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Hospitality Administration and Management Commons™

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University of Malaya

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Articles 1 - 12 of 12

Full-Text Articles in Hospitality Administration and Management

The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah May 2020

The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah

Student Works (2020-2029)

This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumption outcomes which consisted of satisfaction, revisit intention and word-of-mouth, as well as travel motivation and Islamic religiosity. A total of 474 valid and usable self-administered questionnaires were collected through purposive sampling technique. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model and the research hypotheses. The result indicates that brand experience fully mediates the relationship between …

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Relationship Among Service Quality, Food Quality, Perceived Value, Customer Satisfaction And Behavioural Intentions In The Malaysian Fast Food Industry., Seaw Thiam Chin Dec 2010

Relationship Among Service Quality, Food Quality, Perceived Value, Customer Satisfaction And Behavioural Intentions In The Malaysian Fast Food Industry., Seaw Thiam Chin

Student Works (2010-2019)

Fast food industry generates multi-billion dollars every year worldwide and is still growing, especially in Asia. Malaysian consumers were first exposed to fast food when A&W opened its outlet in Malaysia in 1961. Since then, the fast food industry has experienced dramatic growth in Malaysia. Today, fast food consumption is becoming a part of the Malaysian’s lifestyle. A number of studies have been undertaken to address the service quality and customer satisfaction in fast food restaurants. This can be problematic because some other potential determinants of customer satisfaction such as food quality and perceived value are disregarded. Moreover, most studies …

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Consumers Attitude Towards "Mamak" Food In Malaysia., Kartina Abu Bakar Dec 2010

Consumers Attitude Towards "Mamak" Food In Malaysia., Kartina Abu Bakar

Student Works (2010-2019)

Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as “Mamak” food. “Mamak” food is popular among Malaysian and can be found from roadside stalls to café or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to “Mamak” restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality that is assurance and one variable of food attributes which is aroma has a greater influence for customers …

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A Study On Full Service Restaurants' Attributes And The Key Determinants Of Customer Satisfaction Behavioural Intention., Chow Sweet Fun Jan 2010

A Study On Full Service Restaurants' Attributes And The Key Determinants Of Customer Satisfaction Behavioural Intention., Chow Sweet Fun

Student Works (2010-2019)

Food service sector in Malaysia is sizeable and rapidly growing. The lifestyle changes created by modern living are expected to continue to fuel the steady growth of food service sector. However, due to the minimal entry barrier, this industry has become more competitive than ever and susceptible to failure. To obtain a better understanding of the customers’ preference in choosing food establishment, the importance and performance of 22 attributes that are divided to four construct namely physical environment, food quality, service quality and price fairness and the significant determinants of customer satisfaction and behavioural intention are evaluated. The restaurant attributes …

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Web-Based Information System Of Malaysian's Chinese Recipe (E-Recipes), Chen Chen Yeoh Jan 2001

Web-Based Information System Of Malaysian's Chinese Recipe (E-Recipes), Chen Chen Yeoh

Student Works (2000-2009)

With the tremendous growth of the World Wide Web, more and more information is being put on the Internet. No matter what type of information, it is including the field of education, business, news and entertainment. The Internet creates an information-rich environment of various resources, which can be obtained any time and from any place. E-Recipes is an information system Web site that provides and promotes Malaysian's Chinese Recipe and other relevant information to the eyes of people all around the world. The main objective of this project is to develop an attractive, dynamic interactive, in formative and user-friendly online …

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Sistem Pengurusan Salun Kecantikan, Shaharin Nor Afiza Jan 2001

Sistem Pengurusan Salun Kecantikan, Shaharin Nor Afiza

Student Works (2000-2009)

Pada hari ini, kemajuan teknologi maklumat semakin berkembang pesat di kalangan organisasi yang menggunakan sistem berkomputer untuk melicinkan lagi kerja yang dilakukan setiap hari. Sistem Maklumat Pengurusan Salun Kecantikan ini diperkenalkan bagi memudahkan kerja penyimpanan dan pengurusan maklumat di salun-salun kecantikan, supaya kerja yang dilakukan berjalan dengan lancar.Laporan ini bertujuan memberikan penerangan serta gambaran tentang projek yang dijalankan ini. Diharap sistem ini mampu memberikan manfaat dan alternatif kepada salun-salun kecantikan di Malaysia.

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Avillion Village Resort Online System, Zainal Rashid Zainorhuda Jan 2001

Avillion Village Resort Online System, Zainal Rashid Zainorhuda

Student Works (2000-2009)

Information Technology (IT) has a very significant influence in expanding organization’s capabilities particularly to meet the challenges from the borderless environment and global marketing capability. The IT needs in an organization therefore need to be identified that would have an edge and bigger influence in the creation of new culture of working, identify and creation of new business model. This Avillion Village Resort online system will be developed to provide an easy and convenience way for all users to gather information and doing online reservation. This system will allow users to access information just by clicking the mouse to have …

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Travel Guide On Palm Hotel Room Reservation System (Tgop- Hrrs), Pak Liang Wong Jan 2001

Travel Guide On Palm Hotel Room Reservation System (Tgop- Hrrs), Pak Liang Wong

Student Works (2000-2009)

Since the released of the Pilot 1000 by Palm Computing in 1996, the Pilot's market grew faster than any other computing product in history. As an extension of desktop system, this handheld computing device allows users to view and enter small amounts of data while away from the desktop. In Malaysia, they are a lot of website, which provide information m travel. However, from the study we have done, there is no significant number shown that any of the website provide service on Palm. This study has bring us the idea to develop a website or more accurately a web …

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Wireless Ordering & Reservation System (Wors), Choon Siang Lim Jan 2001

Wireless Ordering & Reservation System (Wors), Choon Siang Lim

Student Works (2000-2009)

Wireless Ordering & Reservation System or in short called WORS is a restaurant system which is based on the wireless environment. Most of the restaurants today are still using the old-fashion way of taking orders and reservation on a piece of paper. This kind of practice is very troublesome, inefficient and not systematic at all. By implementing WORS, customers will be able to make their reservation through their mobile phone whereas waiters and waitresses will be using wireless pocket PC for ordering process. In fact, this project is important in bringing the restaurant system to the new age to accomplish …

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Job-Related Ethics Of Four-Star Hotel Employees In Kuala Lumpur, Syed Sabeer Ali Ahmed Khan Jan 2001

Job-Related Ethics Of Four-Star Hotel Employees In Kuala Lumpur, Syed Sabeer Ali Ahmed Khan

Student Works (2000-2009)

This research aims to investigate the job-related ethical beliefs of four - star hotel employees in Kuala Lumpur, Malaysia. The results show that the four­dimensional factors model as suggested by Vitell and Muncy (1992) can explain hotel employees' job-related ethics. The result revealed that employees working in departments, which have direct contact with hotel guests such as Food & Beverage, have higher tolerance for unethical behaviours. Significant differences were observed when analyzing the demographic variables (i.e. sex and education level) with the four factors identified including: no harm; unethical behaviours; actively benefiting; and passively benefiting. There were no significant differences …

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The Demographics And Personality Types Of Malaysian Travellers : A Study On Urban Malaysians, Jasper Yusof Diego Jan 2001

The Demographics And Personality Types Of Malaysian Travellers : A Study On Urban Malaysians, Jasper Yusof Diego

Student Works (2000-2009)

Tourism has been the most profitable industry in the world. It is reported to have generated US$2.65 trillion worldwide, and employs more people than any other single industrial sector. Malaysia Tourism industry was the third largest source of foreign exchange earnings. It helped to create jobs and ultimately lead to a better standard of living. This present study will be of significant value to the tourism operators or players as it provided detailed information on travellers' demographics, personality, and their actual travel behaviour and perceptions pertaining to domestic holidays. The primary data was collected through four-paged self-administered questionnaires. The sample …

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Managing Challenges And Changes : Developing Business Strategies In Local Hotel Industry, Nyuk Fee Choong Jan 2000

Managing Challenges And Changes : Developing Business Strategies In Local Hotel Industry, Nyuk Fee Choong

Student Works (2000-2009)

Since start of the Asian Economy crisis in 1997, most industries in Malaysia have been experiencing a difficult time. Tourism industry had to face several challenges such as currency fluctuations, negative media reports, stringent government policies, reduced market demands and global competition. The negative effects on the industry were compounded by the national economic slowdown, i.e., GDP contraction of 6.7 per cent in 1998. Tourist arrivals were also descended to a low of 5.5 million, compared to 6.2 million in 1997 (MATTA Annual Report 1998). Malaysia's hotel industry, particularly those located in Klang Valley have faced extreme pressure in their …

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