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Articles 6421 - 6450 of 7750
Full-Text Articles in Marketing
2013-December-18-Holiday Closing, University Marketing And Communications, East Tennessee State University
2013-December-18-Holiday Closing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Operating A Very Large-Section, Hybrid Principles Of Marketing Class At A Public University: Lessons Learned Over Ten Years, Bruce Robertson, Kevin Kelly
Operating A Very Large-Section, Hybrid Principles Of Marketing Class At A Public University: Lessons Learned Over Ten Years, Bruce Robertson, Kevin Kelly
Atlantic Marketing Journal
This case study describes the development and operation of a very large-section, hybrid Principles of Marketing Class. The authors describe the original structure of the class, major adaptations and decisions related to its development over time, and discuss four lessons learned through this process: (1) The non-traditional format needs a lot of explaining, (2) This will always be an experimental class, (3) Plan in advance and have contingency plans, (4) It is easier to share the work than it is to share the budget. They conclude by suggesting Principles of Marketing is a logical entry point for innovative technology.
Exploring Consumer Behavior Using Student Constructed Photographic Essays And Film Projects, Seth Ellis
Exploring Consumer Behavior Using Student Constructed Photographic Essays And Film Projects, Seth Ellis
Atlantic Marketing Journal
Millennials can be characterized by a preference for classroom discussion rather than lecture, working in small collaborative groups, and a desire for structure and steady feedback. This paper describes an undergraduate course, Visual Methods for Exploring Consumer Behavior, where students examine topics in consumer behavior by constructing photographic essays and films as primary research vehicles. We discuss how the course is operationalized, how to encourage and support students in their endeavors, and how to avoid some of the pitfalls we have encountered.
A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley
A Hybrid Course Designed To Increase Managerial Export Motivation And Export Engagement, John Andy Wood, Cyril Logar, William Riley
Atlantic Marketing Journal
The paper reviews and explains a new course format at West Virginia University. The content of this course focuses on initiating exporting by companies located in the home state of the university. The attendees include university students and representatives of companies that are interested in starting to export. The content of the course and the participation by company representatives created the need for an atypical delivery of Friday evenings and all day Saturday meeting at two to four week intervals between class sessions. Practical exporting experience is shared by experts from the Department of Commerce, the Export Council, and representative …
Engaging Students Through A Virtual Live Case, John M. Zych
Engaging Students Through A Virtual Live Case, John M. Zych
Atlantic Marketing Journal
Students are motivated to engage in their education when they understand how mastery of course content will translate to practical skills needed in the job market. In marketing education, live cases often are used to help students make a clear connection between course content and its application to real-world business problems. There are times, however, when a live case is not feasible or available. For these circumstances, the author has developed an innovative approach which approximates a live case. The approach combines components of a live case with historical analysis to have students perform an in-depth market strategy analysis of …
The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson
The Collaborative Classroom: New Technology Brings New Paradigm, Ben Clapp, James Swenson
Atlantic Marketing Journal
Today, technology is the agent of change that is revolutionizing education. The collaborative classroom, where teachers and students openly gather and share information to empower one another for the purpose of learning, is quickly replacing the existing reality of the traditional classroom where teachers lecture and provide their expertise.
Collaboration is a tool used in classrooms not only to engage students but also to bring them together and teach them how to work together. Peer review is an important collaborative technique that allows students to share their work and ideas for the purposes of improvement and shared learning. With the …
Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass
Quality Of Student Effort: Improving Through Achievement Mastery And Psychological Needs, Michael W. Pass
Atlantic Marketing Journal
Instructors shaping the classroom experience with a variety of innovative teaching methods may improve the quality of student effort. This study facilitates effective innovation by developing and testing a model that shows how the quality of student effort is influenced by an achievement mastery goal orientation in tandem with the student’s fulfillment of three psychological needs. Findings reveal the influence of these factors, thus highlighting their importance and suggesting that instructors give attention to each one of them when deciding to take steps to increase student effort. Achievement Goal Theory and Self-Determination Theory are drawn upon to advance hypotheses that …
Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham
Using Technology To Teach Pricing Concepts, Kathy Winsted, Judy Graham
Atlantic Marketing Journal
This paper identifies a useful technology tool that aids in the teaching of pricing strategies and allows students to experience the interactive effects of decisions involving pricing, production levels, and promotional spend. This innovative technology tool can be easily implemented either online or in the classroom. Concepts related to pricing strategy do not typically evoke enthusiasm from students, and in many cases, both students and professors would welcome an engaging, innovative way to teach the key concepts of pricing strategy. In the past, attempts to convey pricing concepts through experiential learning have involved large-scale simulations that extend throughout the length …
Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba
Laptop Technology In Classrooms: How Student Perceptions Shape Learning And Satisfaction, P. Raj Devasagayam, Nicholas R. Stark, Ryan Watroba
Atlantic Marketing Journal
This study is based on perceptions of students regarding the integration of laptops in classroom endeavors. Empirical findings are based on data collected from a sample of 392 students in undergraduate and graduate universities in twelve states of the USA. Three key findings related to the integration of laptop technology into classrooms of higher education are reported. First relates to student perceptions and feelings surrounding laptop use in the classroom. Secondly, we report how these perceptions vary depending on personal characteristics of students. Lastly, we examine the role these perceptions play in student learning, as well as student satisfaction. Traditionally, …
Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom
Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (Iats) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, William J. Lundstrom
Atlantic Marketing Journal
This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.
2013-December-16-Itode Fubara, University Marketing And Communications, East Tennessee State University
2013-December-16-Itode Fubara, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-16-Meredith Hardy, University Marketing And Communications, East Tennessee State University
2013-December-16-Meredith Hardy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group, University Marketing And Communications, East Tennessee State University
2013-December-12-Dr. Joellen Edwards Named President Of State Rural Health Group, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University
2013-December-12-Etsu Alumnus Trey Harris Named Virginia Music Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu, University Marketing And Communications, East Tennessee State University
2013-December-11-‘Salute To Bettie’ Campaign To Benefit Pharmacy Scholarship At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University
2013-December-10-Digital Media News, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Gary Hultman, University Marketing And Communications, East Tennessee State University
2013-December-10-Gary Hultman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year, University Marketing And Communications, East Tennessee State University
2013-December-10-Dean Isham Named Tennessee Interior Design Educator Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University
2013-December-10-Dr. Richard Manahan Honored By Renaming Of Margin Of Excellence Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-10-Sheri Hamilton, University Marketing And Communications, East Tennessee State University
2013-December-10-Sheri Hamilton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
2013-December-09-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-08-Jack Wesson, University Marketing And Communications, East Tennessee State University
2013-December-08-Jack Wesson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-06-Holiday Concert, University Marketing And Communications, East Tennessee State University
2013-December-06-Holiday Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-05-Etsu’S Rotc Names Running Club In Memory Of Lt. Col. Joseph Callahan, University Marketing And Communications, East Tennessee State University
2013-December-05-Etsu’S Rotc Names Running Club In Memory Of Lt. Col. Joseph Callahan, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-05-Cat In Contest, University Marketing And Communications, East Tennessee State University
2013-December-05-Cat In Contest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-03-Etsu Fall Commencement, University Marketing And Communications, East Tennessee State University
2013-December-03-Etsu Fall Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-03-Zachary Ross, University Marketing And Communications, East Tennessee State University
2013-December-03-Zachary Ross, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-02-Ken Olive Award, University Marketing And Communications, East Tennessee State University
2013-December-02-Ken Olive Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-02-Hadii Mamudu Publications, University Marketing And Communications, East Tennessee State University
2013-December-02-Hadii Mamudu Publications, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-December-01-Beth Evelyn Barber, University Marketing And Communications, East Tennessee State University
2013-December-01-Beth Evelyn Barber, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.