Marketing Commons^™

Editor's Note, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

For The People: A Collaborative Space Assessment - Budget And Analysis, Devan Harmych

Honors Projects

One of the most important keys to success is community. Within a community, people come together to support each other and help them achieve their hopes and dreams. When looking at the Honors College and the space they utilize within Founders Hall, there is an opportunity present to further expand the community and to design a space to better support students of the future.

Project-Based Pedagogy: The Client's Perspective, Wayne Aho, Wendy Cagle, Jon Marvel, Michael Smith, Edward Wright

International Journal for Business Education

Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with programs employing project-based education. The aim of this study was to better understand the experiences of business clients with whom students engaged as part of an undergraduate business capstone course. Two hundred fifty-three previous clients were surveyed with a 22.4% response rate. Responses were subjected to content analysis to cluster replies into …

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …

Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi

International Journal for Business Education

‘Powerful knowledge’ is disciplinary knowledge that when learned, empowers students to make decisions in a way that will influence their lives in a positive way (Young, 2008). In this paper, the researcher employs this construct to explore the financial literacy education arising from studying secondary school economics. It emerges from the author’s research aimed at exploring teaching and learning in secondary school Maltese economics classrooms. The underlying conceptual framework for this study is critical realism. The study design consisted of interviewing and observing 14 economics teachers, together with four focus groups interviews with students. Data were analyzed by employing thematic …

Promoting Employer Desired Competencies Through A Multiphased "Workgroup" Project, Ashly Smith

International Journal for Business Education

Employers and business leaders have long been advocating for the importance of career readiness skills like critical thinking/problem solving, information literacy, teamwork/collaboration, professionalism/work ethic, and oral/written communication (NACE, 2019; Partnership, 2008). While faculty and students see value in projects that develop these skills, such projects can be some of the most challenging to incorporate effectively into business courses (Chapman et al., 2010; Detmering & Johnson, 2012; Lee et al., 2016; Marks & O’Connor, 2013). This article reports on a multi-phase group project that aims to strengthen a selection of these employer-desired skills while ameliorating student concerns about the research process …

Practice Enterprises In Times Of Distance Learning: The Impact And Consequences Of The Covid-19 Pandemic To The Collaboration Of Practice Enterprises, Theresa Feuchter, Gernot Dreisiebner, Elisabeth Riebenbauer, Ph.D., Michaela Stock

International Journal for Business Education

The aim of this paper is to outline the consequences which arise from the digital transformation of the multidimensional teaching and learning setting of practice enterprises and to discuss how digital collaboration of students can be supported during the COVID-19 pandemic. As an evolutionary moment also in the field of education, one can consider the experiences of COVID-19 as a catalyst for digital transformation and distance learning in education. How digital collaboration can be fostered in times of distance learning is shown by using the example of business simulations such as practice enterprises (PE). While previously this multidimensional teaching and …

Internships As Clinical Rotations In Business: Enhancing Access And Options, Faye W. Gilbert, Jason Harkins, Pankaj Agrrawal, Taylor Ashley

International Journal for Business Education

Internships are high impact practices that offer work experiences and provide advantages for participating undergraduate students and for the talent acquisition efforts of firms. While research consistently documents the benefits of internships as a transformative experience, access and outcomes may vary for students and for underserved populations. Limitations of internships can include lack of access to enough positions as well as inadequate interactions between undergraduate students, firms, and faculty members in business programs. The purpose of this article is to describe an approach to enhancing access to internships on a larger scale with greater variety. Protocols found in clinical rotations …

Stimulating Intrapreneurial Intentions With Digital Business Training In The Vet Sector: The Potential Of Massive Open Online Courses, Christian Friedl

International Journal for Business Education

It has become imperative to stimulate and support employees to behave entrepreneurially within organizations (intrapreneurship). However, little is known about how digital, massive, and scalable business education and training formats such as massive open online course (MOOCs) can contribute to vocational and educational training (VET) in general, and to nurture intrapreneurial behavior and corresponding intentions in specific. Therefore, the purpose of this paper is to explore the potential effect of a MOOC on intrapreneurial intentions of learners.
Data were acquired from 412 employees taking a MOOC on intrapreneurship for constructs embedded in the theory of planned behavior, tailored to the …

B Corps’ Social Media Communications During The Covid-19 Pandemic: Through The Lens Of The Triple Bottom Line, Manveer Mann, Sang-Eun Byun, Whitney Ginder

Department of Marketing Faculty Scholarship and Creative Works

The COVID-19 pandemic and rising demand for transparency has heightened the importance of sustainability communications on social media to generate deeper stakeholder engagement. Although B Corporations (B Corps), businesses committed to the triple bottom line (TBL), could serve as a catalyst for sustainable development, little is known about how they communicate on social media during a crisis. Therefore, we examined social media communications of B Corps to (1) identify salient topics and themes, (2) analyze how these themes align with the TBL, and (3) evaluate social media performance against industry benchmarks. We focused on the apparel, footwear, and accessories (AFA) …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Editor's Note, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

Know Your Customers: How Generations X And Y Perceive Mobile Payment, Sheena Valencia, Reynaldo Bautista Jr., Luz Suplico Jeong

DLSU Business & Economics Review

This research aims to find the factors that will influence Generations X and Y consumers to utilize mobile payment in the Philippines. A self-administered questionnaire was sent to 160 respondents from Generation X and 160 respondents from Generation Y. The theory of planned behavior was used as a framework. Attitude towards mobile payment, subjective norms, and perceived behavioral control were used to predict the intention to use mobile payments. The results show that attitude is the most significant predictor of intention to adopt mobile payment from Generations X and Y. This implies that the more favorable the attitude, the more …

Bitcoin, Intrinsic Value, And Herd Effect, Angel Enrique Chico-Frias

DLSU Business & Economics Review

The intrinsic value of a good may be related to its production costs, so its price will never be less than this. Bitcoin prices can have behaviors similar to those existing in nature. The research aims to find similar behaviors between herds in the animal world and Bitcoin prices. Besides, the study analyzes the cost of production to determine if it is the intrinsic value of this cryptocurrency. Three scenarios in Bitcoin prices in the Momentum indicator were studied. The ANOVA and Tuckey test were helpful to find if the Momentum averages are related. The Momentum Index data worked with …

Assessing Equity Based Mutual Funds And Stock Market Indices In India Using The Engle-Granger Cointegration Technique, Neha Gupta, Pooja Mathur, Satyendra P. Singh

DLSU Business & Economics Review

Mutual funds are one of the most suitable investment alternatives for common investors. Mutual funds are affordable, professionally managed, transparent, and at the same time, offer a wide gamut of schemes to invest in. They can generate superior returns and, at the same time, reduce risk through the diversification of the portfolio. Out of various schemes offered by mutual funds, equity funds are quite popular among investors because of their ability to generate higher returns. They not only generate higher returns but also sometimes beat the market. As the portfolio of equity-based mutual funds consists of equity shares, the movement …

Investigating The Effect Of Price Of Rubber Fluctuations On Stock Prices And Exchange Rates In Malaysia, Seuk Wai Phoong, Seuk Yen Phoong

DLSU Business & Economics Review

This paper examines the relationship between the stock price and nominal exchange rate in Malaysia to ascertain the significance of using rubber price as a correction mechanism. The Johansen cointegration test was employed to investigate the effects of linear combination and the relationships among the components in a multiple time series. A two-regime, intercept- adjusted Markov switching vector error correction model was also used to examine the parameters concerned. Rubber price is used as a correction mechanism. Because rubber is one of Malaysia’s main exports, using rubber price as a correction mechanism may affect the country’s economy. The results of …

Towards Establishment Of A Payment For Ecosystem Services (Pes) In Protected Areas: The Case Of Mounts Banahaw And San Cristobal In Quezon Province, Philippines1, Luisito Abueg, Julie Carl P. Ureta, Arlene B. Inocencio

DLSU Business & Economics Review

This paper examines the potential of establishing payments for ecosystem services in the Mounts Banahaw and San Cristobal Protected Landscape. The findings show that this process entails more than just determining the willingness to pay of those who are benefiting from the ecosystem services. It also requires the buy-in of potential sellers. More important is clearly defining the product, that is, what the buyers will be paying for and what the sellers will be providing, so that the ecosystem service will be sustained. In addition, identification of some third parties to mediate between buyers and sellers and to serve as …

Investigating The Influence Of Consumption Values On Healthy Eating Choices: The Moderating Role Of Healthy Food Awareness, Aleem Raza, Mubasher Akram, Muhammad Asif

DLSU Business & Economics Review

The purpose of the study was to empirically investigate the extent to which consumption values influence consumers’ healthy eating choices. By using the theory of consumption values, the study also attempts to explain the role of healthy food awareness as a moderating variable in consumers’ healthy eating choices. The quantitative data were collected through structured questionnaire from 320 participants. The data were analyzed by using structured equation modeling. The results revealed that consumers’ healthy eating choices are strongly linked to emotional and epistemic values. The study also found a positive relationship between conditional value and consumers’ healthy eating choices. In …

Impulse Buying And Financial Literacy Among Public Elementary And High School Teachers In The Philippines, Melvin A. Jabar, Ma. Luisa C. Delayco

DLSU Business & Economics Review

This paper primarily interrogates the assumption that financial literacy essentially decreases impulse buying. However, this may not necessarily be the case, given that individuals navigate in different social contexts. Teachers in the Philippines are stereotypically perceived as heavy financial borrowers due to their limited income. Given their quick access to private financial loan companies, it is worthy to investigate if teachers also engage in impulse buying. The first goal of this paper is to describe the financial literacy of public-school teachers. Second, it examines the relationship between financial literacy and impulse buying. In this paper, financial literacy is operationalized in …

The Effect Of Risk Management Committee On Audit Fees: Malaysian Evidence, Masturah Malik, Rohami Shafie

DLSU Business & Economics Review

The global financial crises that have occurred in the past have caused a growing number of firms to establish a risk management committee (RMC) at their board level. By adopting 208 nonfinancial listed firms in Bursa Malaysia for the year end 2014, our study explores whether the establishment of an RMC and its attributes (having independent members, experts and female members) affect the audit fees charged towards the firms. Apart from the demand perspective of an audit, the study reports that independent members of the RMC are associated with higher audit fees. The result is derived from the basis that …

The Mediating Role Of Dividend Policy On The Impact Of Capital Structure And Corporate Governance Mechanisms On Firm Value Among Publicly Listed Companies In The Philippines, Rodiel C. Ferrer, Franklin S. Ramirez

DLSU Business & Economics Review

The mediating role of dividend policy on the impact of capital structure and corporate governance mechanisms on firm value was studied in this research. This study was conducted using the panel data of nonfinancial firms that were drawn from the firm’s financial statements and annual corporate governance report. The data were deracinated from the OSIRIS database, company website, and PSE Edge that were listed on the Philippine Stock Exchange for the years 2013 to 2016. To analyze the full model, the partial least squares–structural equation modeling approach was used with the statistical significance level of 0.05. With this, findings denuded …

A Review On Shariah Stock Portfolio Optimization, Zuhaimy Ismail, Noor Saif Muhammad Mussafi

DLSU Business & Economics Review

One of the essential concerns of investors of all time is to choose the best investment opportunities to capitalize on the value of their investment in stocks. Its objective is to minimize risk and at the same time also maximize return. This refers to portfolio optimization as the procedure of choosing the weights of a number of stocks to be included in a portfolio so that the optimum objective is achieved. Several studies have been shown by economists, mathematicians, and practitioners that provided sufficient and critical information for conducting stock portfolios. Approaches, methodologies, and techniques in those researches have to …

Investigating The Role Of Financial Sanctions In Utility Function And Their Impact On Household Behavior, Hamid Reza Izadi

DLSU Business & Economics Review

This research aims to present a DSGE model that can investigate the effect of utility changes due to the financial sanctions imposed on the dominant economy by defining different utility functions for households. The link between the real economy and financial markets stems from the countries’ need for external finance to engage in investment opportunities in each country. Each and every economy often needs foreign funding; however, restrictions can limit the access of the given country to international financial markets. The existence of a crisis in international financial markets such as international sanctions can aggravate the adverse shocks and their …

Delta-Normal Value At Risk Using Exponential Duration With Convexity For Measuring Government Bond Risk, Di Asih I Maruddani, Abdurakhman Abdurakhman

DLSU Business & Economics Review

A bond is simply a debt that promises to repay the money with interest in the future. An issuer must pay the coupon regularly and repay the face value at the maturity date. Therefore, a bond is called fixed-income security. However, as with any investment, there is always some risk involved. Two significant bond risk investments are interest rate risk and credit risk. In this paper, we want to measure interest risk, which affects bond price movements. Exponential duration with convexity (EDC) will be applied to predict an accurate estimation of bond price caused by the interest rate change. Delta-normal …

2021 Ijbe V1 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Stock Market Volatility And Business Cycle: Exploring Cross-Country Spillovers, Nufazil Altaf

DLSU Business & Economics Review

This study explores the impact of the financial crisis on the relationship between stock market volatility and the business cycle. In addition, the possible spillover effects within a cross-country framework are also examined. The study is based on secondary macroeconomic data of monthly frequency for the time period of 1991:01 to 2012:12. Bivariate and multivariate causality techniques are used to arrive at results. Results of the study provide fresh evidence for the existence of strong bidirectional causality between stock market volatility and the business cycle for all sample countries. In fact, this bidirectional causality was found to be strong when …

Tracking School-To-Work Transition Among The Youth In The Philippines, Futoshi Yamauchi, Marites Tiongco

DLSU Business & Economics Review

This paper examines wage variations and turnovers using a unique tracking survey data of Filipino youth who were initially sampled at Grade 6. The analysis also uses mathematics and English test scores at Grade 6 to proxy for cognitive abilities. The empirical results show that returns to education and ability increase with labor market experience and occupational upgrading. The study highlights the importance of academic achievements, measured by both years of schooling completed and academic test scores, in upgrading occupations of youth to realize higher returns in the labor market, even though many youths often start with irregular and undesirable …

Redefining Sustainable Tourism In Covid-19: A Political-Economy Approach, Eylla Laire M. Gutierrez

DLSU Business & Economics Review

Tourism has emerged as a critical sector generating economic growth and development across countries in the world. However, in the face of the outbreak of the COVID-19 pandemic, it is also considered as one of the most heavily hit sectors. Given the backdrop of all the measures implemented to prevent the spread of the outbreak and the changing mindset of actors towards travel, sustainable tourism is expected to play a more critical role in the face of the new normal. This article aims to provide a better understanding of sustainable tourism by utilizing a political economy approach. Specifically, this article …

The Prospect Of Indonesian Government Retail Sukuk: From The Perspective Of Sharia Financial Knowledge, Education, And Behavior, Fajri Adrianto

DLSU Business & Economics Review

As a source of government financing, the Indonesian government’s retail Sukuk is still not as popular as conventional government bonds. The Indonesian government has issued serial retail Sukuks with the code SR to get funds from retail investors, especially those concerned with Sharia values. Sharia financial literacy is expected to determine the success of this Sukuk. This study fills the gap of previous research on financial literacy by investigating the Sharia financial literacy in the investment decision. This study investigates the descriptive analysis of Sharia financial literacy in Indonesia and its relationship with the prospect of retail Sukuk issued by …