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Articles 211 - 240 of 406
Full-Text Articles in Marketing
Service Now: Cmdb Research, Monika Patel, Smita Patil, Katerina Tzanavara, Manish Chauhan, Yuhao Wang, Houmin Xie, Lei Shi
Service Now: Cmdb Research, Monika Patel, Smita Patil, Katerina Tzanavara, Manish Chauhan, Yuhao Wang, Houmin Xie, Lei Shi
School of Professional Studies
The MAPFRE Capstone team has been tasked with reviewing and recommending roadmap on the existing CMDB configuration. Paper discusses the team’s overall research on ServiceNow CMDB, Client’s deliverables and introduction to the latest technological innovations. Based on given objectives and team’s analysis we have recommended key solutions for the client to better understand the IT environment areas of business service impact, asset management, compliance, and configuration management. In addition, our research has covered all the majority of the technical and functional areas to provide greater visibility and insight into existing CMDB and IT environment.
For One Child, Zion Bereket, Xin Huang, Yitong Lin, Ruobing Pei, Rachel White, Ziyuan Li
For One Child, Zion Bereket, Xin Huang, Yitong Lin, Ruobing Pei, Rachel White, Ziyuan Li
School of Professional Studies
The entirety of this project was completed on the foundation of the three focus areas, which were identified by our client as areas of high need. The client wanted to prioritize these three areas as they believed that these three areas were the most integral to the successful achievement of their mission, as well as to the overall health and longevity of the organization.
Hiv/Aids In The Latino Community Of San Francisco: Past And Present, Jessica Da Silva
Hiv/Aids In The Latino Community Of San Francisco: Past And Present, Jessica Da Silva
School of Professional Studies
There are approximately 122,000 people of Latino origin in San Francisco, which account for 15% of the total population (Census, 2010). Historically, Latinos have and still face several barriers to access healthcare and improvements in health (Aguirre-Molina, Molina & Zambrana, 2001). When the world was exposed to the spread of a new and unknown virus, the broader population suffered from the epidemic. The Latino community in San Francisco was and still is one of the hardest hit by the virus.
Changing The Current Perception Of Affordable Housing In Worcester, Simone Mcguinness, William Roberts, Vaske Gjino, Tong Zhou, Mengxin Ma, Sarawadee Sonpuak
Changing The Current Perception Of Affordable Housing In Worcester, Simone Mcguinness, William Roberts, Vaske Gjino, Tong Zhou, Mengxin Ma, Sarawadee Sonpuak
School of Professional Studies
One of Worcester Interfaith’s goals is to eradicate the stigma of affordable housing in Worcester. Currently, the perception of affordable housing is of an image of unkept and old residences filled with destitute citizens who cannot afford basic needs to live in a city, let alone housing. This image is perpetuated by media, stigma, and a lack of education of the true reality of affordable housing and who its recipients are. Affordable housing-qualified citizens represent a range of educations, professions, age, race, and income levels. Affordable housing units, too, represent a variety of homes, many of which are extremely well-kept …
Thinging : Powerful Objects., Tammy M. Burke
Thinging : Powerful Objects., Tammy M. Burke
Electronic Theses and Dissertations
The works in "Thinging” are inspired by desire, the genuine and the false, systems of real and perceived values, the quest for immortality, the allure of things, our use of them to make ourselves, and imagining pasts and futures via objects. The following concepts are threaded through the work: cathexis, ritual as a value builder, collections, hoarding, display, object history, exchange, use, and sign values, and vibrant materiality. At the heart of my investigation is the quest to examine the origins of object power, and by what measures it can be evaluated: value from belief, market value, and something perhaps …
An Examination Of Factors That Influence Social Networking Community Participation Among Millennials, Celeste See Pui Ng, Anita Lee-Post
An Examination Of Factors That Influence Social Networking Community Participation Among Millennials, Celeste See Pui Ng, Anita Lee-Post
Marketing & Supply Chain Faculty Publications
This study investigates main and moderating factors that influence Millennials' intention to participate in a social networking community (SNC). The authors modified the unified theory of consumers' acceptance and use of technology (UTAUT2) to incorporate six main and two moderating factors to explain Millennials' SNC participation intention. By considering the implications of the unique characteristics of Millennials on their social networking behavior, the authors' model is better suited to answer what drives these tech-savvy individuals to participate in a SNC via such sites as Facebook. Specifically, the authors find that hedonic motivation, trust in technology, trust in community, and social …
Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck
Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck
Independent Study Project (ISP) Collection
The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …
Searching: On The Cultural And Sociopolitical Implication Of Social Media, Siamak Javadi
Searching: On The Cultural And Sociopolitical Implication Of Social Media, Siamak Javadi
Markets, Globalization & Development Review
This is a review of the film Searching (2018), a multilayered thriller co-written and directed by Aneesh Chaganty. This film is a cinematic reflection of the profound impact of social media networks on our lives. The movies continuously navigates between the pros and cons of social media platforms. In this review, I focus on cultural and sociopolitical implications of social media platforms in relation to the film.
Van Dijk, Poell, And De Wall, The Platform Society: Public Values In A Connective World (2018), Batuhan Keskin
Van Dijk, Poell, And De Wall, The Platform Society: Public Values In A Connective World (2018), Batuhan Keskin
Markets, Globalization & Development Review
No abstract provided.
Gamer Resistance To Marketization Of Play, Jacob C. Almaguer
Gamer Resistance To Marketization Of Play, Jacob C. Almaguer
Markets, Globalization & Development Review
Video games provide an important context to understand the role of markets in a virtual space. Particularly, consumerism has appeared to have transferred from actual reality in the virtual reality in video games. For instance, growth in use of microtransactions by companies enable consumers to exchange real currency for in-game currency. Thus, the distinction between reality and fiction appears to be blurring. This may be problematic given the hegemony of AAA video game developers (Triple-A games are those with very high development and promotion budgets), commonality of neoliberal appeals in video games, and the potential influence that video games can …
Convergence Markets: Virtual [Corpo]Reality, Tracy Harwood, Tony Garry, Russell Belk
Convergence Markets: Virtual [Corpo]Reality, Tracy Harwood, Tony Garry, Russell Belk
Markets, Globalization & Development Review
This paper reflects on the growing trend in the computer games sector towards multi-user social gaming that transcends media platforms. Technological advancements enable embodiment of game-based assets by players who use their ludic affordances to extend experiences into other virtual spaces. In effect, this constitutes a convergence of markets derived from different forms of media content. We comment on the game-to-virtual corporeal transcendence, discussing the cultural context of the game and its impacts on players (consumers) who interact in virtual communities using the device of an avatar.
The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown
The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown
Markets, Globalization & Development Review
This article attempts to understand the economic and informatic ramifications of the convergence between increasingly connective games and massive online platforms by considering recent trends in both that center around designing for emergence. Scholarship on emergence as a property of games overwhelmingly treats emergent design as a liberating force that privileges player agency in a virtual space. Yet, as games fuse with surrounding platform ecosystems like Steam, Facebook, and Google, those emergent behaviors are subject to vast systems of inscription that analyze user behavior in order to reshape the free space of emergence and extract greater social and financial capital. …
[Cntrl] + [Alt] + [Esc] ? Virtual Platforms As Spaces Of Control And Contestation, Aras Ozgun
[Cntrl] + [Alt] + [Esc] ? Virtual Platforms As Spaces Of Control And Contestation, Aras Ozgun
Markets, Globalization & Development Review
No abstract provided.
Austin Fraser Internship In Reading, England, Megan Ditore
Austin Fraser Internship In Reading, England, Megan Ditore
Student Engagement Posters
Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.
Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon
Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon
Student Engagement Posters
Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.
Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl
Gender East And West: Transnational Gender Theory And Global Marketing Research, Katherine Sredl
School of Business: Faculty Publications and Other Works
Much of the prior scholarly research on global gender and marketing tends to focus on development. The post-socialist space does not fit neatly into this paradigm, given the diversity of its legacy of ideology, industrialization, feminist thought, and the post-socialist experience of privatization, democratization, European Union expansion, and, in some cases, war. This chapter uses the history of feminist thought in Yugoslavia and Croatia to highlight the contribution the post-socialist space brings to global gender and marketing research: questioning the role of the state in securing rights and questioning assumptions about individualism in a neoliberal era. I argue for an …
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Atlantic Marketing Association Proceedings
No abstract provided.
Using Drawings To Understand Perceptions Of Civic Engagement Across Disciplines: ‘Seeing Is Understanding’, Sharon Feeney, John Hogan
Using Drawings To Understand Perceptions Of Civic Engagement Across Disciplines: ‘Seeing Is Understanding’, Sharon Feeney, John Hogan
Articles
In this article, we wish to investigate if disciplinary differences exist among students when considering the topic of civic engagement. We use freehand drawing to create a learning environment in the classroom wherein students can seek to develop meaningful associations with civic engagement. The drawings examined here, produced by three different class groups, provide insights into how young adults perceive their society and their place in it, and thus communicate their understanding of civic engagement. Freehand drawing, in bypassing cognitive verbal processing routes, leads students to produce clearer and more holistic images. It allows them to put into visuals a …
How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud
How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud
LSU New Orleans Theses and Dissertations
This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …
Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu
Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu
School of Professional Studies
n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will …
Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt
Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt
Markets, Globalization & Development Review
Black Panther challenges traditional depictions of African nations in film by showcasing the fictional African country of Wakanda as a global technological leader, its citizens as being comfortable in global settings, and by having Wakanda deliver social aid to the US, reversing the typical global flow of assistance. Wakanda is depicted as a Blacktopia, where societies thrive beyond the reach of white supremacy as they have not been subject to colonization.
Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston
Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston
Markets, Globalization & Development Review
No abstract provided.
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Markets, Globalization & Development Review
'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka
Markets, Globalization & Development Review
No abstract provided.
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Markets, Globalization & Development Review
This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Markets, Globalization & Development Review
This paper explores the tradition of critical marketing studies in Japan, launched by Professor Fujiya Morishita. From his Osaka-based university appointments, Morishita's paradigm criticized disadvantageous aspects of the marketing practices of dominant manufacturers. Based on Marxian economic thinking, his ideas resonated well with the disaffected groups during the 1950-75 high-growth phase of Japan. As the economic context in Japan changed, Morishita's ideas lost some of their validity and appeal. Nonetheless, understanding the contributions of Morishita is important in the overall analysis of the development of marketing knowledge in Japan.
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong
A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong
UNLV Theses, Dissertations, Professional Papers, and Capstones
In this paper, the researcher explored the significant effect of multiple demographics, age, gender, marital status, and culture, on a customer’s perception of hotel room prices. The customer’s perception of hotel room rates was assessed by three variations, perceived value, perceived fairness, and willingness to pay. Descriptive statistics, MANOVA, and ANOVA were applied in this study. The results demonstrated that age, gender, and marital status had a significant impact on a customer’s perceived value; age, gender, and culture significantly influenced a customer’s perception of fairness; yet, none of these demographics had a significant impact on a customer’s willingness to pay. …
Epoca House: The Implementation Strategy, Courtney Thomas, Yaffa Fain, Shuxiao Teng, Mingjun Xie
Epoca House: The Implementation Strategy, Courtney Thomas, Yaffa Fain, Shuxiao Teng, Mingjun Xie
School of Professional Studies
This capstone report provides a written strategic implementation plan for EPOCA House. EPOCA, Ex-Prisoners and Prisoners Organizing for Community Advancement, is a non-profit dedicated to creating better resources and opportunities for prisoners and ex-prisoners in Worcester. The organization’s most recent initiative, EPOCA House, is a transitional facility that will provide reentry services and temporary housing to ex-offenders in and around the Worcester area. Recently, Massachusetts passed a comprehensive criminal justice reform bill that will dramatically reduce the number of people being incarcerated; however, little attention is focused on what will happen to individuals after they leave prison. At the same …