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Full-Text Articles in Marketing

Professor Emeritus Mike Smith Featured In Burnaway Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Dec 2019

Professor Emeritus Mike Smith Featured In Burnaway Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Mike Smith has lived, taught, and photographed in and around Johnson City, Tennessee, for nearly 40 years. In the article "You're Not from Around Here: Mike Smith in East Tennessee", author Diana C. Stoll speaks about his ongoing body of work. She states, "dichotomy takes specific form: the animosities that are galvanizing our moment versus the undying spirit of place and humanity. While Smith is a photographer who has the artistry and the intelligence to take on all these things, it is, of course, the latter that endures."

To read more about Smith's work please follow this link to view …


Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson Dec 2019

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Journal

This study re-examines students’ attitudes and preferences to the four primary textbook types (hardback, paperback, loose leaf, and E-book). One hundred eighty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Unlike the 2014 study, where students overwhelming preferred paperback textbooks, even when this textbook is at a higher price than other alternatives, the 2018 study found that the textbook choice depended on if an access code to publisher’s online course materials was required. When access codes were required, students preferred paperback textbooks, followed closely by E-books. When no access …


Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke Dec 2019

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …


2019-December-01-Etsu Hosts Sssp Meeting, University Marketing And Communications, East Tennessee State University Dec 2019

2019-December-01-Etsu Hosts Sssp Meeting, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Bfa Alum Megan G King Interviewed In Groovy Contemporary.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Dec 2019

Bfa Alum Megan G King Interviewed In Groovy Contemporary.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to BFA Alum Megan G. King for her interview with Groovy Contemporary Magazine. King is currently pursuing a MFA at Syracuse University after receiving a BA in Spanish, as well as a BFA in Studio Art from East Tennessee State University in 2013.

King’s work incorporates embroidery, quilting, vernacular imagery, collage, and her own photography. She consistently explores social landscapes, marginalization, and relationships between history and the present. King’s previous work has been featured by numerous publications including Oxford American’s Eyes On the South, NPR’s CodeSwitch, and Politico Magazine.

To read the interview please visit this link: https://www.groovycontemporary.com/featured-artists#/megan-g-king/


Graphic Design Alum Shelby Maiden Accepted To Courtauld Institute Of Art In London.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Dec 2019

Graphic Design Alum Shelby Maiden Accepted To Courtauld Institute Of Art In London.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Maiden received a BFA degree in Graphic Design with a minor in English literature this Spring. As a Fine and Performing Arts Scholar, she took advantage of study abroad and research opportunities made available through the Honors College. She was named student of the year for Graphic Design and will move to London in the fall to attend The Courtauld Institute of Art to pursue her passion to study art history with the goal of eventually working in a museum. 

For more information on Maiden please follow this link: 
https://www.etsu.edu/news/2018/05-may/profile_maiden_shelby.aspx


Arts And Athletics Team Up For Homecoming Project.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Dec 2019

Arts And Athletics Team Up For Homecoming Project.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Student artists Hannah Oakes, Ashlyn York, and Katie Murphy, with guidance from Professor Christian Rieben, will be painting on a large canvas, that will measures 5x8 feet, at the Buccaneers homecoming football game. The three students will paint, in real time, their artistic impression of a Saturday football game at the new William B. Greene, Jr. Stadium this Saturday. They will begin working on the piece 30 minutes prior to kickoff at approximately 3 p.m., with a goal of completing the work by halftime.

For more information on the project please follow this link:
http://www.etsubucs.com/football/news/2017-18/14307/arts-and-athletics-team-up-for-homecoming-project/


Day Worker Center: Employer And Client Engagement, Anayeli Avalos Dec 2019

Day Worker Center: Employer And Client Engagement, Anayeli Avalos

Capstone Projects and Master's Theses

The Day Worker Center of Santa Cruz County is a component of the Community Action Board (CAB), a non-profit organization that has been providing services to eliminate poverty. CAB offers the program, administrative, and fiscal oversight to the Day Worker Center. The County of Santa Cruz is facing a high rate of unemployment, which is affecting the community. What contributes to the problem is low awareness of community knowledge about employment services. Also, the undocumented community that finds it hard to trust services because they think they can get deported. In addition, the issue can cause consequences such as health …


2019 December, Morehead State University. Office Of Communications And Marketing. Dec 2019

2019 December, Morehead State University. Office Of Communications And Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2019.


2019-November-30-Trombone/Piano Duo To Perform, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-30-Trombone/Piano Duo To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-Amid The Winter's Snow, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-26-Amid The Winter's Snow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-Jaylen Malik Grimes, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-26-Jaylen Malik Grimes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-Women On Wednesdays, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-26-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-World Aids Day, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-26-World Aids Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-College Of Public Health's Re:Cycling Provides Bikes To Kids, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-26-College Of Public Health's Re:Cycling Provides Bikes To Kids, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-26-Pre-College Program Gala Concert, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-26-Pre-College Program Gala Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-25-College Of Nursing Announces Pmhnp Residency Program, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-25-College Of Nursing Announces Pmhnp Residency Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Market Your Mindful Eating Business Online, Chelsea Denlinger Nov 2019

Market Your Mindful Eating Business Online, Chelsea Denlinger

Masters Theses/Capstone Projects

This advanced clinical practicum for a Masters in Allied Health was overseen by Dr. Susan Albers, "The Mindful Eating Doctor" The project focuses on the creation of materials and promotional pieces for a program the author created called, Acing College Health (ACH).


2019-November-18-Float, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-18-Float, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-18-Etsu College Of Nursing Wins Pacesetter Award, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-18-Etsu College Of Nursing Wins Pacesetter Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-18-Undergrad Researchers Share Their Work, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-18-Undergrad Researchers Share Their Work, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-16-Opera Theatre Presents 'Stone Soup', University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-16-Opera Theatre Presents 'Stone Soup', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-15-Etsu Elevates Pitch Competition, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-15-Etsu Elevates Pitch Competition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-15-Ordway Named Associate Dean At Quillen, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-15-Ordway Named Associate Dean At Quillen, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.