Hospitality Administration and Management Commons^™

Business Plan For 1st Street Diner And Nightclub, Brian D. Deets

UNLV Theses, Dissertations, Professional Papers, and Capstones

A business plan was created for a diner and nightclub located in downtown Des Moines, Iowa, and the concept was found to be unique to the Des Moines area. The downtown community is home to sixty-six American-cuisine eateries, is under continued development, and looking to house more restaurant and entertainment establishments. Des Moines has a five-county metropolitan area with a population of 562,000 and Des Moines alone is home to 200,000 people. The downtown community is growing, and with the projected employment outlook to rise 11%, downtown’s 77,000 employees will also increase. These findings suggest that there is a market …

E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has been little study done concerning the service quality of Japanese hotels toward foreign guests; especially e-mail management in English has not been analyzed in Japan before. Since e-mail inquiries in English from foreign guests could be the first step for Japanese hotels to provide good service to prospective guests, managing English e-mails efficiently is a key to attracting more foreign guests. Therefore this study examined the actual condition of e-mail management at Japanese hotels by sending an English inquiry to them. Korean hotels were also included because South Korea and Japan have similar linguistic and economic backgrounds. A …

The Green Movement In Hotels: Are College Students On Board?, Amy Walker

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this study is to see if environmentally friendly practices are a factor for college students when selecting a hotel. Another purpose of this study is to see if students would be willing to spend more for hotels who offer these environmentally friendly practices.

The Management Of An Indigenous Hotel Chain Company In China: A Case Study Of Sichuan Minshan Hotel Corporation, Yinglin Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification:

The hotel industry has a comparatively lower threshold for market entry. This has enabled many international foreign competitors to successfully take up a fairly large share of this market. The competition in this emerging industry in China is becoming increasingly fierce as time progresses. Due to the pressure of growing number of foreign competitors, some indigenous hotels in China have started to follow in their footsteps and expand their sister properties across the country. However managing hotel chain properties is still new to most of these indigenous hotel chain organizations and the hotel chain effects of maximizing profits have …

The Modern Brand: A Guide To The Intigration Of Csr Practices Into Hotel Branding, Matthew Warren

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

There are certain components of the hospitality industry that make it unique in comparison to other industries. One of those components is the perishability that is associated with the hotel product. When it comes to hotel rooms, if a room is left empty then there is instantly lost profit for that property with no way of recovering it. In order to make maximum profit all rooms must be filled each night, this makes the task of attracting customers of the upmost importance within the industry. One of the primary ways in which hospitality companies have strived to attract customers …

Business Plan For U.S. Based Soup And Salad Franchise Restaurant In Beijing, China, Xin Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.

Technology Base Self Service In Hospitality Industry, Wan Chi Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are more and more technology based self service (TBSS) encountering people’s daily life, even hospitality industry, where people pay to get service, has began to add TBSS as part of their service. Some people believe this TBSS is the trend for the future, but some others who have experienced this service believe that traditional human touch service (THTS) will be remain as the main service providing channel. While people are wondering what kind of service to provide as they want to get a high return on their investment, they need to have a better understanding on self service technology. …

Preventing Workplace Injuries Commonly Sustained By Hotel Guestroom Attendants, Jennifer Daros

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

Hotels are generally organized into various departments. These provide specialized services to guests. Almost every hotel in the world has (in one form or another) a housekeeping department. Guestroom attendants (GRAs) are a primary component of any housekeeping department. GRAs (also known as maids, housekeepers, or room/suite service attendants) are employed by hotels to clean guestrooms, change bed linens, restock supplies, and provide turn down services when requested (see Appendix A). Those employed as GRAs frequently suffer injuries at work that can be costly to employers. This paper reviews some of the more common causes of GRA workplace injuries …

Evaluating Websites By Features: Do Independent Hotels In Singapore Get It Right?, Prasetya Purnawan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study aims to evaluate the websites of independent hotels in Singapore in the business-to-consumer (B2C) framework. The modified balanced scorecard (BSC) approach is incorporated into the evaluation by features method in order to avoid the dominance of the marketing perspective by including technical, customer, and destination information perspectives. A set of website evaluation criteria representing these four perspectives is then used to examine the websites of 37 independent hotels. Almost three of four hotels get it right in developing, utilizing, and maintaining their websites. These websites have the presence of features that are known to be contributing towards website …

Hotel Front Office Training: Turning Expense Into Investment, Thomas Sanders

UNLV Theses, Dissertations, Professional Papers, and Capstones

The process of employee training is typically looked upon as an expense, but perhaps a more insightful view would be to consider employee training an investment. This becomes possible when employees are taught to execute service-marketing principles during customer interactions. Well-executed interactions then lead to satisfied guests, repeat purchases, and company profitability. The purpose of this paper is to develop a customer focused training guideline integrating service-marketing concepts into the front office employee training process. A literature review was conducted to identify service marketing concepts and best training practices that can be applied to the hotel employee workplace. This information …

Jackpot! A Legal History Of Indian Gaming In California, Aaron Peardon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Indian Gaming has transformed the economic, political, and sociological landscape of California. The growth of Indian casinos has had a profound impact on both Indian and non-Indian communities alike. California tribes took the lead in legalizing Indian Gaming throughout the nation. The efforts of California tribes in the legislative and political process have enabled many tribal groups to rise out of poverty and to gain prosperity that would otherwise be impossible to achieve. They have also brought increased revenue to local communities and have provided thousands of jobs to all Californians.

This thesis discusses the historical relationships between Native American …

Financial Performance And Capacity Analysis For The Mice Industry In Las Vegas And The United States, Li-Ting Yang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The meetings, incentive travel, conventions, and exhibitions (MICE) industry is comparatively young and diverse. As a result, there has been limited research conducted in this field, especially from the financial performance and capacity management perspective. The purpose of this study is to fill the gap by analyzing the MICE capacity optimization issue in Las Vegas, a leading MICE destination, and in the U.S., a leading MICE country in the world. The findings and results of this study should help industry practitioners better understand the current status of the U.S. MICE industry in terms of assets efficiency, operational costs, and profitability. …

Casino Loyalty Programs Within The Las Vegas Locals’ Market, Charles Andrew Baynes

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to compare and contrast the current loyalty programs offered within the Las Vegas locals’ gaming market, with the intent that the information provided may be used to shed light on other locals’ markets throughout the country. As the national market for gaming has become saturated with new options, competition in new locals’ markets has increased. With Las Vegas having the most established and historic locals’ gaming market, the differences in loyalty programs highlighted will serve as a resource for not only those companies operating within the Las Vegas market, but also for those who …

Exploring The Feasibility Of Converting The Mardi Gras Hotel And Casino Into A Casino Boutique Hotel, Patrick Brennan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

The topic of my Professional Paper will be the feasibility study of renovating the Mardi Gras Hotel and Casino in Las Vegas, Nevada. Currently the Mardi Gras is operating as a Best Western and is looking to expand into the boutique hotel market. With the maturation of the Las Vegas hotel market, it is vital to think forward in new methods of design and marketing to attract the next generation of convention attendees and visiting tourist.

Purpose:

The purpose of this study is to determine the feasibility of converting the Mardi Gras hotel and casino into a destination casino …

The Interface Of Technology In Culinary Arts Education, Robert C. Cawley

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

A culinary educator must make many decisions that affect the day-to-day activities in both the classroom and the lab. One of the more important decisions is how to select the most appropriate technology to implement for use in teaching and administrative activities. The research presented here is intended to help the educator identify specific needs, decide where the use of technology is desirable, and offer information designed to help the educator make an informed decision about using technology as a teaching tool.

Purpose Statement:

The purpose of this paper is to inform the culinary educator about the technology available …

Identify Key Business Strategies To Target The Mass Market In Macau, Chia-Li Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of Purpose:

The purpose of this paper is to examine Macau’s present gaming environment and identify factors that will contribute to the success of a mass gaming market in Macau. The study intends to provide economic justification and tourism policy considerations which support the growth of Macau’s mass gaming market by taking advantage of the booming Chinese economy and the fast growing popularity of gaming in China. In addition, this study will examine literature supporting Macau’s transformation from a simpler gamblers’ destination into a Las Vegas style international gaming, entertainment, and tourism destination, as well as arguments for sustaining …

Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

Sustainability’S Correlation To Profit, Cheryl Annissa Drummond

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sustainability and its correlation to profits in hospitality institutions is the subject of this paper. The lack of knowledge about sustainability and the benefits of sustainable practices are discussed. The evaluation of a GreenSeal (2010) Bronze certification G46-Restaurant audit is also examined. Research includes the review of industry experts’ findings on the subject and the social costs and benefits are evaluated based on the goal of economic, ecological, and social sustainability.

Exploring How Employee Empowerment Impacts On Hotel Front Desk Operations, Janggon Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of Objective:

This paper will not try to solve a specific problem, but will serve to provide a more exploratory look at how employee empowerment impacts on front desk operations. First, this paper will examine the existing empowerment practices used in hotels and how it works in the real business world. Secondly, the paper will discuss the impacts of empowerment in terms of increased productivity, employee retention (satisfaction), and service recovery.

Justification:

Examples of empowering employees can easily be viewed at hotel front desks in the hospitality industry since the front desk is the first and last contact of …

The Gaming Industry Developing Concept In Taiwan-From The U.S. Experience, Jean Ling Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the recent success experience of gaming-related investments made in Macau and Singapore, it also can be a good inspiration of developing the gaming industry in Taiwan. As the passing of the new legislation from the Taiwanese government, Taiwan could be the next potential country to join the Asian casino gaming market. The purpose of this study is to determine the appropriate direction of developing the casino gaming industry in Taiwan, according to the successful experience from U.S. The findings indicated that the six factors of developing gaming business in Taiwan are geography environment, accessibility, human resource, tourism resource, tourist …

How User-Generated Review Websites Impact A Hotel’S Revpar, Milan Patel

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is a professional paper which explores the correlation between user-generated reviews on TripAdvisor.com and how a hotels’ TripAdvisor Popularity Index ranking affects a hotels’ RevPar. The study surveyed nine hotels in Dallas, TX, three hotels in the four star level, three hotels in the three star level, and three hotels at the two and one half star level. The study focus’s on the strength of TripAdvisor in the hotel industry, the credibility of reviews, influence and expectations of guest that are developed due to the reviews, and lastly the impact the reviews on TripAdvisor have on a hotels’ RevPar.

Who Calls The Shots In Dining Customer Service, Kendi Root

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction:

Americans have become impatient with poor dining service standards. Some believe a depressed economy, lack of skilled labor, and even bad customers have contributed to a new epidemic (Kim & Chen, 2010). Bottom line, most paying customers probably prefer a pleasant service staff to an unpleasant one. Service staff with pleasant personalities and positive attitudes impact the customer experience and overall satisfaction (Ryan & Ployhart, 2003; Barrash, & Costen, 2008). Grandey in 2003 coined this “QSD” or quality service delivery.

Case Synopsis:

The case study depicts a critical service incident with a dining service encounter in an upscale, full …

Activeion Ionator Exp, Linda Straker

UNLV Theses, Dissertations, Professional Papers, and Capstones

The case study was conducted to determine the effects of the cleanliness of the guest rooms and the effects to the hotels bottom line in implementing Activeion’s Ionator EXP as a new cleaning method to be used in the hotel guest rooms by the room attendants as opposed to the traditional cleaning method using 5 different cleaning chemicals to clean the guest rooms. The Ionator EXP is a chemical-free cleaning system. It is a hand held cleaning spray bottle unit that holds, cleans, and sanitizes with water. The Ionator EXP uses ionization, electricity and oxygen to clean.

The study included …

Explore The Phenomenon Of Buddhist Temple Stay In South Korea For Tourists, Wei Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Temple Stay program is a newly developed but comparatively mature tourism product in Korea, which is to accommodate and cater tourists in Buddhist temples and have them experience over 1700 years Korean traditions of Buddhism and culture. As a product of compromise between Korean Ministry of Culture and Tourism and the most influential Buddhist organization Jogye Order, Temple Stay program was first launched in 2002 during FIFA World Cup to receive excessive international tourists. Through almost ten-year systematical development, Temple Stay program turns out to be a distinctive phenomenon which successfully establishes a unique identity of Korean culture and tourism, …

Controlling Labor Costs In Restaurant Management: A Review Of The Internal-Marketing Concept As A Method For Enhancing Operating Efficiency, Scott Yandrasevich

UNLV Theses, Dissertations, Professional Papers, and Capstones

Restaurants experience many challenges, including economic uncertainty, competition, demographic shifts in target markets, changes in employee work habits, and such financial considerations as maintaining adequate cash flow. Controlling costs in the restaurant business is essential to the success or failure of the establishment. In the hospitality industry, labor costs are very high; in fact, they amount to approximately 45% of operating costs. The goal of this review is to promote further research into identifying the specific criteria that govern the relationship between the use of labor resources and the goal of operating efficiency, mainly with a focus on internal marketing …

Unlv Magazine, Cate Weeks, Afsha Bawany, Gregean Wingert, Shane Bevell, David Wrobel, Tony Allen

UNLV Magazine

No abstract provided.

Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …

Where Locals Play: Neighborhood Casino Landscapes In Las Vegas, Rex J. Rowley Ph.D.

Occasional Papers

Neighborhood casinos—gaming properties that target a primarily local market—are an influential feature on the Las Vegas cultural landscape. Such institutions reveal a number of geographical patterns that have important implications in gaming and place studies. The distinguishing characteristics of neighborhood casinos underscore the importance of proximity to a market, a focus that is evident in their advertising strategies. Additionally, the prominence of such casino-resorts within their respective neighborhoods makes them important symbols and indicators of the character of the surrounding community. These unique institutions teach lessons that can potentially be extrapolated to other gaming markets around the country.

Hotel Room Rate And Availability Parity Across Electronic Distribution Channels, Subashini Selvaraj

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper looking at the parity of hotel room rates and hotel room availability across electronic distribution channels. The fulfillment of the best rate guarantee of hotels was also analyzed. The study surveyed 40 hotels in Singapore, covering 4 hotel segments, luxury, upscale, mid-market and budget with data collected over 5 dates. The results were analyzed across segments and dates of collection and it was found that neither rate nor room availability parity existed across all the hotels surveyed. In addition, majority of the hotels were unable to fulfill the best rate guarantee. Reasons for why …

Cstem: An Evolution In The Sensory Evaluation Of Alcoholic Beverages (In Consideration Of A Modern Alternative To The Traditional Alcohol Spirits Tasting Method), Adam B. Carmer

UNLV Theses, Dissertations, Professional Papers, and Capstones

C:STEM (Carmer Spirits Tasting Enhancement Method) (See Appendix A) is a proposed alternative to the traditional spirits tasting method (defined as seeing, smelling, tasting) (See Appendix B) established as the prevailing industry standard among spirits professionals, aficionados and general consumers. This research is intended to evaluate and demonstrate the difference between the prevailing traditional tasting method and C:STEM for the accuracy of objective tasting criteria, subjective evaluations and hedonistic experiences.