Marketing Commons^™

2023-November-09-Etsu Offers Winter Outlook For 2023-24.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The region got a taste of Old Man Winter when daytime temperature highs didn’t rise above the low 40s earlier this month.

Though the official start to the season doesn’t happen until Dec. 21, forecasters are already offering predictions for the coming cold weather months.

East Tennessee State University, home to the Tennessee Climate Office, projects:

Close to average precipitation for much of the region; Heavier rain and snow in the mountains, especially in North Carolina; And the potential for slightly below average temperatures, especially in January and February, for the Appalachian Highlands.

“These seasonal forecasts are certainly tricky, and …

2023-November-09-Student Pharmacists Get Hands-On Lesson In Cancer Research.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

A top natural products research scientist from Colombia visited East Tennessee State University Bill Gatton College of Pharmacy recently to meet with student pharmacists and help demonstrate the drug discovery process.

Dr. Ruben Torrenegra, who was recognized in 2018 by the government of Colombia as one of its top scientists, has helped progress the college’s drug discovery program since 2008 when he partnered with Dr. Victoria Palau, professor emerita of Pharmaceutical Sciences. Palau started her cancer research with plants when she came to ETSU in 2007.

In that time, Torrenegra helped train dozens of ETSU student pharmacists in cancer …

2023-November-08-Etsu To Host Quarterly Smokefree Tn Coalition Meeting Nov. 16.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Center for Cardiovascular Risk Research (CCRR) will host a quarterly meeting of the SmokeFree Tennessee Coalition this month as part of their work to help guide and develop a statewide strategic plan for tobacco control.

In 2022, the Tennessee Department of Health enlisted the ETSU College of Public Health to provide strategic planning services and expert guidance to create a five-year comprehensive tobacco control plan. The plan will be sweeping, serving as a roadmap to prevent tobacco use and create new tobacco control initiatives.

As part of the development of this plan, CCRR will conduct 10 …

2023-November-08-Etsu To Reopen Popular Synthetic Ice-Skating Rink.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

After drawing hundreds of visitors to campus during the last holiday season, East Tennessee State University is preparing to once again open its synthetic ice-skating rink to the community.

The rink is located on the ETSU University Commons, adjacent to the D.P Culp Student Center.

Following ETSU’s annual holiday lights celebration on Monday, Nov. 13, the rink will be open for visitors. That evening, ETSU faculty, staff and students may skate for free with an ETSU ID. Members of the community are welcome to skate; rental rates are available on the skating website.

The grand opening celebration, Bucky’s Blizzard …

2023-November-08-Farnor Named To Volunteer Tennessee Commission.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Tennessee Gov. Bill Lee recently appointed East Tennessee State University Coordinator for Leadership and Civic Engagement Nathan Farnor to serve on the Volunteer Tennessee Commission for the State of Tennessee.

Farnor’s appointment to the commission began in September and runs through Dec. 31, 2024, with the possibility of reappointment.

"I am grateful to Gov. Lee for the opportunity to serve on the Volunteer Tennessee Commission and to help drive ongoing volunteerism and community engagement, not just in East Tennessee but across the Volunteer State,” said Farnor.

Stepping into the role of coordinator for Leadership and Civic Engagement last year, Farnor's …

2023-November-08-As Drought Grips Region, Etsu Providing Critical Analysis.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

An outdoor stroll, with the feel of grass crunching against your shoes, may have left the impression that the area is having a dry spell.

You aren’t wrong.

Moderate-to-extreme levels of drought are gripping much of Tennessee, according to East Tennessee State University’s Dr. Andrew Joyner.

A member of the Department of Geosciences, Joyner is the state’s official climatologist.

“We’ve seen reports of dry pastures and soils, as well as decreased pond levels,” said Joyner. “This is having an impact on our region and state, especially as it relates to agriculture.”

Joyner leads the Tennessee Climate Office, based at ETSU, …

2023-November-08-Etsu Offering ‘Mental Health First Aid’ Course.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Office of Professional Development will offer two “Mental Health First Aid” trainings this month.

“Mental Health First Aid” is a public education program that introduces participants to risk factors and warning signs of mental illnesses, builds understanding of their impact and gives an overview of common support frameworks.

Training will take place on Nov. 14 at the ETSU Innovation Lab and on Nov. 17 at ETSU at Sevierville. The skills-based course is designed to teach people how to identify, understand and respond to signs and symptoms of mental health or substance use challenges. Similar to physical …

2023-November-08-All Aboard- Etsu Documents Historic Train Depots.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Call it the 19th century version of Facebook.

Though difficult for today’s readers to recognize, train depots were once hubs of information, a place of near constant hustle and bustle.

Flash back more than a century ago, and East Tennessee was full of them, some designed in a Gothic style that featured low roofs and usually only enough space to conduct basic operations, with others much more elaborate in architectural style.

A new digital exhibit, cataloged by East Tennessee State University’s Archives of Appalachia, highlights many of them.

“One of the purposes behind this exhibit is to emphasize the importance …

2023-November-07-Etsu Veterans Day Program Set For Nov. 13.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will honor the nation’s military veterans, including ETSU’s own student, staff and faculty veterans, during the annual Veterans Day ceremony at 10 a.m. on Monday, Nov. 13, at the Quad, a grassy area between Brooks Gym and Gilbreath Hall.

The program will feature remarks from Command Sgt. Maj. Jay F. Lovelace. Lovelace was selected to serve as the senior enlisted adviser to ETSU Army ROTC alumnus Maj. Gen. Gary L. Harrell, commander, Special Operations Command Central at MacDill Air Force Base in Tampa, Florida.

The ceremony will also feature music by the University School Choir and …

2023-November-07-Andrew Lawson- ‘Helping To Create Something Bigger’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With an impressive body of work already under his belt, Andrew Lawson is well on his way toward achieving his dream of a career in film animation.

Lawson is a graduate student from Knoxville pursuing a Master of Fine Arts in digital media at East Tennessee State University.

His interest in digital media springs from his childhood, when he was captivated by Disney cartoons and Tim Burton’s claymation films, especially “The Nightmare Before Christmas.” Because his family moved often, he needed something to entertain himself, and so he turned to art.

“I started out getting into illustrating and drawing,” he …

2023-November-07-National Company Ranks Multiple Etsu Programs As Elite.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

When it comes to academic departments operating at a high level, offering excellent classroom instruction and hands-on learning that prepares graduates for employment and real-world impact, East Tennessee State University is an institution that continues to shine.

Intelligent.com, a longtime resource for program ranking and educational planning, included several programs at the university in its 2024 top degree programs.

“I am thrilled that ETSU’s commitment to academic excellence is reflected in these rankings of a diverse range of programs across the institution,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academic Affairs. “Our outstanding faculty offer …

2023-November-06-Etsu’S Ted Olson Earns Accolades.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Dr. Ted Olson, a respected academic and writer who has helped elevate the university’s distinction in the areas of Appalachian Studies, bluegrass and more, has earned new accolades.

Olson had co-authored the liner notes for the 2022 album, “Lovey's Original Trinidad String Band: Encore Lovey!,” and it won the Certificate of Merit for Best Historical Research for its category from the ARSC (Association for Recorded Sound Collections). It is a prestigious organization that, among other charges, is dedicated to the preservation and study of sound recordings. This album featured 1912 and 1914 recordings by an important …

2023-November-06-Two Faculty Earn %2240 Under Forty%22 Honor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 6, 2023) — Two faculty at East Tennessee State University Bill Gatton College of Pharmacy were honored by the Business Journal of Tri-Cities TN/VA on Friday, Nov. 3, 2023, for their accomplishments.

Drs. Katelyn Alexander (pictured right), Director of Experiential Education, and Jessica Burchette, Associate Professor of Pharmacy Practice, were recognized as emerging leaders in the community at the Business Journal's annual "40 Under Forty" gala. The college is incredibly proud of their leadership, service, and dedication to students.

During the ceremony, their nominations were read as follows:

Dr. Katelyn Alexander

"Not only is Katelyn …

2023-November-05-Creating Better Workplaces, University Marketing And Communication, East Tennessee State University

ETSU News

“Creating Better Workplaces: A Trauma-Informed Approach” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI) Resilience Series.

Dr. Wallace E. Dixon Jr. will be the speaker for the free virtual presentation on Tuesday, Dec. 5, at noon. Participants may register for the Zoom link.

In his presentation, Dixon, founding director of the SBI and a professor in the Department of Psychology at ETSU, will discuss how workplace leaders can maximize the productivity of their units by promoting employee satisfaction and belongingness through a sustainable commitment to trauma-informed practices.

This Resilience …

2023-November-03-Brooks Gym Lets Buc Fans Experience Game Day Action Up Close.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The game day experience inside East Tennessee State University’s newer sports venues, such as William B. Greene Jr. Stadium for football, Thomas Stadium for baseball and Summers-Taylor Stadium for men’s and women’s soccer, is certainly exciting for Buccaneer fans, with lots of great amenities. Same with Johnson City’s Freedom Hall Civic Center for men’s basketball.

But fans of women’s basketball and volleyball find the “friendly confines” of the historic Brooks Gym a great place to take in a game, too.

One such fan is Janet Stork.

Consider Stork a “superfan.” She attends every game she can for various men’s and …

2023-November-03-Etsu Grad Finalist For Rhodes Scholarship.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

An East Tennessee State University alumnus is a finalist for a Rhodes Scholarship, one of the most prestigious scholarships in the world.

Shivam Patel, a 2022 health sciences graduate and first-generation student, will find out if he wins on Saturday, Nov. 11. If Patel is awarded the scholarship, he will be ETSU’s first Rhodes Scholar.

“Regardless if Shivam wins or not, his making it this far as a Rhodes finalist has created an enduring culture and tradition that will benefit everyone connected to ETSU, our community and our region,” said Dr. Carson Medley, assistant dean of the Honors College and …

2023-November-03-Etsu Welcomes Community To Annual Holiday Lights Celebration.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is ready to illuminate the campus once again for the most wonderful time of the year.

The community is invited to the annual holiday lights ceremony on Monday, Nov. 13, at 5:45 p.m. at ETSU’s Alumni Plaza (at Burgin Dossett Hall facing the Carillon). The event is free and open to the public.

Festivities will include live music by the ETSU Jazz Ensemble, a movie, free hot cocoa, cookies and more. ETSU President Dr. Brian Noland, SGA President Trent White and ETSU’s beloved mascot, Bucky, will take part in the lighting ceremony.

“This is one …

2023-November-02-Etsu Invites Veterans To Campus For Free Lunch.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University invites veterans and military service members to enjoy a free lunch on Monday, November 13, the same day the university will hold a Veterans Day Program.

“Your courage, commitment and sacrifice shape the very fabric of our nation and our ETSU community,” ETSU President Dr. Brian Noland wrote in a message to campus earlier this week.

The free lunch is open to ETSU employees and students, as well as community members. Lunch runs from 11 a.m.-2 p.m. at the ETSU Dining Hall, located on the third floor of the D.P. Culp Student Center.

Veterans may …

2023-November-01-Serving Veterans And Military-Affiliated Students And Families, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU has been designated a "Military-Friendly Institution" for more than a decade

Today marks the start of National Veterans and Military Families Month, offering us an opportunity to reflect on the spirit of service demonstrated by our military personnel and their families, who have given so much to our communities and our country. East Tennessee State University has a proud tradition of military service and excellence. Our university has produced 17 generals and flag officers — an astounding number for a non-military institution of this size. More than 950 military-affiliated students are currently enrolled, with that number increasing by nearly …

2023-November-01-A Trailblazer For Change, University Marketing And Communication, East Tennessee State University

ETSU News

George Nichols has made an indelible mark on the history of East Tennessee State University.

Mr. Nichols was born and grew up in Johnson City and graduated from Langston High School as Salutatorian of his class. After graduating from Langston, he was one of four African American undergraduate students who integrated East Tennessee State College, now ETSU, in the fall of 1958 and was one of the first Black members of ETSU's ROTC program.

Hear more about his story and the history he lived in this special episode of Primary Sources hosted by Dr. Daryl A. Carter, associate dean and …

2023-November-01-Catch Up Or Get Ahead With Winter Session.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Need to catch up on credits? Graduate early or on time? Want to focus only on one course? Learn something cool over winter break? Enroll in a Winter Session course at East Tennessee State University.

Registration for Winter Session classes will soon begin. Courses offered during Winter Session are nearly 100% online to allow for the convenience of taking a class from home or while traveling during winter break. This option allows students to stay on track or complete goals ahead of schedule during their journey to graduation.

Current ETSU students can register through GoldLink for the course they want …

2023-November-01-Amid National Growth In Surveying, Etsu Program Earns Grant.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Surveying and Mapping Science Program has enjoyed considerable growth in recent years. It’s a trend that bodes well for ETSU graduates and the region, as the U.S. Bureau of Labor Statistics projects the employment of surveyors to grow 11% through 2026.

Part of the reason for enrollment growth: an investment in the technologies needed to offer students hands-on, expert-level training.

That’s according to Dr. Jin Hong, an associate professor in the Department of Engineering, Engineering Technology and Surveying at ETSU.

Hong has won a $10,000 Surveying Education Award from the National Council of Examiners for Engineering …

2023-November-01-Roundup- Etsu Arts Events In November.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Cooler weather is moving into the Appalachian Highlands. That means there is no better time to enjoy some of East Tennessee State University’s inviting indoor locations to take in a show or performance.

This November, there are more than a dozen arts-related events happening on the campus of ETSU, which is home to a thriving arts community.

Take a look:

Department of Music

The ETSU Brass Ensemble will give a recital on Nov. 2 at 7:30 p.m.Catch the ETSU Orchestra on Nov. 4 at 7:30 p.m.Percussion students are set to perform on Nov. 5 at 5 p.m. A …

2023-November-01-Campus Conversations Veterans And Military Affairs, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of Campus Conversations, President Noland sat down with Col. Dan Bishop, ETSU’s Director of Veteran and Military Affairs. Col. Bishop shared the resources ETSU provides to veteran and military-affiliated students and families across our community — and how he once broke a tank in an attempt to take it airborne.

Exploring The Operationalization Of Market Sensing In A Higher Education Organization, Ashish Bhardwaj

Dissertations and Theses Collection (Open Access)

Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has explored the difference between ordinary and dynamic capabilities and proposed the role of dynamic capabilities as enabling the configuration and reconfiguration of the organization’s assets in response to or in anticipation of a rapidly evolving market environment, to maintain competitive advantage.

Market sensing dynamic capability has been hypothesized to consist of three key organizational processes – sensing, …

2023 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2023.

2023-October-31-Etsu Training Leaders In Special Education.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With national headlines about children with special needs being left behind, special education instructors are needed now perhaps more than ever.

And East Tennessee State University is preparing graduates well for such a career.

“I was lucky to participate in many campus-related service organizations like POP Arts and Access ETSU that serve students with exceptionalities,” said Cameron Phillips, a special education teacher at Dobyns-Bennett High School. “This real-world experience of working with these individuals is unmatched.”

For Phillips, a peer mentoring program called BUDS, short for Buddies Understanding Different Students, proved life-changing. As a senior at Dobyns-Bennett – the same …

2023-October-31-Sherrod Library Reaches Out In Many Ways To Support Students, Faculty.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Academic libraries come with a built-in clientele. Students must write term papers, after all, and faculty use library resources in course preparation and research. But with the constantly changing technology and methodologies, it can be hard to keep up with the myriad ways to use the library.

Staff at the Sherrod Library of East Tennessee State University work hard to help students and faculty stay on top of it all. To do this, the library engages in two different kinds of outreach, according to David Atkins, dean of the Sherrod Library.

“First, we support students and faculty with their research …

2023-October-30-Etsu Professor Will Spend Semester Abroad.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Dr. Ingrid Luffman, an award-winning professor teaching in the Department of Geosciences, will take her expertise across the Atlantic next year as part of a budding international partnership.

Luffman will teach a semester at Harlaxton College during the 2024 spring semester.

While ETSU and Harlaxton College have been formal academic partners since 2019, Luffman is the first ETSU professor to teach a semester at the England-based school.

Such a partnership promises a wealth of opportunities that benefit faculty, staff, students and the community, including the chance to share resources and curriculum, student and faculty exchange …

2023-October-27-Etsu Cuts Ribbon On Newly Renovated Sturgill Family Dental Hygiene Clinic.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s College of Clinical and Rehabilitative Health Sciences celebrated the naming and unveiling of the newly renovated Sturgill Family Dental Hygiene Clinic on Thursday, ushering in a new era for the university’s dental hygiene program, which was established more than a half-century ago.

The Sturgill Family Dental Hygiene Clinic is named for Drs. Jeremiah and Riley Sturgill, who own Sturgill Consulting, Sturgill Endodontics and Sturgill Orthodontics.

Jeremiah is a native of Big Stone Gap, Virginia, and owns dental practices in Johnson City and Norton, Virginia. He received degrees in biology and business administration from King …