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Articles 31 - 43 of 43
Full-Text Articles in Fashion Business
The Gospel Of Glamour: A Christian Woman's Style Blueprint, Osaromwenyeke Osemwota
The Gospel Of Glamour: A Christian Woman's Style Blueprint, Osaromwenyeke Osemwota
Theses
The Gospel of Glamour: The Christian Woman’s Style Blueprint was a luxury-branded, sustainability-focused, faith-based style guide that addressed a gap in fashion, theology, and sustainability scholarship. Existing literature had either systematized fashion, explored the spiritual significance of dress, or examined sustainable and luxury practices—but none had integrated these dimensions into a prescriptive, actionable guide for Christian women. Drawing on Scripture as the foundational authority, including passages from Genesis, Exodus, Psalms, and Proverbs, the guide framed clothing as both practical provision and visible expression of covenantal identity. The style guide synthesized secular fashion methodology, modest-fashion scholarship, and sustainable luxury principles to …
Analysing India’S Luxury Shoe Supply Chain Business Plan For Lace, A B2b Leather Sourcing Platform, Muskan Manwani
Analysing India’S Luxury Shoe Supply Chain Business Plan For Lace, A B2b Leather Sourcing Platform, Muskan Manwani
MA in Luxury Business Dissertations
This study analyses the current supply chain ecosystem surrounding the Indian luxury leather industry, with a focus on shoes. The primary objective of the practice-based research is to understand the sourcing and supply chain decision-making of luxury brands and construct an actionable model that helps luxury brands optimise sourcing, production and supply chain management for leather goods, mainly shoes, in India. While similar models already exist within the Indian market, this proposed framework will specifically address the gap in luxury-exclusive sourcing, with a focus on preserving brand exclusivity. The model will also provide guidance and support related to legal and …
The Impact Of Technology On The New Product Development Process For Intimate Apparel, Cassie M. Lambert
The Impact Of Technology On The New Product Development Process For Intimate Apparel, Cassie M. Lambert
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to provide a better understanding of how 3D CAD Software impacts the New Product Development Process of Intimate Apparel. As a category, Intimate Apparel falls behind other categories in adopting new technology. Interviews were conducted with industry professionals to explore their adoption and use of 3D CAD Software. Two case studies were also conducted to compare the adoption strategies of a small and a large company. Data coding of the interviews and case studies revealed similar relationships and common themes across all participants. Findings show that the strategic implementation of 3D CAD Software reduces …
Macroeconomic Resilience And Sentiment Dynamics In The Global Luxury Fashion Industry, Mehr Gupta
Macroeconomic Resilience And Sentiment Dynamics In The Global Luxury Fashion Industry, Mehr Gupta
CMC Senior Theses
The global luxury fashion industry is often viewed as a sector where broad economic conditions intersect with individual spending behavior. Yet despite this common assumption, it remains unclear whether macroeconomic fluctuations meaningfully shape luxury firms’ financial performance. This thesis examines the relationship between four key macroeconomic indicators - consumer sentiment, disposable income, unemployment, and exchange rates - and firm-level quarterly revenue for twelve publicly listed luxury companies from the early 2000s through 2024. Firm financial data from S&P Capital IQ are matched with macroeconomic measures from the Federal Reserve (FRED), and the analysis employs a two-way fixed-effects framework with firm …
Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu
Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu
LSU Fashion and AI x Policy Symposium
No abstract provided.
Ai Agent-Powered Fashion Shopping Services: A Future-Oriented Consumer Adoption Perspective, Yanbo Zhang, Chuanlan Liu
Ai Agent-Powered Fashion Shopping Services: A Future-Oriented Consumer Adoption Perspective, Yanbo Zhang, Chuanlan Liu
LSU Fashion and AI x Policy Symposium
No abstract provided.
Fashion After The Interface: Artificial Intelligence, Synthetic Culture, And The Reorganization Of Human Expression, Jason Jamerson
Fashion After The Interface: Artificial Intelligence, Synthetic Culture, And The Reorganization Of Human Expression, Jason Jamerson
LSU Fashion and AI x Policy Symposium
No abstract provided.
Integrating Social Media And Entrepreneurship: A Study Of Social Media, Creativity, Strategy, And Innovation In Building A Successful Brand Presence In The Digital Era, Lys Ishiari
Undergraduate Honors Theses
Social media has completely changed what it means to start a business. It was once just a place for personal interactions but is currently a powerful channel that drives the growth of multiple industries (Felicia, 2022). Now, anyone can use their personal creativity and hobbies to build a brand, especially on apps like Instagram, YouTube, and TikTok. The purpose of this study is to identify the common themes behind social media entrepreneurs’ success, which allows individuals to become both creators and business owners in the digital age. Furthermore, a key part of writing this paper is personal; it connects to …
Evaluation And Advancement Of The Students’ Artificial Intelligence Literacy Through Toolkit-Based Teaching Instruction In Fashion Merchandising Education, Xun (Catherine) Sun, Jia Wu, Li Zhao
Evaluation And Advancement Of The Students’ Artificial Intelligence Literacy Through Toolkit-Based Teaching Instruction In Fashion Merchandising Education, Xun (Catherine) Sun, Jia Wu, Li Zhao
Faculty Publications - Family and Consumer Sciences
With the rapid adoption of AI in fashion merchandising, there is an increasing need for students to develop AI literacy to meet evolving industry demands. However, higher education faces challenges due to limited discipline-specific pedagogical practices, insufficient student training, and a lack of AI-integrated curricula. Grounded in Bloom's Taxonomy Revisited and IDEO's 3I design thinking framework, this study introduces the #AIforfashionedu toolkit–a how-to-guide toolkit comprising AI-integrated learning activities. These activities were qualitatively implemented in three fashion merchandising-related courses at U.S. institutions. A total of 195 student reflection papers were collected, analysed, and evaluated using a thematic analysis approach. The findings …
“What Is In Vogue?” A Critical Study Of Photography, Psychology, And Power In Vogue Magazine, Hannah Eve Osinoff
“What Is In Vogue?” A Critical Study Of Photography, Psychology, And Power In Vogue Magazine, Hannah Eve Osinoff
MA Theses
Capitalizing on our obsession with beauty and power, this thesis examines, through psychological and art-historical lenses, how Vogue’s use of photography increased the public’s fascination with elitist culture. Using archives and secondary sources, this thesis aims to prove that photography was so powerful that it compelled readers to covet what they did not have. Accordingly, Vogue serves as a key example of how photography informed cultural perceptions of beauty and class. Ultimately, photography has and continues to impact fashion and media, as exemplified by Vogue’s early dominance of this medium and the resulting change in culture.
A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran Tekoglu, Tulay Girard
A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran Tekoglu, Tulay Girard
Atlantic Marketing Journal
Recently, nation branding has drawn the attention of policymakers worldwide, as nations recognize its strategic importance in achieving and sustaining success in the global competitive landscape. This study provides a conceptual framework based on master brand and sub-brand architecture to examine country branding holistically by integrating macro and micro perspectives, country brand equity, and their effects on consumer preferences. The specific objectives are to 1) identify the dimensions of master brand, sub-brand, and country brand equity and develop reliable and valid measurement scales for each dimension, and 2) develop a conceptual framework that integrates the master brand, sub-brand, and brand …
Workplace Appearance Norms And The Shame Of Baldness: Implications For Consumer Behavior, Shiyun Chen, Achira Mudiyanselage, Terry S. Damron, Jaycie Luster
Workplace Appearance Norms And The Shame Of Baldness: Implications For Consumer Behavior, Shiyun Chen, Achira Mudiyanselage, Terry S. Damron, Jaycie Luster
Atlantic Marketing Journal
In this research, we investigate how shame can affect consumer behavior. Specifically, we examine how baldness induced shame from workplace expectation and norms can affect consumer decision making related to the purchase of hairpieces and consumers’ preferences towards packaging of the product. Drawing on self-discrepancy theory, identity theory, shame and compensatory consumption research, we investigate the direct connection of shame and purchase intention, and the mediating roles of self-efficacy and the devaluation of masculine identity in shaping consumers’ responses to shame. We tested our hypothesis using survey-based experiments. Across two studies, we demonstrate that shame associated with baldness, positioned as …
Slow Fashion Behavior In Young Consumers, Melissa Clark
Slow Fashion Behavior In Young Consumers, Melissa Clark
Atlantic Marketing Journal
The purpose of this research is to better understand the gap between Generation Z’s (Gen Z) knowingness and attitude toward sustainable clothing and their behavior including repair and disposal. A theoretical model was created based on the known relationships among Knowledge-Attitude-Behavior (KAB), specifically considering environmental sustainability knowingness (ESK), environmental sustainability attitude (ESA), and slow fashion behavior (SFB) while extending it with the addition of repair and disposal. The data were collected via online survey of consumers identifying as Gen Z and analyzed via regression analysis in SPSS. The findings suggest that the established construct relationships (ESK, ESA, and SFB) held …