Marketing Commons^™

Perception On Luxury Consumption : A Study Of Car Owner In Kuala Lumpur And Selangor, Yoke Kin Kuek

Student Works (2000-2009)

No abstract provided.

A Study On Customer Relationship Management In The Banking Sector In Malaysia, Donny Yhew Chjuan Lim

Student Works (2000-2009)

In this era of marketing, which is known as the relationship era, customers are identified as the main determinant of success for a business. Hence, corporations are tailoring their products and services to suit their customers' need and demand. This leads to the introduction of Customer Relationship Management (CRM). CRM is best defined as a technology based business strategy whereby companies leverage increased customers' knowledge to build profitable relationships, based on optimising value delivered and realised from their customers. With the introduction of the CRM concept to the banking industry, it was perceived that the responses to customers' queries have …

Penerbitan Buku Tamil Di Malaysia : Suatu Kajian Dari Sudut Penerbitan Dan Pemasaran, Balachandran Murugasan

Student Works (2000-2009)

Book publishing Is a continuing process since Guttenburg founded the moving publishing machine. From that period It grew with various technological changes. The book publishing process makes our civilization more meaningful, by giving more evidence on social, economic and political development. Since Independence, Tamil book publishing has been facing more dilemma In the process to develop the business. Facing problem In this Industry Is common as many entrepreneurs willing to choose It as a career. After Independence, only two Tamil publishing company have been Identified as still moving In the business. However, only one company Is actively playing Its role …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan elektronik ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan …

Marketing Mantra: The Real Story Of Direct Marketing In India By Vaswar Das Gupta, Prentice Hall Of India, 1998, Pp 162, Price: Rs.95., Shekhar Trivedi

IIMB Management Review

The book concludes with six real-life personal selling situations and how these were tackled by people in those circumstances, which may be useful for salespersons and managers.

Sales Training Practices In Malaysia: Comparisons Of Domestic And Multinational Companies, Mohamad Asri Jantan

Theses and Dissertations in Business Administration

This dissertation expands the domestic sales training research into international settings by examining and comparing sales training practices of domestic and multinational companies (MNCs) in Malaysia. Fourteen hypotheses were proposed and examined: (1) the two groups' comparative sales training practices; (2) the two groups' sales managers' perceptions toward important sales training tasks; (3) the relationships of the different perceptions toward important sales training tasks to sales 9 managers' performance measures; and (4) the effect of two groups' demographic variables on perceived adequacy of the overall sales training programs.

Cross-sectional data were collected via self-administered questionnaires distributed to sales managers, marketing …

Annual Report 1999-2000, Imsa Fund

IMSA Fund Reports

Throughout its history the IMSA Fund for Advancement of Education Board of Directors has worked hard to connect the vision, talents and ideas of the private sector with those in education to produce meaningful and measurable results. Through this work, the Illinois Mathematics and Science Academy and its partners have created a laboratory for learning and teaching mathematics and science in Illinois that is second to none.

The strategic direction of the IMSA Fund is always guided by the Academy's commitment that all students in Illinois benefit from IMSA's programs. IMSA serves students and mathematics and science teachers throughout Illinois …

An Empirical Analysis Of The Critical Determinants Affecting Commitment And Performance Of The U. S. Firm In The South African Market: Apartheid Versus Post-Apartheid, Sonja Pollard Mitchell

Theses and Dissertations in Business Administration

Recognized by the U.S. Chamber of Commerce as one of the world's Big Emerging Markets (BEMs), South Africa has received vast attention from potential foreign investors (IRRC 1994) and has been recognized by scholars as an excellent base for research (Hofmeyr, Templer and Beaty 1994). Unfortunately, little is known about the export behavior of the foreign firm in South Africa (Calof and Viviers 1995) given the country's history of political, social and economic instability.

This dissertation is an effort to increase the understanding of the factors that contribute to the commitment and overall market performance of U.S. firms in South …

Foreign Market Entry Strategies Of Japanese Mncs, Charles R. Taylor, Shaoming Zou, Gregory E. Osland

Scholarship and Professional Work - Business

While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant …

Knowledge Management And Organization In Malaysia, Koji Shiota

Student Works (2000-2009)

The term 'Industrial society' has been a proper one to explain the wide and deep influence of the industrialization to the society and the wealth of the country in 20th century. Its related concepts and theories such as division of labour, specialization, standardization, mass-production, learning curb, scale economy and others explained well the corporate competitiveness especially from the viewpoint of 'efficiency' and '(financial) capital'. After 1960s some people began to describe the new paradigm such as Daniel Bell's 'Post­industrial society' and Albin Tofler's 'The third wave.' These three decades we have seen the shift from industrial economy to service economy …

A Competitive Analysis On The Metal Packaging Coatings Industry In Malaysia, Mee Lin Yang

Student Works (2000-2009)

Numerous studies had been carried out in the past, on various industries in Malaysia, but none could be found with regards to the metal packaging coatings industry. The market environment and size of the industry have remained broadly unknown. Statistical reports by the statistic department often include the output of this industry under the paints and varnish production category. This research was an attempt to study and consolidate as much information as possible, pertaining to the market environment and market size of the metal packaging coatings industry in Malaysia. In order to achieve this, a market survey was conducted by …

Top Management International Orientation And Small Business Exporting Performance: The Moderating Roles Of Export Market & Industry Factors, Franz T. Lohrke, Geralyn Mcclure Franklin, Vinay Kothari

Faculty Publications

This study examined the relationship between top management team international orientation and small business export performance. Results generally supported the hypotheses that market and industry factors moderate this relationship. Employing a sample of U.S. small business exporters, the study found that top management team international orientation had a greater positive relationship with export performance for firms exporting to countries culturally different and geographically distant from their home country than those exporting to countries culturally similar and geographically proximate to their home countries. In addition, international orientation had a greater positive relationship with export performance for firms competing in multidomestic industries …

Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins

Books / Book chapters

Some companies seem born to fail, while others manage to survive and thrive despite great adversity. What are the secrets of the survivors?. Sole Survivors puts nine such companies under the microscope to discover what sets them apart from their less-successful competitors, what make them "exceptional". But these nine are neither blue-chip multinationals nor high-tech operators. They are small to medium-sized European companies in a traditional section that has been decimated in recent times-footwear manufacturing. This book tells the stories of these companies in detail from their historical development through to their current business strategies, from their organisational structures to …

Annual Report 1998-1999, Imsa Fund

IMSA Fund Reports

We are pleased to share with you the 1998-99 annual report of the Illinois Mathematics and Science Academy. IMSA's 13th year was characterized by the development of a comprehensive Business Plan to enable IMSA to achieve its vision of the future. The Business Plan targeted seven areas (Strategic Initiatives) for focused attention, development and growth. These were:

For IMSA students,

* Student Research and Inquiry

• Student Leadership Development

• Learning Standards and Assessment System

• Great Minds Program

For Illinois teachers and policymakers,

• Professional Development Programs

• Products (such as the Internet Toolkit)

• Public Policy Initiatives

• …

The Integration Of Firm Resources: The Role Of Capabilities In Strategy And Firm Performance, Daniel Lynch

Graduate Theses and Dissertations

Distinctive capabilities are defined as a firm’s accumulated skills and knowledge that may lead to competitive advantage (Day 1994). Distinctive capabilities are founded upon Resource-Based Theory (Barney 1991) that focuses on internal resources as opposed to external market forces (Porter 1980). The present research discusses the integration of distinctive capabilities into this framework; that is, do certain distinctive capabilities (resources) create superior firm performance when linked to the appropriate generic business strategy?

The literature on firm performance has a rich history and is theoretically grounded in several disciplines including economics, sociology, and organizational behavior (Anderson 1982). However, there has not …

The Convenience Orientation Of Services Consumers: An Empirical Examination, Patricia Kramer Voli

Theses and Dissertations in Business Administration

The growth of the convenience industry suggests that time-scarce consumers represent an important potential target market for firms that offer time and/or effort saving attributes in their product offerings. The research contained herein addresses a gap in the marketing literature by examining a proposed series of relationships involving household expenditures for "convenient services." These proposed relationships were captured in a "Conceptual Framework of Convenient Services Consumption" which synthesized the various existing theoretical conceptualizations relating to convenience consumption and the number of factors said to influence consumers' convenience orientation. Specifically, this study sought to profile the convenience oriented services consumer by …

Annual Report 1997-1998, Imsa Fund

IMSA Fund Reports

We are pleased to share with you the 1997-98 annual report of the Illinois Mathematics and Science Academy. In this, we report some highlights of IMSA's 12th year, including highlights of our residential educational program for IMSA students and our statewide service programs for Illinois teachers, other students, and policymakers.

In 1997-98 we began implementing IMSA's visionary Second Decade Growth Plan which the Board endorsed in the Spring of 1997. The Growth Plan was designed to strengthen our capacity to: realize our mission, achieve our objectives, and fulfill our legislative charge; connect, integrate and leverage teaching and learning, research and …

No. 130 1997 November

International Journal for Business Education

SIEC Historical Documents

The Role Of Motivated Reasoning In Vendor Consideration, Ju-Young Park, Ravipreet S. Sohi, Ray Marquardt

Department of Marketing: Faculty Publications

This is a conceptual article dealing with the role of motivated reasoning in vendor selection. The authors argue that organizational buyers' motivated reasoning, along with the task characteristics of perceived importance and familiarity, plays an important role in determining whether an open or a closed consideration will be used for vendor selection. Based on the relationship between motivated reasoning and task characteristics, the authors develop several propositions.

No. 129 1997 April

International Journal for Business Education

SIEC Historical Documents

International Market Opportunities For Lentils, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, those countries which hold significant promise for the export expansion of the Western Australian lentil industry.

The report is comprised of five parts. 1) a brief lentil overview, 2) world lentil production and trade, 3) Australian lentil production and trade, 4) Western Australian lentil production and trade and 5) conclusions.

The first four sections identify the major producers, exporters, importers and premium markets operating in the international lentil market. The fifth section concludes by identifying six countries that warrant further in-market analysis to determine their lentil preferences …

International Market Opportunities For Field Peas, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, key countries which hold significant promise for the export expansion of the Western Australian field pea industry.

The report is comprised of five parts. 1) a brief field pea overview, 2) world field pea production and trade, 3) Australian field pea production and trade, 4) Western Australian field pea production and trade and 5) conclusions.

The first four sections aim to identify the major producers, exporters, importers and premium markets operating in the international field pea market. The fifth section concludes by identifying six countries that warrant …

International Market Opportunities For Faba Beans, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

Western Australian faba bean production is growing and export volumes are increasing. In contrast, production is declining in many of the world's traditional faba bean regions. World trade, however, is growing.

China dominates the world export market and is growing rapidly as an exporter. The UK and Australia are the second and third largest exporters respectively.

As Western Australian production increases, the State will increasingly play an important role in Australia's ability to supply faba beans into markets looking tor quality and stable supply.

Saudi Arabia has emerged as the State's largest export market. The State is well located to …

No. 128 1996 November

International Journal for Business Education

SIEC Historical Documents

Money Supply, Inflation And The Nigerian Economy, Paul A. Ogwuma

Bullion

Experience in many countries, including Nigeria, show that fiscal policies, in particular, intended primarily to stimulate output growth and enhance real income often end up as a major source of financial imbalances and macro-economic instability. The accompanying high inflation has critical allocative and distributional implications that can be detrimental to the growth process. It is against this background that, this short paper attempts, to identify the relationship between monetary growth and inflationary developments in Nigeria and the implications for economic growth. Following this Introduction, Thus, the challenge of maintaining monetary stability has often been a difficult one, the world over, …

No. 127 1996 April

International Journal for Business Education

SIEC Historical Documents

Annual Report 1995-1996, Imsa Fund

IMSA Fund Reports

It is our privilege to share with you, our shareholders, the 1995-96 report to our investors in the IMSA Fund for Advancement of Education.

In more ways than one, this was yet another exceptional year for the IMSA Fund. Once again, we secured more than one million dollars in gifts and pledges to support "margin of excellence" initiatives at the Academy. We have averaged more than one million dollars in gifts during the past four years .... allowing us to touch the future of mathematics and science education in Illinois, and the nation.

This year, a $350,000 grant from The …

The Effects Of Environment Dynamism And Heterogeneity On Salespeople's Role Perceptions, Performance And Job Satisfaction, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

This article develops a structural equations model which examines the effects of environmental dynamism and heterogeneity on salespeople’s role conflict, role ambiguity, performance and job satisfaction. The model is tested with EQS, using data collected from 230 salespeople in multiple companies and industries. Indicates that environmental dynamism reduces satisfaction and performance, and increases role conflict and ambiguity. Notes that environmental heterogeneity also reduces performance and increases role conflict, but does not have a significant effect on role ambiguity.

Communication Flows In Distribution Channels: Impact On Assessments Of Communication Quality And Satisfaction, Jakki J. Mohr, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

We develop and test a model of the relationships between: (1) norms of information sharing and communication flows of frequency, bidirectionality, and formality, (2) these communication flows and dealers’ assessments of the quality of communication and satisfaction with communication; and (3) formality of communication flows and dealers’ distortion and withholding of information. Based on data collected with a survey mailed to a national sample of computer dealers, our findings offer insight on channels communication to both researchers and practitioners. By examining the impact of communication flows on summary judgments of communication, managers can focus their efforts on vital communication flows …

No. 126 1995 November

International Journal for Business Education

SIEC Historical Documents