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Hospitality Administration and Management Commons

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University of Central Florida

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Articles 61 - 74 of 74

Full-Text Articles in Hospitality Administration and Management

Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?, Jumyong Lee Jan 2011

Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?, Jumyong Lee

Electronic Theses and Dissertations

In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three antecedents (i.e., customer orientation, familiarity, and reputation) of the RM mediating constructs that consist …


Hotel Manager Attitudes Toward Environmental Sustainability Practices Empirical Findings From Hotels In Phuket, Thailand, Sivika Saenyanupap Jan 2011

Hotel Manager Attitudes Toward Environmental Sustainability Practices Empirical Findings From Hotels In Phuket, Thailand, Sivika Saenyanupap

Electronic Theses and Dissertations

This study explored the attitudes of hotel managers in Phuket, Thailand, in an attempt to identify whether their attitudes influence their utilization of environmental sustainability practices. Due to the increasing number of visitors to Phuket, Thailand, the consumption of natural resources has increased in the region, causing serious environmental problems. A sustainable way forward is needed for the tourism industry in the region in order to maintain quality of service while reducing environmental damage. The data analyzed in this study came from self-administered questionnaires that surveyed hotel managers in Phuket, Thailand, with a sample of 243 respondents. Research results revealed …


Exploring The Association Of The Attributes Of Self-Service Kiosks, Customer Check-In Satisfaction, And Customer Commitment In C, Gary Deel Jan 2010

Exploring The Association Of The Attributes Of Self-Service Kiosks, Customer Check-In Satisfaction, And Customer Commitment In C, Gary Deel

Electronic Theses and Dissertations

Research regarding self-service technology and its integration into the traditional service environment is relatively limited as it applies to the lodging industry. The purpose of this study was to investigate the customer check-in satisfaction and customer commitment impacts of self-service hotel kiosks as implemented in convention hotels by examining perceptions of kiosk users. It has been theorized that customer perceptions of self-service technology attributes are positively related to satisfaction and subsequent commitment. A model was employed in this study that had been previously supported outside of the hospitality industry which demonstrated support for a universal standard of investigating self-service technology …


An Investigation Into Hotel Employees' Perception Of Green Practices, Sun-Hwa Kim Jan 2009

An Investigation Into Hotel Employees' Perception Of Green Practices, Sun-Hwa Kim

Electronic Theses and Dissertations

This study examined how employees of the hotel industry perceived green practices. Data was collected from 220 employees working in eight green certified hotels in Orlando. Research results revealed that performance levels of green practices implemented by hotels were lower than the importance levels of those same green practices as perceived by hotel employees. The results of the study illustrated that (1) the employees' perception regarding green practices was not different than one of hoteliers in terms of importance and performance, and (2) employees weighted the green practices that were beneficial to them as more important than green practices that …


Critical Success Factors In Florida's Bed And Breakfast Industry, Catherine I. Rash Jan 2009

Critical Success Factors In Florida's Bed And Breakfast Industry, Catherine I. Rash

HIM 1990-2015

Florida bed and breakfasts (B&Bs) were surveyed for the purpose of discovering the attitudes, beliefs, and actual behaviors of B&B owners and operators that contribute to an operation’s success. This study had several objectives: 1) to provide an analysis of attitudes and beliefs perceived to be necessary for success and the actual behaviors exhibited by operators based upon their self-definition of success, 2) to collect demographic information from various bed and breakfasts in Florida, and 3) to expand the limited amount of research that has addressed issues in the bed and breakfast industry. Between July 2009 and August 2009, data …


Top Management's Perceptions Of Service Excellence And Hospitality: The Case Of Dr. P. Phillips Hospital, Taryn Aiello Jan 2008

Top Management's Perceptions Of Service Excellence And Hospitality: The Case Of Dr. P. Phillips Hospital, Taryn Aiello

Electronic Theses and Dissertations

This study investigated service excellence and hospitality in a healthcare setting. It is unique from other hospitality research in that it considers hospitality and service excellence as separate concepts, applicable across industries. Part of the premise of this study explores how hospitality extends past service excellence to create a comfortable and welcoming environment to combat patient anxiety and stress. Furthermore, this is one of the first qualitative studies on the importance of service excellence and hospitality in the healthcare industry. This case study measured top management's perceptions of service excellence and hospitality within one community-based hospital located in Orlando, Florida. …


Proposing An Alternative Framework For Feasibility Studies For Large Public Tourism Investments: A Quantitative Analysis Of The, Marcelinio Kock Jan 2007

Proposing An Alternative Framework For Feasibility Studies For Large Public Tourism Investments: A Quantitative Analysis Of The, Marcelinio Kock

Electronic Theses and Dissertations

Numerous studies in the hospitality field have focused on the importance of the convention industry to the economic well being of the local tourism industry. Because of intense competition between convention centers, destinations are practicing strategies of expanding their convention facilities and related infrastructure. Unfortunately, many of these expansions appear to have been based on feasibility studies that failed to present rigorous reviews and examinations regarding alleged claims of positive impacts and over-optimistic operational pro-forma statements. The main objective of this study is to propose an alternative framework for feasibility studies, which consists of an updated, rigorous methodology to calculate …


Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos Jan 2006

Assessing The Web-Based Destination Marketing Activities: A Relationship Marketing Perspective, Liza Cobos

Electronic Theses and Dissertations

Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementation (Thong, 1999; Tornatzky & Fleischer, 1990; Wang & Fesenmaier, 2006; Zhu & Kraemer, 2005). Information technology innovations …


Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska Jan 2006

Event Planners' Ratings Of Destination Selection Variables: A Comparison Between Members Of Three Professional Association Groups, Marta Godlewska

Electronic Theses and Dissertations

Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables. The study provides more understanding in the search of an optimal combination of destination selection mix based …


Employee Motivation: A Comparison Of Tipped And Non-Tipped Hourly Restaurant Employees, Catherine Johnson Jan 2005

Employee Motivation: A Comparison Of Tipped And Non-Tipped Hourly Restaurant Employees, Catherine Johnson

Electronic Theses and Dissertations

Employee motivation shall be defined by Robbins (as cited in Ramlall, 2004) as: "the willingness to exert high levels of effort toward organizational goals, conditioned by the effort's ability to satisfy some individual need." To engage in the practice of motivating employees, employers must understand the unsatisfied needs of each of the employee groups. This study desires to provide practitioners in the restaurant industry the ability to recognize motivators for these different employment groups and their relationship to organizational commitment. The restaurant industry consists of two types of employees: salaried and hourly. This study focuses on hourly employees, and their …


The Impact Of Selected Socio-Demographic, Travel-Related And Psychogra, Nichakarn Peerapatdit Jan 2004

The Impact Of Selected Socio-Demographic, Travel-Related And Psychogra, Nichakarn Peerapatdit

Electronic Theses and Dissertations

Several researchers have attempted to understand the tourism expenditure patterns from the traveler's perspective (Cai, Hong, and Morrision, 1995; Dardis, et al., 1981; Prais and Houthakker,1971; Sheldon and Mak , 1987; Jang, et al.,2003). However, an examination of the previous studies indicates that only limited understanding of the traveler's expenditure patterns has been provided either because of only anecdotal evidence in the studies, or because of their failure to examine the impacts of the factors affecting expenditure patterns. This study examined the effects of socio-demographic, travel-related, and psychographic variables on travel expenditures. The expenditure patterns included lodging, meals and restaurants, …


Assessing The Impact Of Movies Upon An Individual's Image Formation Concerning A Given Destination, Jeeyeon (Jeannie) Hahm Jan 2004

Assessing The Impact Of Movies Upon An Individual's Image Formation Concerning A Given Destination, Jeeyeon (Jeannie) Hahm

Electronic Theses and Dissertations

The process of watching a movie is a common way to be entertained in this day and age. There are multiple ways in which people can enjoy a movie ranging from the big screen at a commercial theater, on their home's television, or even in a car while driving. One outcome associated with watching a destination movie might be that the viewer will be compelled to visit or not the location portrayed in the movie. It is a primary assumption of this thesis that movies have the ability to create or change an individual's image of a destination by its …


The Effect Of Internet Booking On The Central Florida Lodging Market O, Scott Smith Jan 2004

The Effect Of Internet Booking On The Central Florida Lodging Market O, Scott Smith

Electronic Theses and Dissertations

This study reviews the effect of Internet bookings on the Central Florida lodging market over the past five years. As the number of lodging accommodations booked directly by the consumer over the Internet continues to increase, the ramifications brought about by this emerging distribution channel have not been fully investigated or interpreted. This study observes how Internet-enabled distribution channel bookings have trended in occupancy and average daily rate in the Central Florida lodging market in the past five years. Specifically the author segmented the survey respondents into the lodging product service categories of budget, moderate, upscale and luxury to analyze …


An Evaluation Of The Orientation And Training Programs Of A Fast Food Franchise, Cheryl M. Donahey Jan 1987

An Evaluation Of The Orientation And Training Programs Of A Fast Food Franchise, Cheryl M. Donahey

Retrospective Theses and Dissertations

Very few attempts have been made to adequately evaluate training programs. The research reported here is an attempt to evaluate the effects of the revised orientation and training programs of a fast food franchise. Subjects consisted of 676 hourly employees of a Central Florida fast food franchise who completed questionnaires soliciting measures of the following perceptions: managements' consideration and structure levels and the effectiveness of the revised orientation and training programs. Modest support was found for the prediction that the revised programs would increase the employees' perception of managements' consideration. No evidence was found to support the hypotheses that employees …