Marketing Commons^™

Exploring Late Globalization: A Viewpoint, Romeo V. Turcan

Markets, Globalization & Development Review

The purpose of this viewpoint paper is to motivate a program of research on late globalization, a program that could eventually lead to one or more significant theories of late globalization. The paper explores the phenomenon of late globalization as well as the idea of “late” by drawing on sparse literature on late globalization from sociocultural and economic perspectives. It illustrates in a vignette the character and features of late globalization observable in the withdrawal from foreign locations or de-internationalization of universities, as late globalizing entities. The paper discusses the range of constructs around the core idea of late globalization, …

Cybersecurity And Development, Nir Kshetri

Markets, Globalization & Development Review

While scholars and policymakers have realized the importance of information and communication technologies in economic development, relatively less attention has been given to the role of cybersecurity. This research sheds light on issues associated with the "dark side" of digitization in the Global South. We examine the hollowness in the Global South’s digitization initiatives that is associated with a poor cybersecurity. The article also advances our understanding of how institutional and structural characteristics of the Global South influence cybersecurity.

Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz

Markets, Globalization & Development Review

Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable …

A Journal For A Fast-Changing World, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

Patrick Keiller, Robinson In Ruins (2010), Aras Özgün

Markets, Globalization & Development Review

No abstract provided.

Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin

Markets, Globalization & Development Review

No abstract provided.

Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang

Markets, Globalization & Development Review

Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to …

Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …

Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar

Markets, Globalization & Development Review

Globalization, technological advancements, advent of the internet, near-universal availability of mobile phones and changing consumer preferences have led to a boom in the electrical and electronics industry. Such products are now available in almost all countries of the world. The increased availability and consumption of electronic products have also led to rapid rise in the volumes of electronic waste (e-waste) globally. Markets have traditionally not paid sufficient attention to post-consumption behavior for electronic products and hence safe disposal and management of e-waste has always remained a critical issue. There are significant sustainability issues related with e-waste at local as well …

The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat

Markets, Globalization & Development Review

Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …

Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler

Markets, Globalization & Development Review

The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new …

Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia

Markets, Globalization & Development Review

This retrospective commentary looks back to the 1970s, 1980s, 1990s and later decades to trace the originating ideas, intellectual influences, personalities, academic ventures and other events that spawned and shaped the International Society of Markets and Development (ISMD), the parent sponsoring organization of Markets, Globalization & Development Review (MGDR). From this rich history, this commentary hopes to inspire existing and emerging generations of authors to explore the areas of interest to ISMD and MGDR, and to contribute to this journal.

Markets, Globalization, Development: Charting The Intersections Of Three Multipolar Concepts, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

Via this introductory article, the founding editors of MGDR welcome the global readership and potential base of contributors to this journal. This essay lays out the editors views of the three momentous concepts that form the title of this journal -- markets, globalization and development -- and the intersections of these. Of course, as a journal MGDR remains open to all views of these concepts, so long they are thoroughly researched and presented in a spirit of open dialogue and discussion.

Visual Brand Identity Of Food Products: A Customer’S Perspective, Panagiota Moutaftsi Ms, Panagiotis Kyratsis Dr

Journal of Applied Packaging Research

Purpose – The aim of this research is to explore the benefits of a customer based approach on food packaging design. A case study of a small production honey brand is used.

Design/methodology/approach – For the design process, a survey that involved visual elements was conducted as an online questionnaire. The final size of the sample consists of 285 questionnaires.

Findings – The research findings indicate that packaging is a great influencer for consumers and the synergy of consumers with companies can be a catalyst for the product design process resulting in package designs, which engage potential customers and drive …

Analysis Off Dependent Discrete Choices Using Gaussian Copula, Arjun Poddar

Mathematics & Statistics Theses & Dissertations

A popular tool for analyzing product choices of consumers is the well-known conditional logit discrete choice model. Originally publicized by McFadden (1974), this model assumes that the random components of the underlying latent utility functions of the consumers follow independent Gumbel distributions. However, in practice the independence assumption may be violated and a more reasonable model should account for the dependence of the utilities. In this dissertation we use the Gaussian copula with compound symmetric and autoregressive of order one correlation matrices to construct a general multivariate model for the joint distribution of the utilities. The induced correlations on the …

Regional And Multilateral Institutional Arrangements In Africa: Rethinking The Imperatives Of Economic Diversification And Trade Development In Nigeria., Harrison O. Okafor

Bullion

This paper critically assesses the implications of the multilateral trading system along the increasing but asymmetric interface between multilateral and regional institution on African economies with particular evidence for Nigeria. The issues relating to market access, export diversification and supply response to incentives derived from the various agreements provided basis for this reasoned analysis vis-à-vis the implications for growth and trade development imperatives. lt is revealed that the multilateral trading system has not benefited the SSA particularly Nigeria, relative to other regions like Asia. Perhaps. internal and external constraints associated with poor economic fundamentals, asymmetries between the rules of the …

Responsible Microfinance Bundling: Experimental Evidence On Separating Insurance And Credit Offers, Vance J. Larsen

Open Access Theses

In recent years combining multiple financial products into one package in a process known as bundling has become more common among microfinance institutions (MFIs). While bundling can be beneficial to MFIs by cutting costs and providing protection from client default, the implications for MFI customers are less clear. Bundling the products may take advantage of the existing relationship between the financial institution and the client to expand microinsurance access and take-up, but alternatively offering too many products could lead to low client understanding and thus low take-up of the product. We conducted a randomized field experiment to determine if separating …

The Impact Of Relationship Marketing (Rm) On Relationship Quality (Rq): Empirical Evidence From Commercial Bank Customers In Nigeria., Sunny E. Ekakitie

Bullion

The study set out to determine the impact of Relationship Marketing (RM) on relationship quality (RQ), with respect to the services Nigerian banks deliver to their clients. Three hypotheses were formulated to drive the study. Survey research design was adopted using a 48-item Likert style questionnaire to capture the opinions of valued clients. The study covered the six geo-political zones in Nigeria with 4 states drawn randomly from each zone. Extensive literature on RM and RQ were reviewed. Models/theories were lucidly discussed with the study evolving the quality/customer satisfaction model which is a modification of Zineldin's (2006) technical and functional …

The Role Of Perceived Control In Customer Value Cocreation And Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, Thomas W. Gruen

Marketing Faculty Publications

Treating customers as passive recipients of service recovery does not account for their naturally elevated desire for control following a service failure. Focusing on value cocreation by customers in service recovery, this study conceptualizes three types of customer perceived control in service recovery: process control, decision control, and information control. Using both a field study and a controlled experiment to test the conceptual model, this study reveals various ways service firms can engage customers in service recovery to enhance their service experience. The results show that customers are motivated to exert influence on and regain control over service recovery because …

The Great Chain Of Being: Manifesto On The Problem Of Agency In Science Communication, Carolyn R. Miller, Lynda Walsh, James Wynn, Ashley Rose Kelly, Kenneth C. Walker, William J. White, Emily Winderman, Bonnie Tucker

School of Economics and Business Administration Faculty Works

This manifesto presents positions arrived at after a day-long symposium on agency in science communication at the National Communication Association Annual Meeting in Las Vegas, NV, November 18, 2015. During morning sessions, participants in the Association for the Rhetoric of Science, Technology, and Medicine preconference presented individual research on agency in response to a call to articulate key problems that must be solved in the next five years to better understand and support rhetorical agency in massively automated and mediated science communication situations in a world-risk context. In the afternoon, participants convened in discussion groups around four topoi that emerged …

Understanding The Influencers Of Second-Hand Apparel Shopping Behavior, Robyn Hobbs

Theses and Dissertations (Comprehensive)

Shopping for second-hand apparel is rapidly growing and has become a notable segment of the retail market. The purpose of this study is to determine what influences consumers when shopping second-hand for apparel products in-store and online. According to the existing literature, a number of key factors play significant roles for second-hand apparel shopping consumer decisions. They include: social, costs, trends and environmental influencers. Past research has not concentrated in-depth on the hedonistic and social influences of second-hand apparel shopping, financial factors, and time spent shopping for second-hand apparel. This study has observed the socio-demographic profile of second-hand shoppers, what …

Strategies To Implement Iso 9001 In A Government Organization In Jamaica, Yvette M. Castell

Walden Dissertations and Doctoral Studies

Managers of government organizations in Jamaica often have difficulty implementing the International Organization for Standardization (ISO) 9001 standard. Jamaica's Minister of Industry, Investment, and Commerce considered ISO 9001 certification as critical for international competitiveness as lacking the standard had the potential to become a barrier to trade. The purpose of this single case study was to explore the strategies that managers of a government organization in Jamaica used to implement ISO 9001 successfully. The conceptual framework was the total quality management concept encompassing Deming's plan-do-check-act cycle. Data collection entailed organizational document reviews and semistructured interviews of 4 managers in an …

Business Leaders Marketing To Bottom-Of-The-Pyramid Consumers In Nigeria, Chantell Ramaun Beaty

Walden Dissertations and Doctoral Studies

Business leaders often leave more than half of the world's population the bottom of the pyramid (BOP), a $5-trillion market of potential consumers untapped for products and services on account of failing to see BOP markets as profitable for business, yet business leaders who have managed inclusive BOP marketing in Nigeria have experienced profit margins as high as 120%. The purpose of this multiple case study was to explore strategies of business leaders who market to BOP consumers in Nigeria and maintain a profit. The study population consisted of 3 business leaders in the Dallas and Fort Worth metropolitan area …

Managerial Segmentation Of Service Offerings In Work Commuting, Steven D. Silver

Faculty Publications

This study reports an implementation of procedures that multivariate methodology make available to assess the relative importance of attributes of service offerings to work commuters. Adaptive choice conjoint analysis was used to derive the importance weights of attributes in available service offering to a commuter sample. A clustering procedure was then used to define homogeneous sub-groups of the sample and the combination of demographic differences that discriminate clusters. Results of this assessment are used to indicate how a market in workcommuting can be segmented on the basis of user indications of the importance of attributes of service offerings.

Borderless Markets: A Boon Or Bane For Marketers?, Philip Charles Zerrillo

Asian Management Insights

Economic integration and free trade isnot always a panacea for businesses.

Functions Of Strategic Liner Shipping Alliance Under The Market Downturn Environment, Zuwei He

World Maritime University Dissertations

No abstract provided.

Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong

World Maritime University Dissertations

No abstract provided.

Dalian Port Transformation Development Strategy Research, Weiyuan Huang

World Maritime University Dissertations

No abstract provided.

Research On Market Analysis Of Special Break-Bulk Cargo, Shuangshuang Jiang

World Maritime University Dissertations

No abstract provided.

Empirical Research Of The Chinese Coastal Coal Freight Index Derivatives Hedging Effectiveness, Zhong Ren

World Maritime University Dissertations

No abstract provided.