Marketing Commons^™

Almonds Western Australia, Andrew Quinn, David Pocock

Horticulture published reports

The Almond industry 1s one of the less explored new industry options in Western Australia, despite offering one of the more significant opportunities for expansion and market development. Previous attempts to expand the industry have met with little progress primarily because of the small orchard areas planted, limited economies of scale, significant impact by birds and absence of a local processing plant.

Global Almond exports exceed US$1 billion per annum and are dominated by California. Almond products are traded in the international commodity market with prices primarily set by the USA.

Critical to the development of the industry in Western …

Miscellaneous Publication 009/2001 - Pistachios Western Australia An Income Producing Reforestation Opportunity For The Wheatbelt, Andrew Quinn

Horticulture published reports

Faced with a rising water-table, salt and acid land impacts, the Western Australian Wheatbelt requires significant changes to traditional farming system models.

Part of this drive towards improved sustainability is the need to re-plant substantial areas to tree belts or blocks. One of the limiting factors in the widescale adoption of on-farm tree planting is the narrow range of opportunities to generate income from these sites.

This report presents a model for the development of a Pistachio nut industry with production integrated into existing Wheatbelt farming systems. In addition to offering significant environmental benefits, the Pistachio tree offers the opportunity …

Western Australian Avocado Industry Survey - 2000, Alec Mccarthy

Horticulture research reports

Key components of the project: The avocado industry in Western Australia has been steadily growing over the past 15 years. During this time there has been no comprehensive survey of the industry to determine its size and production base. This survey aimed to collect information from as many commercial avocado growers as possible about tree numbers, age, yield, markets, growing methods and general industry knowledge.

Industry significance: This survey will provide comprehensive data on the avocado industry that will enable producers, packers, marketeers, investors, etc to have greater confidence in their various decision makings.

Key outcomes: Significant increases in annual …

Market Prospects Organic Carrots & Other Vegetables, Steven Mccoy

Horticulture published reports

This report provides a brief overview of the market opportunity for West Australian organically grown carrots and other vegetables grown in rotation with carrots. The report outlines market opportunities and important aspects of the local WA, interstate and export markets for consideration by conventional carrot growers with an interest in investing in the production of carrots grown organically, certified in compliance with the Australian "National Standards for Organic and Biodynamic Production".

Crop Updates 2001 - Lupins, Mark Sweetingham, Beven J. Buirchell, Bob French, Laurie Wahlsten, Janet Wtoth, Kirsty Bayliss, Wallace Cowling, R. F. Brennan, Miles Dracup, Nick Galwey, Bob Thomsom, Moin Salam, Art Diggle, Geoff Thomas, Bill O'Neill, Debbie Thackray, Kevin Walden, M. Shankar, Dominie Wright, Nichole Burges, Hu'aan Yang, Ming Pei You, David Bowran, Abul Hashem, Nerys Wilkins, Aik Cheam, Terry Piper, Paul Blackwell, Miles Obst, Andrew Sandison, Cameron Weeks, Erin Hasson, Luigi Moreschi, Brett Glencross, Jon Clements, Miles Dracup, Ramon Hall, Stuart Johnson, Madeleine Ball, Sofia Sipsas, David Petterson

Crop Updates

This session covers twenty six papers from different authors:

INTRODUCTION,

1. Introduction, Dr Mark Sweetingham LUPIN RESEARCH AND INDUSTRY DEVELOPMENT, Agriculture Western Australia

VARIETIES

2. Lupin variety performance: Are you making the most of it? Bevan J. Buirchell, Agriculture Western Australia

3. Adaption of restricted-branching lupins in Western Australia, Bob French and Laurie Wahlsten, Agriculture Western Australia

4. Isolated microspore culture of lupin for production of doubled haploids, Dr Janet Wroth, Dr Kirsty Bayliss and A/Prof. Wallace Cowling, Plant Sciences, Faculty of Agriculture, The University of Western Australia

NUTRITION

5. Banding manganese fertiliser below the seed increases seed …

A Strategic Marketing Analysis Of The Western Australian Olive Industry, Francis D'Emden

Horticulture published reports

A recent survey of Western Australian olive growers has revealed the rapid expansion of the State's Olive Industry, with at least 1.7 million olive trees to be planted in the next two to four years in Western Australia. NSW and SA are currently the dominant producers with around 64% of olive trees planted in those States.

This analysis concentrates on the olive oil market, as most groves have been planted to varieties suited to olive oil production. Approximately 4% of trees are table varieties, most of which have been planted amongst groves of predominantly oil or dual-purpose varieties.

Western Australia …

Commercial Irrigation And Nutrition Practices For Strawberries In Western Australia, D. Phillips, D. Gatter, T. Calder, D. Pitman

Horticulture research reports

Irrigation practices employed by five commercial strawberry growers on sandy soils of the Swan Coastal Plain near Perth Western Australia were monitored for two consecutive seasons, 1995 and 1996 during the Spring production period.

Nutritional practices for the same grower group plus one Albany grower were monitored by plant, soil and sap analysis at 14 day intervals throughout the 1996 season.

Irrigation records showed that market quality strawberries could be produced at this time of year (August to December in Perth) on soils with very poor water retention properties with an average crop factor(E Pan) for the season of 0.7 …

Bulletin 4422 - Exotic Diseases - Cattle, Agriculture Western Australia

Bulletins 4000 -

An exotic disease is a disease that is not present in Australia.

If an exotic disease did occur in Australia it would cause· production losses, stock deaths and stop exports of primary production. When export markets are lost they can only be re-established once it is proven the disease is eradicated

Rising Above The Herd - An Analysis Of The Western Australian Beef & Cattle Industry (Executive Summary Document), Andrew Quinn, Ashley Manners

Animal production and livestock published reports

This report has been produced at the request of the Agriculture Western Australia, Meat Program Partnership Group. The intention of the report is to set out a number of priority areas for concentrated Agency and industry attention to assist with the development of the Western Australian beef and cattle industry.

• Global per capita consumption of beef is currently flat to slowly reducing, with total consumption volumes rising in line with population and wealth increases.

• Global trade in live cattle is experiencing a slow, steady increase in volumes influenced by trade factors encouraging in-country processing and finishing of cattle, and a …

  ---

  Go to article

Rising Above The Herd - An Analysis Of The Western Australian Beef & Cattle Industry, Andrew Quinn, Ashley Manners

Animal production and livestock published reports

This report has been produced at the request of the Agriculture Western Australia, Meat Program Partnership Group. The intention of the report is to set out a number of priority areas for concentrated Agency and industry attention to assist with the development of the Western Australian beef and cattle industry.

• Global per capita consumption of beef is currently flat to slowly reducing, with total consumption volumes rising in line with population and wealth increases.

• Global trade in live cattle is experiencing a slow, steady increase in volumes influenced by trade factors encouraging in-country processing and finishing of cattle, and a …

  ---

  Go to article

Export Cauliflower Quality Improvement 1996 - 1998, Vynka Mcveigh, Rachel Lancaster, Dennis Phillips, S. C. Tan

Horticulture research reports

Final report for the project VG 94043 January 1996 to December 1998.

This three year study is the first conducted in Australia which has evaluated and assessed the postharvest chain for export cauliflowers. From harvesting to transportation to the wharf, the project has identified a range of improved practices to ensure optimum quality of cauliflower at the destination market. The project has also examined cauliflower agronomy issues such as the effect of seed weight, seedling weight and phosphorus nutrition and placement on yield and harvest period, as well as variation in potting mix composition within a seedling cell tray.

Producing …

Mangoes At A Glance From Western Australia, Peter Johnson, Geraldine Pasqual

Horticulture published reports

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

Western Australia has a strong mango industry with production from well established crops estimated at $4.8 million. Industry members aim for a high level of customer satisfaction by offering popular varieties, quality and the ability to consistently supply markets.

Bulletin 4397 - Stone Fruit From Western Australia - At A Glance, Glynn Ward, Geraldine Pasqual, Eleanor Melvin-Carter

Bulletins 4000 -

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

The stone fruit industry in Western Australia is booming with large production increases predicted. Production from well established plum, peach and nectarine orchards in 1996/97 is estimated at $17 million and exports have doubled in the past five years to $10 million in 1998/99. …

Bulletin 4384 - New Asian Vegetables From Western Australia - At A Glance, Vynka Mcveigh, Soon Chye Tan Dr, Geraldine Pasqual

Bulletins 4000 -

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

Western Australia is Australia's largest exporter of fresh vegetables, sending a range of products to over 20 countries. A strong export trade has developed with South East Asia and growing opportunities exist in other markets in Asia and in the Northern Hemisphere. Western Australia …

Export Carrot Production Capability Study, Dennis Phillips

Horticulture research reports

A survey was conducted by personal interview of nearly 80 per cent of Western Australian export carrot growers to determine the range of business profiles and production practices prevailing in the industry in 1996-97. The study provided significant information which the industry can use to guide future development and to benchmark its performance.

The industry was characterised by a high level of Australian ownership and a healthy mix of family and corporate ownership and vertical integration. Capital investment in production was high, potentially inhibiting new entrants to the industry.

Threats to future industry growth were identified in an ageing management …

Fisheries Management Report No. 4 - Planning For The Further Development Of The Aquaculture And Marine Farming Industry At Jurien Bay, Dave Everall

Fisheries Published Reports

There is a well documented global requirement for some twenty million tonnes of edible sea foods from aquaculture in the next fifteen years. Most of the projected increase in production will need to be from mariculture because of limiting factors on land based aquaculture. At present, approximately 85%of all aquaculture occurs in the Asian region.

Globally, temperate water species have market advantages because of their ability to supply a growing market preference for a firm white fleshed fin fish. Although significant temperate water aquaculture occurs in various countries north of the equator, there are growing environmental concerns surrounding production of …

The Prospect For An Asparagus Industry In Northern Western Australia, John Bonnardeaux

Horticulture published reports

Asparagus grown in temperate regions of southern Australia is available, fresh, between August and March. For the remainder of the year, asparagus is not grown in Australia on a significant scale.

Recent work in Thailand, Peru, Kununurra (northern-western Australia) and Katherine (Northern Territory) has indicated that good quality asparagus can be produced in tropical and subtropical climates. Furthermore, research has shown the timing of the harvest can be manipulated by withholding irrigation and fern cutting. In an environment such as the Ord River Irrigation Area (ORIA) it is possible to harvest asparagus at any time of the year.

This report …

An Evaluation Of Mango (Mangifera Indica L.) Cultivars And Their Commercial Suitability For The Kimberley, P. R. Johnson, D. M. Robinson

Horticulture published reports

An evaluation of 74 mango cultivars was conducted from 1983 to 1995 in the Ord River Irrigation Area (ORIA) on Cockatoo sand. The aim to determine their suitability for commercial production and establish the basis for a mango industry in the Northern tropics of Western Australia. Measurements were made on yield, harvest times, flowering times, brix, fruit quality, growth rates and market acceptability. Results have indicated that cultivars, other than Kensington Pride, most commercially suitable in the ORIA are Banana for early cropping in mid September, Irwin for high regular yields and good market acceptability, Haden for excellent market acceptability, …

Western Australian Fisheries - At A Glance (1997), Fisheries Department Of Western Australia

Fisheries Published Reports

Western Australia's fisheries are the envy of the world. The calibre of our research and management, and the skills of our fishermen, are recognised as second to none. We have pristine oceans and waterways from which we draw fish and fish products of the very best quality.

But while WA ranks as Australia's leading producer and exporter of fish and aquaculture products, we are not resting on our laurels. A major review of fisheries administration has cemented environmental and economic sustainability as the key management objectives, and industry now has greater scope for improving its competitiveness by pursuing new marketing …

International Market Opportunities For Lentils, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, those countries which hold significant promise for the export expansion of the Western Australian lentil industry.

The report is comprised of five parts. 1) a brief lentil overview, 2) world lentil production and trade, 3) Australian lentil production and trade, 4) Western Australian lentil production and trade and 5) conclusions.

The first four sections identify the major producers, exporters, importers and premium markets operating in the international lentil market. The fifth section concludes by identifying six countries that warrant further in-market analysis to determine their lentil preferences …

International Market Opportunities For Field Peas, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, key countries which hold significant promise for the export expansion of the Western Australian field pea industry.

The report is comprised of five parts. 1) a brief field pea overview, 2) world field pea production and trade, 3) Australian field pea production and trade, 4) Western Australian field pea production and trade and 5) conclusions.

The first four sections aim to identify the major producers, exporters, importers and premium markets operating in the international field pea market. The fifth section concludes by identifying six countries that warrant …

Achievements In Wool 1997, Agriculture Western Australia

Animal production and livestock published reports

The Wool Strategy Group, which I initiated in 1993, and Agriculture Western Australia's Wool Program are strategic partners working together with industry to develop and market this State's wool industry.

Wool is Western Australia's second most important agricultural industry, with a current export value of $643 million. It has the potential to return to a billion dollar industry in the next five years and the industry needs to be strongly focused on producing what the market requires to take advantage of this.

The Wool Strategy Group, led by Chairman Mr Philip Gardiner, and the Wool Program, have established an international …

International Market Opportunities For Faba Beans, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

Western Australian faba bean production is growing and export volumes are increasing. In contrast, production is declining in many of the world's traditional faba bean regions. World trade, however, is growing.

China dominates the world export market and is growing rapidly as an exporter. The UK and Australia are the second and third largest exporters respectively.

As Western Australian production increases, the State will increasingly play an important role in Australia's ability to supply faba beans into markets looking tor quality and stable supply.

Saudi Arabia has emerged as the State's largest export market. The State is well located to …

Beef : Meating The Market, Greg Sawyer, Richard Morris, Geoff Tudor

Journal of the Department of Agriculture, Western Australia, Series 4

Nearly half of Western Australia's beef production is consumed on the domestic market, but the scene is changing rapidly.

In this article Greg Sawyer, Richard Morris and Geoff Tudor review information on production systems performance, and carcase and quality measurements that may well serve wider market opportunities in the future.

Achievements In Wool, Agriculture Western Australia

Animal production and livestock published reports

The Wool Strategy Group, which I initiated in 1993, works with Agriculture Western Australia's Wool Program to set the strategic directions for its activities. Chaired by Mr Philip Gardiner, it has members whose experience include fashion, marketing, financial markets, wool production, selling, as well as strong industry linkages. This document outlines the activities that the Group and the Program have been undertaking over the past 12 months.

The Chairman of the IWTO has recently suggested that Australian production in the coming years will be insufficient or not of the right specifications to supply market demands.

In order to assist Western …

Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson

Journal of the Department of Agriculture, Western Australia, Series 4

After a 40 year period over which wheat prices have dropped by an average of 2.7 per cent annually in real terms, fundamental changes in wheat supply and demand look set to reverse this trend. It is possible that real prices could increase by as much as 4 per cent anually in the medium term.

Alan Haagensen and Ian Wilkinson look at the forecasts for wheat prices and outline the forces that will influence world supply and demands for wheat.

Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer

Journal of the Department of Agriculture, Western Australia, Series 4

When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.

A Measure Of Justice For Western Australian Wools, John Stanton

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australian wools are sometimes perceived as inferior to those from eastern States, and this perception has often been reflected in price. For the first time a detailed comparison of the characteristics of our wool with the rest of the country has been undertaken. It shows that Western Australian wools are sometimes different from their eastern counterparts, but not necessarily 'inferior'. Overcoming these industry perceptions of inferiority is probably our biggest challenge, according to JOHN STANTON.

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Sharing Information Benefits The Meat Industry, Michael Paton

Journal of the Department of Agriculture, Western Australia, Series 4

Cronic health problems of livestock, seldom detected on farms, reduce the efficiency of abattoirs and returns to producers. But a major project providing information to producers from abattoirs is indicating how everyone could benefit from feedback.