Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- University of Nevada, Las Vegas (55)
- University of Massachusetts Amherst (5)
- California Polytechnic State University, San Luis Obispo (4)
- University of Arkansas, Fayetteville (4)
- University of New Hampshire (3)
-
- University of Tennessee, Knoxville (3)
- Edith Cowan University (2)
- Munster Technological University (2)
- Seton Hall University (2)
- Western Michigan University (2)
- Bowling Green State University (1)
- City University of New York (CUNY) (1)
- Claremont Colleges (1)
- Murray State University (1)
- Northern Illinois University (1)
- SUNY Buffalo State University (1)
- The University of Akron (1)
- University of Kentucky (1)
- University of Mississippi (1)
- University of South Carolina (1)
- University of South Florida (1)
- West Chester University (1)
- Keyword
-
- Marketing (14)
- Hotels (6)
- Casinos (5)
- Consumer behavior (5)
- Hospitality industry (5)
-
- Social media (5)
- Tourism (5)
- Customer loyalty (4)
- Green marketing (4)
- Nevada – Las Vegas (4)
- Customer loyalty programs (3)
- Gambling industry (3)
- Gaming (3)
- Restaurants (3)
- Social sciences (3)
- Tourists (3)
- Advertising (2)
- Business (2)
- CRM (2)
- Casinos – Marketing (2)
- Chinese (2)
- Consumer Behavior (2)
- Customer relations (2)
- Customer relationship management (2)
- Design (2)
- Electronic commerce (2)
- Gamblers (2)
- Gambling (2)
- Generation Y (2)
- Green advertising (2)
- Publication Year
- Publication
-
- UNLV Theses, Dissertations, Professional Papers, and Capstones (55)
- Doctoral Dissertations (7)
- Honors Theses (3)
- Honors Theses and Capstones (3)
- Recreation, Parks, and Tourism Administration (3)
-
- Graduate Theses and Dissertations (2)
- Seton Hall University Dissertations and Theses (ETDs) (2)
- Theses (2)
- Theses: Doctorates and Masters (2)
- CMC Senior Theses (1)
- Capstones (1)
- Chancellor’s Honors Program Projects (1)
- Communication Studies (1)
- Honors College Theses (1)
- Honors Projects (1)
- Human Nutrition and Hospitality Management Undergraduate Honors Theses (1)
- Management Undergraduate Honors Theses (1)
- Public Administration Master’s Projects (1)
- Senior Theses (1)
- Student Capstone Projects (1)
- Theses and Dissertations--Retailing and Tourism Management (1)
- USF Tampa Graduate Theses and Dissertations (1)
- West Chester University Master’s Theses (1)
- Williams Honors College, Honors Research Projects (1)
Articles 91 - 94 of 94
Full-Text Articles in Marketing
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
UNLV Theses, Dissertations, Professional Papers, and Capstones
The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue for a poor fiscal policy, this research becomes more valuable. Many people fail to make the correlation between these new jurisdictions, Tribal or Indian gaming opportunities, and the “locals” market. The argument is, not many people are traveling to Barona or Harrah’s Rincon outside of San Diego, California for their vacation from New York City. Therefore, these primary markets are considered to be more localized. Localized markets could be referred to as geographic segmentation as opposed to other segmentation strategies. The strengths of …
Marketing Potential Of Thai Food And Products In The U.S. Market, Athitaya Vudhikarmrusa
Marketing Potential Of Thai Food And Products In The U.S. Market, Athitaya Vudhikarmrusa
Seton Hall University Dissertations and Theses (ETDs)
.
A Study Of The Growth Potential That Lies Within Regional Asian And Hispanic Consumer Markets For New Jersey's Horse Racing Industry, Amy E. Silver
A Study Of The Growth Potential That Lies Within Regional Asian And Hispanic Consumer Markets For New Jersey's Horse Racing Industry, Amy E. Silver
Seton Hall University Dissertations and Theses (ETDs)
.
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
Honors Theses
The purpose of this study is to identify the attitudes of the National Food Brokers Association Members in the East North Central states about women working in the food brokerage positions of retail sales representative, sales supervisor, and sales manager. This study examines three hypotheses: (1) The small percentage of women in these positions is due to unawareness of the job titles and opportunities available, (2) The small percentage of women in these positions is due to the fact that top management believes male employees are more effective in relating to principles than women, and, (3) The small percentage of …