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Full-Text Articles in Marketing

2019-May-Us News And World Report Ranks University School 9th Best High School In Tennessee, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University May 2019

2019-May-Us News And World Report Ranks University School 9th Best High School In Tennessee, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-May-01-18- Undergraduate Research Competition, University Marketing And Communications, East Tennessee State University May 2019

2019-May-01-18- Undergraduate Research Competition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-May-01-Aca Credential Courses, University Marketing And Communications, East Tennessee State University May 2019

2019-May-01-Aca Credential Courses, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019 May, Morehead State University. Office Of Communications And Marketing May 2019

2019 May, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2019.


2020-April-09-Pharmacy School No. 1 In State, 12th In Nation For Pgyi Residency Match Rate, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Apr 2019

2020-April-09-Pharmacy School No. 1 In State, 12th In Nation For Pgyi Residency Match Rate, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 9, 2020) East Tennessee State University Bill Gatton College of Pharmacy has ranked first in the state for its Postgraduate Year 1 (PGY1) residency match rate, as well as 12th in the nation.

In total, nearly of half of the Class of 2020, 32 students, participated in the American Society of Health-System Pharmacists (ASHP) match program for PGY1 positions, and 25 (78%) successfully matched.

I am so proud of these students and their success, said Dr. Debbie Byrd, dean of the pharmacy school. Matching with a residency program is a major milestone for a pharmacist and one …


Wku’S Brand Personality, Nicole E. Childress Apr 2019

Wku’S Brand Personality, Nicole E. Childress

Mahurin Honors College Capstone Experience/Thesis Projects

The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …


2019-04-01-Andrew Scott Ross Awarded South Arts Fellowship, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Andrew Scott Ross Awarded South Arts Fellowship, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Concussion Management Program Expanding Its Services, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Concussion Management Program Expanding Its Services, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Dr. Janna Scarborough Named Interim Dean Of Clemmer College, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Dr. Janna Scarborough Named Interim Dean Of Clemmer College, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-In Memory Of Those We Have Lost, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-In Memory Of Those We Have Lost, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Special Message From The President, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Special Message From The President, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-New Teaching Award Honors Innovators In Interprofessional Curricula, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-New Teaching Award Honors Innovators In Interprofessional Curricula, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-New Employees, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Dr. Cerrone Foster Studies Mechanisms Of Estrogen Loss, Heart Disease, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Dr. Cerrone Foster Studies Mechanisms Of Estrogen Loss, Heart Disease, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Meet Mark Bays, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Meet Mark Bays, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Solar Array Atop Sherrod Library Expected To Provide Significant Energy Offset, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Solar Array Atop Sherrod Library Expected To Provide Significant Energy Offset, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor, University Marketing And Communications, East Tennessee State University Apr 2019

2019-04-01-Meg Stone Inducted Into Pac-12 Conference 2019 Hall Of Honor, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton Apr 2019

Is Utilization Of University-Sponsored Social Media Associated With Increased Social Integration And Retention Among Online Students?, Gary C. Eaton

Doctoral Dissertations and Projects

Despite the growth of online higher education, online student retention remains a problem for many colleges and universities. The seminal higher education retention models developed for residential students also explain the contribution to retention resulting from connecting online students with other students, faculty, staff, and connecting with the daily life of the university in order to create a sense of belonging and community. The difficulty for the university is that online students may live at such distances from the school that participation in on-campus activities or even a singular campus visit is impractical. Further, online students are often non-traditional students …


2019 April, Morehead State University. Office Of Communications & Marketing. Apr 2019

2019 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2019.


2019-03-04-New Biomedical Sciences Funding, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-New Biomedical Sciences Funding, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-Meet Emily Goepel, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-Meet Emily Goepel, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-New Employees, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-Dr. William Block Named Dean Of The Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-Dr. William Block Named Dean Of The Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-Celebration Of Service, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-Celebration Of Service, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-Meet Bill Mitchell, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-Meet Bill Mitchell, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-Enjoy Retirement!, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-Karen Kornweibel Book, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-Karen Kornweibel Book, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-03-04-Dr. Bert Bach To Retire, University Marketing And Communications, East Tennessee State University Mar 2019

2019-03-04-Dr. Bert Bach To Retire, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-March-Andrew Scott Ross Has Been Awarded A State Fellowship From South Arts.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Mar 2019

2019-March-Andrew Scott Ross Has Been Awarded A State Fellowship From South Arts.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Drawing professor Andrew Scott Ross was awarded a State Fellowship from South Arts, the nonprofit arts service organization advancing Southern vitality through the arts. Only nine artists from the southeast were selected to receive this prestigious award. All nine State Fellows will be featured in an exhibit at the 701 Center for Contemporary Art in Columbia, South Carolina, from March 21 – May 5, 2019. 

Ross is interested in how history is interpreted, recorded, and visualized. In efforts to act out his research, he has spent the past fourteen years creating a fictional encyclopedic museum. His work isolates the common …