research Collection School Of Economics
We study and contrast pricing and price evolution of online only (Dotcom) and online branch of multi-channel retailers (OBMCRs) based on two panel data sets collected from online toy markets. Panel data regression analyses reveal several interesting empirical results: over time, OBMCRs and Dotcoms charge similar prices on average but Dotcoms significantly increase their shipping costs that eventually drive the overall average price of Dotcoms higher than that of OBMCRs. Price dispersions of both types of retailers are persistent. The price dispersion of OBMCRs is higher than that of Dotcoms at the beginning and does not change much over time, …
Lohas: Marketing A Green And Sustainable Way Of Living, Knowledge@Smu
Lohas: Marketing A Green And Sustainable Way Of Living, Knowledge@Smu
Knowledge@SMU
What prompted former corporate warriors like Adam Horler and Tay Lai Hock trade their suits for t-shirts and embrace a new way of life with green and sustainability as its central tenet? It is LOHAS, or Lifestyle of Health and Sustainability, described as a “biggest market you’ve never heard of”. In a recent talk at SMU, Horler and Tay share what is their motivation, what is the appeal of LOHAS, and how are they marketing this concept to bring more converts on board.
To Be Ahead Of The Game, Consider Game-Based Marketing, Knowledge@Smu
To Be Ahead Of The Game, Consider Game-Based Marketing, Knowledge@Smu
Knowledge@SMU
Games have a way of engaging people in ways that advertisements simply cannot. Many a date, birthday or meeting have been forgotten and disregarded, thanks to the likes of Warcraft and StarCraft – 'sticky' programmes that have caused people to betray their better judgements. Beyond computer gaming, however, consumers have been known to choose a coffee shop, supermarket or airline for reasons that also defy what's rational: to collect stamps, amass points and accumulate 'miles'; all of which have nothing to do with drinking coffee, buying groceries or getting from point A to B. Yet, people play along willingly, in …
Characteristics Of Services: A New Approach Uncovers Their Value, Sabine Moeller
Characteristics Of Services: A New Approach Uncovers Their Value, Sabine Moeller
Research Collection Lee Kong Chian School Of Business
Purpose: Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to an individual aspect of services instead of being assigned to services as a single entity. Design/methodology/approach: Based on customer integration, a framework (FTU framework) and a resource typology are developed. These approaches are the theoretical foundation of the analysis. Findings: The FTU framework and a resource typology reveal different aspects of services and allow the assignment of the IHIP characteristics …
Nation Branding: Presenting The Image That Matches National Identity, Knowledge@Smu
Nation Branding: Presenting The Image That Matches National Identity, Knowledge@Smu
Knowledge@SMU
Brand launches are, more often than not, quiet affairs. Attention-hungry marketers might sometimes resort to controversies, so as to leverage on hype. Even then, it may take a fair amount of provocation and amusement just to get the slightest response from the modern-day multi-tasking, attention-deficit consumer. Contrast this with the launch of Singapore's latest tourism brand, YourSingapore, earlier this year – an event that elicited some fervent objections from the public. The people behind those heated responses were not necessarily experts on tourism or marketing. It was a matter that compelled everyday citizens to weigh in with their thoughts. Why, …