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Articles 811 - 840 of 1119
Full-Text Articles in Marketing
No. 130 1997 November
International Journal for Business Education
SIEC Historical Documents
1997 November, Office Of Communications & Marketing, Morehead State University.
1997 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1997.
1997 October, Office Of Communications & Marketing, Morehead State University.
1997 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 1997.
1997 September, Office Of Communications & Marketing, Morehead State University.
1997 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 1997.
1997 August, Office Of Communications & Marketing, Morehead State University.
1997 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 1997.
1997 July, Office Of Communications & Marketing, Morehead State University.
1997 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 1997.
1997 June, Office Of Communications & Marketing, Morehead State University.
1997 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 1997.
1997 May, Office Of Communications & Marketing, Morehead State University.
1997 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 1997.
1997 April, Office Of Communications & Marketing, Morehead State University.
1997 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 1997.
No. 129 1997 April
International Journal for Business Education
SIEC Historical Documents
1997 March, Office Of Communications & Marketing, Morehead State University.
1997 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 1997.
1997 February, Office Of Communications & Marketing, Morehead State University.
1997 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 1997.
1997 January, Office Of Communications & Marketing, Morehead State University.
1997 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 1997.
1996 December, Office Of Communications & Marketing, Morehead State University.
1996 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 1996.
1996 November, Office Of Communications & Marketing, Morehead State University.
1996 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1996.
No. 128 1996 November
International Journal for Business Education
SIEC Historical Documents
1996 October, Office Of Communications & Marketing, Morehead State University.
1996 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 1996.
1996 September, Office Of Communications & Marketing, Morehead State University.
1996 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 1996.
1996 August, Office Of Communications & Marketing, Morehead State University.
1996 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 1996.
1996 July, Office Of Communications & Marketing, Morehead State University.
1996 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 1996.
The Customer Within, M J Xavier
1996 June, Office Of Communications & Marketing, Morehead State University.
1996 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 1996.
1996 May, Office Of Communications & Marketing, Morehead State University.
1996 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 1996.
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch
Mahurin Honors College Capstone Experience/Thesis Projects
Integrated Marketing Communications is new and exciting. It's what's happening with communications today. However, as some define IMC in current literature, it cannot be a substitute for public relations, advertising, and marketing. Other definitions, though, seem to be more inclusive of all three functions. IMC combines a number of communication methods, but it is often flawed in scope. Experts' definitions differ, and IMC won't succeed to its fullest potential until there is more agreement among communicators. IMC is a whole new way of thinking, and may be more appropriately called Integrated Communications. It is a conglomeration of communication techniques and …
No. 127 1996 April
International Journal for Business Education
SIEC Historical Documents
1996 April, Office Of Communications & Marketing, Morehead State University.
1996 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 1996.
1996 March, Office Of Communications & Marketing, Morehead State University.
1996 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 1996.
1996 February, Office Of Communications & Marketing, Morehead State University.
1996 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 1996.
1996 January, Office Of Communications & Marketing, Morehead State University.
1996 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 1996.
1995 December, Office Of Communications & Marketing, Morehead State University.
1995 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 1995.