Marketing Commons^™

Spatial Variations In Wal-Mart Store Location, Clint H. Franklin

All-Inclusive List of Electronic Theses and Dissertations

As the world's largest retailer, the Wal-Mart Corporation exemplifies unsurpassed store location strategy. The purpose of this study is to identify socio-economic indicators of store location and to determine whether they vary spatially across the United States. First, a linear regression model is employed to identify key socio-economic variables that associate with store location in four regions of the United States. The study includes analyses of Georgia, Indiana, New York, and Washington, which represent the southeast, midwest, northeast and west, respectively. Discriminant and cluster analyses are used to investigate whether there are spatial variations in Wal-Mart location. The results of …

Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.

Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah

Student Works (2000-2009)

This paper examines the share market reactions to bond rating changes of upgrades and downgrades. In term of analysis the upgrade and the downgrade category has been divided into changes based on the investment and speculative groups. The market model was used in determining abnormal returns for the study. This research provides the relation of changes taken place within the group and across the group. In addition, this paper is also examining the impact of rating changes due to financial prospect and the companies' leverage. All the analysis is based in Malaysian scenario . The result suggests that there were …

Perception On Luxury Consumption : A Study Of Car Owner In Kuala Lumpur And Selangor, Yoke Kin Kuek

Student Works (2000-2009)

No abstract provided.

Tobacco Awareness Among Elementary School Students: Does Advertising Effect Children's Impression Of Cigarette Smoking?, John D. Johnson

The Corinthian

In 1996 the United States government began a series of lawsuits against the major tobacco manufacturing companies that have resulted in the elimination of major cigarette campaign slogans and/or characters judged to be aimed primarily at children. This action led to numerous state class-action lawsuits costing tobacco companies billions in future revenue. In their suit against tobacco companies, government lawyers successfully argued that tobacco companies had been deliberately marketing a dangerous product to the young. One of the more significant outcomes of this case was the elimination of the popular Joe Camel character.

In 1996 the United States government began …

Brand Awareness, Usage & Purchase Patterns Of Hair Shampoo : A Consumer Behavior Perspective, Siew Fong Tong

Student Works (2000-2009)

The hair shampoo industry in Malaysia is becoming highly competitive with more products of local and imported brands. The purpose of this study is to provide a better understanding of the behavior of consumers with regards to hair shampoo. The specific objectives of this study are to examine the unaided brand awareness of hair shampoo; the usage and purchase patterns of hair shampoo; the evaluative criteria used in product performance evaluation and if differences exist among the different ethnic groups; to investigate factors and their relative importance that influence consumers' choice of hair shampoo as well as to examine if …

Editorial, N Balasubramanian

IIMB Management Review

The opening up of the economy has brought in its wake a surfeit of international brands that are now available to Indian customers. Many of these brands are internationally strong and it is no surprise that the qualitystarved Indian consumer is increasingly turning to these trusted names. What happens to the desi brands that have been assiduously built up by business houses within the country? The Round Table this time looks at this issue and seeks to investigate which way Indian brands are headed. Among the articles presented in this issue are two that address issues relating to rewards. Abhoy …

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.

Money Supply, Inflation And The Nigerian Economy, Paul A. Ogwuma

Bullion

Experience in many countries, including Nigeria, show that fiscal policies, in particular, intended primarily to stimulate output growth and enhance real income often end up as a major source of financial imbalances and macro-economic instability. The accompanying high inflation has critical allocative and distributional implications that can be detrimental to the growth process. It is against this background that, this short paper attempts, to identify the relationship between monetary growth and inflationary developments in Nigeria and the implications for economic growth. Following this Introduction, Thus, the challenge of maintaining monetary stability has often been a difficult one, the world over, …

An Economic Study Of The Relative Profitability Of Alfalfa Production And Marketing Practices, David Claycomb

Masters Theses & Specialist Projects

The seasonality of the price of alfalfa hay in Kentucky was studied as well as the potential cost or profitability of storage of this hay. Economic comparison of alfalfa hay production to other farm enterprises was carried out. In addition, an estimate of the value of two qualities of alfalfa hay was calculated based on 1991 prices. The analysis of 41 years of marketing data demonstrated significant differences (P<.01) in price with seasonal lows in June/July and a steady increase in price to a high in March. In general (based on $100 per ton hay and 12% interest) the alfalfa hay producer could lose from $5 to $10 storing hay and selling at a later date. There were some specific conditions where he might have realized a return to storage of $0.16 to $1.48 per ton. A further evaluation of average (KY Feeder) and good (KY Pride) quality hays indicated that current prices of $70-$75 and $100 per ton respectively were the prices where a dairyman would be able to include this hay in the cow's total diet. Even with problems of quality and quantity of alfalfa hay, the economic returns to the production of alfalfa hay were favorable when compared to other crops in Kentucky with the additional benefit of alfalfa being a crop that can result in reduced soil erosion from sloping land. Returns above variable costs can be from $120 to $400 per acre depending upon yield and sale price. However, an understanding of seasonality of price as well as storage costs need to be considered by alfalfa hay producers to assure realizing the above returns.

Fisheries Management Paper No. 22 - Economics And Marketing Of Western Australian Pilchards., Scp Fisheries Consultants Pty Ltd

Fisheries Management Papers

Most of the Western Australian pilchard catch comes from King George Sound and from the southern coast off Albany where the number of vessels allowed to catch has been controlled. Prospects for increasing production in this area are limited. However, there are indications that considerable quantities of pilchards could be caught in waters to the east and west of Albany, in the inshore declared purse seine development zone.

Before allowing fisherman to catch more pilchards in these waters, the Western Australian Government decided that an investigation should be undertaken of the Australian pilchard resources, the domestic and export market situation …

Dick Pope, Sr. Institute For Tourism Studies: Research, Education, Public Awareness, Dick Pope Sr. Institute For Tourism Studies

Dick Pope Sr. Institute Publications

No abstract provided.

Developments In World Commodity Markets During The Fourth Quarter Of 1983, Central Bank Of Nigeria Cbn

Economic and Financial Review

The International Commodity Markets weakened slightly during the fourth quarter of 1983, compared with the preceding quarter. The major fa ctors which influenced developments in the markets during the period included the reaction of specul ators to movements in the sterling exchange rate as well as forecasts of the state of supply of most of the commodities.

Ua62/2 The Graduate, Wku Bowling Green College Of Business

WKU Administration Documents

Newsletter created to commemorate accreditation of the college in 1982. It relates the history of the Bowling Green College of Commerce from the Glasgow Normal School and the Bowling Green Business University.

• Progress & Growth
• Accounting
• Business - Distributive Education & Office Administration
• Economics
• Finance & Quantitative Business Analysis
• Management & Marketing
• We've Got What You're Looking For - College of Business Administration Associates
• Wilder, Jerry. Opportunities for Business Graduates Remain Strong
• Working Papers Series
• Undergraduate Brochure
• Graduate Brochure
• Faculty & Staff

The Jacksonville Market 1970, Wjxt Research Department

City and Regional Planning -- Florida

An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources