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The Impact Of Different Types Of Media On Tourists' Behavioral Intentions, Jihwan Park
The Impact Of Different Types Of Media On Tourists' Behavioral Intentions, Jihwan Park
FIU Electronic Theses and Dissertations
The primary purpose of this study was to examine how much different types of media affect a tourist’s decision when choosing a destination to travel. Further, this study attempted to investigate the impact of the different types of media on a tourist’s behavioral intentions. A primary field survey was designed for this study to collect data and multivariate analysis of variance (MANOVA) was performed to analyze the data and test the hypotheses. As a result, the most influential media form for choosing a destination to travel was social media, while brochure ranked the last. Subsequently, demographic factors showed noticeable propensities …