Hospitality Administration and Management Commons^™

Creating A Hospitality Leadership Development Training Program For A Country Club, Joan Ho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to design a hospitality leadership development training program for a medium sized country club.

Statement of Objective: This paper will present a set of guidelines for creating and implementing an effective hospitality leadership development program for the country club and subsequently implemented for other hospitality and tourism organizations. The leadership development training program aims to attract the employees to retain in this trade. Therefore there is clearly a need for the hospitality and tourism industries to understand what constitutes effective leadership and how it can be achieved. Different definitions of leadership and important …

Effects Of Service Level With Low Unemployment Rate In Macau, Hou Ian Chui

UNLV Theses, Dissertations, Professional Papers, and Capstones

Justification and Objectives: With this background in mind, there is an important question that has not been answered in the context of Macau’s hospitality industry: Does the workforce display what Gu and Siu (2009) called “mediocre interpersonal skills” (p. 561) because of innate shortcomings in the workforce, or because of voluntary behavior on the part of the workforce? The proposed paper will use Osterman’s (1994) theoretical framework of employment incentives and with reference to the research being conducted by Venetian Macau.

Purpose Statement: The purpose of this study is to quantitatively measure the links between the variables of employee service …

Analyzing The Effects Of Social Media On The Hospitality Industry, Gaurav Seth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of objective

The intent of this study is not to quantify how many hospitality businesses actively use social media, rather it is to explore the areas and functions these businesses use social media for, and understand how consumers perceive these new vehicles of communication. The study will bring out a consumer’s perspective of the advantages of social media over traditional marketing methods.

An Examination Of Modernist Culinary Techniques And Equipment And Their Application In Catering Operations, Jill Mora

UNLV Theses, Dissertations, Professional Papers, and Capstones

The practice of culinary arts in reference to food production is slow to adopt change. This is especially true in a catering operation. The industry uses standard operating procedures that have been passed down from chef to chef through several generations. Most catering operations face the same challenges when producing large quantities of food in a very short time. Many times this is done with limited equipment and staff. In addition, the menus can vary from event to event so that preproduction of product for multiple functions may not be a viable option.

This paper does not look to redesign …

Exploration Of Human-Computer Interaction (Hci) Applications In Hospitality Industry, Jia Wei

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to explore and identify the best practices in Human-Computer Interaction (HCI) applications and use within the hospitality industry.

Statement of Objectives: To accomplish the stated purpose, first, the paper will provide the universal definition of HCI applications and define HCI within the context of hospitality industry. Second, the paper will gather and categorize information, such as the standards of designing HCI applications, from other fields of study such as informatics. Third, the paper will gather existing examples of HCI applications across different areas within the hospitality industry, such as the front desk …

Smartphone Application Effecting Potential Increase Of Hotel Business Revenue And Guest Satisfaction, Katelyn H. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the past several years there has been an exponential increase in smartphone applications made available by businesses looking for new ways to reach customers. Many of the big hotel business have not failed to deliver such applications for their customers to use that helps expedite and simplify the process of reserving a hotel room. Most applications have many more uses than simply reserving the hotel room, such as locating the hotel, overviews of the hotel, pictures of the hotel and property, and tracking rewards programs. The more popular these smartphone applications the more people there are that will use …

Two Hundred Hour Internship For A Las Vegas Convention Sales Department, Kristen Kostis

UNLV Theses, Dissertations, Professional Papers, and Capstones

In order for a company to be profitable, whether it is a hospitality company, a technology company or a small business, sales must be high and continue to grow over time. Companies rely heavily on their sales staff to bring in revenue to keep the company growing and profitable. So, where does this knowledgeable and aggressive sales staff come from? How often do college students take a class that is strictly related to the sales industry?

Many undergraduate hospitality programs do not include courses directly related to sales, leaving students with little knowledge of this department. In fact, some students …

Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.

Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …

Frameworks Of Casino Resorts Supply Chain, Lu-Mo Tsai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this study is to identify the key stakeholders and critical entities that compose the casino resorts supply chain in gaming service area so that it can be applied to improve operational functions.

Objective: This paper is organized into four sections. The first section contains the well-know frameworks of SCM in manufacturing and service industry, and includes the characteristics of gaming industry. The second section explores the gaming industry context pertaining to supply chain management. Basic framework of casino resorts supply chain is developed in the third section, including key shareholders and critical entities that to compose …

The Proposal Of A Graduate Level Special Events Class At University Of Nevada, Las Vegas, Megan Gerber

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper proposes the creation of a graduate level events management class at University of Nevada, Las Vegas. It goes through the creation of the class as well as what materials are critical to teach in such a class. It gives ideas and maps out the class for a teacher to be able to come in and create and revise to suit their teaching style. The sixteen week syllabus is completed as well as all assignments detailed out. It should be able to be implemented and taught with minimal changes.

The Hospitality Industry’S Response To Climate Change: Is The Response Sufficient?, Paul Michael Carlson

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to explore the serious consequences that global warming and climate change pose for the planet and its inhabitants, and to shed light on the hospitality industry’s contribution to the problem. The study further sought to examine whether the hospitality industry is doing their part in implementing “green” programs to combat its negative contribution to climate change.

The Marketing Plan Of The Cotai Strip, Pui Shan Wong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.

Marketing these …

The Positive And Negative Economic Contributions Of Mega-Sporting Events To Local Communities, Qi Gong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to identify and examine the factors of mega-sporting events those contribute to positive economic impact as well as the factors that may negatively impact a community. Based on reviewing existing literature and data, the positive and negative contributions, a community may have through a hosting sporting event, will be discussed. The objective of this paper is focused on the economic impact that happened to the local communities.

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Environmental Waste Mangement Training Module For Temporary / Esl Employees In Meeting And Event Industry, Shinyong Shawn Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper specifically attempts to outline a training module that assists the front-line employees who have communication issues with management. It also helps the employees to efficiently acquire necessary skills and knowledge in a timely manner and to properly translate them into action. The training module will be organized by examining previous literatures as well as reviewing pre-existing training modules in general. Specific methods and best practices will be selected and integrated into the manual in easy-to-understand manner.

A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.

Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …

Running Head: Sustainability Framework Applied To Integrated Resort 1 International Standard Of Sustainability Framework Applied To Integrated Resorts, Jong Hwa Jeon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this study is to explore the extent to which Las Vegas integrated resorts apply measurement framework for sustainability. It will scrutinize and explore the existing sustainability strategies and practices, and look into several plausible ways to improve the sustainability movement that the companies in hospitality industry currently have. The paper will also look into the tracking and measuring system in consuming resources and the equivalent common actions taken by the management of the hospitality companies. From there, the paper will discuss the Global Reporting Initiative (GRI) guideline and establish if the companies have aligned their efforts …

Government Contracting: How To Tackle Rapid Growth And Hiring For Conference And Event Planner Positions, Karen Francisco

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper plans to explore the issue of how conference project managers and other leaders working in government contractor positions can best approach the issue of rapid growth and hiring individuals for event and conference planning roles. In order to more thoroughly explore this problem, this paper will employ several strategies.

Cultural Impact On Customer Satisfaction And Service Quality Evaluation In Hotels, Yeji Seo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to identify how the cultural differences impact customer satisfaction and service quality evaluation in U.S. hotels.

Statement of Objective: The objective of this paper is threefold. The first objective is to define customer satisfaction and what customer satisfaction means to people from different cultural backgrounds. The second objective is to evaluate past research on satisfaction and to develop a taxonomy based on the existing literature to introduce how to measure customers’ satisfaction effectively in accordance with each culture. The third objective is to recommend what should be done by the hotel professionals in …

Comparing Service Qualities/Gaps Between Hospitality Industry And Timeshare Industry, Yan Zhu

UNLV Theses, Dissertations, Professional Papers, and Capstones

After the Great Recession of 2008, both the hospitality and the timeshare industries were influenced dramatically. Consumers became more sensitive to the price of services rendered, and to service quality when choosing hotels and investing in timeshares. Thus, service quality became the vital factor contributing to success in the highly competitive hospitality industry. This paper will compare service qualities and gaps between the hospitality industry and the timeshare industry. The purpose of this study is to find the key service gaps in the both industries and service quality dimensions.

Objective of Study: This paper will identify each aspect of service …

Pyramids Of Pink Shrimp: A Brief History Of Las Vegas Dining, 1940s-1970s, Su Kim Chung

Library Faculty Research

Restaurant dining has always been one of the great attractions of Las Vegas. From its budget buffets and 99 cent shrimp cocktails, to the showrooms of yesterday's production shows, and today's haute cuisine restaurants run by celebrity chefs, dining has added a rich and tasty dimension to the Las Vegas tourist experience. Local residents have also long been attracted to the wide variety of restaurants that have grown along with the city since the construction of the first hotel/casino resort (El Rancho Vegas) on old Highway 91 in 1941. Hotels along the Las Vegas Strip (and a few downtown) have …

Halos, Alibis And Community Development: A Cross National Comparison Of How Governments Spend Revenue From Gambling, Lynn Gidluck

Occasional Papers

This paper provides a cross-national comparison of how governments around the world distribute revenues from state-directed gambling and how these choices have been justified by proponents and vilified by critics. Case studies where governments have popularized gambling expansion by “earmarking” revenues for particular good causes and where the state has collaborated with the voluntary sector to deliver programs from this revenue stream are examined. Lessons learned from challenges of various approaches are considered.

Financial Stability And Casino Debt, David G. Schwartz, Eugene M. Christiansen

Library Faculty Research

Casino operators have always borrowed money to construct and improve their resorts. Beginning in 1999, however, the Las Vegas-based companies that dominate gambling in Nevada and many other jurisdictions began taking on unprecedented levels of debt. This debt load escalated from 2005 to 2009, and, though it has since leveled off, it has left casino operators more highly leveraged than ever before. Companies with such high levels of debt have consequently high interest payments, which leads to less money available for capital investment; it also makes them susceptible to default, should revenues weaken (as casino revenues did from 2008 onward). …

A Training Manual: To Increase Performance In Cost Management Of A Las Vegas Nightclub For Operations Managers, Mark F. Staudinger

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to write a training manual on cost management for operating managers in the Las Vegas nightclub industry. The manual will be designed to be used as a tool to control and manage costs for managers responsible for making decisions that directly affect controllable costs. These decisions include but are not limited to staffing and par levels, price points, purchasing, and staff training and monitoring.

The Legalization Of Casino Gambling In Mainland China, Xi Liu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The study of growth in the international casino gaming is currently fascinating. Local residents do not view casino operations negatively anymore. The great success of the regulation of the gaming industry and the resulting highly profitable returns in areas such as Las Vegas has encouraged jurisdictions to introduce gaming into their local economies. Various studies have been done to assess the potential reasons behind the introduction of the gaming industry into regions that have previously banned it; however, only a handful of research has been done regarding the potential gaming industry in mainland China. Given the huge success observed in …

Computerizing Chance: The Digitization Of The Slot Machine (1960-1985), Cristina Turdean

Occasional Papers

The digital slot machine entered the gambling floor in the mid-1970s and, within a decade, it became gamblers’ favorite and the main contributor to casinos’ gross revenue. This paper traces the main developments of this transition, particularly the role of the inventors, entrepreneurs, and the business context that made it possible. Decisively shaped by the culture of the casino floor and advancements in computer technology, the emergence of the microprocessor slot machine involved the gradual replacement of mechanical parts with digital components and created new opportunities for casino managers.

Containment And Virtualization Slot Technology And The Remaking Of The Casino Industry, Kah-Wee Lee

Occasional Papers

This paper examines how the casino industry was transformed by slot technology between 1950 and 1990. The criminalization of slot machines in the 1950s led to their massive evacuation into Las Vegas casinos. In this concentrated environment, slot machines revealed to casino operators an automated surveillance technology that could disassemble the player into streams of virtual data, not through any overt means, but through the very activity of play itself. Slot managers and gaming technologists found themselves empowered professionally as they experimented with ways to transform data into profits. From the 1970s to the 90s, this technological development effectively linked …

Souls/Soles Of Signs Tell Totems And The Sphinx Wager, Darryl A. Smith M.Div., Ph.D.

Occasional Papers

This paper develops a philosophy of play through an analysis of the foot wager of the Sphinx. Applying a construction of the cosmology of Plato along with a Socratic etymology of her riddle’s answer, it provides a reading of Sphingian contestation consistent with contemporary practices of deception found in modern games like poker. I argue that such deception is constitutive of the excessive illumination of signaling tells in games and that such excess, in turn, is indicative in allied political contexts of a covetous and acquisitive obsession with light. This theory makes use also of Ralph Ellison’s refiguring of Oedipal …

Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat

UNLV Theses, Dissertations, Professional Papers, and Capstones

The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …

A Comparative Study Of Indicator Bacteria Present In Ice And Soda From Las Vegas Food Establishments, Kimberly Jo Hertin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Microbial analysis has long been used as an indicator of water quality. Since the passing of the Safe Drinking Water Act in 1974, microbial standards have been strictly set by the Environmental Protection Agency (EPA) to ensure that the public health is protected from bacterial pathogens. The bacteriological quality of water generally deteriorates as it travels from water treatment facilities through the main distribution system and into private plumbing and distribution systems. For example, Heterotrophic Plate Count (HPC) values typically increase once the water has entered plumbing devices such as beverage vending machines. Upon reaching a private facility, the opportunity …