Management Information Systems Commons^™

Clear The Air: Moving Towards A More Supportive, Welcoming, Tobacco-Free Clark University, Edward Aroko, Simon Elliot, Jackson Espe, Donovan Smith, Michael Spanos

School of Professional Studies

The deleterious health effects of the consumption of tobacco products, especially for youth, have been documented thoroughly and are nearly universally recognized. Numerous federal, state, and local regulations, coupled with health education and tobacco cessation initiatives have been launched to address these effects. Although these pushes have done much to reduce the rates of preventable health conditions and death due to the usage of tobacco, there remains much work to be done at the local level to discourage and disrupt patterns of substance use and abuse. The mission of Clark Clear the Air is to propose various and creative ways …

Inbound Marketing, Hasini Assiriyage, Isabelle Zoeckler, Emmanuel Aghado, Kefu Bu, Xiouyu Jiang, Rajesh Kamble, Yan Wang

School of Professional Studies

This study looks into inbound marketing practice through the process of secondary research. This insight on best practices and market examples have been employed in order to identify the benefits of Inbound Marketing for the School of Professional Studies at Clark University. Through the research, this team has consolidated a number of recommendations for the SPS marketing strategies moving forward. A focus has been placed on identifying solutions, which were effective and financially feasible. The primary solutions are internally sourced; with a future long term recommendation of seeking advice from a third party firm to automate the process.

Adult Learners: A Targeted Marketing Approach, Sarah Baldelli, Camilo Botero, Camille Ferreol, Caleb Horton, Xinyue Ma, Stefan Sprinkmoller

School of Professional Studies

The development of the Adult Learner Capstone Project started with a focus and need to learn more about affinity groups in the Worcester area in order to reach the potential adult learner demographic. Although some partnerships already existed, the Director of Marketing and Communications for Graduate Admissions, Tara Probeck, yearned to explore the potential partnerships and alternative uses of professional organizations to market to the current working professionals. From this idea, our capstone project was introduced in hopes of establishing a comprehensive and exhaustive list of potential organizational partnerships, specific for the School of Professional Studies.

My Choice Greens, Alina Zulfikarova, Amelia Mohr, Hesi Zhang, Ruiqi Huang, Sean Tatar, Yuhao Zhou, Zijun Zhou

School of Professional Studies

My Choice Programs for Independent Living is a nonprofit in Worcester, Massachusetts that helps individuals with special needs. In 2016, My Choice Programs added a branch to their organization called My Choice Greens. My Choice Greens is committed to growing fresh produce in their hydroponic farm. The profit generated from selling their vegetables is put back into direct programming for My Choice Programs. My Choice Greens is the first hydroponic farm in Worcester, but unfortunately not many people are aware of their program. Also, since they are a small nonprofit, they do not have sufficient funding or resources to market …

Optical Heritage Museum: An Interactive Touch, Connor Guerin, Ankur Halwai, Jinzhao Liu, Qi Liu, Yangjing Wang, Yashaswini Bharti

School of Professional Studies

Optical Heritage Museum (OHM) was established in 1983 with the aim to preserve, promote and display historical artifacts of the optics industry and educate all of its vital role optics has played in societal development. Over the years, the museum has grown in its physical space along with exhibit development to engage audiences in innovative, effective methods. Clark University’s School of Professional Studies department and curator of Optical Heritage Museum, Mr. Whitney’s Whitney, have establish a collaboration that has spanned over two semesters with the goal to support and aid in improving OHM. Our capstone group was assigned the task …

Leicester Research A Study In Effective Technology In Education, Jimeshkumar Chauhan, Anna Lakomy, Li Liu, Christina Mccarthy, Scott Mccarthy, Roman Pena, Emilie Smiley

School of Professional Studies

The LPS Research Team has been tasked with researching and recommending a technology plan for a new school that Leicester Public Schools is planning to build. In this paper, we present an overview of the our goals and our client’s goals, an introduction to industry trends, and discuss our findings based on research conducted via interviews with schools that have undergone similar projects. We also outline the conclusions drawn from this research and our analysis of the data we uncovered, and make specific recommendations for technology to be utilized in Leicester’s new school. Finally, we present a 3-part framework that …

Leicester Public Schools Information And Data Portal: Research And Recommendations, Yue Cen, Natalie Bonetti, Rashida Buchanan, Sathark Jain, Yuwei Wong

School of Professional Studies

The purpose of this project is to develop a strategy for the creation of a multifaceted portal to help with the organization and dissemination of information about the Leicester public school district. The functionality of this portal is to provide comparative financial, demographic, and academic data to other relative school districts in the area, both for the parents’ and for the city’s reference. It will be an examination into the best practices for creating a portal, both technological and aesthetic recommendations, as well as research into the value the publication of this data would provide for the parents of current …

Water In Worcester A Campaign For Public Fluoridation, Ryan Early, Xiao Gu, Yajing Huang, Lauren Meininger, Emma Phillips, Yao Su

School of Professional Studies

Water in Worcester: A Campaign for Public Fluoridation arose as a project from our sponsors, Chris Philbin, Vice President of Government Relations at UMass Memorial Health Care, and Joe O’Brien, former Worcester Mayor, Executive Director of the Environmental League of Massachusetts, and Clark University Adjunct Professor. Our goal has been to produce resources that will support the fight for fluoridation in the City of Worcester. Fluoridation has failed to pass in Worcester on four separate occasions, but Mr. Philbin and Mr. O’Brien believe that the time has come to try again.

In order to fluoridate Worcester’s water supply, the municipal …

Canine For Disabled Kids Awareness Campaign Research And Implementation Plan, Jiamin Gu, Kendall Harcourt, Chang Liu, Kiamu Liu, Jemmie Tejada

School of Professional Studies

According to the Americans with Disabilities Act (ADA) service animals are: “dogs that are individually trained to do work or perform tasks for people with disabilities” ( ADA, 2015). On the other hand, emotional support animals are: “dogs that provide comfort and support in forms of affection and companionship for an individual suffering from various mental and emotional conditions.” In addition, an emotional support animal is not required to perform any specific tasks for a disability like service dogs are (Ibid).

The ADA limits the number of questions that can be asked to protect the privacy of utilizers. In fact, …

Life Can Change In The Blink Of An Eye Capstone, Christopher Rutigliano, Jillian Elalaoui, Kristin Humphrey, Phillip Gates, Mohamed Ndjikam, Highness Meena, Adam Menard, Spencer Pickney

School of Professional Studies

Texting and driving is one of the most widespread and uncontrollable of epidemics that have arose to prominence in the 21st century. Texting and driving is now a global issue, that has left nations across the road scrambling to implement new laws and preventative measures to stunt the increasing rates of accidents and fatalities caused by texting and driving. The severity of the issue has lead to a multitude of different entities ranging from domestic and foreign governments, cell phone and car manufacturers, cell phone carriers, and insurance agencies to seek new methods to prevent texting and driving. Determining the …

A Social Media Plan For The Changemakers’ Playground, Meng Cong, Ciara Kilian, Xinling Wang, Sumanth Wilson, Chenyu Yan

School of Professional Studies

The purpose of this project was to create a social media plan for the Changemakers’ Playground campaign. The Changemakers’ Playground is a website thought up by our client, Sarah Lange, whereby ordinary individuals doing extraordinary things in their community can be celebrated for the work they are doing. Each person featured on the website, also known as a Changemaker, was interviewed by Sarah and that interview was split into three videos to be posted on the Changemakers’ Playground website throughout the week they are being featured. In short, our task was to create the Facebook, Twitter, and Instagram content to …

Supporting User Evaluation Of Messaging Interactions With Potential Romantic Partners Discovered Online, Douglas Zytko

Dissertations

Online dating systems have transformed the way people pursue romance. To arrive at a decision to meet for a face-to-face date, users gather information about each other online pertinent to romantic attraction. Yet sometimes they discover on the date that they made the wrong choice. One aspect of online dating system-use that may be a contributing factor, but is largely overlooked in the literature, is interaction through text-based messaging interfaces. This dissertation explores how messaging interactions inform face-to-face meeting decisions through two qualitative studies, and explores through a mixed methods field study how innovative messaging interfaces that embody theory from …

A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma

Research Collection School Of Computing and Information Systems

Duplicate record, see https://ink.library.smu.edu.sg/sis_research/3744/. Software as a service (SaaS) has grown to be a significant segment of many software product markets. SaaS vendors, which charge customers based on use and continuously improve the quality of their products, have put competitive pressure on traditional perpetual software vendors, which charge a licensing fee and periodically upgrade the quality of their software. We develop an analytical model to study the competitive pricing strategies of an incumbent perpetual software vendor in the presence of a SaaS competitor. We find that, depending on both the SaaS quality improvement rate and the network effect, the …

A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma

Research Collection School Of Computing and Information Systems

Software as a service (SaaS) has grown to be a significant segment of many software product markets. SaaS vendors, which charge customers based on use and continuously improve the quality of their products, have put competitive pressure on traditional perpetual software vendors, which charge a licensing fee and periodically upgrade the quality of their software. We develop an analytical model to study the competitive pricing strategies of an incumbent perpetual software vendor in the presence of a SaaS competitor. We find that, depending on both the SaaS quality improvement rate and the network effect, the perpetual software vendor adopts one …

Multigeneration Product Diffusion In The Presence Of Strategic Consumers, Zhiling Guo, Jianqing Chen

Research Collection School Of Computing and Information Systems

Frequent new product releases pose significant challenges for firms as they manage successive generations of product diffusion. We develop an analytical model to study the effect of different purchase options by strategic consumers on a firm's profit and the firm's strategies for the timing and pricing of its successive generations of product diffusion. We show that consumers' strategic behavior, although adversely affecting the sales of the first-generation product, positively influences the sales of the second-generation product through an initial “seeding” effect. The influence of strategic consumers on profit and sales depends largely on the discount-to-price ratio of the first generation …

A Metrics Suite Of Cloud Computing Adoption Readiness, Robert J. Kauffman, Dan Ma, Martin Yu

Research Collection School Of Computing and Information Systems

Recent research on cloud computing adoption suggests the lack of a deep understanding of its benefits by managers and organizations. We present a firm-level cloud computing readiness metrics suite and assess its applicability for various cloud computing service types. We propose four relevant categories for firm-level adoption readiness, including technology and performance, organization and strategy, economic and valuation, and regulatory and environmental dimensions. We further define sub-categories and measures for each. Our evidence of the appropriateness of the metrics suite is derived based on a series of empirical cases developed from our project work, which encompasses input from field interviews, …

Ua8 It Security Bulletins, Wku Information Technology

WKU Administration Documents

IT Security Bulletins issued in 2018 to faculty and staff via email.

• Ciampa, Mark. Protecting Your Critical Email Password
• Alteryx Data Breach
• Securing the Human
• New to WKU?
• Spam
• University Policy
• Personnel Changes
• Password Extortion
• Facebook Messenger Scam
• Privacy
• Phishing

Graduate Admissions Recruitment Project, Kevin Anderson, Chiemela Dike, Yixin Du, Arvinder Kaur, Amanda Popp, Huizhong Yang

School of Professional Studies

In this project, several comparison schools were interviewed and disclosed to have used search lists to find candidates. The organizations that have valuable search lists which may be of good use for the School of Professional Studies include Educational Testing Service (ETS) and the Graduate Management Admission Council (GMAC). By choosing criteria such as demographics, location, academic performance, educational history provided by search lists, we believe there are many quality candidates for SPS programs. However, as we further investigated the functionality and cost-efficiency or return of investment of GRE search list, we spotted many uncertainties and few solid and successful …

Worcester Center For Crafts: A Transition To Online Sales, Monica Gow, Carly Branconnier, Srilatha Prodduturi, Ekaterina Shusharina, Alberta Yamoah

School of Professional Studies

The Clark University School of Professional Studies created a capstone team consisting of Monica Gow, Carly Branconnier, Iana Matkovskaia, Srilatha Prodduturi, Ekaterina Shusharina, and Alberta Yamoah to assist Worcester Center for Crafts (WCC) with the launch of their new online store. Worcester Center for Crafts wanted to showcase their beautiful American handmade crafts on an online platform, Shopify, in order to increase their sales and expand their market reach. The capstone team created a charter that outlined the scope of the project and what the team would deliver to WCC by the end of the project. The team agreed to …

Audubon Data Project Final Report, Askhat Beygenov, Valinur Kutlambetov, Shrikant Patel, Phoebe Roberts, Ulfat Sayyed, Shriram Sivaraman

School of Professional Studies

The Audubon Data Project was initiated as a Clark University Capstone project. The project’s client, Mass Audubon’s Shaping the Future of Your Community program, had identified a need to improve their data management methods and make better use of their data. The Capstone team, composed of Clark University graduate students, met with the client regularly to review the current state of the data and potential improvements to be made. The process began with a data review. During the review we worked with the client to explicitly define the purposes and requirements of the data, the current process for updating and …

Organizational Information Security: Strategies To Minimize Workplace Cyberloafing For Increased Productivity, Hawazin Al Abbasi

Walden Dissertations and Doctoral Studies

Productivity loss occurs in organizations that experience high levels of personal Internet use by employees on company time, which includes employees using smartphones to surf without needing the firm's Internet connection. The purpose of this qualitative phenomenological study was to explore reliable ways for organizational leaders to monitor or limit their employees' use of smartphone technology for personal use (cyberloafing) while on the job to minimize wasted work time. Social cognitive theory, which includes an emphasis on human behavioral changes based upon the environment, people, and behavior, served as the conceptual framework. The general research question was as follows: How …

Synergistic Security: A Work System Case Study Of The Target Breach, Martha Nanette Harrell

Journal of Cybersecurity Education, Research and Practice

Recent publicized security breaches can be used to evaluate information security programs. The processes and procedures that allowed the event to occur can be examined in a case study and then be used to find methods for future mitigation of risk. The Target security breach is used in this study to examine the organization’s information security program using a macro-ergonomic model. This research posits that an information security program should consider the work system design, based in macro-ergonomics, to help mitigate information security risk to the organization and ensure an efficient and effective information security program. Based on a seminal …

From The Editors, Herbert J. Mattord, Michael E. Whitman, Carole L. Hollingsworth

Journal of Cybersecurity Education, Research and Practice

No abstract provided.

Social Media Risk Perceptions Of Human Resource Professionals: Issues Undergraduate Students Should Consider, Julio C. Rivera, Jack Howard, Samuel Goh, James L. Worrell, Paul Di Gangi

Journal of Cybersecurity Education, Research and Practice

This study contrasts the social media risk perceptions of undergraduate students, versus those of certified Human Resource professionals. Social media is widely used by most segments of the population, and particularly among the age group that includes most undergraduate students. Organizations hiring employees are increasingly examining job applicant's social media postings as part of the applicant screening process. In this study we examine how these groups differ in their perceptions of the risks inherent in using social media, and what these differences may mean for students seeking employment. Recommendations are made for raising undergraduate student awareness of these risks.

A Toolkit Approach To Information Security Awareness And Education, Peter Korovessis, Steven Furnell, Maria Papadaki, Paul Haskell-Dowland

Journal of Cybersecurity Education, Research and Practice

In today’s business environment where all operations are enabled by technology, information security has become an established discipline as more and more businesses realize its value. The human component has been recognized to have an important role in information security since the only way to reduce security risks is through making employees more information security aware. Towards this goal the research will appreciate the importance of information security awareness by illustrating the need for more effective user training. Further to that it proposes and develops an information security toolkit as a prototype awareness raising initiative. Apart from the elements of …

A Developmental Study On Assessing The Cybersecurity Competency Of Organizational Information System Users, Richard K. Nilsen, Yair Levy, Steven R. Terrell Ph.D., Dawn Beyer

Journal of Cybersecurity Education, Research and Practice

Organizational information system users (OISUs) that are open to cyber threats vectors are contributing to major financial and information losses for individuals, businesses, and governments. Moreover, technical cybersecurity controls may be rendered useless due to a lack of cybersecurity competency of OISUs. The main goal of this research study was to propose and validate, using subject matter experts (SMEs), a reliable hands-on assessment prototype tool for measuring the knowledge, skills, and abilities (KSAs) that comprise the cybersecurity competency of an OISU. Primarily using the Delphi methodology, this study implemented four phases of data collection using cybersecurity SMEs for proposing and …

Canines For Disabled Kids, Erin Jerrett, Margarita Mnatsakanyan, Colleen Reynolds, Yin Wang

School of Professional Studies

Canines for Disabled Kids have been working on behalf of children and their families to educate communities and promote service dog partnerships for almost twenty years. Their advocacy with local legislatures, business owners, and community leaders highlighted the difficulties encountered when differentiating service dogs from emotional support/comfort dogs. Service dogs are entitled to access by the Americans with Disabilities Act (ADA), while emotional support/comfort dogs are not protected under the federal statute or to the same rights. Canines for Disabled Kids proposed a study to obtain a current count of licensed service dogs in the Commonwealth and investigate the feasibility …

Process Models Discovery And Traces Classification: A Fuzzy-Bpmn Mining Approach., Kingsley Okoye Dr, Usman Naeem Dr, Syed Islam Dr, Abdel-Rahman H. Tawil Dr, Elyes Lamine Dr

Journal of International Technology and Information Management

The discovery of useful or worthwhile process models must be performed with due regards to the transformation that needs to be achieved. The blend of the data representations (i.e data mining) and process modelling methods, often allied to the field of Process Mining (PM), has proven to be effective in the process analysis of the event logs readily available in many organisations information systems. Moreover, the Process Discovery has been lately seen as the most important and most visible intellectual challenge related to the process mining. The method involves automatic construction of process models from event logs about any domain …

Towards A Development Of A Social Engineering Exposure Index (Sexi) Using Publicly Available Personal Information, W. Shawn Wilkerson, Yair Levy, James Richard Kiper, Martha Snyder

KSU Proceedings on Cybersecurity Education, Research and Practice

Millions of people willingly expose their lives via Internet technologies every day, and even those who stay off the Internet find themselves exposed through data breaches. Trillions of private information records flow through the Internet. Marketers gather personal preferences to coerce shopping behavior, while providers gather personal information to provide enhanced services. Few users have considered where their information is going or who has access to it. Even fewer are aware of how decisions made in their own lives expose significant pieces of information, which can be used to harm the very organizations they are affiliated with by cyber attackers. …

A Comparison Of Personal Social Media Risk Perceptions Between Undergraduate Students And Human Resource Professionals, Julio C. Rivera, Jack Howard, Samuel Goh, James Worrell, Paul Di Gangi

KSU Proceedings on Cybersecurity Education, Research and Practice

This study contrasts the social media risk perceptions of undergraduate students, versus those of certified Human Resource professionals. Social media is widely used by most segments of the population, and particularly among the age group that includes most undergraduate students. Organizations hiring employees are increasingly examining job applicant's social media postings as part of the applicant screening process. In this study we examine how these groups differ in their perceptions of the risks inherent in using social media, and what these differences may mean for students seeking employment. Recommendations are made for raising undergraduate student awareness of these risks.