Marketing Commons^™

2010 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2010.

Diversity Awareness Among A Diverse Business Student Population: Insights And Curriculum Implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, Dianna Blankenship

Marketing Faculty Publications

This paper addresses insights gathered from business students enrolled in a Hispanic Serving University (HSU)and resulting curriculum implications related to the continued heritage of the United States to embrace cultures of others. Although awareness of the realities regarding past, current and future diversity within the United State is important for all citizens, such awareness is especially necessary for business students planning to participate in the United States marketplace. This paper provides a limited historical perspective regarding the evolution and promotion of diversity within the United States. Secondly, the current degree of diversity in the United States is presented through a …

2010 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2010.

2010 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August 2010.

Awareness Of Cotton Among Generation Y, Keidra Hatchett, Nichole Williams

OTS Master's Level Projects & Papers

The purpose of this study was to determine the awareness and use of cotton in fabric and clothing by Generation Y (college students 18-15) for enhanced product marketing.

Imsa360: Summer 2010, Imsa Fund

IMSA Fund Reports

IMSA’s 22nd class graduated in June 2010. Members of this class will always be special to me because we began our IMSA journey together in 2007 with a mixture of exhilaration and trepidation, pride and panic, hope and humility. We knew that we were privileged to join this innovative community, a distinguished international leader and exemplar in mathematics and science education. From day one, we understood that the words of the mission statement about “advancing the human condition” were meant for us, and we all had the formidable responsibility to make a tangible difference to our colleagues, friends and to …

2010 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2010.

2010 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2010.

2010 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2010.

Predictive Modeling Of Alumni Donor Behavior, Lauren Prue

Honors Projects in Mathematics

In recent years, college and universities have relied increasingly upon the charitable contributions of its previous graduates; as the costs of tuition rise substantially, development offices are facing the challenge of creating annual fund campaigns that are minimally expensive while providing the maximum potential for return. This study addresses the available constituent database at one University in particular in an effort to identify what criteria are the strongest predictors of donor response at a small, private university located within New England. The analysis utilized predictive modeling and data-mining largely within the software program Rapid Insight to build several models in …

Imsa360: Spring 2010, Imsa Fund

IMSA Fund Reports

IMSA’s mission is to “ignite and nurture creative, ethical scientifi c minds that advance the human condition.” That’s a tall order, and we don’t apologize for that! Many of society’s challenges in this century will be addressed by leaders in science, technology, engineering and mathematics (STEM). IMSA strives to develop leaders who will use their talents in STEM to work collaboratively to make positive social impacts.

At IMSA, we create conditions that enable students to develop and demonstrate their leadership skills. This issue highlights the many opportunities students have to expand their leadership capacities through advocacy, service, entrepreneurial ventures and …

2010 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April 2010.

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2010 March-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to December of 2010.

2010 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2010.

2010 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2010.

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.

Imsa360: Winter 2010, Imsa Fund

IMSA Fund Reports

Thanks to our visionary partners and supporters, IMSA is pushing the boundaries of education in science, technology, engineering and mathematics (STEM). Their resources have had a powerful impact on campus and also have expanded our capacity to design and deliver innovative STEM programs to educators and students in Illinois and beyond.

In this issue, you will learn how IMSA and the IMSA Fund for Advancement of Education, our 501(c)(3) not-for-profit entity, work with educational, business and entrepreneurial partners to re-imagine innovative models for STEM education. For example, corporate support for IMSA’s Energy Center is enabling a project that involves IMSA …

2010 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 2010.

2010 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2010.

Legally Speaking--Legal Implications Of Reference Books For Publishers And Consumers, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

2009 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2009.

2009 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 2009.

2009 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2009.

2009 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2009.

Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy

Other resources

This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …

2009 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 2009.

2009 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2009.

2009 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2009.

Imsa360: Summer 2009, Imsa Fund

IMSA Fund Reports

Many will measure IMSA’s work to “ignite and nurture creative, ethical scientific minds that advance the human condition” by the contributions of our alumni. I am proud to say that we pass that rigorous test with flying colors. Sixty percent of our alumni earn undergraduate degrees in science, technology, engineering or mathematics (STEM) compared to the national average of 33 percent. As undergraduate and graduate students, they attend the most highly selective colleges and universities in the nation, earning numerous academic, research and leadership accolades including Fulbright, Marshall, National Science Foundation, Rhodes, Truman and Siebel Scholarships. Throughout their careers, alumni …