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Hospitality Administration and Management Commons

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University of South Florida

Journal of Global Business Insights

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Full-Text Articles in Hospitality Administration and Management

Industry 4.0 Applications Towards Sustainability In Hospitality: First Waves In The Guest Room, Sanjay Nadkarni, Florian Kriechbaumer, Natasa Christodoulidou, Marcus A. Rothenberger Mar 2023

Industry 4.0 Applications Towards Sustainability In Hospitality: First Waves In The Guest Room, Sanjay Nadkarni, Florian Kriechbaumer, Natasa Christodoulidou, Marcus A. Rothenberger

Journal of Global Business Insights

Digitalization is positioned as an important element for the future of hospitality related services, especially since the onset of the COVID-19 pandemic (Gursoy & Chi, 2020; Shin & Kang, 2020). Historically, digitalization focused on amplifying returns by increasing revenue and operational efficiency. The hospitality industry utilizes resources intensely to function well; and when used properly, technological improvements can optimize the development of a sustainable business model. This manuscript explores the role of recent innovations in digitalization, such as Big Data, the Internet of Things (IoT), and artificial intelligence (AI) in enabling environmental sustainability in hotels. These innovations become transparent …