Marketing Commons^™

Lodge Selection And Satisfaction: Attributes Valued By Ecotourists, Robert D. Mackoy, Gregory E. Osland

Scholarship and Professional Work - Business

Although the ecotourism literature is growing rapidly, few researchers have systematically examined how ecotourists select and evaluate lodging alternatives. Understanding lodging attributes of importance to ecotourists is the first step in modelling lodge selection and satisfaction processes of interest to both managers and researchers. We report on the results of two studies designed to gather such attributes. Study 1 uses e-mail survey responses from dedicated birders, while Study 2 uses data from on-site interviews with visitors at ecolodges in Mexico, Costa Rica, and Ecuador. The two most-commonly mentioned attributes in both studies were “proximity to natural areas” and “cost.” These …

Drivers Of The Value Of The Firm: Profitability, Growth, And Capital Intensity, Tom W. Miller, Richard E. Mathisen

Faculty Articles

Value-based management systems focus on wealth and the wealth creation process and promote the generation of value for the shareholders. A valuation model for the firm is extended analytically to focus explicitly on profitability, growth, and capital intensity as drivers of the value of the firm. The extended model provides information about the sensitivities of the value of the firm to changes in the firm's profitability, growth, and capital intensity. These sensitivities are presented in terms of changes per dollar of sales and actual dollar changes. The changes per dollar of sales show the relative sensitivities of the changes in …

The Effect Of Web Interface Features On Consumer Online Shopping Intentions, Jeffrey Sam Siekpe

Theses and Dissertations - UTB/UTPA

Amid the storm of hype over Internet adoption, it is observed that during the past years, organizations have taken considerable interest in eagerly acquiring computer hardware and software to implement electronic commerce (e-commerce) applications mostly to the detriment of human aspects of the information technology (IT) solutions (Freemantle, 2002; Lockwood & Lamp, 2000). Various Internet technologies, mostly the Web, have been implemented to offer online goods and services. Many credible estimates suggest that Internet buying and selling will account for close to $2 trillion of annual economic activity by 2004 (Citrin et al., 2003; Fry, 2000). While the promise of …

Breaking Up Is Hard To Do: The Dissolution Of Business Relationships In The Global Market Place, Jennifer A. Pope

Theses and Dissertations - UTB/UTPA

Richard Caves (1998) states that “dead business units tell no tales” (p. 8), and by extension one could argue that dead business relationships also tell no tales. However, it is the purpose of this dissertation to tell the tales of multiple dead business relationships in hope that other businesses can learn from their mistakes. Business relationships have been and continue to be a vital part of business. With the globalization of the economy, most, if not all, businesses will have some form of international contact. For businesses with limited resources or no experience often the most efficient means to expand …

The Development Of Interfirm Partnering Competence: Platforms For Learning, Learning Activities, And Consequences Of Learning, Jean L. Johnson, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

This study investigated factors within the firm that encourage organizational learning activities. The authors suggest that when the appropriate factors are present, the firm will more likely engage in learning activities integral in the development of interfirm partnering competence. The conditions for building partnering competence are found in the firm's culture and climate in the form of learning intent, receptivity, and transparency. In addition, the authors suggested that learning-related activities would generate some positive influence on specific interfirm relationships (IFRs). The authors tested these ideas on data from a multiindustry mail survey. Results largely conformed to expectations. The platform variables, …

Volume 1, Liberty University

Liberty Business Review

No abstract provided.

It Competency And Firm Performance: Is Organizational Learning A Missing Link?, Michael J. Tippins, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

Many companies have developed strategies that include investing heavily in information technology (IT) in order to enhance their performance. Yet, this investment pays off for some companies but not others. This study proposes that organization teaming plays a significant role in determining the outcomes of IT. Drawing from resource theory and IT literature, the authors develop the concept of IT competency. Using structural equations modeling with data collected from managers in 271 manufacturing firms, they show that organizational learning plays a significant role in mediating the effects of IT competency on firm performance.

International Advertising And The Use Of The Sex Appeal: Acceptance Of Sex Appeal In China, Katie Hunt

Theses and Dissertations

China is the most populated country in the world. With a population of over a billion people, it is an attractive market to many companies. However, China has traditionally been a market that was difficult to access due to its communist government and strict regulations. In 1978, China began changing the economy from a centrally planned system to a more market-oriented economy. By 2001, "China stood as the second largest economy in the world after the U.S., measured on a purchasing power parity basis" (World Factbook, 2002). China is a strong business partner with the U.S.; 21% of China's exports …

An Evaluation Of Lawlike Generalizations In Relationship Marketing: Method And Application, Wolfgang Hinck

Theses and Dissertations - UTB/UTPA

The purpose of this dissertation is to evaluate lawlike generalizations in relationship marketing (RM) and their contribution to the scholarly advancement of the marketing discipline. The current lack of such systematic evaluation is of significance not only because the contribution to progress constitutes a general requirement for all research streams in marketing, but also because an evaluation would solve the ongoing discussion about the substance and role of RM.

As a requirement for the evaluation, necessary and collectively sufficient criteria for lawlike generalizations have to be identified and operationalized. Because the marketing discipline lacks both a commonly agreed-upon set of …

Top Management Team Heterogeneity And Sme Export Performance: Investigating The Role Of Environmental Uncertainty, Franz T. Lohrke, Geralyn Mcclure Franklin, Vinay Kothari

Faculty Publications

Research has generally found that firms competing in high uncertainty environments gain advantages from having diverse (heterogeneous) management teams (TMTs). Employing a national survey of 70 small- and medium-sized enterprises (SMEs), the present study examined whether TM T heterogeneity in functional background, international work experience, and foreign language proficiency had a stronger relationship with export performance for firms competing in high than those competing in low uncertainty environments. Results were generally weak when market and industry factors contributing to uncertainty were examined separately; however, additional analysis showed that the hypothesized relationship did exist when uncertainty was measured employing both factors …

Annual Report 2002-2003, Imsa Fund

IMSA Fund Reports

Reeling from an unprecedented eleventh-hour $2.5 million reduction to its state-appropriated operating budget for fiscal year 03, IMSA began the 2002-03 year by making the difficult decisions required. The Board of Trustees cut staff positions, cut the salaries of all remaining employees, increased student fees by 43%, accessed temporary or one-time revenue sources, and reduced programs and services for IMSA students, Illinois educators and other Illinois students.

In the aftermath of the reduction, the IMSA community rallied, choosing once again to stand up and be trailblazers, acting to preserve the academic integrity and distinctiveness of its remaining internal and statewide …

The Independent Rep As A Source Of Competitive Advantage: An Actionable Scale For Rep Selection, Kathleen H. Gruben, Barbara J. Coe

Marketing: Faculty Publications

This study develops a scale that offers an actionable approach for suppliers’ use in selecting their reps. Rep selection is the critical first step suppliers take in developing profitable, long-term relationships with retailers. Retailers’ loyalties are often bestowed on the rep, rather than the supplier. As identified in the study, the rep needs to be professional, accommodating, ethical, sensitive, and compassionate to satisfy the retailer. The scale provides suppliers a technique for measuring these characteristics. Prior to this scale, no instrument was available to measure these characteristics, which increase the retailer’s likelihood of developing loyalty.

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Customer-Driven Services Management By S Balachandran, Response Books, Sage, New Delhi, 1999., D P S Verma

IIMB Management Review

No abstract provided.

A Dynamic It Adoption Model For The Soho Market: Pc Generational Decisions With Technological Expectations, Namwoon Kim, Jin K. Han, Rajendra K. Srivastava

Research Collection Lee Kong Chian School Of Business

The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's ostensibly growing dependence and influence on the information technology industry, still very little is known about the dynamics between SOHO and IT products. With the purpose of addressing this void, the SOHO professionals' adoption patterns of multigenerational IT products are ivestigated. Accordingly, an individual SOHO-level initial- and repeat-purchase logit model that captures the procurement patterns for successive generations of technological …

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

Annual Report 2001-2002, Imsa Fund

IMSA Fund Reports

In just over a decade and a half, the Illinois Mathematics and Science Academy*(IMSA) has become one of the premier institutions of its kind in our state, nation and world.

By any and all measures, IMSA is an unqualified success...a winner that works...a powerful model of what is possible when government, education, and the private sector come together to address important needs and challenges - in this case to develop talent and stimulate excellence in teaching and learning in mathematics, science and technology.

Much of IMSA's success to date has been made possible by the generous support of our investors, …

The Influence Of Firm Dispositions On Interfirm Relationship Formation In Business Markets, Jean L. Johnson, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

The central premise of this paper is that firm level characteristics or behavioral traits, referred to as predispositions, influence how the firm behaves and interacts in its interfirm relationships (EFRs). This augments traditional approaches that focus on the intra-relationship perspective and/or on environmental influences on the relationship. Firm predispositions of strategic intent and relational proclivity are expected to individually, and in combination, increase the extent of connectedness between partners in interfirm relationships. In turn, through connectedness, they affect relationship effectiveness in terms of reciprocity, information exchange, and cooperation. Results indicated that the predispositions increased connectedness, but combinational effects were not …

The Millennium Business Quiz Book By Debashis Sarkar, Sage Response Books, 2001., N Dayasindhu

IIMB Management Review

No abstract provided.

Exploring Marketing Synergies In Mergers & Acquisitions, Kavita Pathak

Management Dynamics

No abstract provided.

The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri

Theses Digitization Project

The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.

Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou

Scholarship and Professional Work - Business

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting …

Annual Report 2000-2001, Imsa Fund

IMSA Fund Reports

How will the state, nation and world we know change in this new century? How will we produce our food, travel from place to place, care for our fellow human beings and sustain the energy to power it all? How will nations communicate and citizens receive news? What medical, ecological or informational challenges are on the horizon? Who will initiate life-changing innovations, and how will the next generation learn to do the same? The Illinois Mathematics and Science Academy asks these questions of its students and teachers, other Illinois students and teachers, and the public at large - and in …

Identification Of Linkage Between Strategic Group And Performance Of Indian Commercial Banks: A Combined Approach Using Dea And Co-Plot, Prithwiraj Nath, Avinandan Mukherjee, Manabendra Nath

Marketing Faculty Research

This paper explores the linkage between strategic grouping and performance of the Indian banking sector. Strategic grouping and performance were identified using published financial information for all public sector banks. Grouping of Indian public sector banks following comparable financial strategy – with similar asset quality, operational efficiency and profitability was operationalized using the graphical display method of Co-plot.

From their position in the two dimensional conceptual map, banks with identical financial performance formed strategic groups with significant positive linkage between better groups and their superior financial performance, which showed their inherent homogeneity in business policy decisions. Relative performance of the …

The Strategic Response Of Dublin's Traditional Department Stores To Intensifying Competition, Edmund O'Callaghan, Mary Wilcox

Articles

In Dublin city competition within the retail sector is intensifying and city-centre department stores, in common with other traders, face many challenges. Indigenous retailers must contend not only with each other, but also with an on-going invasion of international retailers who have been attracted by Ireland’s booming economy. UK multiples have made major in-roads into Dublin's retail scene and the city centre's latest shopping mall, The Jervis Centre, is so dominated by UK retailers that it has been christened 'Little Britain' In the past fifty years, many of Dublin's once dominant department stores have succumbed to the vagaries of retailing. …

Penerbitan Buku Tamil Di Malaysia : Suatu Kajian Dari Sudut Penerbitan Dan Pemasaran, Balachandran Murugasan

Student Works (2000-2009)

Book publishing Is a continuing process since Guttenburg founded the moving publishing machine. From that period It grew with various technological changes. The book publishing process makes our civilization more meaningful, by giving more evidence on social, economic and political development. Since Independence, Tamil book publishing has been facing more dilemma In the process to develop the business. Facing problem In this Industry Is common as many entrepreneurs willing to choose It as a career. After Independence, only two Tamil publishing company have been Identified as still moving In the business. However, only one company Is actively playing Its role …

A Study On Customer Relationship Management In The Banking Sector In Malaysia, Donny Yhew Chjuan Lim

Student Works (2000-2009)

In this era of marketing, which is known as the relationship era, customers are identified as the main determinant of success for a business. Hence, corporations are tailoring their products and services to suit their customers' need and demand. This leads to the introduction of Customer Relationship Management (CRM). CRM is best defined as a technology based business strategy whereby companies leverage increased customers' knowledge to build profitable relationships, based on optimising value delivered and realised from their customers. With the introduction of the CRM concept to the banking industry, it was perceived that the responses to customers' queries have …

A Study On Infant Formula Industry In Malaysia, Kaun Kwai

Student Works (2000-2009)

Since established in 1959, DUMEX (Malaysia) Sdn. Bhd. is the market leader in infant formula business in Malaysia. Stricter Code of Ethics for Infant Formula Products and increasing market competitiveness however, have awaken the need to examine appropriate marketing strategies in order to remain as number one in the infant formula segment. Marketing strategies proposed for infant formula industry in this study are predominantly based on capabilities of DUMEX (Malaysia) Sdn. Bhd. DUMEX Nutrition Services Team plays an important role in creating infant formulas awareness among health care professionals. Dilemma of high staff turnover generated a need to determine correlation …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan elektronik ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan …

Teenagers' Acceptance Of Products Endorsed By Ethnicity Of Local Celebrities, See Seng Lim

Student Works (2000-2009)

The world population today is said to be not less than seven billion citizens. It is said that every minute a baby is being born somewhere in the world and unconfirmed statistic reported that a big fraction of the population comprises of the youths. lf the report findings are true there is a huge and lucrative teen market waiting to be tapped yearly that might runs into billions of US$ dollars. No wonder the teenager has been the focus of media attention and commercialization. This paper seeks to explore the Malaysian teen market and their acceptance of celebrity as an …