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Articles 271 - 300 of 873

Full-Text Articles in Marketing

2015 December, Office Of Communications & Marketing, Morehead State University. Dec 2015

2015 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2015.


Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver Nov 2015

Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver

Faculty Publications

This study reports an implementation of procedures that multivariate methodology make available to assess the relative importance of attributes of service offerings to work commuters. Adaptive choice conjoint analysis was used to derive the importance weights of attributes in available service offering to a commuter sample. A clustering procedure was then used to define homogeneous sub-groups of the sample and the combination of demographic differences that discriminate clusters. Results of this assessment are used to indicate how a market in workcommuting can be segmented on the basis of user indications of the importance of attributes of service offerings.


2015 November, Office Of Communications & Marketing, Morehead State University. Nov 2015

2015 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2015.


2015 October, Office Of Communications & Marketing, Morehead State University. Oct 2015

2015 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2015.


2015 September, Office Of Communications & Marketing, Morehead State University. Sep 2015

2015 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2015.


Research On Cruise Supply Chain In China : The Case Of Shanghai, Danbi Zhao Aug 2015

Research On Cruise Supply Chain In China : The Case Of Shanghai, Danbi Zhao

World Maritime University Dissertations

No abstract provided.


Arctic Northern Sea Route Prospects, Obstacles & Chinese Stance, Amit Sanwal Aug 2015

Arctic Northern Sea Route Prospects, Obstacles & Chinese Stance, Amit Sanwal

World Maritime University Dissertations

No abstract provided.


Research On Liner Shipping Schedule Recovery, Xiaye Tang Aug 2015

Research On Liner Shipping Schedule Recovery, Xiaye Tang

World Maritime University Dissertations

No abstract provided.


Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong Aug 2015

Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong

World Maritime University Dissertations

No abstract provided.


The Analysis Of Bdti In Tanker Transport Market, Zhisen Wang Aug 2015

The Analysis Of Bdti In Tanker Transport Market, Zhisen Wang

World Maritime University Dissertations

No abstract provided.


Ports’ Business Strategy Annalysis During The Post Financial Crisis : The Suggestion To Shanghai Port, Guangting Feng Aug 2015

Ports’ Business Strategy Annalysis During The Post Financial Crisis : The Suggestion To Shanghai Port, Guangting Feng

World Maritime University Dissertations

No abstract provided.


Functions Of Strategic Liner Shipping Alliance Under The Market Downturn Environment, Zuwei He Aug 2015

Functions Of Strategic Liner Shipping Alliance Under The Market Downturn Environment, Zuwei He

World Maritime University Dissertations

No abstract provided.


Dalian Port Transformation Development Strategy Research, Weiyuan Huang Aug 2015

Dalian Port Transformation Development Strategy Research, Weiyuan Huang

World Maritime University Dissertations

No abstract provided.


Research On The Vertical Integration Of Ports And Shipping Enterprises : Viewpoint From The Shipping Lines, Jin Zhang Aug 2015

Research On The Vertical Integration Of Ports And Shipping Enterprises : Viewpoint From The Shipping Lines, Jin Zhang

World Maritime University Dissertations

No abstract provided.


Research On Xiamen Port Network Layout From The Perspective Of Harbors And Inland Ports Linked Development, Yijun Zheng Aug 2015

Research On Xiamen Port Network Layout From The Perspective Of Harbors And Inland Ports Linked Development, Yijun Zheng

World Maritime University Dissertations

No abstract provided.


Research On The Container Shipping Alliance And Its Influences On Chinese Shipping Enterprises, Haolin Zhang Aug 2015

Research On The Container Shipping Alliance And Its Influences On Chinese Shipping Enterprises, Haolin Zhang

World Maritime University Dissertations

No abstract provided.


Research On Vertical Alliance Formation Between Ports And Shipping Lines : Problems And Solutions, Xun Zhu Aug 2015

Research On Vertical Alliance Formation Between Ports And Shipping Lines : Problems And Solutions, Xun Zhu

World Maritime University Dissertations

No abstract provided.


Optimization Of East Med Service Of Zim, Yuntao Xie Aug 2015

Optimization Of East Med Service Of Zim, Yuntao Xie

World Maritime University Dissertations

No abstract provided.


Research On The Fluctuation Characteristics Of Bdi Index, Yang Li Aug 2015

Research On The Fluctuation Characteristics Of Bdi Index, Yang Li

World Maritime University Dissertations

No abstract provided.


2015 August, Office Of Communications & Marketing, Morehead State University. Aug 2015

2015 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2015.


2015 July, Office Of Communications & Marketing, Morehead State University. Jul 2015

2015 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2015.


2015 June, Office Of Communications & Marketing, Morehead State University. Jun 2015

2015 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2015.


2015 May, Office Of Communications & Marketing, Morehead State University. May 2015

2015 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2015.


Multilevel Marketing Diffusion And The Risk Of Pyramid Scheme Activity: The Case Of Fortune Hi‐Tech Marketing In Montana, Stacie A. Bosley, Kim Mckeage Apr 2015

Multilevel Marketing Diffusion And The Risk Of Pyramid Scheme Activity: The Case Of Fortune Hi‐Tech Marketing In Montana, Stacie A. Bosley, Kim Mckeage

School of Business All Faculty Scholarship

While statisticians have simulated the expected rate of growth in pyramid schemes, this research examines actual data on the spread of an alleged pyramid scheme in Montana. Fortune Hi-Tech Marketing (FHTM) was a multilevel marketing firm, sued by six states and the Federal Trade Commission and permanently shut down in 2014. Data from a settlement with the State of Montana provide a population of participants in a geographic region with definable markets and offer unique insights into local contagion. The authors analyze the pattern of FHTM adoption within a diffusion-of-innovation framework. The findings confirm that nearly all adoption results from …


2015 April, Office Of Communications & Marketing, Morehead State University. Apr 2015

2015 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2015.


2015 March, Office Of Communications & Marketing, Morehead State University. Mar 2015

2015 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2015.


2015 February, Office Of Communications & Marketing, Morehead State University. Feb 2015

2015 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2015.


Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White Jan 2015

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …


2015 January, Office Of Communications & Marketing, Morehead State University. Jan 2015

2015 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2015.


2015 Web Features, Office Of Communications & Marketing, Morehead State University. Jan 2015

2015 Web Features, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Web features for 2015.