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Articles 151 - 180 of 217
Full-Text Articles in Marketing
Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert J. Griffin, James K. Giese
Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert J. Griffin, James K. Giese
Marketing Faculty Research and Publications
A 5-year, pooled fund study with the Iowa, Minnesota, and Wisconsin departments of transportation assessed the public's perceptions of pavement improvement strategies and developed thresholds of satisfaction using the departments' physical indices, such as pavement ride and condition on rural, two-lane highways in the states. Approximately 3,600 drivers in the three states were involved in the three phases of the project, which included 18 focus groups, 400 statewide surveys in each state, and 2,300 targeted surveys across the three states. A multidisciplinary team from Marquette University and a mass media survey lab conducted the studies. A summary of focus group …
Editor's Statement, J. Craig Andrews
Editor's Statement, J. Craig Andrews
Marketing Faculty Research and Publications
It has been almost nine years since I concluded my term as the fifth editor of Journal of Public Policy & Marketing (JPP&M). As indicated in my outgoing “Editor’s Statement” (2001), I consider it a tremendous honor to have served as editor for a journal that has evolved into one of the leading outlets for scholarly work in the marketing field. However, as most former editors will acknowledge, it can be best described as an ever-changing journey, with peaks and valleys in the evolution process. Therefore, the purpose of this article is to reflect on my tenure and background, my …
Information Acquisition And Investment Decisions On The Internet: An Empirical Investigation, Syed H. Akhter, Pervaiz Alam
Information Acquisition And Investment Decisions On The Internet: An Empirical Investigation, Syed H. Akhter, Pervaiz Alam
Marketing Faculty Research and Publications
With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant.
Does Vanity Describe Other Cultures?: A Cross Cultural Examination Of The Vanity Scale, Srinivas Durvasula, Steven Lysonski, John Watson
Does Vanity Describe Other Cultures?: A Cross Cultural Examination Of The Vanity Scale, Srinivas Durvasula, Steven Lysonski, John Watson
Marketing Faculty Research and Publications
Vanity is a psychological construct that describes a person's excessive concern with physical appearance or achievement. A scale, recently developed to measure this construct, has been psychometrically validated using data from U.S. respondents. The goal of this paper is to determine if this scale can be used cross-culturally. If the scale has cross-cultural applicability, it can be used as a counseling device to guide and alert individuals to certain tendencies. The scale also can be used to track foreign cultures as they adopt a consumerism ethos more aligned to Western consumer culture. Based on data from 475 young adults in …
The Use Of Marketing Knowledge In Formulating And Enforcing Consumer Protection Policy, J. Craig Andrews
The Use Of Marketing Knowledge In Formulating And Enforcing Consumer Protection Policy, J. Craig Andrews
Marketing Faculty Research and Publications
The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy.
Public Perceptions Of Wisconsin’S Pavements And Tradeoffs In Pavement Improvement, Richard Robinson, David Kuemmel, Ronald C. Sonntag, Stephen F. Shober, Robert J. Griffin
Public Perceptions Of Wisconsin’S Pavements And Tradeoffs In Pavement Improvement, Richard Robinson, David Kuemmel, Ronald C. Sonntag, Stephen F. Shober, Robert J. Griffin
Marketing Faculty Research and Publications
Findings are reported from Phase II of a three-phase pooled-fund project in Wisconsin, Iowa, and Minnesota to determine perceptions of drivers regarding pavement of rural two-lane highways. Among the survey topics were drivers' trust in the state department of transportation (DOT), pavement improvement trade-offs, and pavement evaluation. Results of the Wisconsin portion of the survey data are the focus of this study. The survey questionnaire was based in part on Phase I focus groups conducted to gauge beliefs about pavements as well as the language describing ruts, tining, and other pavement characteristics. Phase II entailed a statewide telephone survey of …
Are Some Comparative Nutrition Claims Misleading? The Role Of Nutrition Knowledge, Ad Claim Type And Disclosure Conditions, J. Craig Andrews, Scot Burton, Richard G. Netemeyer
Are Some Comparative Nutrition Claims Misleading? The Role Of Nutrition Knowledge, Ad Claim Type And Disclosure Conditions, J. Craig Andrews, Scot Burton, Richard G. Netemeyer
Marketing Faculty Research and Publications
As the regulator of all national food advertising, the Federal Trade Commission (FTC) has expressed concern that consumers may be misled by certain comparative nutrient content claims in advertising. To help examine this issue, primary food shoppers were recruited and interviewed in three U.S. markets according to generally accepted procedures for advertising copy tests. The study employs a 2 (ad claim type) x 2 (nutrition knowledge) x 4 (disclosure type) between-subjects design using manipulated print advertisements. Misleading generalizations for absolute levels of sodium content beyond that of control ads are found for both specific and general nutrient content claims from …
Nutrition Ad Claims And Disclosures: Interaction And Mediation Effects For Consumer Evaluations Of The Brand And The Ad, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Nutrition Ad Claims And Disclosures: Interaction And Mediation Effects For Consumer Evaluations Of The Brand And The Ad, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications
The effects of ad disclosure information on evaluations of the brand, the advertisement, and purchase intentions are postulated to vary across different ad claim types. In addition, consumers' product health perceptions are hypothesized to mediate the effects of the disclosure information and ad claim type on brand and ad-related evaluations. Results from a between subjects' experiment show that the health perception measure mediates the effect of the disclosure on brand and ad evaluations, but the interaction between the ad claim type and the disclosure is not mediated by the inclusion in the model of consumers' product health perceptions.
Business To Business Marketing: Service Recovery And Customer Satisfaction Issues With Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Business To Business Marketing: Service Recovery And Customer Satisfaction Issues With Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as claims handling, problem handling and complaint handling are associated with the level of satisfaction of customers. In addition, interfacing departments also have varying association with levels of satisfaction of customers. Finds that users of these services can identify problems they experience with ocean freight shipping services, and this may impact their choice of most …
Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Marketing Faculty Research and Publications
Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …
Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney
Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney
Marketing Faculty Research and Publications
Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition.
Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak
Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak
Marketing Faculty Research and Publications
This commentary uses as its platform an essay by Karpatkin (1999) titled "Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals." This article supports Karpatkin's position that, too often, large corporations are willing to exploit weak and vulnerable consumers as the means to unsavory financial gain. Vulnerable groups include the poor, children, and the disadvantaged elderly. Essentially, Karpatkin raises questions about the lack of distributive justice for these consumer segments in the marketplace. In answer to this, the author presents a religion-inspired business ethics. Using a body of writing sometimes called Catholic Social Teaching (CST), …
Incoming Editor’S Statement, J. Craig Andrews
Incoming Editor’S Statement, J. Craig Andrews
Marketing Faculty Research and Publications
In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.
A Cross-Cultural Comparison Of Cognitive Responses, Beliefs, And Attitudes Toward Advertising In General In Two Asian Countries, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
A Cross-Cultural Comparison Of Cognitive Responses, Beliefs, And Attitudes Toward Advertising In General In Two Asian Countries, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications
An important research topic in advertising is the study of consumer advertising perceptions. As shown by previous research, these perceptions affect attitude-toward-advertising-in-general which, ultimately, affects consumer brand attitudes and purchase intentions. Understanding consumer ad perceptions is useful to advertising practitioners in developing and implementing effective ad campaigns both nationally and internationally. Our study extends previous research efforts by comparing the cognitive responses, beliefs, and attitudes of consumers regarding advertising in two countries located in Southeast Asia. While results indicate similar advertising beliefs (in direction) and favorable attitudes, differences in cognitive responses and magnitude of beliefs and favorable attitudes exist. The …
The Role Of Qualifying Language On Consumer Perceptions Of Environmental Claims, Thomas J. Maronick, J. Craig Andrews
The Role Of Qualifying Language On Consumer Perceptions Of Environmental Claims, Thomas J. Maronick, J. Craig Andrews
Marketing Faculty Research and Publications
A copy-test of seven environmental claims on aerosol packages shows that consumers interpret general, unqualified claims (e.g., environmentally friendly or ozone friendly) as meaning the product is safe for the environment in both an absolute (safe) and a relative (safer) sense. These perceptions of environmental safety are enhanced by specific qualifiers for general claims such as No CFCs and general qualifiers for specific claims. In addition, the results show that almost all specific environmental claims improve consumers’ perceptions of the aerosol product relative to general claims for environmental benefits of the product. Implications for marketing and public policy professionals are …
Testing The Servqual Scale In The Business-To-Business Sector: The Case Of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Testing The Servqual Scale In The Business-To-Business Sector: The Case Of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications
A key question is whether the instruments developed for consumer services can accurately gauge the service quality perceptions of organisational customers. Reports psychometric testing of the SERVQUAL as a measure of service quality in ocean freight services. Based on a survey of a cross-sectional sample of 114 business organisations in Singapore, which regularly utilise ocean freight services for their export needs, this study found that the psychometric properties of the SERVQUAL scale are at variance with those found in consumer services settings. Further, the SERVQUAL perceptions scores were found to be a better predictor than the SERVQUAL gap scores. In …
Reflections On The 1997 Vatican Statements Regarding Ethics In Advertising, Gene R. Laczniak
Reflections On The 1997 Vatican Statements Regarding Ethics In Advertising, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications
Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in learning new nutrition information. Yet, unlike package claims, Nutrition Facts Panels are often not available for consumers during the processing of such advertising claims. Therefore, the authors examine the following research questions: (1) Do consumers misinterpret (i. e., overgeneralize) common nutrient content claims in advertising? If so, under what conditions does this occur? and (2) Can various types of disclosure …
Warnings And Disclosures: Special Editor’S Note, J. Craig Andrews
Warnings And Disclosures: Special Editor’S Note, J. Craig Andrews
Marketing Faculty Research and Publications
No abstract provided.
Relationships Between Servqual Dimensions And Organizational Performance In The Case Of A Business-To-Business Service, Subhash C. Mehta, Srinivas Durvasula
Relationships Between Servqual Dimensions And Organizational Performance In The Case Of A Business-To-Business Service, Subhash C. Mehta, Srinivas Durvasula
Marketing Faculty Research and Publications
A growing recognition of the critical differences between industrial and consumer services requires additional research emphasis on marketing of services in business-to-business context. Presents an application of SERVQUAL as a measure of service quality in Ocean Freight Services. Based on a cross-section sample of 114 business organizations in Singapore, which regularly utilize ocean freight services for their export needs, the study asked shipping lines for their heaviest used export routes and provide their overall evaluation of services provided by their preferred suppliers. Respondents also evaluated various interfacing departments in the shipping line and SERVQUAL measures on various service quality dimensions. …
The Guest Editor's Comments 1998, Syed H. Akhter
The Guest Editor's Comments 1998, Syed H. Akhter
Marketing Faculty Research and Publications
No abstract provided.
The Effects Of Nutrition Package Claims, Nutrition Facts Panels, And Motivation To Process Nutrition Information On Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews
The Effects Of Nutrition Package Claims, Nutrition Facts Panels, And Motivation To Process Nutrition Information On Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications
In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., "99% fat free; " "low in calories") on a product package, product nutrition value levels, and enduring motivation to process nutrition information. Enduring motivation is shown to moderate the effects of product nutrition value on consumer evaluations. Also, nutrition claims interact with product nutrition value in affecting consumer perceptions of manufacturer credibility. Given the availability of nutrient levels in the Nutrition Facts panel on the back of the mock package, nutrition claims on the front of the …
Review Of Business As A Calling: Work And The Examined Life By Michael Novak, Gene R. Laczniak
Review Of Business As A Calling: Work And The Examined Life By Michael Novak, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski
Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications
Studies of advertising beliefs and attitudes are crucial because these measures are shown to affect brand attitudes and purchase intentions. Previous studies in this area used either student or general consumers samples; no comparisons were made between the two groups. Therefore, it is not known whether and to what extent responses of student samples are likely to differ from those of general consumers. Differences would indicate that the two segments view advertising dissimilarly. However, by applying covariance structure analysis on a sample of students and a sample of general consumers from India, our study found no significant differences between them …
The Flexible Executive Mindset: How Top Management Should Look At Tomorrow’S Markets, Gene R. Laczniak, Robert F. Lusch
The Flexible Executive Mindset: How Top Management Should Look At Tomorrow’S Markets, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications
The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high-level managers from Fortune 1,000 corporations to illustrate the advantages of cultivating a flexible mindset concerning environmental trends and their strategic marketing implications. Reviews projected developments in the economy, technology, ecology and the social/political environments that are expected to occur by 2005. Discusses appropriate marketing responses to these trends.
Age, Product Nutrition, And Label Format Effects On Consumer Perceptions And Product Evaluations, Scot Burton, J. Craig Andrews
Age, Product Nutrition, And Label Format Effects On Consumer Perceptions And Product Evaluations, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications
Nutrition label format effects across different levels of product nutrition value and groups of younger (under 58 years; average 46 years) and older consumers (58 years or more; average 70 years) are examined using a 3 × 2 × 2 experimental design. Age interacts with nutrition level in affecting nutrition evaluation measures with older consumers displaying smaller differences in nutrition attitude and purchase likelihood for a low versus a high nutrition value product. Older consumers also perceive all labels as more difficult to understand. Consumer performance on judgment tasks vary across label formats and nutrition value manipulations. Implications for consumer …
A Cross-National Comparison Of Consumers' Attitudes Toward Direct Marketing And Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy
A Cross-National Comparison Of Consumers' Attitudes Toward Direct Marketing And Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy
Marketing Faculty Research and Publications
Existing research indicates that attitudes toward the three elements of direct marketing (the source, mode, and response channel) influence consumers' intentions to purchase directly marketed products. While research investigating attitudes and consumers' response has been conducted in the U.S., there has been no research to date which examines attitude structures and purchase intentions towards direct marketing in a multi-country setting, in spite of the standardized global efforts of direct marketeers. This study presents findings on attitude structures regarding direct marketing for three affluent open markets, the U.S., Singapore, and the Netherlands and empirically investigates the relationships between these consumers' attitudes …
Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos
Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos
Marketing Faculty Research and Publications
Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues.
Overview: The Role Of Consumer Research Evidence In Recent National Advertising Regulation, J. Craig Andrews
Overview: The Role Of Consumer Research Evidence In Recent National Advertising Regulation, J. Craig Andrews
Marketing Faculty Research and Publications
No abstract provided.
Alcohol Warning Label Effects: Socialization, Addiction, And Public Policy Issues, J. Craig Andrews, Richard G. Netemeyer
Alcohol Warning Label Effects: Socialization, Addiction, And Public Policy Issues, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications
No abstract provided.