Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
Articles 1 - 3 of 3
Full-Text Articles in Marketing
Indah: The Unorthodox Rise Of A Columbian Staple, Will Helms
Indah: The Unorthodox Rise Of A Columbian Staple, Will Helms
Senior Theses
Over the course of several weeks, I conducted a series of observations at Indah Coffee Co. in order to better understand its marketing and interaction with the neighborhood. After observing the coffee shop several times, I consulted outside sources, a process that is considered to be in the psychological realm of “grounded theory”, constantly comparing them to my own observations. After an interview with Indah’s owner, I began compiling my findings. The following paper is an outline of my findings, including the importance of the product in the coffee industry versus other industries, the power of successful grassroots marketing, and …
Venue Managers And Meeting Planners: A Combined Perspective Of Their Roles, Relationships, And Attributes Necessary For Hosting A Successful Meeting, Maame Afua Offeibea Adu
Venue Managers And Meeting Planners: A Combined Perspective Of Their Roles, Relationships, And Attributes Necessary For Hosting A Successful Meeting, Maame Afua Offeibea Adu
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to gain the perspectives of venue managers and meeting planners on their roles in the meetings industry, their relationship with each other and attributes needed to host a successful meeting. An online survey was conducted involving these two stakeholders to define their roles, assess the strength of their relationship and identify attributes based on their experience with working together and hosting meetings. Results showed that venue managers and meeting planners are essential to the hosting of successful meetings. It also indicated that venue managers are willing to build and maintain stronger relationships with meeting …
Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price
Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price
Honors Theses and Capstones
As humans continue to use our planet’s resources at a rapid pace, we must act quickly to implement solutions and strategies that will create a positive impact on our environment. The hotel industry represents a huge opportunity for increasing sustainability practices, as these establishments tend to consume tremendous amounts of natural resources through energy and water usage; thus creating quite a bit of waste. For this customer-centric industry, change starts with consumer expectations and intentions to act. The purpose of this study was to assess hotel guests’ values and intentions for sustainable hotels, and compare how this aligns with their …