Hospitality Administration and Management Commons^™

Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper, a case study, is to determine the benefits of using digital/social media as an additional audience-marketing tool in promoting and increasing registration for business-to-business (B2B) corporate in-person events. This case study researches the state of the B2B publishing/media industry, and the media company, Reed Business Information (RBI) is the focus of this study. This paper will address RBI's business need to invest in additional revenue streams, and the potential of applying researched marketing tools that could help to promote and drive registration for events. The impact of applying digital/social media, as a marketing tool, …

Americans Abroad: International Hospitality Careers, Julienne Chranowski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper reviewing international tourism and hospitality careers with a focus on Abu Dhabi, the capitol of the United Arab Emirates. The paper reviews the cultural aspects of business life in the country and gives Americans the necessary steps to finding a career in this foreign land

Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper focuses on case studies from three Chinese companies’ exhibition experiences. This paper will use the case studies to investigate clients’ perspectives on the planning deficiencies of Chinese exhibition companies or professional associations. Finally, this paper will propose a relatively executable guide that includes an advanced U.S. planning process for Chinese exhibition companies.

How Color Affects Food Choices, Costa Magoulas

UNLV Theses, Dissertations, Professional Papers, and Capstones

Color has a very strong influence in the hospitality industry. How much thought has been given to food choices because of color, and how influential is that on customers’ satisfaction of a food product? Staff that prepares food must understand how color and taste work together through presentation and eye appeal to create the WOW factor since customers eat with their eyes first. People associate different foods with different colors. When this perception changes it often has a detrimental effect on the customer’s perception of how that food should taste. Scientific information was gathered on the history of food, the …

Exploring The Impact Of Economic Downturn And Method To Increase Hotel Sales Department Revenues, Amy Forss

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to evaluate how hotel sales are affected by the weak economy and determine a business plan for hotel sales departments to survive through the current economic downturn. The goal is to suggest ways that the sales department can increase revenues and survive through the downturn to come out ahead of the competition. Suggestions will be provided to, in particular, the sales departments of hotels to continue to increase revenues despite travel being down in the United States and internationally. In doing so, it will be important to discuss how down economies have an impact …

Social Cost Of Gambling, Douglas Walker

UNLV Gaming Podcasts

At the 14th International Conference on Gambling and Risk-Taking, Dr. Schwartz interviews Dr. Walker, getting his perspective on the applicability of "social cost of gambling" studies, casinos and crime, his latest book, and more.

Targeting And Positioning Hotel Atlet Century Park In Serving Two Distinct Markets: Commercial And Social, Grace Widiarti

UNLV Theses, Dissertations, Professional Papers, and Capstones

Hotel Atlet Century Park (HACP) is a government owned hotel located in the sports district in central Jakarta, Indonesia. The hotel was opened in November 1991 and is operated by PT. Lingga Hamparan Krida (PT. LHK), a private company. The hotel occupies 1.7 hectares of land and was formerly a dormitory for Indonesian athletes. With 17 stories and 600 rooms, it was indeed a large dormitory. When the government encountered difficulties in managing such a large dormitory, PT. LHK approached the government to discuss the possibility of converting the dormitory into a three-star hotel. The decision of PT. LHK to …

A Comparison Of Hospitality Human Resources Practices In Greece And The United States: An Analysis Of Human Resources Practices And The Potential Effects On Service Quality, John Philippakos

UNLV Theses, Dissertations, Professional Papers, and Capstones

Proper approaches to managing an organization’s human resources are becoming more and more scientific. Most human resource managers would agree that the selection, training, and management of personnel are vital factors in the productivity of the operation. Although this statement has been proven repeatedly, in many industries, it is in the hospitality industry that we understand the true importance of human resource management.

The Financial Performance Of Two Singapore Boutique Hotels: A Comparative Analysis, Kah Seng Fong

UNLV Theses, Dissertations, Professional Papers, and Capstones

During the decades when business and international travel expanded, the leading hotels began to set typical formats for their room layouts and décor, their restaurants, and their related services. For example, everyone recognizes that successive corporate decision-makers in hotels like Starwood, Hyatt, and Marriott converted their individual properties so each looked and acted like the others. Part of the motivation toward standardization was intended to comfort the traveler who then could depend on the expected quality no matter where the hotel was located.

Nation Branding: A Case Study Of Singapore, F. Woo Yee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nation branding, or country branding is a relatively new concept. The purpose of this paper is to develop a case study of Singapore as a nation brand. It will first review the conceptual foundation of nation branding and study nation branding application. This study will use the case study approach to gain insight into nation branding concept and inspect Singapore as a nation within the parameters of nation branding. The specific objectives of this paper are to first review the conceptual and theoretical foundation of nation branding by leading researchers in the marketing field; second, to examine and define nation …

Leadership Skills And Challenges In Hospitality Management Education, Valentini Kalargyrou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Leaders in hospitality management education face diverse challenges in today's competitive and changing environment. Evolving demands from superiors, financial challenges, and faculty and students increasing demands, create a turbulent environment in which administrators must thrive. One of the keys in being effective leaders is the application of the necessary leadership skills.

The Relationship Between Benefit Satisfaction And Intent To Leave: A Study Of Finance Departments In Las Vegas, Jung-In Bae

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study was conducted to examine the relationship between benefit satisfaction and intent to leave among employees who work in finance departments in Las Vegas hotels.

Employee benefits have generally been assumed to be an effective way to attract and retain employees; in fact, 70% of 45 U.S. companies include the benefit packages in their retention strategies. That idea that competitive benefits packages can help firms to win the retention war is widely accepted.

The results of the study indicate that benefit satisfaction was significantly related to intent to leave; those who were satisfied with benefits were less likely to …

A Choice Model Approach To Business And Leisure Traveler's Preferences For Green Hotel Attributes, Michelle Millar

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has been an increase in environmental concern by travelers in the United States (U. S.). As a result, hospitality companies are taking note and have begun to incorporate environmentally friendly or green practices into their operations. What remains relatively unclear, though, is if the increase in environmental consciousness has translated into a demand for environmentally friendly tourism products, such as hotels. There are a few studies related to the demand for environmentally friendly hotel attributes, but none of them have looked at a bundle of environmentally friendly attributes and how customers would react to a hotel room incorporating not …

The Relationship Between Destination Personality, Self-Congruity, And Behavioral Intentions, Ahmet Usakli

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research was to investigate the perceived destination personality of Las Vegas and to examine the relationships among destination personality, self-congruity, and tourist's behavioral intentions. A convenience sample of 382 visitors to Las Vegas was surveyed and 368 usable questionnaires were analyzed. The findings of the study indicate that tourists ascribe personality characteristics to destinations and perceived destination personality of Las Vegas is five dimensional: vibrancy, sophistication, competence, contemporary, and sincerity. These dimensions have a positive influence on intention to return and intention to recommend. The study also supports the self-congruity theory within the context of tourism …

Comparing Lodging Reits Using Dupont Analysis: Evaluating Shareholder Equity, John Richard Kane Pellika

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research paper compares lodging REITs using DuPont analysis. The study examined United States publicly traded lodging REITs’ balance sheets, income statements, and cash flow statements between the quarterly periods of 12/31/1997 to 12/31/2005. Lodging REITs have to adhere to the REIT status guidelines, 90 percent of their taxable income must be distributed as dividends to shareholders and at least 75 percent of their income must come from real estate. Lodging REITs do not have government requirements on how a firm must efficiently manage its operations through financial leverage. The results indicate that there is a disparity between individual lodging …

Employee Orientation: Exploring Blended Learning Strategies To Improve Learner Outcomes And Meet Organizational Goals, Paul Washington

UNLV Theses, Dissertations, Professional Papers, and Capstones

The problem of effective, efficient and pragmatic solutions involving employee training are compounded when geographic logistics become an issue as organizations grow. Organizations must ensure financial and human resources are allocated to develop the highest impact training strategies at the lowest cost. Training in employee orientation was chosen as a logical starting point to re-think current training models to improve learner outcomes and achieve corporate initiatives. Thus, research involved literature review of basic concepts of learning theories and the integration of theory with pedagogical methods and technological delivery media. The result was a conceptual blended learning model reducing current training …

Case Study: Feasibility Analysis Of Renewable Energy Supply Systems In A Small Grid Connected Resort, Jody Robins

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper presents a case study on the feasibility of a small grid connected resort in the marine west coast climate of Canada to implement a renewable energy supply system. The current industry conditions of three renewable energy systems are explored including small and large wind energy conversion systems, solar photovoltaic cell systems, and energy cell systems. Furthermore, these three systems are evaluated using the power load, wind, and solar radiation information from a specific resort. The renewable energy source assessment and optimization software HOMER (National Renewable Energy Laboratory, US) is used to evaluate the costs and benefits of each …

Going Green In The Hospitality Industry, Christina Wilson Micioni

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research is to examine whether a hotel’s greening efforts are a reason why everyday guests or hospitality professionals choose a hotel. Do meeting planners and business travelers expect certain things while staying at a hotel? Do the personal greening activities of a guest affect their hotel stay? This will also include the housekeeping needs of the guests and why they choose the hotel. The objective of the research will be to discover whether there is guest data to support the need for hotels to become green establishments.

The Impact Of The 2007 Oklahoma Immigration Reform Act On Labor Costs In The Restaurant Industry, Xun Zhou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Restaurant industry is becoming the largest employer of immigrants in the United States, immigration policies are fundamental to the success of the restaurant industry, as entrepreneurs, as customers, and as workers. Therefore, this paper attempts to investigate current issues regarding the unauthorized labor force in the hospitality industry. In particular, this study will try to discover and explore the difference in labor costs in the restaurant industry before and after the newest immigration reform act enacted in Oklahoma. In addition, this paper will also provide suggestions for future researchers in this research field.

The Swedish Casino Model: A Comparative Study Of Casino Gaming Models, Daniel Sahlin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This comparative study addresses the different gaming regulations that exist around the world. The study involves seven different countries, with its center of attention on the Swedish Casino Model which is owned and operated by the Swedish Government. The study of the Casino Models that originate from each country’s gaming legislation and the influence they have worldwide, as well as how and why new Casino Gaming models are developed. Lastly, a discussion is presented on how different Casino Models can have an effect upon each other and how the Sweden Casino Model may or may not effect other nations.

An Examination Of Female Poker Players, Di Ma

UNLV Theses, Dissertations, Professional Papers, and Capstones

MSN Encarta defines gambling as the wager “of money or other items of value on an uncertain event, dependent either wholly or in part on chance.” The major types of gambling are lotteries, sports betting including horse racing, and casino games including slot machines and table games (2007). A look at PokerUK.com’s Famous Gamblers of the 18th century to present shows thirteen men and zero women (2007). This gender division has experienced a recent change. In 1999, CNN.com reported that women who gambled increased 20% between 1994 and 1998. This figure doubled the percentage growth for male gamblers. The e-Commerce …

An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides an overview of the non-gaming nightlife entertainment sector of Las Vegas resort-casinos. Three qualitative interviews with executives of The Mandalay Bay Resort & Casino, The Monte Carlo Las Vegas Resort and Casino, and The Mirage Las Vegas were conducted to examine their perceptions and needs in the industry. This paper examines the impact the current economic recession is having on the Las Vegas nightlife and also reveals what types of questions resort-casino operators want to know about their customer. This exploratory research is a useful preliminary step that helps ensure that a more rigorous, more conclusive future …

High Tech Vs. High Touch In Resort Operations: How Do Customers Adopt Self-Service Technology?, Haemoon Oh, Miyoung Jeong

Caesars Hospitality Research Center Grant

Lodging and resort companies are motivated to adopt SST primarily to enhance customer service, achieve operational efficiency by cutting costs, differentiate from competitors by early adoption, and generate additional revenue. In the center of managerial concerns about SST-based customer service is the unproven widespread belief that SST will satisfy customers by shortening service lines, promoting customers’ independence, enhancing order accuracies, and allowing control over the service process. In balance, however, we must consider, from the customer’s perspective, potential threats of blindly adopting SST such as the customer’s indifference, skepticism, and discomfort, especially in favor of human-based customer service. The goal …

Maximizing Cash Flows In Integrated Resorts: An Exploratory Study Of The Highest And Best Use Of Available Space, Denise Négrel

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through the analysis of the available literature, this exploratory study focuses on the concepts of direct and indirect contribution of amenities to the financial results of Integrated Resorts. In addition, the paper reviews the retail definition of highest and best use and evaluates its possible applications to the hospitality industry. Even if limited in number, studies in the field show that, with the appropriate statistical models, it is possible to estimate the indirect financial contribution of specific amenities to the profitability of Integrated Resorts. Moreover, an unprofitable amenity can justify its presence in an Integrated Resort only by indirectly contributing …

Recession And Its Affect On The Las Vegas Hospitality Industry, William Provance

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to analyze the recession which began in 2007, and to study its causes, effects, and some attempted solutions through data analysis, academic literature review, public financial reporting, stock information and other news sources. Two major strip companies will be researched; Las Vegas Sands and MGM Grand, as well as a local’s company; Station Casinos. This information will be presented in a case study format that will be available as a learning tool for future hospitality leaders.

Premier, Gian Galassi, Robyn Campbell-Ouchida, Judy A. Nagai, David Schwartz, Jeff L. Voyles

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Legal Regulations Of Tip Pooling And Tip Sharing In The United States Hospitality Industry, Rebecca Ahmed

UNLV Theses, Dissertations, Professional Papers, and Capstones

Tip sharing and tip pooling are common practices within the hospitality industry, particularly in foodservice and in hotels. Several companies merely encourage these practices while others require participation. Not all of these companies comply with their state and federal labor laws. More and more cases have surfaced where employees are challenging the legality of tip pooling and tip sharing in the past few years. Some of those cases have resulted in significant losses to the employers. Starbucks, for example, has just been ordered to pay back $105 million to their baristas for violating California labor laws regulating tip pooling. Hospitality …

Exploring Marketing And Sales Opportunities: How Companies Reach Their Target Market Using Hospitality And Tourism Venues For Distribution Of The Product Or Services, Ricardo J. Rodriguez-Canales

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many companies unrelated or semi-related to travel and tourism have found their niche within the hospitality and tourism industry. Companies who primarily focus on fashion, retail, weddings, outdoor adventure, real estate, sports and entertainment have successfully negotiated space to promote their products and services to hospitality and tourism clientele. This can be seen at the many resorts and casinos that have retail shops in their facilities as well as golf courses, restaurants and clubs that market directly to and make their profits from hospitality patrons. This complimentary mix makes up the diverse experience travelers encounter. To narrow the focus of …

Business Intelligence In Meeting Planning Software, Svetlana Staneva

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper is a content analysis of business intelligence functionality in major meeting planning software. The research explores products for list management work (primarily handling online registration), various products providing multi-level database support (registration, housing, event logistics), and others in the categories of attendee management and exhibition management. It presents an assessment of applications’ abilities to fulfill transactional recording needs as well as their extended capabilities to respond to analysis questions for strategic decision-making support.

Afternoon Concurrent Track 3: Green Curricula At Unlv, Thomas Jones, Ken Teeters, Barbara St. Pierre Schneider, Nancy Menzel, Lori Candela, Yu Xu, Sally Miller, Scott Nowicki

Education for a Global Future: 21st Century Challenges in Sustainability & Climate Change Education

AFTERNOON CONCURRENT TRACK 3: GREEN CURRICULA AT UNLV Moderator Carolyn Yucha Student Union Room 213 Tom Jones, Ken Teeters – Incorporating Sustainability into a Hospitality Management Curriculum Abstract: For the past 15 years, faculty members in the Harrah College of Hotel Administration who teach Facilities Management (HMD 395) have incorporated a sustainability management component in this required course. The concepts of sustainability and global climate change are introduced through readings and multi-media. The concept of Triple Bottom Line is presented and is applied to almost every component in the course. Students are assigned a variety of semester-long service-learning projects that …