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Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
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Articles 1 - 2 of 2
Full-Text Articles in Fashion Business
Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen
Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Keeping Nebraska in Fashion: The Success of Postwar Custom Dressmaker Ilona Dorenter Berk examines the life and work of previously undocumented Midwestern dressmaker Ilona Berk. Through the interdisciplinary study of three vital components in the entrepreneurial dressmaking business of Ilona; who worked out of her home in Lincoln, Nebraska from 1953 to approximately 2000; research establishes her as a significant contributor to the fashion system of the twentieth century, and an important figure in Midwestern costume history. Components chosen for the study are: Ilona’s unique personal characteristics, the global and regional fashion systems she worked within, and the garments she …
Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson
Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little …