Marketing Commons^™

Forecasting Tea Production In Malaysia, Tamil Selvan. Krishnan

Student Works (2000-2009)

Forecasting is an inevitable part of production planning. Forecasting of future production is an essential Input to decision making as knowledge of this has always promised advantages and opportunities of many kinds. The forecaster's goal is to find a useful way to express a time-structured relationship so that predictions of future production can be incorporated into the decision making process. Fluctuations and variations in the production of tea in Malaysia is affected by uncontrollable and controllable factors. These factors cause fluctuations, trend, seasonality, cycles and irregular patterns in the yield series. These fluctuations create uncertainty and this makes decision making …

A Content Analysis Of Advertising In Magazines Directed At United States And United Kingdom Seniors, Ray Markham Smith

Theses and Dissertations in Business Administration

The seniors (55+) market is a growing, attractive market. While this market represents almost one-fourth of the total population in the United States and is slightly higher in the United Kingdom today, this segment is projected to grow to approximately one-third of the population over the next quarter century.

Relative to their proportion of the total population, seniors, and especially women, have historically been underrepresented as general advertising models. When seniors are portrayed, they are often used in supporting roles or in a negatively stereotyped manner. While the aging process is associated with declines in mental and physical capabilities, and …

Consumer Behavior And Religiosity Of Muslim Community In Klang Valley : Consumer Perception On Halal And Non Halal In Products And Services, Burhan Adnan

Student Works (2000-2009)

Consumption of products and services are one of the most important activities in human life. Therefore, being consumers they cannot run away from making decisions in all aspects of consumption process. It was identified that religious factor does playing an important role in the decision making process by the rules and taboos its inspired. This research project is trying to explore the religiosity aspect of Muslim consumers in Klang Valley and its relationship with the consumption of halal and non halal on products and services. The halal and non halal products and services have been further refined to halal restaurant, …

Consumer Behaviour Towards Counterfeit Product : A Study On Urban Malaysian Consumers, Swat Hah Lim

Student Works (2000-2009)

Counterfeiting is the production of copies that are identically packaged, including trademarks and labelling, copied so as to seem to the consumer the article is genuine. Product counterfeiting has become a serious problem for a number of industries. United States companies alone lose approximately $200 billion in sales annually as a result of counterfeiting. In Malaysia, very little study has been done on counterfeiting despite numerous studies claimed that the developing countries such as Asian countries were the paradise for counterfeiters. The present study intends to examine counterfeiting from the demand side perspective, consumer behaviour related to counterfeit purchases will …

Children Influence In Family Decision-Making, Siew Ling Lim

Student Works (2000-2009)

This study has attempted to examine the distinct factors that may he said to characterize the children purchase decision-making style. Concentration is centered on an analysis of the influence of the children for various selected products in an attempt to determine whether there exists a particular pattern according to the different family background Children's income and saving patterns were also observed to investigate the relationship between financial resources and their influence pattern. The analysis had been carried out on the basis of a survey of 446 families in Peninsular Malaysia Respondents included "marketing housewives" and children who were asked to …

Target Marketing Can Help Attract City Residents, Robert E. Lang, James W. Hughes, Karen A. Danielsen

Public Policy and Leadership Faculty Research

While suburban growth continues, city living is regaining popularity. It is common knowledge that urban neighborhoods often attract young, single professionals, but a more precise identification of potential city dwellers could help cities understand and develop their comparative advantages. Now, perhaps more than ever, cities need to know which people want to live in them and how their vision of urban life may be accommodated by public policy.

/="/">A common concern expressed among urban mayors is that the quality of their city services, especially schools, stacks up poorly against that of most suburbs. Improving public education is often cited …

The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …

The Effects Of Ethnicity, Ethnic Salience And Ethnic Identification On Consumers' Sources Of Information And Purchase Behavior, Patricia Wooten Humphrey

Doctoral Dissertations

The purpose of this study was to determine if there were any significant differences in the search and purchase behavior between white and black consumers due to ethnicity, ethnic identification, ethnic salience and ethnic situation.

The sample was chosen from two universities, one predominately white, the other predominately black. Of the 360 questionnaires administered, 345 were usable. The sample was representative of the student population of each university with respect to age, gender, and ethnicity. Statistical techniques used were ANOVAs, t-tests and paired comparisons.

The findings indicate that ethnicity plays an important role in an individual's sources of information used …

Family Roles In The Selection Of Schools In Multiracial Singapore: An Examination Of Demographic Differencesographic Differences, Ashok K. Lalwani, Subhash C. Mehta, Chin Tiong Tan

Research Collection Lee Kong Chian School Of Business

Family roles in deciding household purchases have intrigued marketers for a long time, with researchers calling for more studies on the subject - especially those which look into the roles played by children and others in the decision process. This paper investigates the relative influence of the husband, wife, children, and others in 5 sub-decisions involved in the choice of a school, and distinguishes families reporting different roles on their demographic characteristics. Cluster analysis was used to develop segments on the basis of family roles. Results indicate that children and others have negligible influence in this particular service and that …

Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar

Research outputs pre 2011

This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …

Ua36i/2/1 Peggy Keck Interview, Peggy Keck

WKU Administration Documents

Peggy Keck interviewed about Students in Free Enterprise competitions.

The Impact Of Cultural Patterns On Cognition And Intention In Singapore, Chin Tiong Tan, John U. Farley

Research Collection Lee Kong Chian School Of Business

Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and conformity are also examined. Patterns of results for three products are consistent with theoretical predictions of cognitive processes, and attitude-intention links appear stronger than do those in similar tests in the West. Culture has mixed effect.

Why Blacks In The New Orleans Area Are Not Buying The Amc Pacer, Marketing Research Class Of 1977

Electronic Theses and Dissertations

This report, prepared by the Marketing Research Class of Xavier University of Louisiana under the instruction of Louis C. Mancuso, Ph.D., in Spring 1977, investigates why Black consumers in the New Orleans metropolitan area were not purchasing the American Motors Corporation (AMC) Pacer. Commissioned by Stephens AMC Jeep, Inc., the study was undertaken after a local dealership reported low sales volume of the Pacer among Black buyers, prompting an examination of consumer attitudes toward the vehicle's styling, price, and other features.

The class developed three survey instruments, a door-to-door questionnaire, a telephone questionnaire, and an observation study, to test sixteen …

Economics Of Location, Number And Size Of New England Apple Packing Plants, F. Richard King, Stanley K. Seaver

Storrs Agricultural Experiment Station

No abstract provided.

The Jacksonville Market 1970, Wjxt Research Department

City and Regional Planning -- Florida

An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources

Ua12/2/1 College Heights Herald, Vol. V, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Kentucky Citizens, Students & Alumni of Western Teachers College Respond Splendidly to Kentucky Building Plans
• Summer School
• Western Car of Debaters in Collision
• Rocky Mountain Field Trip Progressing
• The Kentucky Education Association Convenes April 17-20 in Columbia Hall First Session Wednesday Evening 7:30
• Know Kentucky Kanters are off to Learn State
• Training …