Hospitality Administration and Management Commons^™

Overcoming The Impotency Of Marketing, K. Michael Haywood

Hospitality Review

In his dialogue titled - Overcoming The Impotency Of Marketing - K. Michael Haywood, Assistant Professor, School of Hotel and Food Administration, University of Guelph, originally reveals: “Many accommodation businesses have discovered that their marketing activities are becoming increasingly impotent. To overcome this evolutionary stage in the life cycle of marketing, this article outlines six principles that will re-establish marketing's vitality.”

“The opinion of general managers and senior marketing, financial, and food and beverage managers is that the marketing is not producing the results it once did and is not working as it should,” Haywood advises.

Haywood points to price …

Industry Expresses Attitudes Toward Accounting, Finance Curricula, Charles L. Ilvento

Hospitality Review

A survey of hospitality financial executives provides guidance for those planning accounting and finance curricula for schools of hospitality management. The authors discuss the results of their survey sponsored by the Association of Hospitality Financial Management Educators.

Alternative Financing Sources And Their Impact On Profitability, John Stefanelli

Hospitality Review

This article explores the advantages and disadvantages of various financing alternatives for the hospitality industry and discusses their potential effect on the profitability of the firm. The author provides background and perspective for developing the appropriate financing arrangement for a specific hospitality enterprise.

Tourism's Full Potential Waiting In Wings For R.I., Chester Smolski

Smolski Texts

"Question: What industry in this country involves 8 million consumers daily, employs between 4 and 6 million people directly, generates nearly $200 billion in annual expenditures and is our second largest retailing activity? If you answered tourism, you are correct."

Projected Changes In Northeastern Skiing Participation And Supply Capacity As Influenced By A Changing Economy, Marvin Kottke

Storrs Agricultural Experiment Station

No abstract provided.