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Full-Text Articles in Food and Beverage Management
Evaluating Mcdonald’S Sustainability Practices: Real Commitment Or Greenwashing?, Lorena Elizabeth Alonso De León
Evaluating Mcdonald’S Sustainability Practices: Real Commitment Or Greenwashing?, Lorena Elizabeth Alonso De León
Business ETD Collections
This study critically examines McDonald's sustainability claims and practices, focusing on its greenhouse gas emissions and beef consumption. Through secondary research, the study contrasts McDonald's sustainable initiatives with data from reputable sources and climate institutions. While McDonald's has set a net-zero emissions target for 2050, its position as one of the largest beef buyers, contributing 1-2% of global beef consumption, undermines these efforts. The company’s approach to achieving net-zero emissions is described as vague and unattainable without significant changes to its plant-based menu, agricultural practices, and consumer awareness. The findings highlight a gap between McDonald’s sustainability claims and its operational …
Changing Nutrition Trends And Mcdonald’S Product Strategies: The Rise Of Plant-Based Products And Their Impact On Consumer Behaviour., Meryem Yildirim
Changing Nutrition Trends And Mcdonald’S Product Strategies: The Rise Of Plant-Based Products And Their Impact On Consumer Behaviour., Meryem Yildirim
Business ETD Collections
This research explores the influence of McDonald’s plant-based product development strategies on consumer behaviour and brand perception. It highlights the challenges McDonald’s faces when launching plant-based products, particularly in the US, where the desired impact on consumers has not been achieved. The study contrasts this with the success of these products in Europe, where they have enhanced the brand’s sustainability image and contributed to profitability. Additionally, McDonald’s has made strides toward promoting healthy eating by offering plant-based and diet products, while also accommodating cultural and religious sensitivities in its menu localization. The findings emphasise the importance of continuing these strategic …
The Analysis Of Japanese Consumers’ Purchasing Behaviour Towards Single-Use Plastic Packaging., Yui Setojima
The Analysis Of Japanese Consumers’ Purchasing Behaviour Towards Single-Use Plastic Packaging., Yui Setojima
Business ETD Collections
In recent years, the concept of sustainability has been put into the spotlight due to greater concern of environmental issues. Plastic pollution is one of serious sustainability issues which governments are rushing into making new regulations to deal with. The Japanese government is struggling to manage Japan’s heavy use of plastics and Japanese organizations are being asked to take positive actions towards reducing the use of plastic through media coverage and public pressure. However, plastic pollution requires huge efforts not only from governments but also organizations, whether large or small, and all individuals on Earth. This research aims to investigate …
An Analysis Of The Awareness Of Sustainability In Food Consumption In Dublin., Thayla Penzin Goulart
An Analysis Of The Awareness Of Sustainability In Food Consumption In Dublin., Thayla Penzin Goulart
Business ETD Collections
Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …