Hospitality Administration and Management Commons^™

Consumer-Brand Heuristics In Luxury Hotel Reviews, Maria Petrescu, John Gironda, Kathleen Bay O'Leary

Publications

Purpose

This paper aims to evaluate and structure the basic heuristics consumers use in evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of deception in online consumer reviews.

Design/methodology/approach

The research used a two-study mixed-methods approach, using interpersonal deception theory and social proof theory as lenses to conduct our analysis. For the first study, a qualitative conceptual mapping analysis was conducted, examining online consumer reviews to identify key concepts and their relationships in the context of luxury hotel brands. In the second study, the themes were further examined using a fuzzy-set qualitative comparative analysis to analyze their …

Meaningful Work And Job Burnout Among Frontline Employees Of Classified Hotels In Nairobi City County, Kenya: Does Gender Identity Matter?, John Kahuthu Gitau, Rosemarie Ayuma Khayiya, Vincent Nyamari Maranga

Journal of Global Hospitality and Tourism

This study investigates the impact of meaningful work on job burnout (JBO) among frontline employees in Nairobi City County. Data was collected from 309 employees in various hotel categories ranging from two- to five-star-rated hotels. The present study applied the conservation of resources (COR) theory to develop a framework. It found that positive meaning in work had inverse relationships with all aspects of JBO. The negative influence of meaning-making through work significantly affected emotional exhaustion (EE) but not depersonalization (DP) and reduced personal accomplishment (RPA). The study recommends that operators and managers of classified hotels recognize the importance of boosting …

Leveraging Chatgpt For Writing In Scholarly Publications-Guidelines And Recommendations For Hospitality And Tourism Researchers, Faizan Ali

Journal of Global Hospitality and Tourism

In the ever-evolving landscape of global hospitality and tourism, the first issue of volume third of the Journal of Global Hospitality and Tourism embarks on an intellectual journey to explore pressing matters at the intersection of travel, management, culture, and inclusivity. This issue, encompassing a rich array of research papers and viewpoints, delves into multifaceted themes that resonate with the multifarious dimensions of our industry.

The Impact Of Sharing Economy Platforms On Tourism: Opportunities, Challenges, And Future Directions, Mehmet Bahar

Journal of Global Hospitality and Tourism

The sharing economy is a socio-economic phenomenon where surplus goods and services, aided by technology, are shared mutually among those in need and providers, coming together to exchange these goods and services. Economic crises, environmental issues, changes in social life, and technological advancements have led to the emergence of the sharing economy as an alternative model to existing goods and services. In this regard, the tourism sector has also been affected by this change, offering new travel and holiday alternatives, competitive advantages to stakeholders, the creation of new income sources, and the establishment of a more sustainable approach. Consequently, this …

Influencers Of Resident Attitudes Towards Tourism: The Shortfall In Our Assessment Methods, Christopher S. Dutt

Journal of Global Hospitality and Tourism

The study of residents’ perceptions and attitudes towards tourism has received considerable interest over the years. While much agreement has been found, there are also several areas of disagreement and noteworthy gaps that affect our understanding of residents’ attitudes toward tourism. This discussion reviews some of the existing findings of past studies, before considering some of the significant gaps. These include the dominance of social exchange theory (SET) as the principal model, the lack of distinction between tourists and tourism, and the impact of tourist typologies on perceptions of tourism.

Tourist Engagement Model Of Regenerative Tourism Destinations: A Case Study Of Egon Buluk Tourism Village, Sikka Regency, East Nusa Tenggara Province, Michael Rudolfus Sawu, Muhammad Ridla

Journal of Global Hospitality and Tourism

The research aims to analyze regenerative tourism components products, tourists’ perceptions, tourists’ experiences, and regenerative tourism development policies while involving tourists as co-creators. The research utilizes a qualitative method with a phenomenological approach. In-depth interviews were conducted with 27 stakeholders related to the tourist engagement model in the development of tourism destinations at the village scale. This research found that the development of regenerative tourism product components showcases uniqueness and beauty on a massive scale due to being situated in conservation areas. However, there is a need for improvement in other components to provide a sense of safety, comfort, and …

Designing Experiences: Unveiling Passenger Perspectives Through Service Design At An Airport, İnci Polat, Ahmet Ozturk, Ruveyda Koc, Yudem Inel

Journal of Global Hospitality and Tourism

Service design refers to applications that design, align, and optimize business operations to improve the experiences of both users and employees to support customers’ journeys. The fundamental objective of this conceptual framework is not solely to fabricate a comprehensive, pleasurable, and unforgettable encounter for customers but also to create a sustainable, proficient, and fruitful resolution for providers. This study aims to measure passenger satisfaction using service design tools, such as customer journey maps and research walls, and to demonstrate the impact of service design experience on value co-creation and customer satisfaction. In this context, this study comprises two phases. The …

Generative Artificial Intelligence (Gai) In Hospitality And Tourism Marketing: Perceptions, Risks, Benefits, And Policy Implications, Usman Khan, Kashif Ali Khan

Journal of Global Hospitality and Tourism

This study investigates the integration of generative artificial intelligence (GAI) into hospitality and tourism marketing and its implications for industry professionals in the United States. This study employed a mixed methods approach, gathering qualitative insights from 20 professionals and quantitative data from a sample of 163 participants. The qualitative study revealed concerns about data privacy, customer trust, and ethical considerations regarding GAI implementation. However, participants acknowledged its potential to enhance personalization, engagement, and operational efficiency. The quantitative study supported these findings by showing a level of concern about risks but agreement on the benefits of GAI. Additionally, the participants were …

The Art Of Artificial Intelligence Illusion: Exposing Digital Deception In The Hospitality Industry, Mohamed Youssef Helal, Mahmoud Ibraheam Saleh

Journal of Global Hospitality and Tourism

This study investigates how artificial intelligence (AI) tools influence deceptive digital practices within the hospitality industry. As AI capabilities such as chatbots and language models are increasingly used in the industry, their potential impact on deception warrants examination. A comprehensive review is conducted to analyze how hospitality businesses utilize AI tools and how this shapes deceptive behaviors online. Specifically, the review examines how AI-generated content may erode consumer trust and decision-making. It also explores the emerging use of machine learning to fabricate fake reviews and social media posts. As deception undermines trust in businesses and the industry, the effectiveness of …

2024 Bloom Forecast Dates, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Sakura Hanami: Celebrating The Japanese Cherry Blossom, Exhibit Brochure, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Japan Cherry Blossom Map, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Sakura Hanami: Celebrating The Japanese Cherry Blossom, Exhibit Sign, Gina Rippens

Rosen Library Exhibits

On display: February-May 2024
Featured items: Books from the Rosen Library Collection. Handmade Japanese doll. Cherry Blossom Bloom Map. 2024 Bloom Forecast.
Primary Curator: Gina Rippens

See more items from this exhibit

Ua12/2/1 College Heights Herald, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period November 6, 2023 - January 29, 2024.

• Arnold, Emilee. WKU Memorabilia – Big Red, Hilltoppers
• Wilborn, Price. Renee Shaw Inducted into Hall of Distinguished Alumni
• Dobberstein, Molly. WKU’s Hall of Distinguished Alumni – Claude Bloch, Charles Reynolds, Amir Zaheri
• Costellow, Ali. LGBTQ+ WKU Alumni Share Stories from the Hill – Karen Stewart, Georgena Brackett, Spencer Jenkins, Seth Church
• Homecoming Hotspots – Restaurants
• Abney, Shayla. Veterans & ROTC Cadets Share Experiences on the Hill
• Edmonds, Luke & Jake McMahon. Home Field Advantage – Football Fans
• Dobberstein, Molly & Maggie Phelps. Who’s …

Exploring The Significance Of The Traditional Chef’S Uniform In Making Sense Of Professionalism In Culinary Arts Using Interpretative Phenomenological Analysis, Orla Mc Connell

European Journal of Food Drink and Society

Previous studies have found that professionalism is an important success factor for chefs. Yet, research on what professionalism “means” to chefs, and how they “make sense” of it, is currently underexplored. While there is some evidence of the significance of the traditional chef’s uniform in professional identity formation, it also needs further consideration. Culinary arts lecturers and chefs have already contributed to these discussions, but the student voice remains largely unknown. Alongside this, there is no prior research specifically on professionalism in culinary arts in Ireland. Therefore, a research gap emerged, which this paper intends to address. Using interpretative phenomenological …

Digital Transformations In The Hotel Industry, Mehmet Sanli

Selected Full Text Dissertations, 2011-

New technologies are changing the way business is done in the hospitality industry. This research explores the emerging field of technology in the hotel industry. This research examines the significant influence of Information Communication Technology (ICT) in driving digital transformations in the hotel industry. With the evolution of the global hospitality sector, the in-corporation of advanced digital technologies has become essential for hotels aiming to elevate customer experiences, operational efficiency, and overall competitiveness. The research observes key components of digital transformation in the hotel industry, including but not limited to online booking systems, mobile applications, data analytics, the Internet of …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Professionalism In Culinary Arts: An Exploration Of The Experiences Of Mature Part-Time Degree Students In Industry And Academia In Ireland Using Interpretative Phenomenological Analysis, Orla Mc Connell

Doctoral

The purpose of the research is to explore the experiences of mature part-time culinary arts degree students in Ireland to examine the phenomenon of professionalism. While other researchers have sought the views of culinary arts educators and practitioners, the student voice is underexplored. The research focuses on a particular context: a major transition in the participants’ lives: their return to education, while working full-time as chefs. Their experiences are considered unique since they, as a group, navigate between two worlds: industry and academia. Notably, a recent study in Ireland found that professionalism is an important career success factor for chefs. …

Adapting And Validating A Survey To Assess Host Communities Support For Migration, Jhon G. Botello, Katherine Palacio, Erika Frydenlund, Humberto Llinás, Jose Padilla

VMASC Publications

Migration presents challenges to receiving communities, as it tests their ability to respond to unexpected expenditures and social stresses. Evaluating the local impact of rapid and substantial migration flows is difficult due to the absence of a validated instrument for assessing community support for migration. Our study adapted and validated a Support for Migration Assessment survey (SMA) based on Social Exchange Theory (SET). The validation of the SMA contributes in two significant ways. First, it establishes an instrument that enables the assessment of support for migration (SFM) by considering community-level factors: trust in institutions (TII), overall community satisfaction (OCS), and …

Water Misuse In Tourism And Link To Poverty Cycles, Chloe Landry

Student Research Design & Innovation Symposium

Tourism is a key distributor of wealth in many developing countries and yet they still struggle with basic needs like food, adequate shelter, and water. Water poverty is extremely prevalent in already poor locations, and when this situation merges with over-tourism it only gets worse. Tourists consume almost 3-4 times the amount of water than locals. This can be from showers, kitchen appliances, recreational uses, and the drinking supply. Since tourists bring in economic empowerment for these destinations, they are inclined to use however much water they please while the locals suffer. This creates a cycle of poverty that begins …

Crikey: A Man Misremembered, Emma Smith

Student Research Design & Innovation Symposium

Hegemony in media is the process in which the dominant ideologies of a society are upheld through signs, signifiers, and other imagery. Using “The Crocodile Hunter,” Steve Irwin as an example of a larrikin, media artifacts and biographical remnants of Irwin’s life were assessed to determine if Steve met the criteria to be considered a larrikin. Critical opinions of Steve Irwin, as well as profiles of other famous Australian larrikins, were also used to compare and contrast the ideals of the larrikin. The purpose of this project was to analyze the concept of hegemony and how it relates to larrikinism, …

Introducing Accessibility To Sustainable Tourism, Emma Akian

Student Research Design & Innovation Symposium

Tourism is a universal activity, but not every individual has equal access to travel. This proposal analyzed the strengths and weaknesses of the accessible tourism industry to identify ways of making travel both more accessible and sustainable. It focused on the benefits of incorporating accessibility into the three pillars of sustainable tourism: environment, community, and economy. With an estimated 1.3 billion people living with a significant disability globally, tourism providers are neglecting a significant demographic of travelers with immense influence over tourism revenue. Barriers to accessible tourism include a lack of comprehensive information, poor digital accessibility, and both physical and …

Student Mental Health Crisis: A Study In Stress, Cara Steere

Student Research Design & Innovation Symposium

This research project explores the question “Why are mental health issues increasing in high school and college students and why are the issues they are dealing with so different from one another?” A literature review was conducted to understand the difference between high school and college stress. 61% of students have said that performing well and getting good grades deemed satisfactory has "put them over the edge". To further understand the plague of mental health issues, 1:1 interviews peer interviews were conducted to compare the stress of high school and college. These interviews showed that high school and college stress …

Attitudes And Perceptions Of Adoption Of Amusement Park Mobile Applications, Thomas Schrier

ICHRIE Research Reports

Many amusement parks across the US have developed mobile applications. Considering the potential business impact of mobile applications, it is important to understand amusement park visitors’ perceptions and attitudes toward mobile applications. This study proposes a conceptual model that incorporates variables from the technology acceptance model, the task-technology fit theory, and the theory of planned behavior. These variables will be used to investigate the attitudes, perceptions, and behavioral intentions of amusement park visitors. Structural Equation Modeling will be utilized to test the conceptual model. This study can provide amusement park operators with guidance for the improvement and efficiency of mobile …

Event Technology And Attendee Experience: A Systematic Review And Research Agenda, Jijun (Jackie) Chen, Shinyong (Shawn) Jung

ICHRIE Research Reports

The events industry is experiencing growth, both as a sector of the tourism industry and in the technology that impacts the attendee experience during an event. While research into event-related technologies is robust, there is not much research on the specific roles that technology can play in facilitating attendees’ experiences at an event. This study proposes to use the PRISMA approach to gain a comprehensive understanding of technology-enabled experiences within the context of events. Results will drive future research in this area of study.

Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic

Williams Honors College, Honors Research Projects

TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.

Changing Nutrition Trends And Mcdonald’S Product Strategies: The Rise Of Plant-Based Products And Their Impact On Consumer Behaviour., Meryem Yildirim

Business ETD Collections

This research explores the influence of McDonald’s plant-based product development strategies on consumer behaviour and brand perception. It highlights the challenges McDonald’s faces when launching plant-based products, particularly in the US, where the desired impact on consumers has not been achieved. The study contrasts this with the success of these products in Europe, where they have enhanced the brand’s sustainability image and contributed to profitability. Additionally, McDonald’s has made strides toward promoting healthy eating by offering plant-based and diet products, while also accommodating cultural and religious sensitivities in its menu localization. The findings emphasise the importance of continuing these strategic …

Evaluating Mcdonald’S Sustainability Practices: Real Commitment Or Greenwashing?, Lorena Elizabeth Alonso De León

Business ETD Collections

This study critically examines McDonald's sustainability claims and practices, focusing on its greenhouse gas emissions and beef consumption. Through secondary research, the study contrasts McDonald's sustainable initiatives with data from reputable sources and climate institutions. While McDonald's has set a net-zero emissions target for 2050, its position as one of the largest beef buyers, contributing 1-2% of global beef consumption, undermines these efforts. The company’s approach to achieving net-zero emissions is described as vague and unattainable without significant changes to its plant-based menu, agricultural practices, and consumer awareness. The findings highlight a gap between McDonald’s sustainability claims and its operational …

An Examination Of Frontline Service Workers' Empathy In A Cobot Team, Emily Anne Broker

Graduate Thesis and Dissertation 2023-2024

Service robots are an emerging technological advancement increasingly utilized in the hospitality industry. In return, service workers are required to use them during their interactions with customers. This study sought to examine how the service robot-worker team affects cognitive and affective empathy present in a service encounter. Using the empathy attribute part of the SERVQUAL model, this study aimed to examine and differentiate the server's empathy impact in the presence of a service robot. This study utilized semi-structured qualitative interviews to collect data from service workers employed in two restaurants characterized by distinct service environments. The interviews were qualitatively analyzed …

Gender Difference On Internal Equity: Evidence From The Hospitality Industry In Ghana, Patricia Peprah

Faculty Publications

It is a hypothetical position that employees in the hospitality industry in Ghana experience salary disparities based on the gender of the employee. Pay disparities exist because of unconscious biases in areas such as hiring, promotions, performance reviews, and salary decisions. In ensuring equal pay for equal work to fulfill the International Labor Organization (ILO) convention, this study investigated the internal equity pay of the employees in Ghana's hospitality industry based on equal work. This quantitative association study adopted a self-constructed research instrument to measure internal equity pay and randomly selected 350 respondents in the hospitality industry in Ghana to …