Marketing Commons^™

2024 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2024.

Understanding The Importance Of Brand Equity On Higher Education: An Empirical Study Of Irish Public Universities, Javier Casanoves-Boix, Ana Cruz-Garcia, Sonia García-Lafuente, Mónica Pérez-Sánchez

Dept. of Marketing & International Business Publications

The today’s university education exposes that the argument that stu- dents have an authentic and valuable voice in the decisions that impact their learning and education has become a phenomenon known as 'stu-dent voice' (Matthews and Dollinger, 2023). Furthermore, Boy-murodova y Qosimova (2024) call to action for stakeholders in higher education to prioritize and invest in quality assurance initiatives as in-dispensable components of institutional effectiveness and academic ex-cellence. According to Lafuente, Cifuentes, and Faura (2024), higher education curricula must incorporate competencies that prepare gradu-ates with the necessary knowledge and values.

In Ireland, there are nine universities that account for a …

2023-December-29-It’S Not Too Late To Get Your Flu Shot.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Though the best time to get your flu shot is typically between September and October, the second-best time to get vaccinated is now, according to East Tennessee State University's Dr. Randy Wykoff, dean of the ETSU College of Public Health.

That’s because flu season, which traditionally begins to pick up in early fall, often reaches its peak between December and February. “Getting the shot now is beneficial,” said Wykoff. “In fact, the U.S. Centers for Disease Control and Prevention recommend getting it as long as there is circulating flu, and in some years that goes into May.”

It takes …

2023-December-22-Etsu, University Of The South Announce New Admissions Pathway.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Reflective of a major commitment to give elite students the chance to study medicine, East Tennessee State University’s Quillen College of Medicine has established a new admissions pathway program that will give two qualified seniors from the University of the South in Sewanee guaranteed acceptance to the college.

As part of the program, each year two graduating seniors from Sewanee that meet certain criteria will be guaranteed acceptance to Quillen. If more than two students meet the criteria, QCOM will select two students to accept, while the others will be guaranteed an interview and be considered for acceptance.

This pathway …

Impact Of Covid-19 Pandemic On Marketing Of Education, Shreekant Joag

Journal of Global Awareness

The COVID-19 pandemic forced many schools to partially or totally switch to remote communication methods for delivering education in the years 2020-2021. It is believed that forced compliance with unfamiliar and even unpreferred modes of behavior can have a profound and lasting impact on people’s attitudes and opinions toward the behavior itself because of first-hand exposure and experience. It is, therefore, possible that this experience with remote teaching and learning could have materially changed both instructors’ as well as students’ attitudes toward remote delivery of education. Such changed attitudes may predict their future choices and behavior.

This paper will present …

2023-December-20-Etsu Unveils 2023 Holiday Video Featuring A Star-Studded Cast, University Marketing And Communication, East Tennessee State University

ETSU News

Welcome to Buccaneer Land!

East Tennessee State University (ETSU) proudly announces the release of its much-anticipated annual holiday video. This year, we're dialing up the charm and nostalgia by taking a whimsical journey to "Buccaneer Land," a magical realm inspired by the hit Barbie movie. Prepare to be transported to a world where dreams come alive and creativity knows no bounds!

A Star-Studded Buccaneer Spectacle

Our 2023 edition features a lineup of talent that's nothing short of spectacular. Bringing together a diverse cast from across the campus, the video showcases the many ways to shine in the Buccaneer community. …

2023-December-20-Encouraging Yps To Give Back Through Service.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Helping a relatively new organization to grow and serve the region is one of several items on the plate of East Tennessee State University’s Nathan Farnor for the new year ahead.

Farnor, coordinator of Leadership and Civic Engagement at East Tennessee State University, is chair-elect of the Young Professionals of Johnson City (YPJC) for 2024.

YPJC will celebrate its second anniversary in February. Farnor, who joined the organization in the fall of 2022, has served this year as a member of the Young Professional Advisory Council. In addition to providing guidance on YPJC’s priorities and programming, this council offers support …

2023-December-20-Etsu Health Launches Storybook Trail.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Families can now enjoy a new Storybook Trail on ETSU Health’s Johnson City clinic campus. The trail is an outdoor reading experience where families can interact through literacy and physical activity.

ETSU Health partnered with the Governor’s Early Literacy Foundation and Ballad Health’s Department of Population Health to develop the trail. GELF’s Storybook Trail program presents a children’s storybook on child-height panels along a short trail with featured reading tips to promote adult-child interaction around books and nature.

The Storybook Trail on ETSU Health’s Johnson City clinic campus brings to visitors the children's book, “A Rainy Day Adventure” by Dr. …

2023-December-18-Etsu Psychology Working To Meet National Needs.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The results are consistent, as well as troubling.

For three straight years, psychologists across the United States report seeing patients enduring an increase in mental health symptoms, often resulting in longer treatment time.

The gist: Psychologists aren’t sure they can meet the incredible need, according to the annual survey from the American Psychological Association.

Prizing hands-on learning and relevant research, East Tennessee State University is working to produce students well prepared to meet this nationwide concern.

“There are several ways in which our department is helping our students enter the workforce in order to make a real-world impact in the …

2023-December-18-Etsu Reports Record $70.4 Million In Sponsored Program And Research Funding.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

From research in rural health to work in the booming field of biotechnology, East Tennessee State University aims to generate scholarship that has a real-world impact both in the region and beyond.

And in the last fiscal year, ETSU earned an impressive $70.4 million in external awards. That funding goes toward pushing major advancements in a range of diverse fields.

“ETSU is certainly known for the immense and engaging hands-on learning experiences we offer our students with a goal of helping them move from enrolled to employed,” said Dr. Kimberly D. McCorkle, ETSU provost and senior vice president for Academic …

2023-December-18-Etsu Students Contributing Important Research On Appalachia.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

A group of students from East Tennessee State University recently presented a capstone research project in the nation’s capital, examining intersections between economic development and health disparities within underserved and historically Black communities in Washington County, Tennessee.

The group was among 130 students from 13 colleges and universities in 10 Appalachian states participating in the 23rd annual Appalachian Collegiate Research Initiative (ACRI). Sponsored by the Appalachian Regional Commission (ARC), the ACRI capstone symposium is organized by the Center of Excellence for Appalachian Studies and Services at ETSU.

The findings presented by students from ETSU’s Department of Appalachian Studies are from …

2023-December-16-Etsu Celebrates Class Of Fall 2023, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University celebrated more than 1,400 members of the Class of 2023 during two Commencement ceremonies held at the Ballad Health Athletic Center today.

During the morning ceremony, Dr. Jessica Burchette, associate professor of Pharmacy Practice at ETSU Bill Gatton College of Pharmacy, was the keynote speaker. Burchette is the 2023 recipient of the ETSU Distinguished Faculty Award in Teaching, the highest teaching honor bestowed by the university.

In her remarks, Burchette provided five tips to the graduating class. Among them, she encouraged the graduates to “prioritize people” and to find ways to serve and be generous.

“When …

2023-December-14-Etsu Trio Celebrates First-Generation Students.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

“The fact that I got into college was just a dream come true.”

This statement is true for East Tennessee State University senior Chloe Salyer and resonates with many other first-generation college students.

The journey of a first-generation student may not be the same journey that their peers encounter, but certainly displays the resilience and perseverance of those working toward a college degree.

“In a lot of cases, first-generation students have overcome so many obstacles to be in college, and we are just so fortunate that they are here,” said Dr. Erin Messmer, assistant director for TRIO Student Support Services …

2023-December-12-Students Host Brown Bag Event For Older Adults, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 12, 2023) — Keeping track of numerous prescription medications can be confusing and at times overwhelming for people of any age. Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy recently offered their expertise to older adults at the Johnson City Memorial Center to help them improve their health through better management of their medications.

Dubbed a “Brown Bag Event,” older adults were invited to bring their medications and supplements in a bag and meet with student pharmacists, who would then check for any potential drug interactions in an online database. Vanna Labi …

2023-December-12-Etsu To Hold Commencement Ceremonies December 16.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will confer 1,413 degrees to members of the Class of 2023 during two Commencement ceremonies on Saturday, December 16, at 10 a.m. and 2:30 p.m.

Both ceremonies will take place in the ETSU Ballad Health Athletic Center (Mini-Dome). The events also will be livestreamed. Livestream links will be available at etsu.edu/commencement.

The 10 a.m. ceremony will recognize graduates of the College of Arts and Sciences, Biomedical Sciences, College of Business and Technology and College of Clinical and Rehabilitative Health Sciences.

Dr. Jessica Burchette, a faculty member in ETSU Bill Gatton College of Pharmacy and …

2023-December-12-Etsu Rotc Cadets Will Earn Commissions.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The community is invited to celebrate the commissioning of cadets in the Army ROTC Program at East Tennessee State University, an elite program that is ranked No. 1 in the Volunteer State.

The 1 p.m. ceremony is in the Brown Hall Auditorium, located on the university’s main campus along Stout and Sherrod Drive near University School, on Friday, Dec. 15.

ETSU alumni Gary McAllister, a retired colonel, will be the guest speaker. The university inducted McAllister, a 1983 ETSU graduate with a distinguished military career, into the ROTC Hall of Fame earlier this year.

On Friday, the following ETSU cadets …

2023-December-12-Etsu Student Will Fulfill Promise At Commencement.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

All of the East Tennessee State University students who cross the commencement stage later this month will no doubt feel a range of emotions, from a deep sense of pride and excitement to reflective nostalgia and gratitude.

It will be especially meaningful for senior James “Jack” Smithey, an interior architecture major who already has a job lined up in Nashville.

On December 16, 2009 – 14 years to the day from ETSU’s commencement ceremony – he made a promise to his dad.

The pledge: He would attend and ultimately graduate from college.

“My grandfather had gotten into some trouble, and …

2023-December-11-Helping Our Middle Tennessee, Kentucky Neighbors.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

p>East Tennessee State University has updated its ETSU Response website to provide information on support for those affected by the Dec. 9 tornadoes that struck Middle Tennessee and Kentucky.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people impacted by the tornadoes. Six people were confirmed dead in Clarksville and Madison, Tennessee, and the storms also left extensive property damage.

While the ETSU Dean of Students office is reaching out to offer support and assistance to students who have homes in the …

2023-December-10-Illuminating The Path I Want To Take, University Marketing And Communication, East Tennessee State University

ETSU News

Internships are the strength of ETSU’s Applied Data Science grad program

It’s an age-old conundrum. Employers want to hire candidates with experience. But how do you get that experience without someone giving you a chance?

One way is internships, many of which are available to students in academic programs throughout East Tennessee State University. One of those is ETSU’s Applied Data Science Master’s Degree Program, where students are getting valuable experience from the hands-on work they’re doing with entities from local small businesses and government to internationally known companies.

Applied data science is the study of techniques for collecting, …

2023-December-08-Etsu Celebrating Reaffirmation Of Accreditation.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is celebrating a milestone that occurs only once every 10 years: reaffirmation of its accreditation by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

The reaffirmation announcement was made at the SACSCOC annual meeting on Dec. 5. ETSU received full reaccreditation status with no findings or recommendations.

“ETSU must undergo the reaffirmation process every 10 years to ensure that the institution continues to deliver high-quality educational programs, operate efficiently and progress toward its public mission,” said ETSU President Dr. Brian Noland. “This successful reaffirmation is not just a mark of institutional success; it …

2023-December-06-College Posters And Presentations At Ashp Midyear, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(December 6, 2023) — Student pharmacists and faculty from ETSU Gatton College of Pharmacy recently attended the American Society of Health-System Pharmacists (ASHP) Midyear Clinical Meeting in Anaheim, California, and presented the following posters or presentations:
 
Whitney Blessing 
Co-Authors: David Cluck, Kelly Covert
Impact of Guideline Changes on the Management of Non-Critically Ill Adults Admitted to the Hospital with Community-Acquired Pneumonia. 
 
Samantha Morris 
Co-Authors:  Stacy Brown, Timothy Coffee, Sophia Sergent, Michelle Tubolino
Stability of Lorazepam Oral Solution Repackaged in Plastic Oral Syringes at Room and Refrigerated Temperatures
 
Sophia Sergent 
Co-Authors: Jessica Burchette, Molly Lassiter, Stacy Brown
90-Day Stability Investigation of …

2023-December-06-Holiday Sales Are Tough To Resist. Etsu Asks Why.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Retailers – especially this time of year – excel at causing problems.

“By this,” said Dr. Kelly Price-Rhea, “I mean they present the consumer with a problem the consumer didn’t know they had.”

Price-Rhea, an associate professor and director of the online Digital Marketing Program at East Tennessee State University, has spent her professional career researching consumer behavior, the ethics of digital marketing and more.

And with the shopping season upon us, it is useful to understand why so many of the holiday sales you encounter are so difficult to resist.

“Retailers know how to pique our interest,” said Price-Rhea, …

2023-December-06-International Student Success At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Over 400 international students call East Tennessee State University home. For over 100 years, students from around the world have moved to the region to attend ETSU. Recently, ETSU took a new step forward in supporting these students through the creation of the new International Enrollment and Services Office. The launch of this office demonstrates ETSU’s investment and support for international students on-campus and helping students from around the world reach their educational and career goals. Previously, these efforts were spread out across multiple offices on campus. Now, they have been consolidated to provide increased levels of support to …

2023-December-06-Etsu Students Dazzle In Research Competition.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Dravet Syndrome is a rare but deeply serious form of epilepsy that begins in a child’s first year of life.

Those who suffer from it are at an especially high risk of developing a complication of epilepsy disorders known as SUDEP, short for Sudden Unexpected Death in Epilepsy.

An East Tennessee State University graduate student is part of the important research aimed at better understanding this devastating illness.

For her efforts, Jessa Leigh Aldridge won first place in ETSU’s Fall 2023 3MT® Competition, an effort that helps graduate students hone their academic, presentation and communication skills.

The gist: Students must …

2023-December-06-A Campus Committed To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU is committed to providing students with hands-on learning opportunities to make a real-world impact.

Earlier this week, East Tennessee State University achieved a significant milestone. The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) voted to reaffirm our university’s accreditation with no findings or recommendations. This action signifies that one of the most stringent accrediting bodies in the nation not only gave ETSU its continued endorsement but did so without listing a single concern or recommendation for improvement. In short, it was a glowing review.  

ETSU must undergo the reaffirmation process every ten years to ensure that …

2023-December-06-Campus Conversations Health And Wellness, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of campus conversations, President Noland speaks with Dr. Alison Davis and Halie Darby about the importance of managing our health and well-being and the resources ETSU offers to help us do so.

2023-December-05-Emeritus Etsu Professor Authors Textbook On Hematology.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Whether at home or abroad, East Tennessee State University’s commitment to advancing understanding in complex areas of medical research is embodied by its faculty.

And when it comes to the field of hematology, Dr. Koyamangalath Krishnan is doing exactly that. Earlier this year, Krishnan, a professor emeritus with East Tennessee State University’s Quillen College of Medicine, recently authored a textbook on hematology for the Postgraduate Institute of Medical Education and Research (PGIMER), in Chandigarh, India. It serves as a dedication to the founding hematology faculty at PGIMER.

Krishnan, an alum of PGIMER, served as the editor-in-chief of the multi-author publication …

2023-December-04-2023 Annual Etsu Holiday Lighting Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

The 2023 holiday lights will be turned on Monday, Nov. 13 in a special ceremony in Alumni Plaza in front of Burgin Dossett Hall.

East Tennessee State University illuminiated the campus at the annual holiday lights ceremony on Monday, Nov. 13, at 5:45 p.m. at ETSU’s Alumni Plaza.

Festivities included live music by the ETSU Jazz Ensemble, a movie, free hot cocoa, cookies and more.

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East Tennessee State University was founded in 1911 with a singular mission: to improve the quality of life for people in the region and beyond. Through its world-class health sciences programs and interprofessional …

2023-December-01-Why I Teach- Dr. Sharon Bigger, University Marketing And Communication, East Tennessee State University

ETSU News

This episode features Dr. Sharon Bigger, Assistant Professor in the College of Nursing. Dr. Bigger is a career hospice nurse and former medical interpreter who uses the lessons she has learned with her patients and her research to inspire our undergraduate and graduate students in the classroom and in their research endeavors. 

2023-December-01-The Borchuck Plaza Fountain, University Marketing And Communication, East Tennessee State University

ETSU News

Explore the rich history of ETSU's Borchuck Plaza. Learn more about the inspiring story of the trailblazing African American students, including Mr. George Nichols, who integrated the university and whose names are inscribed on the plaza wall -- and about plans for a new fountain to be dedicated in honor of their enduring legacy at ETSU. Mr. Nichols was also one of the first Black members of ETSU's storied ROTC program.