Marketing Commons^™

2008-September-30-Staff Convocation Remarks By President Stanton, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Lin Daiyu--An Unyielding Girl In A Stifling Society, Haiwang Yuan

DLPS Faculty Publications

Lin Daiyu is a famous Chinese young woman created by one of the four classic Chinese novels titled A Dream of the Red Mansions. The loss of her love and life was the result of a society where human choices were suppressed. Her story shows that in a society full of intrigues and corruption, a girl as pure and naive as her could never survive.

Ding Ling, Haiwang Yuan

DLPS Faculty Publications

Ding Ling is one of the most controversial women of intellect in contemporary Chinese history. A writer, activist, and a CPC member, her life, legendary as it was, reflected the ups and downs of the modern and contemporary Chinese history.

Monkey King, Haiwang Yuan

DLPS Faculty Publications

Journey to the West creates a monkey hero known as the Monkey King. The classic Chinese novel is epitomizes various aspects of the Chinese civilization, particularly in terms of its religions, its indigenous popular beliefs in particular.

Chinese Fireworks, Haiwang Yuan

DLPS Faculty Publications

This article introduces the history of fireworks in China, including its recorded and legendary origins. It also discusses the production of and market for the fireworks. Current challenges and innovations are also mentioned.

2008-September-01-Appalachia: A Visual Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2008.

Chinese Ethnicities And Their Culture: An Overview, Haiwang Yuan

DLPS Faculty Publications

China, the most populous country in the world, is also a nation of great diversity. In addition to the majority population of Han Chinese, there are some 55 officially recognized national minorities--including Tibetan, Mongol, Manchu, Zhuang, Dai, and Gaoshan. The folklore of these minorities is often obscure and difficult to find in the English-speaking world, as is information about the people, their cultural histories, and their traditional customs. This book fills a gap by offering more than 50 representative folktales from China's minorities, as well as background information on each of the ethnic groups.

Implementing Assessment In An Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje

Marketing

This article describes the development and implementation of assessment in our new outcome-based marketing curriculum (described fully in Borin, Metcalf, and Tietje 2007). Outcomes for the marketing curriculum were specified at the program, department, course, and lesson levels. Direct embedded assessments as well as indirect assessment methods were used to gauge student achievement. Results indicate that, on both self-reported (indirect) and direct, as well as non-embedded and embedded assessments, significant value-added learning occurred. We chronicle the stages in developing and implementing an assessment plan, and reflect on our experiences in the process to provide a roadmap for other marketing departments …

2008 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2008.

Imsa360: Summer 2008, Imsa Fund

IMSA Fund Reports

Often when I speak to parents, students and educators, I share one of my core beliefs: there is no ceiling on human potential. Though perhaps a bit overstated, as I fully realize my limited singing ability elicits monumental groans and sends animals scurrying for cover, it is true that often when we think an individual has reached his or her “potential,” we are astounded by a new accomplishment. As I look back on my first year as IMSA’s second president, I am humbled and amazed by IMSA’s truly unlimited potential for advancing the human condition and living into our aspiration …

2008 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2008.

2008 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2008.

Promoting Locally Grown Foods In Schools Through Developed Classroom Curriculum And Foodservice Educational Tools, Meredith F. Carter

Senior Honors Projects

The Massachusetts’ Farm-to-School Project has worked for years to bring local farmers and school districts together. Focused on improving the markets and economic stability of farmers, while also improving the quality of foods available to students, the project implemented the first annual “Massachusetts Harvest for Students Week” during the week of September 24, 2007. As part of Harvest Week, selected schools in Massachusetts purchased and served foods grown and made by local farmers. Marketing materials were used in the participating school cafeterias, and classroom education regarding local agriculture, nutrition, and sustainability was provided. Harvest Week had the potential to improve …

2008 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2008.

Imsa360: April 2008, Imsa Fund

IMSA Fund Reports

Message From the President

As a long-time educator in Illinois, I have admired IMSA’s role as an international leader in developing talent and leadership in science, technology, engineering and mathematics (STEM). I am honored and privileged to now serve as IMSA’s second president.

This first year, I have been meeting with educational leaders and policy makers across Illinois as well as IMSA students, parents, faculty, staff, alumni and donors to solicit ideas and determine our critical needs. From these conversations, I am convinced that IMSA’s service to students, teachers and schools is more relevant and important than ever. The challenges …

2008 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2008.

2008-March-13-Award For Student Achievement On Tvaas Scores, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2008 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2008.

2008 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2008.

Ua96/1 Southern Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Southern Normal School. Series includes recruitment materials such as advertisements and flyers; course catalogs; student newspaper The Southern Educator and the announcement that the Southern Normal School will become Western Kentucky State Normal School.

Imsa360: Winter 2008, Imsa Fund

IMSA Fund Reports

This issue of IMSA360 addresses an important theme – IMSA and its networks and partners are making an enduring impact on education. By bringing together the best minds from all walks of life and by combining our resources, we accelerate the delivery of innovative programs that make a difference in the lives of students and teachers throughout Illinois and beyond.

In this issue, you will learn how IMSA and the IMSA Fund for Advancement of Education, our 501(c)(3) not-for-profit entity, work with educational, business, government and entrepreneurial partners to develop, test and share innovative ways to enhance teacher skills and …

Quickulum: A Process For Quick Response Curriculum Verification, Marvin Lovett, Irma S. Jones, Paul Stingley

Marketing Faculty Publications

This paper addresses the need for a method of continual and frequent verification regarding course content taught in some post-secondary courses. . With excessive amounts of information generated within the workplace, continual change exists for what is taught in some of our business courses. This is especially true for specific content areas such as Retail Management. This paper proposes a process for verifying and updating course content in order to stay current with workplace trends which these authors have called “Quickulum: A Process for Quick Response Curriculum Verification.”

2008 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2008.

2007 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2007.

2007 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2007.

2007 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2007.

Digital Object Identifiers And Their Use In Libraries, Jue Wang

DLPS Faculty Publications

Digital Object Identifiers (DOIs) are persistent identifications that are assigned to any entity in order to manage intellectual content on digital networks. The DOI system has been managed by an open membership consortium, the International DOI Foundation (IDF), founded in 1998. Usage of the DOI system is cross-industry beyond academic publishing. This article provides an overview of what a DOI is; the structure of DOI; DOI Registration Agencies (RA); metadata associated with DOIs, and advantages for libraries.

Electronic Reserves And The Failed Confu Guidelines: A Place To Start Negotiations, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

The Importance Of Intellectual Property Licensing In 21st Century Libraries, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.