Marketing Commons^™

2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 16, 2021) Four East Tennessee State University faculty members have been chosen as the newest participants in the Faculty Research Mentoring Cohort.

This is the second year ETSU has offered the program which provides opportunities for faculty to build their skills and knowledge in designing research investigations and advancing their research agenda. The initiative is sponsored by ETSU’s Office of Planning and Decision Support, the Provost’s Office and the Applied Social Research Laboratory.

Members of the 2021-22 cohort are:

Dr. Patricia A. Harnois-Church, an assistant professor in the ETSU College of Nursing and …

2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University

ETSU News

Bucky's Food Pantry Coat Drive Volunteers

JOHNSON CITY, Tenn. (Dec. 15, 2021)  – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.  

“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …

2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University

ETSU News

Bucky's Food Pantry Coat Drive Volunteers

JOHNSON CITY, Tenn. (Dec. 15, 2021)  – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.  

“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …

2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.

The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …

2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.

The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …

2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.

After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall. 

Local …

2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.

After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall. 

Local …

2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.

Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.

The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates.   ETSU also conferred 96 doctoral degrees today.  Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …

2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.

Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.

The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates.   ETSU also conferred 96 doctoral degrees today.  Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …

2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter. 

The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.

“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …

2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter. 

The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.

“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …

2021-December-09-Mh Teacher Retention Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University has received over $215,000 in grant funding from the U.S. Department of Education Office of Special Education & Rehabilitative Services for an initiative known as “the Republic of the Marshall Islands Teacher Retention Project.” The grant proposal, written in part by Dr. Dawn A. Rowe, associate professor and interim chair to ETSU’s Educational Foundations and Special Education program, received nearly $1.25 million total in funding.

According to the Republic of the Marshall Islands Public School System (PSS), teachers with temporary and provisional licenses are leaving the profession at …

2021-December-09-Pmhnp Program Third In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University’s online Post-Graduate Psychiatric Mental Health Nurse Practitioner (PMHNP) program is ranked third in the nation by NursePractitionerOnline.com. 

ETSU’s PMHNP graduate certificate concentration offers a certificate for nurses who have completed a Master of Science in Nursing (MSN) degree. Its customized special studies program provides education and clinical training in the PMHNP role. Upon completion, graduates are eligible for the national certification examination.

Nearly 80 students are currently enrolled in ETSU’s PMHNP program, which has graduated 121 students since 2018.

The NursePractitionerOnline.com ranking of Online MSN Psychiatric-Mental Health NP …

2021-December-09-Mh Teacher Retention Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University has received over $215,000 in grant funding from the U.S. Department of Education Office of Special Education & Rehabilitative Services for an initiative known as “the Republic of the Marshall Islands Teacher Retention Project.” The grant proposal, written in part by Dr. Dawn A. Rowe, associate professor and interim chair to ETSU’s Educational Foundations and Special Education program, received nearly $1.25 million total in funding.

According to the Republic of the Marshall Islands Public School System (PSS), teachers with temporary and provisional licenses are leaving the profession at …

2021-December-09-Pmhnp Program Third In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University’s online Post-Graduate Psychiatric Mental Health Nurse Practitioner (PMHNP) program is ranked third in the nation by NursePractitionerOnline.com. 

ETSU’s PMHNP graduate certificate concentration offers a certificate for nurses who have completed a Master of Science in Nursing (MSN) degree. Its customized special studies program provides education and clinical training in the PMHNP role. Upon completion, graduates are eligible for the national certification examination.

Nearly 80 students are currently enrolled in ETSU’s PMHNP program, which has graduated 121 students since 2018.

The NursePractitionerOnline.com ranking of Online MSN Psychiatric-Mental Health NP …

2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A number of states found ways to expand Medicaid without increasing their administrative spending, according to the results of a 10-year study published last month in the journal Health Affairs.

Dr. Casey P. Balio of East Tennessee State University is the lead author of the study, which was selected for the November issue of Health Affairs that focuses on “Hospitals, ACA Marketplace & More.” Balio is a research assistant professor at the Center for Rural Health Research and the Department of Health Services Management and Policy in the ETSU College of Public Health.

At the time …

2021-December-08-Etsu Students Present At Appalachian Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 8, 2021) – East Tennessee State University students earned valuable professional experience and contributed important research while participating in the 21st annual Appalachian Teaching Project Symposium, an economic development conference sponsored by the Appalachian Regional Commission. 

The Appalachian Teaching Project is administered by the ETSU Center of Excellence for Appalachian Studies and Services, and students in the Appalachian Community Engagement course taught by Dr. Rebecca Adkins Fletcher carried out ETSU’s project. 

The students in this year’s class – Jeremy Dubhros, Krystiane Evans, Richard Lloyd, Nathaniel McMullen, Kayla Rose and Ada Sloop – worked …

2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A number of states found ways to expand Medicaid without increasing their administrative spending, according to the results of a 10-year study published last month in the journal Health Affairs.

Dr. Casey P. Balio of East Tennessee State University is the lead author of the study, which was selected for the November issue of Health Affairs that focuses on “Hospitals, ACA Marketplace & More.” Balio is a research assistant professor at the Center for Rural Health Research and the Department of Health Services Management and Policy in the ETSU College of Public Health.

At the time …

2021-December-08-Etsu Students Present At Appalachian Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 8, 2021) – East Tennessee State University students earned valuable professional experience and contributed important research while participating in the 21st annual Appalachian Teaching Project Symposium, an economic development conference sponsored by the Appalachian Regional Commission. 

The Appalachian Teaching Project is administered by the ETSU Center of Excellence for Appalachian Studies and Services, and students in the Appalachian Community Engagement course taught by Dr. Rebecca Adkins Fletcher carried out ETSU’s project. 

The students in this year’s class – Jeremy Dubhros, Krystiane Evans, Richard Lloyd, Nathaniel McMullen, Kayla Rose and Ada Sloop – worked …

2021-December-07-Brand Storytelling To Offer Brand Film Certification, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 7, 2021) – Today’s leaders in business require creative and diverse professionals with crossover skills in marketing, media and film, but there is a significant talent gap. To answer this call, Brand Storytelling and East Tennessee State University, along with several global industry sponsors, have stepped up to bridge the education and diversity gap with a first-ever professional certification program.

The Brand Storytelling Brand Film Certification is a 100% online professional certification taught by industry leaders connected to Brand Storytelling’s world-class network of professionals in media, production, marketing, advertising, culture and entertainment. The certification will appeal …

2021-December-07-Brand Storytelling To Offer Brand Film Certification, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 7, 2021) – Today’s leaders in business require creative and diverse professionals with crossover skills in marketing, media and film, but there is a significant talent gap. To answer this call, Brand Storytelling and East Tennessee State University, along with several global industry sponsors, have stepped up to bridge the education and diversity gap with a first-ever professional certification program.

The Brand Storytelling Brand Film Certification is a 100% online professional certification taught by industry leaders connected to Brand Storytelling’s world-class network of professionals in media, production, marketing, advertising, culture and entertainment. The certification will appeal …

2021-December-03-Imls Grant Funded, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 3, 2021) – East Tennessee State University received nearly $100,000 from the Institute of Museum and Library Services (IMLS) as a sub-awardee, led by faculty member Dr. Alissa A. Lange, who is an associate professor with the Department of Early Childhood Education and director of the Early Childhood STEM Lab.

The grant is part of the IMLS 2021 National Leadership Grants for Museums program, which aims to support projects that address the need to strengthen museum services for the American public. The grant in total awarded $941,787 in funding for a coalition led by the …

2021-December-03-Imls Grant Funded, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 3, 2021) – East Tennessee State University received nearly $100,000 from the Institute of Museum and Library Services (IMLS) as a sub-awardee, led by faculty member Dr. Alissa A. Lange, who is an associate professor with the Department of Early Childhood Education and director of the Early Childhood STEM Lab.

The grant is part of the IMLS 2021 National Leadership Grants for Museums program, which aims to support projects that address the need to strengthen museum services for the American public. The grant in total awarded $941,787 in funding for a coalition led by the …

2021-December-02-Rotc Cadets Will Be Commissioned Dec, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 2, 2021) – Cadets in the Army ROTC Program at East Tennessee State University will be commissioned as second lieutenants at a 10 a.m. ceremony at the Carnegie Hotel on Friday, Dec. 10.

Col. Brent A. Clemmer, a recipient of the prestigious Silver Star, will be the guest speaker. Clemmer, who has served throughout the world from Korea to Afghanistan, is a graduate of the Naval Postgraduate School with a master’s degree in defense analysis. He is a recipient of the Purple Heart. 

The two ETSU cadets who will be commissioned on Dec. 10 are: 

Benjamin …

2021-December-02-Rotc Cadets Will Be Commissioned Dec, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 2, 2021) – Cadets in the Army ROTC Program at East Tennessee State University will be commissioned as second lieutenants at a 10 a.m. ceremony at the Carnegie Hotel on Friday, Dec. 10.

Col. Brent A. Clemmer, a recipient of the prestigious Silver Star, will be the guest speaker. Clemmer, who has served throughout the world from Korea to Afghanistan, is a graduate of the Naval Postgraduate School with a master’s degree in defense analysis. He is a recipient of the Purple Heart. 

The two ETSU cadets who will be commissioned on Dec. 10 are: 

Benjamin …

2021-December-02-University School Achieves Reward Status 2020-2021 School Year, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …

2021-December-01-Meet Pamela AvendañO-Rubi, University Marketing And Communication, East Tennessee State University

ETSU News

Language is what ties everything and everyone together for Pamela Avendaño-Rubi, whose native language of Spanish has been the key to relationships and opportunities throughout her time at East Tennessee State University.

“I was born and raised in Mexico, and it wasn’t until maybe seven or eight years ago that I first learned English. That was the biggest thing ever,” said the senior pre-medical student. “So, I empathize with a lot of people for whom English is a second language, even the professors here who have English as a second language and they struggle to express themselves. I am able …

2021-December-01-Etsu Professor Writes About Masculinity, University Marketing And Communication, East Tennessee State University

ETSU News

Masculinity – what it means and how it came to be – has for years been a point of discussion on college campuses. More recently, the conversation has spread to the general public. The New York Times posed the question in 2019: what is “toxic masculinity?”

East Tennessee State University’s Dr. Elwood Watson is addressing these and other important questions in “Talkin’ to You, Bro!: Liberate your mind from the confusing, ambiguous messages of contemporary masculinity,” a book released earlier this fall. 

The book offers a new outlook on manhood in current culture, Watson said, and aims to help men …

2021-December-01-Etsu Health Partners With Healing Hands, University Marketing And Communication, East Tennessee State University

ETSU News

Healing Hands

From left, Dr. Amanda Stoltz and Dr. John Culp are among physicians from ETSU Health Family Medicine Bristol who have partnered with Helen Scott, director of Healing Hands Health Center, to provide health care to low-income and uninsured individuals in the region.

BRISTOL, Tenn. – ETSU Health’s Family Medicine Bristol clinic is providing even more health care to low-income and uninsured individuals through a partnership with Healing Hands Health Center.

Healing Hands, located at 245 Midway Medical Park, is a charitable medical and dental clinic that provides care to adults in Northeast Tennessee and Southwest Virginia. East Tennessee …