Hospitality Administration and Management Commons^™

Digitalizing Business Structure And Remote Working: A Qualitative Data Analysis, Songul Gokhan, Omur N. Timurcanday Ozmen

Journal of Mediterranean Tourism Research

With the digitalizing business structure and the transition to the remote working model, many changes have been experienced in working life. We have entered a period in which workflows are carried out away from the workplace via e-mail and social networks, virtual meetings using digital technologies. While the workflows are carried out through digital technologies, individuals encounter many problems such as the conditions of the house in the background, the number of crowds in the house, the number of children, the focusing problems caused by noise, productivity, performance, work-life balance, motivation, social isolation and loneliness, physical and mental health problems. …

Tourist Accommodation Demand Vs. Blue Flag Award: Review And A Simple Empirical Approach To Bivariate Trends In The South-East Of Spain, Javier Alarcon

Journal of Mediterranean Tourism Research

An analytical review of the literature on the effect of the Blue Flag eco-label on tourism demand reveals clear divergences. Certain free sources provide valuable panel data to study trends over time in Blue Flag awards to beaches, on one side, and the demand for accommodation in bathing season, on the other. These data also serve as a basis for the construction of correlation models, such as the simple approach tested here in a representative territory of sun&beach tourism, on the south and east coasts of Spain. As a result, these two variables follow a similar trend, and the Blue …

A Study On The Effect Of Emotional Efforts Of Academicians In Tourism Departments On Job Stress, Hasan O. Seyhanlioglu, Sevki Ulema

Journal of Mediterranean Tourism Research

The aim of this study is to examine the emotional labor and job stress levels of tourism academicians who train sector managers. The t-test and One-Way ANOVA analysis were conducted to determine whether there is a difference between the quantitative data collected from 346 individuals working as academicians in tourism departments operating in Turkey and the demographic characteristics of the variables. In addition, explanatory factor analysis was performed for the emotional labor scale. As a result, it has been observed that the stress level is high in academicians who have just started their profession.

Possibilities Of Using Neuromarketing Tools In The Hospitality Industry, Serdar Bulbul

University of South Florida (USF) M3 Publishing

Usage of neurosciences in social sciences has emerged new perspectives and methods for marketing and tourism marketing. Neuro-marketing and Neuro-tourism are some of those concepts. In the hospitality industry, marketing is in a complex state because the decision-making processes of the guests are unpredictable. For this reason, hotel managements are unable to satisfy guest’s requests and demands with traditional methods. Therefore, Neuro-marketing has importance because this new way of marketing has a high chance to replace currently used methods. Usage of Neuro-marketing in the hospitality industry could satisfy the guest requests while generating new marketing perspectives on hotel management. This …

The Trace Of Sustainability Approach In Gastronomy Science: Bibliometric Analysis Of Studies On Green Restaurants, Murat Goral, Zehra Bulut, Berkan Basar, Uzeyir Kement

University of South Florida (USF) M3 Publishing

In this study, it is aimed to analyze the studies on green restaurants in the literature through a bibliometric method. Thus, it is aimed to evaluate the performance of research on green restaurants in the international databases and to shed light on the evolutionary development of studies in this field through bibliometrics. It is thought that providing a holistic view to the studies on green restaurants and revealing the possible relationships between them will make important contributions to the literature. According to the research findings, the number of studies published in this field in the last two years has increased …

Environmentally Friendly Practices Of Hotel Businesses In The Context Of Unep-Sustainable Tourism's Environmental Purity Principle: A Case Study, Yusuf Bayraktar

University of South Florida (USF) M3 Publishing

This study was carried out to emphasize the negative effects of the tourism sector on the environment through an example accommodation business. The research examined the environmental awareness policies of an accommodation business within the framework of the "Environmental Purity " principle set forth by UNEP and UNWTO. The research was designed according to the case study pattern based on qualitative research methods. In this research, the business was evaluated in terms of the quality certification systems, energy saving, waste management and the visibility of environmental awareness policies in social networks.

Keywords: environmental awareness, accommodation business, sustainable tourism, case study …

Determining The Opinions Of Travel Agencies In Terms Of Cultural Tourism: The Case Of Ankara Province, Gonca Aytas, Fatma Doganay Ergen, Baris Bas

University of South Florida (USF) M3 Publishing

The fact that Turkey has hosted many civilizations for thousands of years and as a result the traces left by civilizations has made the country a rich country in terms of cultural tourism potential. In this context, Ankara has taken its place among our important cities in terms of cultural tourism potential, thanks to its deep-rooted history and its continued importance as an important center throughout history by being the capital of many states. In this context, in this study, which aims to evaluate the cultural tours carried out in Ankara by the travel agency employees, the survey technique, one …

Advances In Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

Advances in Managing Tourism Across Continents book consists of peer-reviewed (double-blind) research papers that were presented at the Third Managing Tourism Across Continents (MTCON22) conference in March 2022. The book is published by the University of South Florida M3 Publishing as open-access.

ISBN 978-1-955833-08-0

Table of Contents

• Analysis of green marketing orientations of green hotels during COVID-19 with fuzzy
  • Ceylan Bozpolat and Burcu Simsek Yagli
• The effect of organizational change on organizational commitment
  • Ali Sukru Cetinkaya and Shafiq Habibi
• Tourism-oncology: More than a treatment
  • Ozge Buyuk and Gulsah Akkus
• A literature review on tourism studies based on technology acceptance model …

A Bibliometric Study To Identify Recent Trends In International Tourism Literature, Asli Ersoy, Ruya Ehtiyar

University of South Florida (USF) M3 Publishing

This study aims to reveal the development and recent trends of the international tourism literature. In this context, the answers to the research questions such as what the current themes in the tourism literature and which concepts are come to the fore were sought. For this purpose, the Tourism Management journal, which was scanned in the Social Sciences Citation Index (SSCI) and included in the Q1 (quartile) category of the Scientific Journal Rankings in the field of tourism, was selected. The data set, which includes 1750 articles published in the Tourism Management journal between 2013 and 2022, was analysed with …

Investigation Of Poultry Meat Consumption Habits In Turkish And World Cuisine, Busra Erilmez Ilter, Dilek Dulger Altiner

University of South Florida (USF) M3 Publishing

It is very important to include animal foods in the human diet. When the animal production data in the world is examined, it is seen that poultry meat farming is increasing every day. Poultry meat is the name given to poultry animals whose meat can be consumed, such as chicken, turkey, quail, goose, duck, partridge. Poultry meat is consumed by billions of people all over the world every year. Poultry meat consumption amounts vary according to growing conditions, consumer income level, local cuisine culture, differences in rural or urban lifestyles, consumption frequency and amount. Since poultry meats have strategic importance …

Proceedings Of The Conference On Managing Tourism Across Continents: Volume 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

This is the second volume of the Conference on Managing Tourism Across Continents Proceedings Series.

ISSN: 2834-4731

The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba

University of South Florida (USF) M3 Publishing

The tourism industry has been exposed to different crisis situations, which reveal tourism's vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects …

Daha Iyi Bir Dunya Icin Turizm: Sayi 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Third Managing Tourism Across Continents (MTCON22) conference in March 2022. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2022'de Üçüncü Kıtalar Arası Turizm Yönetimi (MTCON22) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-10-3

Table of Contents

• Effect of COVID-19 pandemic on career planning: A study on university …

The Mediating Role Of Corporate Prestige Perception In The Effect Of Person-Organization Fit On Intention To Leave: A Research In Hotel Enterprises, Bayram Kirmizigul

University of South Florida (USF) M3 Publishing

In this study, it has been aimed to measure the effect of person-organization fit on employees’ intention to leave and to determine the mediating role of employees' corporate prestige perceptions on this effect. In line with this purpose, face-to-face surveys were conducted with the personnel currently working in hotel enterprises to reach the required data firsthand. Within the scope of this study, 396 valid questionnaires were included in the research, and data obtained were subjected using SPSS and AMOS statistical programs. Reliability and validity analyses of the collected data, demographic statistics of the participants, and correlation analyses regarding the relationships …

Is Metaverse A Comfortable Parallel Universe For The Tourism Industry Or A Nightmare Full Of Fear?, Busra Kaya, Sinan B. Bayar, Selma Meydan Uygur

University of South Florida (USF) M3 Publishing

The aim of the study is to determine the usage areas of the metaverse, that is, the virtual universe, for the tourism sector and to reveal its positive and negative aspects. The fact that the concept of metaverse is still new means that industry stakeholders and researchers do not know how to proceed, and that it is late in raising awareness of the contributions or damages to the field. In this context, the study also aims to provide a foresight about the metaverse for the tourism sector stakeholders. In this respect, its contribution to the literature and the sector makes …

New Trends In Gastronomy And Its Effects In Tourism, Gulsun Duran, Yasin Bilim

University of South Florida (USF) M3 Publishing

The effect of gastronomy in the field of tourism has been a subject emphasized by everyone. In this context, gastronomic tourism is one of the most popular research areas of recent times. Especially its cultural, historical and economic dimensions are at the forefront. However, the rapidly developing different aspects of gastronomy have not found a place in the field of tourism. In this study, which evaluates the impact of new trends in gastronomy on tourism, new areas of gastronomy and their places in tourism are discussed. Since the study was developed with a theoretical approach, the literature and different secondary …

A Study To Determine Gokceada's Adventure Tourism Potential, Berrin Yilmaz, Haci M. Yildirim

University of South Florida (USF) M3 Publishing

Adventure tourism is one of the special interest tourism types that have developed with the changes in people's wishes and tourism understanding. In adventure tourism, people get away from routine and visit destinations where they can perform different activities, such as adventure, risk, adrenaline, and courage. Adventure tourism activities are defined as soft and hard according to the level of risk they contain, and as air, land, water, and mixed-based activities according to the place where they organized. Gökçeada, which is the largest island of Turkey and known as a cittaslow, has a wide adventure tourism potential with its winds, …

Bibliometric Profile Of Published Postgraduate Theses On Festival Tourism, Oguzhan Dulgaroglu

University of South Florida (USF) M3 Publishing

Festivals are important touristic products that allow individuals to escape from busy and stressful work environments. Visitors could have pleasant experiences with the opportunities such as acculturation, entertainment and tasting at the festivals. With the improvement of festivals and the increase in their number and variety, festival tourism has become one of the important issues of tourism. This study covers the postgraduate theses that completed between 1997 and 2021 within the scope of festival tourism. The main purpose of the study is to determine the bibliometric features of graduate theses in this context within the framework of various parameters. Another …

Evaluation Of Restaurant Menus In The Marketing Of Turkish Cuisine: The World’S 50 Best Restaurants Discovery Turkey Example, Emre Ozturk, Goksel K. Girgin

University of South Florida (USF) M3 Publishing

The purpose of this study is to assess the websites of Turkish restaurants that are listed in The World's 50 Best Restaurants Discovery Turkey in terms of marketing Turkish food. The content analysis method, one of the qualitative research methods, was used to investigate the websites of the restaurants on the list for this reason. Websites should provide all the information that overseas guests may require, taking into account the depiction of Turkish cuisine and the importance of restaurants listed in an international ranking system to gourmet tourism. The websites of the restaurants have been found to have flaws in …

Evaluation Of The Relationship Between Local Food Preference And Environmental Awareness Among Potential Domestic Tourists In Turkey, Ulker Colakoglu, Selma Atabey

University of South Florida (USF) M3 Publishing

Local cuisine is the gene that distinguishes the society from others. Because this gene is encoded with information about the geography where their ancestors lived, their dietary habits, religious beliefs, migrations, and wars. For this reason, locally produced agricultural productions gain importance as raw materials for local food production. In today's conditions, environmental concerns come to the fore with the increase in population and industrialization. Different agricultural production methods have been used to produce enough food for the population. However, these productions increase environmental pollution. In this study, in which the relationship between the preference of local food, which is …

Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur

University of South Florida (USF) M3 Publishing

The impressions that individuals form on people they interact with both in daily life and in business life have important outcomes. For this reason, individuals apply certain impression management strategies by using various tools. One of them is social media tools that have a huge impact on public opinion. In this context, this study aimed to determine the impression management strategies of six individuals who are jury members in MasterChef and Şef Akademi TV shows. Therefore, the study utilized a content analysis method based on the data collected from their Instagram posts. The results indicate that the study subjects use …

Examining The Websites Of Fine Dining Restaurants Within The Framework Of Web-Based Marketing: Sample Of The World’S 50 Best Restaurants, Duran Cankul, Batuhan Aktepe

University of South Florida (USF) M3 Publishing

In this research, it is aimed to examine the websites of the world's best 50 restaurants within the scope of web-based marketing. In the research conducted for this purpose, the document analysis technique, which is one of the qualitative research methods, was used. According to the list of The World's 50 Best Restaurants, one of the most important restaurant rating systems in the world, the first 50 restaurants were included in the research. Content analysis was applied to the data obtained in the research. In the research, it was concluded that the websites were created under the headings of communication, …

Bibliometric Profile Of Studies In The International Literature On Sustainability Aviation, Nil Konyalilar

University of South Florida (USF) M3 Publishing

In the research, bibliometric profiles of publications in which the concepts of sustainability and aviation are used together were revealed. As a publication, the studies reached by scanning the words sustainability and airline/airway/aviation in the Scopus database were considered. A total of 80 studies published between 1984-2022 were the subject of the research. The data obtained within the scope of the research were reached on January 10, 2022. Examined publications; publication year, authors, field, institution of publication, country of publication, type of publication, cited journals and keywords used in the research. Research data were also analyzed in the VOSviewer bibliographic …

A Heuristic Outlook On The Occupational Accidents Of Food & Beverage Staff In Hotels, Gulsah Akkus, Aytug Arslan, Merve Iscen, Burcu Isik

Journal of Global Business Insights

The labor-intensive structure, 24/7 service availability, diversity of departments including kitchens, housekeeping, and technical services, the high labor turnover ratios, along with the long working hours and shift systems inherent in accommodation establishments all play a role in the occurrence of occupational accidents (OA). Fundamental reasons underlying OA are unsafe behavior and unsafe working conditions. This study analyzes with a qualitative method the OA that occur in the food & beverage (F&B) service department of accommodation establishments from the viewpoint of employees. The study concludes that the majority of these accidents are not high risk, and generally result from unsafe …

Therapeutic Servicescapes, Covid Stress, And Customer Revisit Intention In The Hospitality Industry Post-Lockdown, Oluwatobi A. Ogunmokun, Juliet E. Ikhide

Journal of Global Business Insights

As the post-pandemic era gradually dawns upon us, the hospitality industry seems to be slow in recovery, partly due to the continuous stress over being infected in public and hospitality places. Scholars have recommended that hospitality establishments seriously consider the potential benefits of artificial intelligence, social distancing, and cleanliness to fast-track the industry’s recovery post-lockdown. This study contributes to that stream of research by proposing and testing a model that demonstrates that through alleviating COVID stress, therapeutic servicescapes at hospitality establishments could promote customers’ revisit intention post-lockdown. We argue that therapeutic servicescapes have potential marketing and strategic benefits that could …

Analysis Of International Hotels’ Social Media Strategies, Gökhan Şener, Cihan Cobanoglu

Journal of Mediterranean Tourism Research

The hospitality industry and customer behaviors are unceasingly due to technology. Social media is thoroughly used by many people globally today and is a primary digital form of communication that includes these developments regarding hospitality, which is discernible in the most recent way. Eminently, it is being browsed for recreation, providing notable information and promotion for businesses. Social media generates outstanding opportunities for corporations to run critical digital marketing strategies. One of the essential considerations of enterprises is to grow their sales volumes, and advertising on digital platforms is a much more operative approach than any other platform nowadays, so …

Evidence Of Local Gastronomy In Rural Destinations: A Cross-European Study, Michael Vieregge

Journal of Global Hospitality and Tourism

In 2020, the Coronavirus pandemic led to domestic travel to rural destinations. Local gastronomy is key to tourists' expectations, perceptions, and images of rural destinations' authenticity. Empirical data supporting evidence of local gastronomy in rural communities are lacking. This archival research focused on n=549 Cittaslow and non-Cittaslow towns and cities in 19 European countries. Rural towns offer more local gastronomy than cities, and Cittaslow-certified towns more than non-Cittaslow. All rural towns should focus on expanding their local gastronomy, and Cittaslow cities even more so.

Effects Of Nutrient Claims On Consumer Purchasing Of Snacks In White-Collar And Blue-Collar Working Environments, Cecily R. Martinez, Amy M. Bardwell, Julie R. Schumacher, Jennifer L. Barnes

Journal of Global Hospitality and Tourism

The objective of this study was to examine nutrient claims signage on the purchasing of snacks in corporate foodservice operations. The effectiveness of claims among foodservice operations serving primarily administrative roles (white-collar) were compared with those serving primarily manufacturing roles (blue-collar). An experimental study was conducted through the implementation of six nutrient claims evaluated by a group of registered dietitians. The snack items were conveniently placed near the cash register to “nudge” purchases, and sales of snacks before and after the implementation of claims were examined. Paired-samples t-tests indicated that after nutrient claims were implemented, sales of snacks increased …

The Economics Of Technology In Travel, Tourism, And Hospitality, Stanislav Ivanov

Journal of Global Hospitality and Tourism

The first is an academic viewpoint, written by Prof. Stanislav Ivanov from Varna University of Management. He suggests academic research accepts and pays more attention to the economics of technologies in travel, tourism, and hospitality. According to Ivanov, travel, tourism, and hospitality (TTH) are intrinsically connected to technology. At the same time, tourists book their flights and accommodation through technology, reach their destination with the help of technology, explore the destination with technology, and share their experiences online with technology. Economic principles, like any other business, run them. Economic factors also drive their decisions to invest in technology. That is …

The Role Of Management Organizations And Local Governments In Destination Marketing: The Case Of Turkey Tourism Promotion And Development Agency (Tga), Murat Toktaş

Journal of Global Hospitality and Tourism

The second viewpoint is industry-focused and is authored by Mr. Murat Toktaş. He is the founder/president of KATID (Black Sea Tourist Operators Association), the founder/president of SKAL Karadeniz, and the founder/vice-president of TUROYD (Tourism Hotel Managers Association) and a member of the Board of Directors of TUROFED (Turkish Hoteliers Federation). In his viewpoint, he explains how destination management organizations (DMOs) work with local governments in Turkey. He suggested a successful destination marketing strategy for the Turkish Tourism Promotion and Development Agency (TGA). Collaboration between local and DMOs is essential for destinations to be adequately promoted and become a successful brands. …