Marketing Commons^™

2023-December-14-Etsu Trio Celebrates First-Generation Students.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

“The fact that I got into college was just a dream come true.”

This statement is true for East Tennessee State University senior Chloe Salyer and resonates with many other first-generation college students.

The journey of a first-generation student may not be the same journey that their peers encounter, but certainly displays the resilience and perseverance of those working toward a college degree.

“In a lot of cases, first-generation students have overcome so many obstacles to be in college, and we are just so fortunate that they are here,” said Dr. Erin Messmer, assistant director for TRIO Student Support Services …

2023-December-12-Students Host Brown Bag Event For Older Adults, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 12, 2023) — Keeping track of numerous prescription medications can be confusing and at times overwhelming for people of any age. Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy recently offered their expertise to older adults at the Johnson City Memorial Center to help them improve their health through better management of their medications.

Dubbed a “Brown Bag Event,” older adults were invited to bring their medications and supplements in a bag and meet with student pharmacists, who would then check for any potential drug interactions in an online database. Vanna Labi …

2023-December-12-Etsu To Hold Commencement Ceremonies December 16.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will confer 1,413 degrees to members of the Class of 2023 during two Commencement ceremonies on Saturday, December 16, at 10 a.m. and 2:30 p.m.

Both ceremonies will take place in the ETSU Ballad Health Athletic Center (Mini-Dome). The events also will be livestreamed. Livestream links will be available at etsu.edu/commencement.

The 10 a.m. ceremony will recognize graduates of the College of Arts and Sciences, Biomedical Sciences, College of Business and Technology and College of Clinical and Rehabilitative Health Sciences.

Dr. Jessica Burchette, a faculty member in ETSU Bill Gatton College of Pharmacy and …

2023-December-12-Etsu Rotc Cadets Will Earn Commissions.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The community is invited to celebrate the commissioning of cadets in the Army ROTC Program at East Tennessee State University, an elite program that is ranked No. 1 in the Volunteer State.

The 1 p.m. ceremony is in the Brown Hall Auditorium, located on the university’s main campus along Stout and Sherrod Drive near University School, on Friday, Dec. 15.

ETSU alumni Gary McAllister, a retired colonel, will be the guest speaker. The university inducted McAllister, a 1983 ETSU graduate with a distinguished military career, into the ROTC Hall of Fame earlier this year.

On Friday, the following ETSU cadets …

2023-December-12-Etsu Student Will Fulfill Promise At Commencement.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

All of the East Tennessee State University students who cross the commencement stage later this month will no doubt feel a range of emotions, from a deep sense of pride and excitement to reflective nostalgia and gratitude.

It will be especially meaningful for senior James “Jack” Smithey, an interior architecture major who already has a job lined up in Nashville.

On December 16, 2009 – 14 years to the day from ETSU’s commencement ceremony – he made a promise to his dad.

The pledge: He would attend and ultimately graduate from college.

“My grandfather had gotten into some trouble, and …

2023-December-11-Helping Our Middle Tennessee, Kentucky Neighbors.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

p>East Tennessee State University has updated its ETSU Response website to provide information on support for those affected by the Dec. 9 tornadoes that struck Middle Tennessee and Kentucky.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people impacted by the tornadoes. Six people were confirmed dead in Clarksville and Madison, Tennessee, and the storms also left extensive property damage.

While the ETSU Dean of Students office is reaching out to offer support and assistance to students who have homes in the …

2023-December-10-Illuminating The Path I Want To Take, University Marketing And Communication, East Tennessee State University

ETSU News

Internships are the strength of ETSU’s Applied Data Science grad program

It’s an age-old conundrum. Employers want to hire candidates with experience. But how do you get that experience without someone giving you a chance?

One way is internships, many of which are available to students in academic programs throughout East Tennessee State University. One of those is ETSU’s Applied Data Science Master’s Degree Program, where students are getting valuable experience from the hands-on work they’re doing with entities from local small businesses and government to internationally known companies.

Applied data science is the study of techniques for collecting, …

2023-December-08-Etsu Celebrating Reaffirmation Of Accreditation.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is celebrating a milestone that occurs only once every 10 years: reaffirmation of its accreditation by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

The reaffirmation announcement was made at the SACSCOC annual meeting on Dec. 5. ETSU received full reaccreditation status with no findings or recommendations.

“ETSU must undergo the reaffirmation process every 10 years to ensure that the institution continues to deliver high-quality educational programs, operate efficiently and progress toward its public mission,” said ETSU President Dr. Brian Noland. “This successful reaffirmation is not just a mark of institutional success; it …

2023-December-06-College Posters And Presentations At Ashp Midyear, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(December 6, 2023) — Student pharmacists and faculty from ETSU Gatton College of Pharmacy recently attended the American Society of Health-System Pharmacists (ASHP) Midyear Clinical Meeting in Anaheim, California, and presented the following posters or presentations:
 
Whitney Blessing 
Co-Authors: David Cluck, Kelly Covert
Impact of Guideline Changes on the Management of Non-Critically Ill Adults Admitted to the Hospital with Community-Acquired Pneumonia. 
 
Samantha Morris 
Co-Authors:  Stacy Brown, Timothy Coffee, Sophia Sergent, Michelle Tubolino
Stability of Lorazepam Oral Solution Repackaged in Plastic Oral Syringes at Room and Refrigerated Temperatures
 
Sophia Sergent 
Co-Authors: Jessica Burchette, Molly Lassiter, Stacy Brown
90-Day Stability Investigation of …

2023-December-06-Holiday Sales Are Tough To Resist. Etsu Asks Why.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Retailers – especially this time of year – excel at causing problems.

“By this,” said Dr. Kelly Price-Rhea, “I mean they present the consumer with a problem the consumer didn’t know they had.”

Price-Rhea, an associate professor and director of the online Digital Marketing Program at East Tennessee State University, has spent her professional career researching consumer behavior, the ethics of digital marketing and more.

And with the shopping season upon us, it is useful to understand why so many of the holiday sales you encounter are so difficult to resist.

“Retailers know how to pique our interest,” said Price-Rhea, …

2023-December-06-International Student Success At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Over 400 international students call East Tennessee State University home. For over 100 years, students from around the world have moved to the region to attend ETSU. Recently, ETSU took a new step forward in supporting these students through the creation of the new International Enrollment and Services Office. The launch of this office demonstrates ETSU’s investment and support for international students on-campus and helping students from around the world reach their educational and career goals. Previously, these efforts were spread out across multiple offices on campus. Now, they have been consolidated to provide increased levels of support to …

2023-December-06-Etsu Students Dazzle In Research Competition.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Dravet Syndrome is a rare but deeply serious form of epilepsy that begins in a child’s first year of life.

Those who suffer from it are at an especially high risk of developing a complication of epilepsy disorders known as SUDEP, short for Sudden Unexpected Death in Epilepsy.

An East Tennessee State University graduate student is part of the important research aimed at better understanding this devastating illness.

For her efforts, Jessa Leigh Aldridge won first place in ETSU’s Fall 2023 3MT® Competition, an effort that helps graduate students hone their academic, presentation and communication skills.

The gist: Students must …

2023-December-06-A Campus Committed To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU is committed to providing students with hands-on learning opportunities to make a real-world impact.

Earlier this week, East Tennessee State University achieved a significant milestone. The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) voted to reaffirm our university’s accreditation with no findings or recommendations. This action signifies that one of the most stringent accrediting bodies in the nation not only gave ETSU its continued endorsement but did so without listing a single concern or recommendation for improvement. In short, it was a glowing review.  

ETSU must undergo the reaffirmation process every ten years to ensure that …

2023-December-06-Campus Conversations Health And Wellness, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of campus conversations, President Noland speaks with Dr. Alison Davis and Halie Darby about the importance of managing our health and well-being and the resources ETSU offers to help us do so.

2023-December-05-Emeritus Etsu Professor Authors Textbook On Hematology.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Whether at home or abroad, East Tennessee State University’s commitment to advancing understanding in complex areas of medical research is embodied by its faculty.

And when it comes to the field of hematology, Dr. Koyamangalath Krishnan is doing exactly that. Earlier this year, Krishnan, a professor emeritus with East Tennessee State University’s Quillen College of Medicine, recently authored a textbook on hematology for the Postgraduate Institute of Medical Education and Research (PGIMER), in Chandigarh, India. It serves as a dedication to the founding hematology faculty at PGIMER.

Krishnan, an alum of PGIMER, served as the editor-in-chief of the multi-author publication …

2023-December-04-2023 Annual Etsu Holiday Lighting Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

The 2023 holiday lights will be turned on Monday, Nov. 13 in a special ceremony in Alumni Plaza in front of Burgin Dossett Hall.

East Tennessee State University illuminiated the campus at the annual holiday lights ceremony on Monday, Nov. 13, at 5:45 p.m. at ETSU’s Alumni Plaza.

Festivities included live music by the ETSU Jazz Ensemble, a movie, free hot cocoa, cookies and more.

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East Tennessee State University was founded in 1911 with a singular mission: to improve the quality of life for people in the region and beyond. Through its world-class health sciences programs and interprofessional …

2023-December-01-Why I Teach- Dr. Sharon Bigger, University Marketing And Communication, East Tennessee State University

ETSU News

This episode features Dr. Sharon Bigger, Assistant Professor in the College of Nursing. Dr. Bigger is a career hospice nurse and former medical interpreter who uses the lessons she has learned with her patients and her research to inspire our undergraduate and graduate students in the classroom and in their research endeavors. 

2023-December-01-The Borchuck Plaza Fountain, University Marketing And Communication, East Tennessee State University

ETSU News

Explore the rich history of ETSU's Borchuck Plaza. Learn more about the inspiring story of the trailblazing African American students, including Mr. George Nichols, who integrated the university and whose names are inscribed on the plaza wall -- and about plans for a new fountain to be dedicated in honor of their enduring legacy at ETSU. Mr. Nichols was also one of the first Black members of ETSU's storied ROTC program. 

2023-December-01-Why I Teach- Dr. Joshua Reid, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode, Dr. Josh Reid, Associate Professor of English, talks about how he engages his students with classical and early modern literature. He also shares his favorite books of the year.

2023 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2023.

Digital Vs. Traditional: Comparing Sales Students' Initial Post- College Career Search Preferences Before And After Covid-19, Linda Mullen, Randy Stuart, Michael L. Thomas

Journal of Applied Marketing Theory

This study explores the impact of the COVID-19 pandemic on the

career search strategies of college students studying professional

sales. The research consists of a post-pandemic study that is

compared to a previous study conducted pre-pandemic in 2019. The

paper investigates the preference of sales students for digital

media versus face-to-face interactions in their career searches.

The pre-pandemic study revealed that while sales students

engaged with digital media, they still heavily relied on traditional

methods. The post-pandemic results differed primarily in students’

interviewing preferences. Despite the challenges posed by the

pandemic, students continue to utilize both online and traditional

resources. …

2023-November-30-A Passion For Paleontology.Pdf, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Technically, they met on the ETSU campus – not in a classroom, but in a lab at the Gray Fossil Site back in 2016.

And their official first date was an end-of-semester party for a geosciences class both were auditing.

Collins Chew and Janice Hornburg weren’t the typical college students. Both were relishing life in their golden years. Collins had been married for more than 60 years and was now a widower. Janice had been married when she was younger but had been single for 37 years…with no plans to change her status.

They volunteered at the site together, had …

2023-November-30-How To Manage Finals Week Stress.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Ever had that dream where you walk into class the day of the final exam, and in the very moment when you panic, realizing you’ve not been to class the entire semester, haven’t taken one note and haven’t cracked open the textbook, you wake up with a jolt?

Hopefully no East Tennessee State University students find themselves in the predicament of that common dream in reality, but the feelings of stress and anxiety surrounding end-of-semester projects and studying for final exams are all too real for many.

Finals Week as well as the week before – commonly called “Dead Week,” …

2023-November-29-Roundup- Etsu Arts Events In December.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As the calendar turns to December, East Tennessee State University’s campus is a flurry of activity as students and faculty wrap up the fall semester and prepare for finals week and commencement. And much of that activity takes place in the arts.

ETSU is home to a thriving arts community, and the university invites the community to celebrate the holidays with music and film and take in an art exhibit in the days ahead.

Department of Music

• An ETSU Percussion Faculty Recital featuring the world premieres of two new works for percussion will be held Friday, December 1, …

2023-November-28-Alumnus Utilizes Pharmacy Informatics Training In New Role, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The nearly 1,000 alumni at ETSU Gatton College of Pharmacy serve all over the country in a variety of career specialties that continue to expand beyond traditional roles in community pharmacies.
 
One alumnus from the Class of 2023 has taken a unique role in pharmacy informatics, which focuses on utilizing medication-related data and knowledge within healthcare systems to help deliver optimal medication-related patient care and health outcomes. Dr. Jonathan Holan recently moved to Verona, Wisconsin, near Madison for a new position as a Clinical Project Manager at a company called Epic.
 
“My role is a clear departure from the conventional …

2023-November-28-Better Workplaces Tennessee Launches Workplace Recognition Program.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Better Workplaces Tennessee, an innovative, data-driven initiative designed to transform workplace culture, announced its official launch, marking a historic collaboration between the Tennessee Department of Health and the Strong BRAIN Institute at East Tennessee State University.

Supported by the Appalachian Promise Alliance, internationally recognized author and speaker Becky Haas and the ETSU Research Corporation, this initiative is set to transform workplace experiences for both employees and the people they serve.

Better Workplaces Tennessee is committed to applying trauma-informed science and training best practices to revolutionize organizational cultures, creating safer, more inclusive and empowering work environments. This groundbreaking recognition …

2023-November-28-Etsu Great Lecture Series Continues December 8.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Drs. Lee Bidgood, Nick Hagemeier and Gary Henson will be featured in the second installment of East Tennessee State University’s Great Lecture Series.

The new lecture series, which began in October, celebrates and showcases the work of faculty who have recently been promoted to full professor at ETSU. Faculty play an integral role in the mission of ETSU through their teaching, research and service, and this lecture series provides them an opportunity to share their work with the broader community.

The second installment will be held Friday, Dec. 8, at 2 p.m. in the East Tennessee Room on the second …

2023-November-27-Etsu Will Screen 1954 Classic, ‘White Christmas’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is doing its part to ignite the holiday spirit in the Appalachian Highlands.

That trend continues on Friday, Dec. 1, when the 1954 musical, “White Christmas,” will be screened at the newly renovated Bud Frank Theater.

The screening starts at 7 p.m.

“We invite the community to visit our campus and enjoy this free screening,” said Dr. Chelsea Wessels, associate professor in the Department of Literature and Language. “This is a fabulous way to get into the holiday spirit and join ETSU as we strive to enrich the Appalachian Highlands through the arts.”

For generations, …

2023-November-27-‘Creating Better Workplaces’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

“Creating Better Workplaces: A Trauma-Informed Approach” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI) Resilience Series.

Dr. Wallace E. Dixon Jr. will be the speaker for the free virtual presentation on Tuesday, Dec. 5, at noon. Participants may register for the Zoom link.

In his presentation, Dixon, founding director of the SBI and a professor in the Department of Psychology at ETSU, will discuss how workplace leaders can maximize the productivity of their units by promoting employee satisfaction and belongingness through a sustainable commitment to trauma-informed practices.

This Resilience …

2023-November-25-Etsu Plays Critical Role In State Mitigation Plan.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Continuous downpours in August 2021 created catastrophic flooding.

The wildfires that raged in November 2016 scorched more than 90,000 acres.

And the tornadoes that roared through in 2011 left several dead.

Natural disasters occur on occasion in the Volunteer State, and having thorough plans in place to help minimize the destruction is critical.

East Tennessee State University is playing an important role on this front.

Earlier this month, the state of Tennessee announced that the 2023 Tennessee State Hazard Mitigation Plan had earned formal approval from the Federal Emergency Management Agency.

“This report provides the most current understanding of risk …